Rawism

The time has come where we seek for real reality in our lives. Experiences which we cannot download and save onto our digital extended memory.Rawism takes us one step back to take two steps forward.

There is nothing confusing about rawism. The luxurity is peckable and sought for, but not inferioring. It is drinking Don Perignon in a deserted industrial stock hall. It is an strong, dissected urban statement of what we are and what we want. There is a tough and dark sphere etched upon objects and materi-als. A stunk of black humor is rieking from the way they are assambled.

Bricks and metal are taken for the backstreets. Leather and rough linens are combined with masculine suitwear wools.Upcycling lets us experience a recognizable but augumented reality which triggers our minds.

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the machinistInspired by heavy machinery and earthy shades,the beginning of industrialisation is remade.

darkoIndustrial spheres are depicted with metallic details and dark and blank surfaces.

raw luxeThe new luxury is quality. The materials are recognizable but their construction and use are new and inspiring. They are sustainable and experimental at the same time.

Material evolutionIntroducing up-cycling as a new way to reuse our resources of materials and imagination.