rbte proxama retail breakfast seminar, mobile engagement in retail
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Proxama Mobile Retail Engagement Solution.TRANSCRIPT
© Proxama 2014
Retail Breakfast Seminar Retail Business Technology Expo
Wednesday 12th March 09.00-11.00
Miles Quitmann – Chief Commercial Officer
© Proxama 2014
Mobile Engagement in Retail
About ProxamaProxama PLC is a global platform provider of mobile proximity marketing, mobile wallet and payment solutions.
We connect physical and digital assets via mobile to increase consumer engagement, retail sales and loyalty.
Proxama’s customers are retailers, global brands, mobile network operators and financial institutions
© Proxama 2014
Mobile Engagement in Retail
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Mobile Wallets & Payments
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Mobile Engagement in Retail
Consumer Retail Engagement
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Mobile Engagement in Retail
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“One In Five High Street Shops Could Close By 2018 As Shoppers Go Online…”
Source: The Centre for Retail Research January 2014
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Mobile Engagement in Retail
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...But “90% Of Shopping Was Done On The UK High-Street In 2013 ” Source: BBC News 2013
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Mobile Engagement in Retail
• Increased costs for retailers • Increase in competition • Changing consumer behaviour • Multi-channel retailing• Showrooming
Top Challenges Retailers Face Today
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Mobile Engagement in Retail
Sears sees mobile redemption rates increase by 1,100% with personalized mobile offers.”
Mobile commerce daily, January 2014
Macys experienced strong holiday shopping as it focused on closing the gap between store, desktop and mobile.”
Source: Forbes January, 2014
House of Fraser gets its multi-channel strategy right and reports on record performance this Christmas.”
Source: Retail Gazette, January 2014
John Lewis reported 22.6% growth in its online sales with mobile devices overtaking desktop computers and laptops for the first time.”
Source: Econsultancy, January 2014
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Mobile Engagement in Retail
What Is Connected Retail?
By 2016 Connected Retail will Influence 44% Of Retail Sales.”Source: The Guardian, July 2013
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Mobile Engagement in Retail
Enabling Mobile Technologies
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Mobile Engagement in Retail
Start of Value Exchange: Consumer Engagement
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Mobile Engagement in Retail
Engagement: Value Exchange
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Mobile Engagement in Retail
Influencing Purchase: Consumer Conversation
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Mobile Engagement in Retail
Consumer Reward: Consumer Conversation
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Mobile Engagement in Retail
Product Information: Consumer Conversation
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Mobile Engagement in Retail
Showrooming: Incentivising Purchase
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Mobile Engagement in Retail
Commerce Journey: Consumer Conversation
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Mobile Engagement in Retail
Repeat Business: Consumer Loyalty
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Mobile Engagement in Retail
“Analyse consumer behaviour from engagement, purchase to loyalty.”
Analytical Insight
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Mobile Engagement in Retail
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Channels to Market – High Street Aggregation, Direct or Both?
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Mobile Engagement in Retail
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Weve Pouch Wallet
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Available Now From Proxama
Solution to rapidly deploy Mobile In Retail services
• WEVE Channel
• White labelled
• Phased deployment to scale
• Customised retail experiences
• Training & Support
• Analytics
Mobile Engagement In Retail
www.proxama.com+ 44 (0) 7889 308211