rdfa -- search engines and beyond!
TRANSCRIPT
Jay Myers, bestbuy.com
PRACTICAL BUSINESS USES OF RDFA:
To search engines and beyond!
WARNING: THIS
PRESENTATION MAY HAVE
BEEN ALTERED DUE TO
RECENT ANNOUNCEMENTS
FROM SCHEMA.ORG
SEO PENDULUM THEORY
Machine Comprehension
Human Comprehension Equilibrium
SEO PENDULUM THEORY
Machine Comprehension
Human Comprehension Equilibrium
SEO PENDULUM THEORY
Machine Comprehension
Human Comprehension Equilibrium
RDFa MICRODATA TOO
- SCHEMA.ORG
<div id="productsummary"> <div class="pdpsummarybox"> <h1>Apple® -‐ iPad™ with Wi-‐Fi -‐ 16GB</h1> <div id="detailband"> <strong>Model:</strong>MB292LL/A<span class="sep"> |</span> <strong>SKU:</strong>9811355<br/> <div id="reviewband"><strong>Customer Reviews: </strong><img
src="misc/ra[ngs_star_4_1.gif" alt="4.1 out of 5 stars" /> <span id="reviewscore"><strong>4.1</strong></span> <span id="reviewnum"> <a href="#customerreviews">Read
reviews (179)</a></span> </div> </div> </div> <hr />
</div>
<div id="productsummary" xmlns:v="hap://rdf.data-‐vocabulary.org/#" xmlns:gr="hap://purl.org/goodrela[ons/v1#"> <div class="pdpsummarybox" typeof="v:Review-‐aggregate"> <h1><span rel="v:itemreviewed">Apple® -‐ iPad™ with Wi-‐Fi -‐ 16GB</span></h1> <div id="detailband" rel="v:ra[ng"> <strong>Model:</strong><span property="gr:hasMPN">MB292LL/A</span><span class="sep"> |</
span> <strong>SKU:</strong><span property="gr:hasStockKeepingUnit">9811355</span><br/> a <div id="reviewband" typeof="v:Ra[ng"> <strong>Customer Reviews:</strong><img src="misc/ra[ngs_star_4_1.gif" alt="4.1 out of 5
stars" /> <span id="reviewscore" property="v:average">4.1</strong></span> <span content="5" property="v:best"/></span> <span id="reviewnum"><a href="#customerreviews">Read reviews (<span
property="v:count">179</span>)</a></span> </div> <div rel="gr:hasPriceSpecifica[on" id="price"> <h3>Reg. Price:</h3> <span typeof="gr:UnitPriceSpecifica[on" about="hap://products.semweb.bestbuy.com/y/
products/7590289/#UnitPriceSpecifica[on_7590289_1"> $<span property="gr:hasCurrencyValue" datatype="xsd:float">499.99</span> <span property="gr:hasCurrency" datatype="xsd:string">USD</span> <span property="gr:priceType" content="SRP" datatype="xsd:string"></span> <span property="gr:hasUnitOfMeasurement" datatype="xsd:string" content="C62"></
span> <span property="gr:valueAddedTaxIncluded" datatype="xsd:boolean"
content="true"></span> </span> </div> </div> </div> <hr />
</div>
SKU
description
name
image
url
rating
price
price/ offer validity dates (valid from/ to)
tax (VAT)
brand
make/ model number
EAN
UPC
SKU
GTIN
serial number
weight
width
height
depth
color
product category
seller info store location
store hours
accepted payment methods
warranty delivery method
delivery charge delivery time
eligible selling region
BEYOND! (#1)
PROMOTING PRODUCT DISCOVERY (HUMANS)
www.bestbuy.com/shop/thermometers <div class="hproduct" id="8967228" typeof="gr:Offering" about="#Offering_8967228"> <div class="image-‐col"> <a href="/site/Oregon+Scien[fic+-‐+Grill-‐Right+Wireless+Talking+Barbeque/Oven+Thermometer/8967228.p?id=1218005657631&skuId=8967228&st=thermometers&cp=1&lp=28" rel="product" class="uri"><img src="hap://images.bestbuy.com/BestBuy_US/images/products/8967/8967228_rc.jpg" alt="8967228 Angle Detail" border="0" class="thumb" height="112" id="pThumb_1218005657631" width="105" /></a></div> <div class="info-‐side”> <div rel="gr:hasPriceSpecifica[on"> <h4 class="price sale" typeof="gr:UnitPriceSpecifica[on" about="#UnitPriceSpecifica[on_8967228_sale"> $59.99<span property="gr:hasCurrencyValue" datatype="xsd:float" content="59.99"></span> <span property="gr:hasUnitOfMeasurement" datatype="xsd:string" content="C62"></span> <span property="gr:valueAddedTaxIncluded" datatype="xsd:boolean" content="true"></span> </h4> </div> </span>
PROMOTING PRODUCT DISCOVERY (MACHINES)
www.bestbuy.com/shop/thermometers
PROMOTING PRODUCT DISCOVERY (MACHINES)
www.bestbuy.com/shop/thermometers
BEYOND! (#2)
RICH DATA EXTRACT www.bestbuy.com/products/availability;zip=55428;upc=0036725233539;
1
3
2
BEYOND! (#3)
YOUR WEB SITE IS THE API!
XML Sitemap RDFa encoded web
THANK YOU!
@jaymyers