Competitive

Intelligence

Competitive IntelligenceRE Analytics - Business Case

LIUC - Institute for Entrepreneurship and Competitiveness

Castellanza (VA) – Italy

21st March 2016

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

Agenda Why Competitive Intelligence?

How do we do it?

What do we deliver?

Case Study: Michael Kors

Key Takeaways

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

Why do we do Competitive

Intelligence? Who benefits the most?

What issue is it really addressing?

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

The Question is..

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

Did I invest in the right company?

Castellanza, Italy – 21st March 2016

How is the exposure in Russia

compared to others?

Do they consider waiting or retreating

as a consequence of Ruble and energy

prices decline?

Competitive

Intelligence

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

Are luxury goods brands too exposed

to China? What are the retail network

expansion opportunity?

Castellanza, Italy – 21st March 2016

Iran has opened its doors, but oil prices

collapse might be undermining

spending capacity of the Middle

Easterns. How and when will Western

Retail brands move? And where to?

Competitive

Intelligence

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

How do we do Competitive

Intelligence?

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

Daily billions of data are released by businesses, customers,

markets on the web. They provide information on traffic, weather,

customer tastes and movements, goods and prices. This huge amount of

data is made available by search engines, aggregators and rating

websites.

Unlike classic data collection methods, based on sampling, Big Data is

about the entire population.

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

Cloud computing offers the power of hundreds of

thousands servers. 24/7 our robots scan data

sources to update and integrate information.

All languages, measure units, quality, geographic

attributes and content is standardized to allow a

synthetic view

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

Petabytes of data are distilled to extract business

relevant information and determine investors

significant insights, all over the world, 24/7.

This Geo Data Warehouse is made available for

research, analysis and reports.

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

Case Study:

Michael Kors

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

Castellanza, Italy – 21st March 2016

Quarterly results press release

Competitive

Intelligence

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

Castellanza, Italy – 21st March 2016

Quarterly results data released on

2nd Feb 2016

Competitive

Intelligence

Castellanza, Italy – 21st March 2016

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Competitive

Intelligence

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

Key Takeaways

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

1. Keep in mind who your real customer

is and what the issue is

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

2. Think outside of the box to find new

solutions to existing issues

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

3. Data is everywhere, know how to use

it and how to read it

Castellanza, Italy – 21st March 2016

Competitive

Intelligence

Thank You

www.re-analytics.com

www.linkedin.com/company/re-analytics

@_Re_Analytics_

Andrea Squatrito

Pierluigi Vinciguerra

Castellanza, Italy – 21st March 2016