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    Welcome to Ratio Analysis!

    Financial ratio analysis is a fascinating topic to study because it can teach us so much about

    accounts and businesses. When we use ratio analysis we can work out how profitable a business is,

    we can tell if it has enough money to pay its bills and we can even tell whether its shareholders

    should be happy!

    Ratio analysis can also help us to check whether a business is doing better this year than it was last

    year; and it can tell us if our business is doing better or worse than other businesses doing and

    selling the same things.

    In addition to ratio analysis being part of an accounting and business studies syllabus, it is a very

    useful thing to know anyway!

    The overall layout of this section is as follows: We will begin by asking the question, What do we

    want ratio analysis to tell us? Then, what will we try to do with it? This is the most important

    question, funnily enough! The answer to that question then means we need to make a list of all of

    the ratios we might use: we will list them and give the formula for each of them.

    Once we have discovered all of the ratios that we can use we need to know how to use them, who

    might use them and what for and how will it help them to answer the question we asked at the

    beginning?

    At this stage we will have an overall picture of what ratio analysis is, who uses it and the ratios they

    need to be able to use it. All that's left to do then is to use the ratios; and we will do that step- by-

    step, one by one.

    By the end of this section we will have used every ratio several times

    and we will be experts at what do we want ratio analysis to tell us?

    The key question in ratio analysis isn't only to get the right answer: for example, to be able to say

    that a business's profit is 10% of turnover. We have to start working on ratio analysis with the

    following question in our heads:

    What are we trying to find out?

    Isn't this just blether, won't the exam just ask me to tell them that profit is 10% of turnover? Well,

    yes, but then they want to know that you are a good student who understands what it means to say

    that profit is 10% of turnover.

    We can use ratio analysis to try to tell us whether the business

    1. is profitable

    2. has enough money to pay its bills

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    3. could be paying its employees higher wages

    4. is paying its share of tax

    5. is using its assets efficiently

    6. has a gearing problem

    7. is a candidate for being bought by another company or investor

    and more, once we have decided what we want to know then we can decide which ratios we need to

    use to answer the question or solve the problem facing us.

    There are ratios that will help us with question 1, but that wouldn't help us with question 2; and

    ratios that are good for question 5 but not for question 4 - we'll see!

    Let's look at the ratios we can use to answer these questions.

    The Ratios

    We can simply make a list of the ratios we can use here but it's much better to put them into

    different categories. If we look at the questions in the previous section, we can see that we talked

    about profits, having enough cash, efficiently using assets - we can put our ratios into categories

    that are designed exactly to help us to answer these questions. The categories we want to use,

    section by section, are:

    1. Profitability: has the business made a good profit compared to its turnover?

    2. Return Ratios: compared to its assets and capital employed, has the business made a good

    profit?

    3. Liquidity: does the business have enough money to pay its bills?

    4. Asset Usage or Activity: how has the business used its fixed and current assets?

    5. Gearing: does the company have a lot of debt or is it financed mainly by shares?

    6. Investor or Shareholder

    Not everyone needs to use all of the ratios we can put in these categories so the table that we

    present at the start of each section is in two columns: basic and additional.

    The basic ratios are those that everyone should use in these categories whenever we are asked a

    question about them. We can use the additional ratios when we have to analyse a business in more

    detail or when we want to show someone that we have really thought carefully about a problem.

    Users of Accounting Information

    Now we know the kinds of questions we need to ask and we know the ratios available to us, we

    need to know who might ask all of these questions! This is an important issue because the person

    asking the question will normally need to know something particular.

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    What are you going to do if someone asks you to tell them whether a business is profitable or not?

    Firstly, do you remember what profit is? Profit is the difference between turnover, or sales, and

    costs: that is,

    profit = turnover - costs

    One problem is that there are several ways of measuring profit: gross profit; net profit before and

    after taxation; and retained profit are just some of them. So, you didn't print out those Tesco

    accounts we showed you did you? Well, look back at them to remind yourself of all these names for

    profit

    A profit margin is one of the profit figures we just mentioned shown as a percentage of turnover.

    They always tell us how much profit, on average, our business has earned per 1 of turnover.

    We already know from the ratios table that there are several ratios we could use to calculate the

    profitability of a business. Next we'll discuss gross and net profit margins.

    Gross Profit Margin

    First some basic profitability equations:

    Gross Profit Margin =Gross Profit

    Turnover* 100

    Remember:

    Turnover = Sales

    Gross Profit = Turnover - Cost of Sales

    The gross profit margin ratio tells us the profit a business makes on its cost of sales, or cost of

    goods sold. It is a very simple idea and it tells us how much gross profit per 1 of turnover our

    business is earning.

    Gross profit is the profit we earn before we take off any administration costs, selling costs and so

    on. So we should have a much higher gross profit margin than net profit margin.

    Here are a few examples of the gross profit margins from different businesses:

    Leisure

    &

    Hotels

    International

    Airline

    Manufacturer Retailer Discount

    Airline

    Refining Pizza

    Restaurants

    Accounting

    Software

    Gross 9.64% 5.62% 35.14% 11.41% 27.46% 11.99% 47.52% 89.55%

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    profit

    See how the gross profit margins vary from business to business and from industry to industry. For

    example, the international airline has a gross profit margin of only 5.62% yet the accounting

    software business has a gross profit margin of 89.55%.

    If a company's raw materials and factory wages go up a lot, the gross profit margin will go down

    unless the business increases its selling prices at the same time.

    Net Profit Margin

    First some basic profitability equations:

    Net Profit Margin =Net Profit

    Turnover* 100 =

    Profit before Interest and Taxation

    Turnover* 100

    Remember:

    Net Profit = Gross Profit - Expenses

    Why do we have two versions of this ratio - one for net profit and the other for profit before interest

    and taxation? Well, in some cases, you will find they use the term net profit and in other cases,

    especially published accounts, they use profit before interest and taxation. They both mean the

    same: look back at the financial statements for Tesco where we compared different names for the

    same things.

    The net profit margin ratio tells us the amount of net profit per 1 of turnover a business hasearned. That is, after taking account of the cost of sales, the administration costs, the selling and

    distributions costs and all other costs, the net profit is the profit that is left, out of which they will

    pay interest, tax, dividends and so on.

    Here are a few examples of the net profit margins from the same businesses we saw in the gross

    profit margin section:

    Leisure

    &

    Hotels

    International

    Airline

    Manufacturer Retailer Discount

    Airline

    Refining Pizza

    Restaurants

    Accounting

    Software

    Net

    Profit

    7.36% 4.05% -10.48% 1.63% 10.87% 12.63% 7.55% 27.15%

    Just like the gross profit margins, the net profit margins also vary from business to business and

    from industry to industry. When we compare the gross and the net profit margins we can gain a

    good impression of their non-production and non-direct costs such as administration, marketing and

    finance costs.

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    We saw that the international airline's gross profit margin was the lowest of this group of eight

    businesses at only 5.62%; but look, its net profit margin is 4.05%, only a little bit lower than its

    gross profit margin. On the other hand, the discount airline's gross profit margin is 27.46% but its

    net profit margin is a lot less than that at 10.87%. As we just said, these comparisons give us a

    great insight into the cost structure of these businesses.

    Look at the software business too, a very high gross profit margin of 89.55% but a net profit margin

    of 27.15%. This is still high, but we can now see that the administration and similar expenses are

    very high whilst its cost of sales and operating costs are relatively very low.

    Rate of Return

    First some basic Rate of Return equations:

    Return on Capital Employed (ROCE) =Profit for the Year

    Equity Shareholders' Funds* 100

    Return on Total Assets (ROTA) =PBIT

    Total Assets* 100

    The rate of return ratios are thought to be the most important ratios by some accountants and

    analysts. One reason why the rate of return ratios are so important is that they are the ratios that

    we use to tell if the managing director is doing their job properly.

    Return on Capital Employed Ratio

    The Return on Capital Employed ratio (ROCE) tells us how much profit we earn from the

    investments the shareholders have made in their company. Think of it this way: if we had a savings

    account with a bank and we'd been paid, say, 25 interest at the end of a year; and we had saved

    500, we could work out the rate of interest we had earned:

    Rate of interest =Interest earned

    Amount saved* 100 =

    25

    500* 100 =

    1

    20* 100 =

    100

    20= 5%

    So, we have earned 5% interest on our savings.

    Imagine now that instead of talking about a savings account, we were talking about a company and

    the profit for the year and its capital employed had been 25 and 500 respectively then the ROCE

    for that company would be 5% too.

    ROCE =Profit for the Year

    Equity Shareholders' Funds* 100 =

    25

    500* 100 =

    1

    20* 100 =

    100

    20= 5%

    Did you notice that we use the Equity Shareholders' Funds instead of Capital Employed? In fact,

    they are different names for the same thing! We could call the ratio the Return on Shareholders'

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    Funds (ROSF) just as easily if we wanted; but generations of accountants and students only know it

    as ROCE.

    In accounting, there can be different definitions of what certain terms mean. The use of the term

    'capital employed' can mean different things. It can, for example, include bank loans and overdrafts

    since these are funds employed within the firm. Because there are different interpretations of whatROCE can mean, it is suggested that you use a method which you feel comfortable with but be

    aware that others may interpret your definition in a different way. Below is a guide to some of the

    interpretations that we have found on this issue.

    Source and/or Definition of Return Definition of Capital Employed

    Elliott & Elliott: ROCE = Net profit/capital

    employedCapital employed = total assets

    Investor Words:Capital employed = fixed assets + current assets -

    current liabilities

    investopedia.com: Return = Profit before tax

    + interest paid

    Capital employed = ordinary share capital + reserves

    + preference share capital + minority interest +

    provisions + total borrowings - intangible assets

    Holmes & Sugden: Return = trading profit

    plus income from investment and company

    share of the profit of associates

    TRADING capital employed = share capital + reserves

    + all borrowings including lease obligations, overdraft,

    minority interest, provisions, associates and

    investments

    OVERALL capital employed = share capital + reserves

    + all borrowings including lease obligations, overdraft,

    minority interest, provisions

    DTI

    Capital employed = total fixed assets + current assets

    - (current liabilities + long term liabilities +

    provisions)

    Johnson Matthey Annual Report & AccountsCapital employed = fixed assets + current assets -

    (creditors + provisions)

    Let's calculate the ROCE for the Carphone Warehouse now; and here are the figures we need:

    Carphone Warehouse 31 March 2001 25 March 2000

    '000 '000

    Profit for the financial period 38,159 16,327

    Equity shareholders' funds 436,758 44,190

    Off you go!

    Did you get this?

    http://www.bized.ac.uk/compfact/ratios/ror3a.htmhttp://www.bized.ac.uk/compfact/ratios/ror3a.htm
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    What do we think of these results? Well, the question we have to ask is

    "Could we have earned more money (profit) if we had invested in a different business or simply put

    our money in the bank?"

    Well, interest rates at the bank were somewhere around 4 or 5% in 2001 so we did better thanthat; but there are many businesses that have a ROCE of higher than 8 or 9%. Still, in 2000 the

    Carphone Warehouse had an ROCE of almost 37%: that's very good by all standards.

    So what went wrong between 2000 and 2001? What happened, it didn't necessarily go wrong, was

    that the capital employed increased from 44,190,000 to 436,758,000 (a 10 fold increase) BUT

    the profits increased from 16,327 to only 38,159... they only just about doubled.

    It's no surprise then that the ROCE fell so sharply as capital employed increased 5 times faster than

    the profit did.

    It will be interesting to see what 2002 brings for the Carphone Warehouse and their ROCE.

    We will look at Vodafone's ROCE shortly, but for interest here are some other ROCE values to

    compare with the Carphone Warehouse:

    Leisure

    &

    Hotels

    International

    Airline

    Manufacturer Retailer Discount

    Airline

    Refining Pizza

    Restaurants

    Accounting

    Software

    ROCE 5.56% 3.16% -12.12% -0.12% 33.63% 16.17% 16.14% 16.29%

    Again, these other ROCE values demonstrate that not everyone can get the same results for the

    same ratio at the same time: it depends on the industry, the management, the economy and so on.

    The ROCE results in this new table relate to the Carphone Warehouse's results for the year ended

    25 March 2000 of 36.95%. This is a good result as it shows that the business is effectively earning

    around 37% on the (investment) funds that the shareholders have invested in it.

    Contrast the other ROCE values with the Carphone Warehouse and we can see that only the

    discount airline has a ROCE value anywhere near it. The international airline's ROCE is extremely

    low at just over 3%. Wouldn't the shareholders be better off selling the business and putting the

    money in the bank as it would earn more than that?

    We should also compare these ROCE values with the profitability values. Let's just compare net

    profitability with the ROCE.

    Leisure

    &

    International

    Airline

    Manufacturer Retailer Discount

    Airline

    Refining Pizza

    Restaurants

    Accounting

    Software

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    Hotels

    Net

    Profit

    7.36% 4.05% -10.48% 1.63% 10.87% 12.63% 7.55% 27.15%

    ROCE 5.56% 3.16% -12.12% -0.12% 33.63% 16.17% 16.14% 16.29%

    Putting the data from this table on a graph can help us to see if there is a relationship between

    them:

    There does seem to be a relationship between the net profit margin and the ROCE: the higher the

    net profit margin, the higher the ROCE. After all, the curve on this graph is not a straight line and it

    might even be a true curve meaning that the relationship is more complex than we might think.

    Keep an eye on this relationship whenever you assess the profitability of a business.

    Liquidity ratios

    Current Assets: Current Liabilities

    (Current Assets-Stocks): Current Liabilities

    The two liquidity ratios, the current ratio and the acid test ratio, are the most important ratios in

    almost the whole of ratio analysis are also the simplest to use and to learn

    The Current Ratio

    The current ratio is also known as the working capital ratio and is normally presented as a real

    ratio. That is, the working capital ratio looks like this:

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    Current Assets: Current Liabilities = x: y eg 1.75: 1

    The Carphone Warehouse is our business of choice, so here is the information to help us work out

    its current ratio.

    Consolidated Balance Sheet 31 March 2001 25 March 2000

    '000 '000

    Total Current Assets 315,528 171,160

    Creditors: Amounts falling due within one year 222,348 173,820

    As we saw in the brief review of accounts section with Tesco's financial statements, the phrase

    current liabilities is the same as Creditors: Amounts falling due within one year.

    Here's the table to fill in. OK, so we've done this one for you!

    Current Ratio For the Carphone Warehouse

    31 March 2001 Current Assets: Current Liabilities 315,528: 222,348 1.42: 1

    25 March 2000 Current Assets: Current Liabilities 171,160: 173,820 0.98: 1

    Maths revision. How did we get 1.42: 1 for the year ended 31 March 2001? All we did was to divide

    the current assets by the current liabilities and that gives us:

    current assets

    current liabilities=

    315,528

    222,348= 1.42

    so we automatically know that our ratio is 1.42: 1

    The same with the year before:

    current assets

    current liabilities=

    171,160

    173,820= 0.98

    so the ratio is 0.98: 1

    Asset Usage

    The assessment of asset usage is important as it helps us to understand the overall level of

    efficiency at which a business is performing.

    The basic equations for this section are:

    Total Asset Turnover =Turnover

    Total Assets

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    Stock Turnover =Average Stocks

    Credit Sales/365

    Debtors' Turnover =Average Debtors

    Credit Sales/365

    Creditors' Turnover =Average Creditors

    Credit Sales/365

    The assessment of asset usage is important as it helps us to understand the overall level of

    efficiency at which a business is performing.

    Our basic ratios for this section are

    Total asset turnover - The overall efficiency of the business. We will look at total asset turnover

    and net asset turnover; then we will investigate the fixed and current asset turnover ratios.

    Stock turnover, Debtors' turnover and Creditors' turnover help us to assess the liquidity

    position as well as giving us detailed information about stock control and credit control.

    We'll look at total asset turnover first and then we'll look at the other three together, under the

    general heading of working capital management II

    Working Capital Management II

    What we are about to study - stock, debtors and creditors control - are all part of working capital

    management in the same way that a discussion of liquidity was part of working capital

    management.

    We know that working capital is concerned with the ability of a business to be able to pay its way.

    The three ratios we are concerned with now are concerned with spending and saving money in the

    right places. Too much stock and we waste money on buying it and keeping it. Too much money

    loaned to our debtors and it's money we can't use for something else, such as buying machinery,

    paying our creditors or even investing it. Too much money in the form of creditors and we might

    have a problem that no one else will give us credit for anything else because they think we can't

    afford it, and, if we suddenly have a cash problem, we might not be able to pay our creditors.

    Working capital management is concerned with the control aspects of the issues we have just

    mentioned.

    Stock Turnover: stock control

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    In principle, the lower the investment in stocks the better. Apart from buffer stocks that businesses

    sometimes need in case of shortages of supply and strategic stocks in case of war, sudden changes

    in demand and so on, modern stock control theory tells us to minimise our investment in stocks.

    Let's see how the Carphone Warehouse behaves in this respect.

    The formula for this ratio is:

    Stock Turnover =Average Stocks

    (Cost of Sales/365)

    Carphone Warehouse

    Consolidated Profit and Loss Account

    31 March 2001 25 March 2000

    '000 '000

    Cost of sales 830,126 505,738

    Stock 52,437 51,842

    Stock Turnover Ratio for the Carphone Warehouse

    31 March 2001 52,437

    830,126 / 365

    23.06 days

    25 March 2000 51,842

    505,738 / 365

    37.42 days

    If you use alternative formulae and are happy with them, that's fine. If you think you

    need help because of that, see your teacher/lecturer for guidance.

    Firstly, the result of this calculation is that the answer is instantly in terms of the number of

    days, on average, that the stocks are held in the business.

    Secondly, we use the cost of sales figure because stocks are bought and shown in the profit

    and loss account and the balance sheet at cost; so we need to compare like with like.

    Thirdly, we only have two years' worth of stock information, so we can't use the average stock

    for both years as we should do according to the formula. Never mind, even though the answer

    won't be 100% spot on, it will give us a very good estimate of how stock control is going.

    How can we interpret this ratio? With a result of 23.06 days, we can imagine that we bought our

    52,437,000 worth stocks of raw materials or whatever they were on 1st January 2002. We then

    know that we ran out of those raw materials on 1 + 23.06 days = just into 25th January.

    Similarly with the result of 37.42 days, if we bought our 51,738,000 worth of raw materials on 1st

    January, we would run out and have to buy some more on 7th February.

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    This ratio has fallen from 37 days to 23 days over the two years and that is probably a good thing.

    If there's less stock to worry about, lower investment in stocks meaning that the money they used

    to have tied up in the stock room is now free to spend somewhere else.

    In fact, stocks have remained at around 52 million as we mentioned before, but the cost of sales

    has increased by 64% over the two years. Put these two facts together and that explains theimprovement in this ratio.

    Well done the Carphone Warehouse!

    Remember that we talked about the liquidity of stocks when we discussed the acid test ratio. Now

    we can see that the Carphone Warehouse's stocks are fairly liquid, since a turnover ratio of 23 days

    isn't too bad!

    Debtors' Turnover

    In the same way that stock control is a vital aspect of working capital management, so too is

    debtors' control. Many businesses need to sell their goods on credit, otherwise they might find it

    difficult to survive if their competitors provide such credit facilities; this could mean losing

    customers to the opposition.

    Nevertheless, since we do provide credit, we must do so as optimally as possible. We've used the

    word 'optimal' before and let me confirm that it doesn't necessarily mean the best possible, but the

    best possible under the circumstances.

    Why is credit control so important? For the Carphone Warehouse, the total amount owing by debtors

    was 149 million at the end of 31 March 2001, which as a percentage of total assets, is 14.09%.That's a lot of money in absolute terms and relatively, and it's 80% more than it was the year

    before.

    So, they've given an additional 69 million worth of credit to their customers over the year. What we

    need to know, though, is whether they are controlling these debtors. We can do that by looking at

    their debtors' turnover ratios for the two years, firstly.

    Carphone Warehouse 31 Mar 2001 25 Mar 2000

    000 000

    Turnover 1,110,678 697,720

    Debtors due within one year 149,200 82,826

    The formula for debtors' turnover is:

    Debtors' Turnover =Average Debtors

    Credit Sales/365

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    We have to assume, by the way, that all sales are credit sales unless we know which sales are for

    cash.

    The calculations:

    Debtors Turnover Ratio for the Carphone Warehouse

    31 March 2002 149,200

    1,110,678 365

    49.03 days

    25 March 2001 82,826

    697,720 365

    43.33 days

    Well, what do you think of that?

    Firstly, the ratio seems to have worsened by going from 43 to 49 days over the two years; and it

    means that, on average, the Carphone Warehouse's debtors are taking one and a half months to

    pay their accounts. Does this sound as if it's a good policy? How do we know?

    One of the ways we can tell, in fact, whether this ratio is good or not is to go to a Carphone

    Warehouse shop or go to their Web site and find out their terms of business. If we sign up with

    them, will they give us around 49 days to pay our bills?

    At the time of writing, the page http://www.carphonewarehouse.com/commerce/servlet/gben-

    store-Mobile shows that there are a number of ways we can choose to get a phone from the

    Carphone Warehouse:

    Pay monthly

    Handset only

    Pay for calls ... no line rental

    Pay as you go

    Try and work out how it's possible to have a debtors' turnover figure of 49 days from these deals ...

    it's not! So what's the problem? Well, do they have corporate customers who are allowed to pay

    after, say, 55 days or 60 days? Do some research and find the answer if you can.

    Creditors' Turnover Ratio

    Creditors are the businesses or people who provide goods and services in credit terms. That is, they

    allow us time to pay rather than paying in cash.

    http://www.carphonewarehouse.com/commerce/servlet/gben-store-Mobilehttp://www.carphonewarehouse.com/commerce/servlet/gben-store-Mobilehttp://www.carphonewarehouse.com/commerce/servlet/gben-store-Mobilehttp://www.carphonewarehouse.com/commerce/servlet/gben-store-Mobile
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    There are good reasons why we allow people to pay on credit even though literally it doesn't make

    sense! If we allow people time to pay their bills, they are more likely to buy from your business than

    from another business that doesn't give credit. The length of credit period allowed is also a factor

    that can help a potential customer decide whether to buy from your business or not: the longer the

    better, of course.

    In spite of what we have just said, creditors will need to optimise their credit control policies in

    exactly the same way that we did when we were assessing our debtors' turnover ratio - after all, if

    you are my debtor I am your creditor!

    We give credit but we need to control how much we give, how often and for how long. Let's do

    some calculations for the Carphone Warehouse.

    The formula for this ratio is:

    Creditors' Turnover =Average Creditors

    (Cost of Sales/365)

    As with the stock turnover ratio, creditor values relate to the costs of raw materials, goods and

    services, which is why we use the cost of sales figure in the denominator (Remember the

    numerator? Well, this is the opposite. The denominator is the bottom part of a fraction!)

    Carphone Warehouse 31 March 2001 25 March 2000

    '000 '000

    Cost of sales 830,126 505,738

    Creditors: Amounts falling due within one year 222,348 173,820

    Creditors Turnover Ratio for the Carphone Warehouse

    31 March 2001 222,348

    830,126 365

    97.76 days

    25 March 2000 173,820

    505,738 365

    125.45 days

    We interpret this ratio in exactly the same way as the debtors' turnover ratio. That is, in 2001 if we

    had bought some supplies for 222,348 on 1st January, we would have paid for them 97.76 dayslater on 6th April. You can work out the payment date for 2000 if we imagine buying some supplies

    for 173,820 on 1st January of that year.

    Having found that debtors are taking somewhere between 30 and 50 days to pay their accounts,

    notice that the business is taking over three months credit for itself in 2001 and about four months'

    credit in 2000. These results are worrying: especially when we know that small businesses in the UK

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    are suffering because large businesses take too long to pay their accounts; and if the Carphone

    Warehouse has many small suppliers that is worrying.

    You can now attempt an additional question.

    Additional notes are available onadvanced stock, creditors and debtors or you can move on to theGearingsection.

    Gearing 1

    Gearing =Long Term Liabilities

    Equity Shareholders' Funds

    Gearing is concerned with the relationship between the long terms liabilities that a business has and

    its capital employed. The idea is that this relationship ought to be in balance, with the shareholders'

    funds being significantly larger than the long term liabilities.

    Gearing 1

    Shareholders ought to have the upper hand because if they don't that could cause them problems

    as follows:

    Shares earn dividends but in poor years dividends may be zero: that is, businesses don't

    always need to pay any!

    Long term liabilities are usually in the form of loans and they have to be paid interest; even in

    bad years the interest has to be paid

    Equity shareholders have the voting rights at general meetings and can made significant

    decisions

    Long term liability holders don't have any voting rights at general meetings but they have the

    power to override the wishes of the shareholders if there are severe problems over their

    interest or capital repayments

    So, shareholders like to see the gearing ratio, the relationship between long term liabilities and

    capital employed, being in their favour! Let's look at the Carphone Warehouse's gearing ratio.

    The formula:

    Gearing =Long Term Liabilities

    Equity Shareholders' Funds

    The data:

    http://www.bized.ac.uk/compfact/ratios/sdc8_15.htmhttp://www.bized.ac.uk/compfact/ratios/sdc9.htmhttp://www.bized.ac.uk/compfact/ratios/sdc9.htmhttp://www.bized.ac.uk/compfact/ratios/gearing1.htmhttp://www.bized.ac.uk/compfact/ratios/gearing1.htmhttp://www.bized.ac.uk/compfact/ratios/sdc8_15.htmhttp://www.bized.ac.uk/compfact/ratios/sdc9.htmhttp://www.bized.ac.uk/compfact/ratios/gearing1.htm
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    Carphone Warehouse 31 March 2001 25 March 2000

    '000 '000

    Creditors: Amounts falling due after more than one year 14,107 21,033

    Equity shareholders' funds 436,758 44,190

    Gearing Ratio for the Carphone Warehouse

    31 March 2001 14,107: 436,758 0.032: 1

    25 March 2000 21,033: 44,190 0.476: 1

    A shareholder of the Carphone Warehouse will be happy with these results. Even in 2000 when the

    ratio was relatively high at 0.476 or 47.6% they probably were not too worried because their other

    ratios were fine too.

    In 2001 the gearing ratio fell to almost zero indicating that the business much prefers equity

    funding to debt funding. This minimises the interest payment problems and the control problems of

    having a dangerously high level of long-term debt on the balance sheet.

    Gearing 2

    There is an alternative gearing ratio, we can call it the Gearing Ratio II.

    The formula for this ratio is:

    Gearing 2 =

    Long Term Liabilities

    Long Term Liabilities + Equity Shareholders' Funds

    Let's just get on with this one. Gather the necessary data from both of our businesses, Carphone

    Warehouseand Vodafone and calculate this ratio for them.

    The calculations:

    Gearing II Ratio for the Carphone Warehouse

    31 March 2001 14,107: 436,758 + 14,107 0.031: 1

    25 March 2000 21,033: 44,190 + 21,033 0.322: 1

    Gearing II Ratio for Vodafone

    31 March 2002 13,118: 130,573 + 13,118 0.091: 1

    31 March 2001 11,235: 145,007 + 11,235 0.072: 1

    http://www.bized.ac.uk/compfact/ratios/gearing3.htmhttp://www.bized.ac.uk/compfact/ratios/gearing3.htmhttp://www.bized.ac.uk/compfact/ratios/gearing3.htmhttp://www.bized.ac.uk/compfact/ratios/gearing4a.htmhttp://www.bized.ac.uk/compfact/ratios/gearing3.htmhttp://www.bized.ac.uk/compfact/ratios/gearing3.htmhttp://www.bized.ac.uk/compfact/ratios/gearing4a.htm
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    Earnings per share: EPS

    This is, perhaps, the fundamental investor ratio: in this case, we work out the average amount of

    profits earned per ordinary share issued. The formula is:

    Earnings per share = Profit available to equity shareholdersAverage number of issued equity shares

    Here are the extracts from the accounts that we need and they are followed by the results for one

    of the two years, you should calculate the EPS for the other year.

    The Carphone Warehouse

    Consolidated Profit and Loss Account

    31 March 2001 25 March 2000

    Profit for the financial period () 38,159,000 16,327,000

    Weighted average number of issued shares 833,000,000 600,000,000

    31 March 2001 25 March 2000

    EPS 38,159,000

    833,000,000

    0.04648 _____________

    Did you get this?

    The good news for investors here is that the average earnings per issued ordinary share has almost

    doubled over the two years. Notice that the number of shares issued has increased from 600 million

    to 833 million, so this really is a good result as profits available for shareholders must have

    increased significantly too from 16,327,000 to 38,159,000.

    Dividends per Share: DPS

    The DPS ratio is very similar to the EPS: EPS shows what shareholders earned by way of profit for a

    period whereas DPS shows how much the shareholders were actually paid by way of dividends. The

    DPS formula is:

    Dividends per share =Dividends paid to equity shareholders

    Average number of issued equity shares

    Oops, there are no dividend data for the Carphone Warehouse, on page 13 of their annual report

    and accounts they say:

    Profit for the period attributable to shareholders was 38.2m resulting intotal shareholders' funds of 436.8m at the period end. As in previous periods

    http://www.bized.ac.uk/compfact/ratios/investor4a.htmhttp://www.bized.ac.uk/compfact/ratios/investor4a.htm
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    the Board has decided to retain these earnings for continued investment inthe development of the Group and the future enhancement of shareholdervalue and is not therefore proposing a dividend for the period.

    Vodafone has paid dividends in recent years so gather the relevant data from the database and

    calculate the DPS for it. Here are the templates we so kindly began to provide under the EPS

    heading!

    Here are two templates to help you along: aren't we kind?

    Vodafone

    Consolidated Profit and Loss Account

    31 Mar 2002 31 Mar 2001

    Equity dividends ()

    Weighted average number of issued shares

    31 Mar 2002 31 Mar 2001

    DPS

    __________ ______ __________ ______

    Did you get this?

    Vodafone themselves report the DPS as

    Dividend per share 1.4721p in 2002 and 1.4020p in 2001

    In conclusion we can see that even though Vodafone is suffering large losses, it is still paying

    dividends to its shareholders, yet the Carphone Warehouse, which is apparently in a better position

    is not paying dividends.

    Dividend Yield

    The dividend yield ratio allows investors to compare the latest dividend they received with the

    current market value of the share as an indictor of the return they are earning on their shares.

    Note, though, that the current market share price may bear little resemblance to the price that an

    investor paid for their shares. Take a look at the history of a business's share price over the last

    year or two and you will see that today's share price might be a lot higher or a lot lower than it wasa year ago, two years ago and so on.

    We clearly need the latest share price for this ratio and we can get that from newspapers such as

    the Financial Times, The Times, The Guardian and the Daily Telegraph. We can also find the share

    prices on the Internet.

    The formula for the dividend yield is:

    http://www.bized.ac.uk/cgi-bin/ratios/ratiodata.plhttp://www.bized.ac.uk/compfact/ratios/investor6a.htmhttp://www.bized.ac.uk/cgi-bin/ratios/ratiodata.plhttp://www.bized.ac.uk/compfact/ratios/investor6a.htm
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    Dividend yield =Latest annual dividends

    Current market share price

    It is common for newspapers and others to calculate the dividend yield automatically as part of their

    offerings. Take a look at the extract from The Times and you'll find the dividend yield figure in the

    second right hand column, before the P/E ratio.

    Here's an extract from The Times newspaper's share page (Source: The Times Newspaper 18

    September 2002) together with a few links to some Web sites where we can find share prices. Use

    them now or later.

    Dividend Cover

    The dividend cover ratio tells us how easily a business can pay its dividend from profits. A high

    dividend cover means that the company can easily afford to pay the dividend and a low value

    means that the business might have difficulty paying a dividend. Here's the formula followed by an

    example.

    Dividend cover =Net profit available to equity shareholders

    Dividends paid to equity shareholders

    Since the Carphone Warehouse hasn't paid a dividend, let's turn to Vodafone immediately. In the

    database find the data you need to calculate the dividend coverage for the two years for which we

    have data for Vodafone and calculate the dividend cover ratio for those two years. Here's a template

    for you to fill in with the data you find.

    Vodafone

    Consolidated profit and loss account

    31 Mar 2002 31 Mar 2001

    m m

    Profit for the financial period

    Dividends

    Vodafone dividend cover 31 Mar 2002 31 Mar 2001

    Profit for the financial period

    Dividends

    Did you get this?

    In this case, we see a terrible situation, as usual, for Vodafone. The profit for the period is in fact

    negative, so these results are dreadful - even though the values are positive, that is only because of

    the mathematics ... Vodafone has no dividend cover at all for these two years

    http://www.bized.ac.uk/cgi-bin/ratios/ratiodata.plhttp://www.bized.ac.uk/compfact/ratios/investor10a.htmhttp://www.bized.ac.uk/cgi-bin/ratios/ratiodata.plhttp://www.bized.ac.uk/compfact/ratios/investor10a.htm
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    Price Earnings Ratio: P/E ratio

    The P/E ratio is a vital ratio for investors. Basically, it gives us an indication of the confidence that

    investors have in the future prosperity of the business. A P/E ratio of 1 shows very little confidence

    in that business whereas a P/E ratio of 20 expresses a great deal of optimism about the future of a

    business.

    Here's the formula, then we'll work through an example

    Price/earnings or p/e ratio =Current market share price

    Earnings per share

    Here are the P/E ratios of five businesses in the Telecommunications sector:

    Telecommunications P/E ratio

    BT 48.4

    Project Telecom 12.0

    Telecom Plus 19.7

    Vanco 78.4

    Vodafone 17.9

    Average 35.28

    Source: The Times Newspaper 18 September 2002

    See how big some of these P/E ratios are - that's not necessarily a good thing! Let's look at the

    calculations and then we can interpret our findings.

    Again, we need current market share prices as well as the EPS values. This means we can go back

    to the Carphone Warehouse even though it isn't paying dividends at the moment:

    The Carphone Warehouse pence P/E ratio

    Current market share price 76.0

    EPS 4.616.52

    Note:

    1. the current market share price is taken from The Times newspaper 18 September 2002 and

    the EPS is taken from the table below (previously calculated in the EPS section, above)

    2. we have worked in pence here; but we could just as easily have worked in Pounds and the

    answer would have been the same, at a P/E ratio of 16.52

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    The Carphone Warehouse

    31 March 2001

    EPS 38,159,000

    833,000,0000.046

    What does a P/E ratio of 16.52 mean? In raw terms it means that investors are currently paying the

    equivalent of 16.52 years' worth of earnings to own a share in the Carphone Warehouse. That is,

    they hare currently paying 76 pence per share and since the EPS is 4.6 pence per share, this means

    that they will recover their investment in a share after 16.52 years - equivalent to the break even

    and payback period if you like.

    16.52 is a high value for a P/E ratio; but not the highest and essentially the higher the ratio the

    better. However, we would say that P/E ratios of 78.4 and 48.4 are excessive and might reflect an

    unreal situation. It's possible in extreme circumstances that the share price is, in fact, independent

    of the current market share price so that a high P/E ratio is actually based on more up to date news

    than last years EPS value.

    BT has a P/E ratio of 48.4 yet it is not too long ago that it was heading for potential liquidation as its

    victory in securing its third generation licences had led to its taking on a massive debt burden that it

    could not, in reality, sustain. However, it seems now that investors like the current performance of

    BT and are voting for it by buying its shares at highly inflated values relative to its EPS.

    Ratio

    From Wikipedia, the free encyclopedia

    (Redirected from Ratio analysis)Jump to: navigation, search

    For the use ofratio as a human capacity, see reason.

    A ratio is a dimensionless, or unitless,quantity denoting an amount or magnitude of one quantity

    relative to another.

    Throughout the physical sciences, ratios of physical quantities are treated as real numbers. For

    example, the ratio of 2rmetres to 1 metre is the real number 2r. That is 2rm/1m = 2r.

    Accordingly, the classical definition ofmeasurement is the estimation of a ratio between a quantity

    and a unit of the same kind of quantity.

    The term ratio is also used to denote one proportion of a whole relative to the other proportion.

    With such usage, the ratio is usually written as two numbers separated by a colon (:) which is read

    as the word "to". A ratio of 2:3 ("two to three") means that the whole is made up of 2 parts of one

    thing and 3 parts of another thus, the whole contains five parts in all. To be specific, if a basket

    http://en.wikipedia.org/w/index.php?title=Ratio_analysis&redirect=nohttp://en.wikipedia.org/wiki/#column-onehttp://en.wikipedia.org/wiki/#searchInputhttp://en.wikipedia.org/wiki/Reasonhttp://en.wikipedia.org/wiki/Dimensionless_quantityhttp://en.wikipedia.org/wiki/Quantityhttp://en.wikipedia.org/wiki/Quantityhttp://en.wikipedia.org/wiki/Measurementhttp://en.wikipedia.org/wiki/Colon_(punctuation)http://en.wikipedia.org/w/index.php?title=Ratio_analysis&redirect=nohttp://en.wikipedia.org/wiki/#column-onehttp://en.wikipedia.org/wiki/#searchInputhttp://en.wikipedia.org/wiki/Reasonhttp://en.wikipedia.org/wiki/Dimensionless_quantityhttp://en.wikipedia.org/wiki/Quantityhttp://en.wikipedia.org/wiki/Measurementhttp://en.wikipedia.org/wiki/Colon_(punctuation)
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    More colloquially, a ratio is a value calculated by dividing one number by another. Five divided by

    two gives a ratio of 2.5. In the business world it is typical to use ratios to analyze financial

    statements. For example, the current ratio assesses liquidity, or time required for some asset to be

    converted to cash. The current ratio looks at current assetsrelative to current liabilities.

    One indicator, or ratio, for strength or stability ofrevenue in government is own source revenues(property taxes, for example) divided by total revenues (property tax and outside grants). In some

    respects, a high ratio suggests safety and stability. Grants or intergovernmental revenues can be

    taken away and heavy reliance on these outside sources, which would produce a low ratio, can spell

    trouble for a state or local government.

    Ratio Analysis Equations for Accountants

    This page contains graphics images of the main and basic ratio analysis equations or formulae that

    accountants and analysts use for ratio analysis. Feel free to download them for your own use by

    cutting and pasting from here ... don't forget where you got them from!

    New Ratio Analysis Equations

    Profitability

    Gross Profit Margin

    Operating Profit Margin

    Net Profit Margin

    Retained Profit Margin

    Profit Mark up

    http://en.wikipedia.org/wiki/Division_(mathematics)http://en.wikipedia.org/wiki/Liquidityhttp://en.wikipedia.org/wiki/Assetshttp://en.wikipedia.org/wiki/Assetshttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Division_(mathematics)http://en.wikipedia.org/wiki/Liquidityhttp://en.wikipedia.org/wiki/Assetshttp://en.wikipedia.org/wiki/Revenue
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    Asset Usage

    Total Asset Turnover

    Stock turnover

    Debtors Turnover

    Creditors Turnover

    Fixed Asset Turnover

    Capital Employed

    Turnover

    Working CapitalTurnover

    NOTE in the US stock = inventory, debtors = accountsreceivable, creditors = accounts payable

    Alternative formulae:

    Stock Turnover

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    Debtors Turnover

    Gearing

    Gearing 1

    Gearing 2

    NOTE: in the US known as leverage

    Investor

    Earnings per Share

    Dividends per Share

    Dividend Yield

    Dividend Cover

    P/E (Price Earnings)

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    Interest Cover