Rates for 2015

Photo: Kurucz Árpád

Product profile:Népszabadság offers reliable and quality content to media consumers and plays a key role in quality Hungarian content provision. Népszabad-ság is the most popular current affairs daily in Hungary which is published in a Budapest and national edition six days a week with various thematic supplements.

Advantages for advertisers•Much higher indices than the rest of the news dailies

(based on Matesz and NOK data) •177,700 readers/day and 43,129 copies sold/day•One reader picks one issue up twice on average•348,800 contacts are made between a given issue and its readers•47% of readers are women and 53% are men•40% hold higher education degrees, 73% at least hold a baccalaureate•70% are main shoppers, 49% AB status•Népszabadság stands for quality in both its products and servicesSource: MATESZ Flash Report, 2014 3rd Quarter, NOK 2013/4, 2014/1-3

Target groupNépszabadság has a highly qualified quality readership. The target group holds secondary or higher education qualifications, mainly lives in urban areas and includes many managers. Besides daily news, they are especially open to news focusing on culture, science and the economy.

Rates for 2015

N é p s z a b a d s á g – N a t i o n a l S i z e B l a c k a n d w h i t e 4 C

W i d t h H e i g h t P r i c e P r i c e

F o r m a t ( m m ) ( m m ) ( € ) ( € )

C o l u m n m m ( c o l u m n = 5 2 m m ) 5 , 47 7 , 3 9

2 /1 5 9 0 42 0 1 3 267 17 8 5 0

1/1 2 8 0 42 0 7 8 0 0 10 5 0 0

1/2 l a n d s c a p e 2 8 0 2 07 5 5 42 7 4 5 8

1/2 v e r t i c a l 1 3 8 42 0 5 5 42 7 4 5 8

J u n i o r C 4 1 8 5 2 9 4 9 2 0 8 1 2 4 5 8

J u n i o r p a g e 1 8 5 2 9 4 7 0 8 3 9 5 8 3

1/3 v e r t i c a l 9 0 42 0 4 3 3 3 5 87 5

1/3 l a n d s c a p e 2 8 0 1 3 6 4 7 9 2 6 4 5 8

1/4 v e r t i c a l 1 3 8 2 07 3 25 0 4 37 5

1/4 l a n d s c a p e 2 8 0 10 0 3 25 0 4 37 5

1 / 8 l a n d s c a p e 13 8 10 0 1 5 8 3 2 167

1 / 8 ve r t i c a l 10 9 15 0 1 5 8 3 2 167

S t r i p 2 8 0 4 8 1 5 0 0 2 0 42

1/4 8 5 2 4 8 25 0 3 3 8

2 /4 8 10 9 4 8 5 0 0 67 5

1/10 0 5 2 10 0 5 42 70 8

3 / 4 8 16 6 4 8 7 5 0 1 01 3

1/15 5 5 2 15 5 7 9 2 1 0 8 3

2 /10 0 10 9 10 0 1 0 8 3 1 417

2 /15 5 10 9 15 5 1 5 8 3 2 167

2 /2 07 10 9 2 07 2 14 6 2 9 0 0

3/15 5 16 6 15 5 2 37 5 3 2 2 9

3/25 3 16 6 25 3 4 0 42 5 4 5 8

4/10 0 2 2 3 10 0 2 10 4 2 8 3 3

4/2 07 2 2 3 2 07 4 2 9 2 5 7 9 6

B a c k p a g e v e r t i c a l s t r i p 5 2 37 7 3 4 5 0

Ve r t i c a l s t r i p a d v e r t i s e m e n t 5 2 4 07 2 6 67

F R O N T PA G E

F r o n t p a g e s t r i p 2 8 0 4 8 4 1 25

F r o n t p a g e ¼ l a n d s c a p e 2 8 0 10 0 8 7 5 0

F u l l f r o n t p a g e t o p s t r i p 2 8 0 3 9, 5 6 1 8 8

F o u r - c o l u m n f r o n t p a g e t o p s t r i p 2 2 3 3 9, 5 5 25 8

Tw o - c o l u m n f r o n t p a g e t o p s t r i p 10 9 3 9, 5 3 6 8 3

O n e - c o l u m n f r o n t p a g e t o p s t r i p 5 2 3 9 , 5 2 577

P R O G R A M M E PA G E

S t r i p a d v e r t i s e m e n t 2 8 0 5 9 1 61 3 2 17 9

O n e - c o l u m n b o x 4 3 5 9 3 2 3 4 3 8

Rates for 2015

Népszabadság – National Size Black and white 4C

Width Height Price Price

Format (mm) (mm) (€) (€)

Column mm (column = 52mm) 5 7

ADVERTISING SURFACES ON THE FRONT PAGE

Front page monocle ads 57 46 2 475

Front page 1/12 109 98 4 125

Half-jacket (C1 and C2 over front page)B1 280 375

24 583B2 280 420

ADVERTISING SURFACES – ON THE BACK PAGE

Junior page (in the first section) 185 292 10 542

Back page (in the second section) 280 420 12 083

Double strip (in the first section) 280 98 4 375

Other creative advertisements based on individual agreement

DOUBLE-PAGE ADVERTISEMENTS

Column double-page 120 407 8 225

Maxi column 310 407 11 550

1/2 top double-page 590 207 10 500

1/2 bottom double-page 590 207 10 500

“U” double-pageFull size 590 407

11 550Size/column 109 407

Block Max. size 590 153 10 500

Double column Size/column 109 407 12 338

Other panorama formats based on individual negotiation/depending on the surfaces used

SPECIAL FORMAT SOLUTIONS

Bubble advertisement Max. size 185 150 7 458

Strip in the middle of the page based on individual agreement

Special-shape bubble advertisement Max. size 185 150 7 458

Negative junior pageFull size 280 407

11 550Column size 109 115

Special shape - half-page portrait Max. size 166 407 7 458

Special shape - junior page Max. size 185 300 9 583

Special shape - half-page landscape Max. size 280 207 7 458

Special shape - half-page landscape bubble advertisement

Max. size 280 207 7 458

PRINT TECHNOLOGY NOVELTIES

Post-it based on individual agreement

1/2 page jacket based on individual agreement

3/4 page jacket based on individual agreement

Rates for 2015

Prices are quoted in EUR exclusive of VAT.

Népszabadság – Budapest and Pest County / Country-side

Size Black and white 4C

Width Height Price Price

Format (mm) (mm) (€) (€)

Column mm (column = 52mm) 2,74 3,7

2/1 280 420 3 900 5 250

1/1 280 207 2 771 3 729

1/2 landscape 138 420 2 771 3 729

1/2 vertical 185 294 4 604 6 229

Junior C4 185 294 3 542 4 792

Junior page 90 420 2 167 2 938

1/3 vertical 280 136 2 396 3 229

1/3 landscape 138 207 1 625 2 188

1/4 vertical 280 100 1 625 2 188

1/4 landscape 138 100 792 1 083

1/8 landscape 109 150 792 1 083

1/8 vertical 280 48 750 1 021

Strip 52 48 125 169

1/48 109 48 250 338

2/48 52 100 271 354

1/100 166 48 375 506

3/48 52 155 396 542

1/155 109 100 542 708

2/100 109 155 792 1 083

2/155 109 207 1 073 1 450

2/207 166 155 1 188 1 615

3/155 166 253 2 021 2 729

3/253 223 100 1 052 1 417

4/100 223 207 2 146 2 898

4/207 280 48 2 063

Back page vertical strip 52 377 1 725

Vertical strip advertisement 52 407 1 333

PROGRAMME PAGE

Strip advertisement 280 59 808 1 092

One-column box 43 59 163 217

1 column vertical 43 191 525 708

Rates for 2015

SURCHARGES

Placement surcharge 20%

Colour surcharge 15%

Technical cost 5%

INSERT

Weight Netnet HUF/inser t

Under 20 g 19

20-40 gramm 21

40-60 gramm 23

Over 60 g to be negotiated

Prices are quoted in EUR exclusive of VAT.

DISCOUNTS

Quantity Frequency

PRICE BRACKET (List price in €) Discount (%) Number of ads Discount

12 500—20 833 3% 3 3%

20 833—62 500 5% 6 5%

62 500—125 000 8% 13 7%

125 000—208 330 10% 26 10%

208 330—312 500 12% 52 12%

312 500—416 670 15% 65 15%

416 670—625 000 18%

Technical parameters:Published on: Monday-Saturday Number of pages: 20 Printing: rotation offset Colour: 4+4 Grid: 40 (100 Ipi) Paper: 45g standard newspaper Page format: 310 x 470 mmMirror size: 280 x 420 mm

Ordering deadline: 4 workdays prior to publication.

Submission deadline:2 workdays prior to publication in the case of print-ready advertisements.4 workdays prior to publication in the case of not print-ready advertisements.

NB: the technical cost is 5% of the price quoted. Other extra charges and discounts do not change this amount.

We accept advertisements ready for printing in the modes and formats specified in the section “Parameters for Advertisement Submission”.Prices are quoted in HUF, exclusive of VAT and are valid until cancellation. Mworks Print Zrt. has specified rules applicable to further advertising conditions in the General Terms of Contract.

MWORKS PRINT ZRT., 1082 Budapest, Futó utca 35-37.

ADVERTISMENT ORDERS: tel.: (1) 460 2541, (1) 460 2529, fax: (1) 460 2544 e-mail: hirdetesinfo@nepszabadsag.hu

Advertisement combined with contentAdvertisement combined with content

Double columnBlock

“U” double-pageMaxi column

Creative panoramaCreative panorama

Rates for 2015

PARAMETERS FOR ADVERTISEMENT SUBMISSIONKész hirdetéseket a következő módon lehet kiadónkba eljuttatni:• On CD, DVD, PEN DRIVE or via e-mail (max. 10 MB):

Women magazines hot!, Fanny, Lakáskultúra, Test és Lélek

mgyartas@mediaworks.huGastro magazines Fanny Konyha, Ínyenc, Édes élet, Tina Konyha

Youth magazines BRAVO, BRAVO Girl!, im

Children's magazines Buci Maci

Sport publications Nemzeti Sport, Képes Sport, Nemzeti Sport Magazin, Sport & Life, Hajrá Foci gyartas@nemzetisport.hu

Autó-Motor amstudio@automotor.hu

Manager Magazin hirdgyart.manager@mediaworks.hu

Világgazdaság hirdgyart.vilaggazdasag@mediaworks.hu

Népszabdság publications nszgyartas@mediaworks.hu

Regional dailies 24 óra(Komárom-Esztergom), Heves megyei Hírlap, Nógrád Megyei Hírlap, Somogyi Hírlap, Tolnai Népújság, Új Dunántúli Napló, Új Néplap, Békés Megyei Hírlap, Petőfi Népe (Bács-Kiskun-Szolnok) plusz időszakos mellékletek

megyeigyartas@mediaworks.hu

Sunday newspapers Vasárnap Reggel

Please make sure, that the following informations are include in your e-mail:•name of the ordering/adverteing company•name of the publication•size and colour of the ad•publication dateWe accept ready material in eps, tif, pdf, ai format in 300 dpi image resolution and CMYK colour mode.A printing proof or chromaline needs to be supplied to guarantee colour quality. If this is not rovided, we do not accept any complaints made in connection with colour quality.

Please make sure that you take account of the following during planning:• Please transform the text in the file into an outline or curve• Make sure that you use the right overprint, knock-out settings• If the advertisement has been designed by using the InDesign programme, please make sure thatthe text layer is on top• In the case of Photoshop eps/tif/jpg formats, we only accept flattened, CMYK, min. 300 dpiadvertisements• In the case of JPG compression, please use the Maximum Quality setting to minimise thedistortion and fragmentation of smaller fonts and thin lines• Technological limitations of the printing procedure applied (different paper qualities; variationsin folding, cutting and colour alignment; thin graphical components in negative rotation; font size;making sure that text in black is on a black plate and explicitly avoiding the use of direct colours)• We are unable to accept materials compiled in CorelDraw

Further requirements for bleed advertisements:• We recommend not placing any useful information within 5mm of the edge• Cut and registration signs, as well as palettes must be placed at least 5 mm from the edge,however definitely outside the advertisement• Please place a 5 mm border around bleed advertisements

For advertisement to be designed:• Kérjük, hogy a megjelentetni kívánt hirdetéshez a képeket és logókat 300 dpi felbontásban, a szöveget word • Please send images and logos in 300 dpi and the text in Word format 4 workdays prior to publication in the case of advertisements intended for publication.

IF THE MATERIAL SUBMITTED FAILS TO COMPLY WITH THE ABOVE-LISTED PARAMETERS,WE ARE UNABLE TO GUARANTEE THE CORRECT PUBLICATION OF THE ADVERTISEMENT,WHICH IS WHY WE ARE UNABLE TO ACCEPT ANY COMPLAINTS.