R&B MUSIC VIDEOS

Genre Analysis

R&B Genre In R&B music videos, visuals reflect the music being

played and the lyrics. There is a relationship between the visual and lyrics

at times. Depending on the tempo of the music and the topic

of the song is what sets the visuals e.g. If its a slow and sad song the visuals are likely to be narrative linking with the lyrics “Kelly Rowland – Stole” whereas if it is a up tempo song there will be choreography and visuals may not relate to the lyrics “Beyonce – Single Ladies”

Choreography

Choreography based music videos consist of up beat music which involves a dance routine from the artists performing solo or with back up dancers.

Chris Brown, Usher and Neyo are huge artist that feature choreography in their music videos.

Usher - OMG

Neyo – One in a million

Chris Brown – Kiss Kiss

Narrative Narrative Music Videos consists of relation between the lyrics and visuals. They are music videos with a story or are telling a story e.g. Beyonce – If I were a boy

Usher & R Kelly – Same Girl music video is very narrative as the lyrics of the song describe what is going on onscreen. Usher and R Kelly are featured on screen together and the lyrics relate to the visuals. They think they are dating the same girl but is revealed that the girls are twins.

They may also feature dialogue and speech. And acting that reveals the emotion of the song.

Models & Lifestyle

Models/ Video Vixens are used to glamorise music videos. They make the artist look good and are used to play the part of a girlfriends depending on the song type. They attract the audience.

Use of private jets and expensive cars shows their wealth and good lifestyle.The expensive clothes ( suit).

http://www.youtube.com/watch?v=q28BpFIGJeY&feature=channel

The big mansion are also a trademark in the music videos. For different scenes bedroom, swimming pool, living room etc.