Ratika Chaudhary, Candace Hodgins, Sarah Jesberger

Overview Marketing Operations Financials Conclusion Questions

Overview - Aritzia

Overview Marketing Operations Financials Conclusion Questions

• Mission‒ At Aritzia, we seek to inspire our customers by establishing a

connection for them to the elements of urban culture. This is done by bridging fashion with elements of urban culture– specifically, clothing, accessories, and music.

• Product‒ Aritzia is selling an experience that begins in the store and is

recaptured every time our customer wears our clothing. ‒ Product mix

• 70% in house designs, 30% external brands

• Price‒ Average selling price of products = $90

Overview - Aritzia

Overview Marketing Operations Financials Conclusion Questions

Marketing

Overview Marketing Operations Financials Conclusion Questions

Aritzia’s Relevance to Saskatoon- Limited competitors- “Saskatoon and Regina continue to lead the country year over

year in retail sales growth at 11% and 9.5%, respectively (2008 and 2009)”

Colliers International – Saskatoon. The Knowledge Report

Overview Marketing Operations Financials Conclusion Questions

Customer Value Proposition

0

2

4

6

Quality Price Customer Service Diversity in Product Brand Recognition

Current BoutiquesLuluLemonThe BayAritziaOther Mall Stores

Overview Marketing Operations Financials Conclusion Questions

Financial Projections

Overview Marketing Operations Financials Conclusion Questions

Financial Projections

Overview Marketing Operations Financials Conclusion Questions

Investor Value Proposition

Overview Marketing Operations Financials Conclusion Questions

Conclusion

The Aritzia

Advantage

Overview Marketing Operations Financials Conclusion Questions

Questions?