rawnet lightning talk - 'thinking, fast and slow' review
TRANSCRIPT
Thinking, Fast and SlowHow We Make Decisions, And How To Make
The Right Ones
Not my ideas...Daniel KahnemanSenior Scholar,
Princeton UniversityNobel Prize for
Economics, 2002
A Tale Of Two SystemsSystem A
Fast, intuitive, subconsciousSystem B
Slow, analytical, directed
System AAlways workingLooking for patternsBiases
System BAnalyticalLess biasedCan be overwhelmedLazy
ExampleA bat and a ball together costs £1.10The bat costs £1 more than the ballHow much does the ball cost?
The Answer...System A: 10pSystem B: 5p
PrimingAssemble sentences using four words out of
fivefinds he it yellow instantlygrey was round hair his
Cognitive Ease
Adolf Hitler was born in 1892Adolf Hitler was born in 1887
Familiaritykadirgasaricikbiwonjninansomaiktitaf
Halo EffectAlan: intelligent, industrious, impulsive, critical, stubborn, envious
Ben: envious, stubborn, critical, impulsive, industrious, intelligent
AnchoringWas Gandhi more or less than 141 years old when he died?
How old was Gandhi when he died?
Anchoring With Irrelevant InformationRigged wheel of fortuneAlways 10 or 65Write down the number“Is the percentage of African
nations in the UN higher or lower than this?”
“What is the percentage?”
So… What Can We Do?You can’t stop System 1You shouldn’t stop System 1Be aware of System 1 biases
Watch Out For BiasesPrimingCognitive EaseFamiliarityHalo EffectAnchoring
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