raymund magdaluyo: from local concept to national brand: the seafood island success story
TRANSCRIPT
11th year on September 16 2015 (‘National Boodle Day’).
32 stores and counting nationwide.
Innovated the Filipino casual grill dining experience by creating and bringing to the market the original Boodle Feast.
Promoting an extreme seafood bonding experience by sharing island-inspired seafood eaten directly from the same banana leaf-lined boodle tray – a truly unique Filipino-style celebration!
Beach-inspired store ambience.
Owning the concepts of ‘Seafood Bonding Extreme!’ and ‘The Original’ with the Seafood Island Boodle Feasts!
Opened its first branch in 2004 in Market, Market! Taguig City
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Boodle FeastsTali Beach Jomac Boodle
Island Sinugba Espesyal Garlic Seafood Delight
Mt. Apo
Meaty Madness
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Boodle FeastsDavao Gulf Chang’s China Chow
Dagupan Festival Dapitan’s PrideBoracay Feast
Vigan
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Live Seafood! Fresh Catch!
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Menu
Camp John Hay, Baguio
Harbor Point, Subic
Marquee Mall, Pampanga
Alabang Town Center
Araneta, Cubao
Eastwood
Ayala Terraces Fairview
Abreeza, Davao
Ayala,Cebu
Northpoint, Bacolod
Centrio Mall, Cagayan de Oro SM General Santos
Mall of Asia
Market Market, Taguig
Robinsons Galleria
Robinsons Magnolia
SM ManilaSM Marikina
SM Southmall, Las Piñas
UP Technohub
Trinoma
SM Lipa Batangas
Solenad 3, Nuvali
Biñan, Laguna
Rainforest, Cebu
Venice Piazza, McKinley
Amigo, Iloilo
Atria, Iloilo
Serin Tagaytay
Imus, Cavite
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Ecoland, Davao
SM North EDSA
Upcoming Branches in 2015
NLEX Petron Marilao
SM Seaside City Cebu
SM City Iloilo
McKinley Exchange
SM Taytay
The District Dasmarinas
Limketkai Cagayan de Oro
Plaza 150
Ayala Circuit Makati
StoresAtria, Iloilo (2015)
Venice Piazza, McKinley Hill (2014) Serin Mall, Tagaytay (2015)
Market, Market! Taguig (2004)
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Stores
Northpoint, Bacolod (2013) Centrio, Cagayan de Oro (2012) Abreeza, Davao (2011)
Robinsons Magnolia (2012) SM By the Bay, MOA (2011)
UP Ayala Technohub (2009)
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Learnings!
• TURNING PROBLEMS TO OPPORTUNITY
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Learnings!
• BUILDING A CONCEPT INVOLVES “MULTI-SENSORY BRANDING”
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Learnings!
• YOU NEED ONLY YOUR MIND TO START A DREAM, BUT A COMMUNITY TO MAKE IT REAL
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FEEDING AND SERVING THE COMMUNITY…
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Batang-Tri Grassroots Program
Purchase a Jomac Boodle (P1,450) and P300 will be given to
the Grassroots program to buy 100 road bikes
and provide other needs for the program.
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17 years of Red Crab-bing
23THIS IS my mom
THAT’S Me
How do we push ‘Cabalen Concepts?’
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By Reservations Only – Denlim!!
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Food Tourism Vanguards
Bale Dutung! Everybody’s Café!
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“BISTRO-ing Pampango-Filipino Cooking”
Chef Gene Gonzalez & Group! LJC Group, Abe’s!
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Definitely Scalable: FIESTA LAMON at MERIENDA
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Cabalen Sweeth Tooth – Ripe for Ph Expansion??
Ala Crème! TOLLHOUSE!
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BETTER THAN “COUNTERPARTS?”
LA BAKESHOP! PERFECT LOAF!
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“PACKAGING” and POSITIONING
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CREATE UNIVERSAL DINING EXPERIENCE
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EXECUTE UNIVERSAL FLAVORS, EASY ON THE EXCESSIVE
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BUILD REAL, SCALABLE COMPETITIVE EDGE
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NO TO CLONING STRATEGY, CREATE UNIQUE CONCEPTS
DACAL A SALAMAT!!!