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re re connecting with connecting with students as essential students as essential stakeholders stakeholders Early engagement and communication Early engagement and communication strategies strategies 1 Jennifer Hill, Ed.D. Matt Serra, Ph.D. Office of Assessment, Trinity College Duke University assessment.aas.duke.edu/ AACU_presentation_Feb2011.htm

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Page 1: Re connecting with students as essential stakeholders Early engagement and communication strategies 1 Jennifer Hill, Ed.D. Matt Serra, Ph.D. Office of

rereconnecting with connecting with students as essential students as essential stakeholdersstakeholdersEarly engagement and Early engagement and communication strategiescommunication strategies

1

Jennifer Hill, Ed.D.Matt Serra, Ph.D.

Office of Assessment, Trinity CollegeDuke University

assessment.aas.duke.edu/AACU_presentation_Feb2011.htm

Page 2: Re connecting with students as essential stakeholders Early engagement and communication strategies 1 Jennifer Hill, Ed.D. Matt Serra, Ph.D. Office of

2Credit: UC San Diego

Page 3: Re connecting with students as essential stakeholders Early engagement and communication strategies 1 Jennifer Hill, Ed.D. Matt Serra, Ph.D. Office of

3Credit: Denison University

Page 4: Re connecting with students as essential stakeholders Early engagement and communication strategies 1 Jennifer Hill, Ed.D. Matt Serra, Ph.D. Office of

4Credit: Westminster College

Page 5: Re connecting with students as essential stakeholders Early engagement and communication strategies 1 Jennifer Hill, Ed.D. Matt Serra, Ph.D. Office of

5Credit: Loyola Marymount University

Page 6: Re connecting with students as essential stakeholders Early engagement and communication strategies 1 Jennifer Hill, Ed.D. Matt Serra, Ph.D. Office of

6Credit: University of Idaho

Page 7: Re connecting with students as essential stakeholders Early engagement and communication strategies 1 Jennifer Hill, Ed.D. Matt Serra, Ph.D. Office of

7Credit: UCLA

Page 8: Re connecting with students as essential stakeholders Early engagement and communication strategies 1 Jennifer Hill, Ed.D. Matt Serra, Ph.D. Office of

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This sessionThis session

Session objectives

Session themes

•Facilitating student engagement

•Five principles/best practices• Start conversations early• Integrate with broader learning• Minimize over-testing• Use strategic incentives and motivators• Standardize feedback methods

•Evaluation and extension

Page 9: Re connecting with students as essential stakeholders Early engagement and communication strategies 1 Jennifer Hill, Ed.D. Matt Serra, Ph.D. Office of

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General education assessment

•serve as Institutional Research office of Trinity College•provide on-going analysis and research on Duke's undergraduate curriculum, courses, departments and programs in efforts to enhance student learning•Supply data products to College leadership

Assessment at Duke, Trinity Assessment at Duke, Trinity CollegeCollege

Program consultation

•serve as a resource for departments and faculty•partner with academic and co-curricular programs to develop and answer questions about student learning•share technical expertise on assessment methods and technologies

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Common consensus on in-class Common consensus on in-class formative and summative formative and summative assessmentassessment

High-impact learning

practicesa (course-level)

a See also: http://www.aacu.org/leap/documents/hip_tables.pdf

University- or College-wide

programs

Student engagem

ent

Page 11: Re connecting with students as essential stakeholders Early engagement and communication strategies 1 Jennifer Hill, Ed.D. Matt Serra, Ph.D. Office of

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Common consensus on in-class Common consensus on in-class formative and summative formative and summative assessmentassessment

High-impact learning

practices1 (course-level)

1 See also: http://www.aacu.org/leap/documents/hip_tables.pdf

University- or College-wide

programs

Student engagem

ent

Page 12: Re connecting with students as essential stakeholders Early engagement and communication strategies 1 Jennifer Hill, Ed.D. Matt Serra, Ph.D. Office of

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1.Start conversations early in the students’ tenure

Purpose: To introduce to students their responsibility for program enhancement. Set expectations for their roles in the learning community. Introduce and define student learning objectives and outcomes.

How to:Use multiple media, formats, and venues for communicating with students. Emphasize voluntary participation.

Five principles of early Five principles of early engagementengagement

Page 13: Re connecting with students as essential stakeholders Early engagement and communication strategies 1 Jennifer Hill, Ed.D. Matt Serra, Ph.D. Office of

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2.Assessment should be integrated into broader learning

Purpose: To make assessment a seamless part of the overall learning experience. Connect assessment to curricular and co-curricular experiences.

How to: Use strategic partnerships to embed assessment into course or program activities. The administration and the communication of results should be contextualized for students, faculty, and other stakeholders.

Five principles of early Five principles of early engagementengagement

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3.Carefully minimize over-surveying, over-testing

Purpose: To reduce assessment burden on students. Increase students’ motivation and commitment to the task. Enable the collection of necessary data at the appropriate points in the students’ tenure or program lifespan.

How to: Keep comprehensive documentation of completed assessments to prevent redundancy. Develop or commit to College-wide policies or procedures for survey sampling and the timing of an administration.

Five principles of early Five principles of early engagementengagement

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4.Use strategic, targeted incentives

Purpose: To engender goodwill among students. To recognize students’ time and effort as valuable.

How to: Non-pecuniary incentives are preferred. Chief incentive should be detailed and contextualized results (communicated to students in a timely manner). Pecuniary incentives should be immediate and commensurate with students’ time investment.

Five principles of early Five principles of early engagementengagement

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5.Develop standardized, timely, accessible feedback methods

a. To student participants

• Contextualize within the College’s strategic goals, institutional mission, program objectives, and/or program student learning outcomes

• Write in accessible language and with easy to follow graphics

• Make it personalized and prompt• Deliver via a secure medium, protecting

confidentiality• Invite students for optional, confidential

discussions of their results. Include resources for further information.

Five principles of early Five principles of early engagementengagement

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5.Develop standardized, timely, accessible feedback methods

b. To the college community

• Online, password-protected warehouse for dissemination of assessment findings

• Results reported in the aggregate only• Includes appropriate research question

and/or study context

Other ideas include outreach through assessment blogs, student publications, and social media sites.

Five principles of early Five principles of early engagementengagement

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• Start conversations early• Integrate into broader learning environment• Minimize over-testing• Use strategic incentives and motivators• Standardize feedback

Compliance in most assessment studies is voluntary: students should value participation in the process and have a stake in program/course enhancement.

These points emphasize the importance of self-reflection and self-assessment.

Key points

Five principles of early Five principles of early engagementengagement

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Application to study designApplication to study design

Principle Project

Start conversations early • •

Integrate into broader learning • •

Minimize over-testing • •

Use strategic incentives & motivators

• •

Standardize feedback methods • •

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Principle Project

Start conversations early

• Statement on culture of assessment in matriculate handbook

• Summer email • Orientation meetings and social media postings

Integrate into broader learning

• Enculturation into membership in a learning community

• Project homepage provides introduction to the practice of assessment, explanation of the study, access to instruments, and resources for further reading

Minimize over-testing

• Students are excused from similar assessments over the next year

Use strategic incentives & motivators

• Variety of incentives are used, but remote administration prevents immediate distribution

Standardize feedback methods

• Email delivery of individual and group results, including explanatory summary

• Occurs within 6 weeks of project completion

Case study 1: New matriculate Case study 1: New matriculate assessment initiativeassessment initiative

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Principle Project

Start conversations early

• Target first-year students in a multi-course interdisciplinary program.

Integrate into broader learning

• Recruitment facilitated by program director.• Intended to be closely connected with a shared

course, and contextualized in terms of their coursework. A natural part of the course experience.

• Test itself is based on real problems that are multidisciplinary in nature

Minimize over-testing

• Students are excused from similar assessments over the next year

Use strategic incentives & motivators

• Staggered, personalized incentives used

Standardize feedback methods

• Students are emailed individual and group results and an explanatory summary within one term of project completion

Case study 2: First-year assessment Case study 2: First-year assessment of critical thinkingof critical thinking

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Principle Project

Start conversations early

• Primer email from Director of Academic Advising Center

Integrate into broader learning

• Survey items ask students to reflect on multiple curricular and co-curricular learning opportunities, present and future• Second-year survey is embedded in the long-range planner required of the declaration process

Minimize over-testing

• Each survey is a full census of first-year and sophomore students• Reminders are limited and sent only to non-respondents

Use strategic incentives & motivators

•No incentives provided

Standardize feedback methods

• Students can opt-in to receive a copy of their survey submission via email• Aggregate report posted on Assessment website

Case study 3: Advising surveysCase study 3: Advising surveys

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Principle Project

Start conversations early

• Regular, personal communication with program director emphasizing the process of reflection and self-assessment

Integrate into broader learning

• Artifacts presented to and evaluated within the ePortfolio are drawn from curricular and co-curricular experiences• Assessors include program faculty and academic advisors affiliated with the program

Minimize over-testing

• Students are excused from similar assessments over the next year

Use strategic incentives & motivators

•No incentives provided

Standardize feedback methods

• Students receive immediate feedback from assessors within the ePortfolio

Case study 4: ePortfolios in four-year Case study 4: ePortfolios in four-year professional school preparation professional school preparation programprogram

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Please gather in small groups to discuss one or two example assessment projects or ideas from your home institutions.

•Your goal is to deconstruct the project(s) into the five components of engagement.

•Identify opportunities to expand or enhance the project. Work through anticipated challenges.

•Document your discussion (worksheet)

Exercise: Small group discussionExercise: Small group discussion

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Return to the large groupReturn to the large group

What opportunities do we have in common? Common challenges?

Would anyone like to “show-and-tell” their assessment project or plan, broken down by the five principles?

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Current issues, common challenges, & good opportunities

•Apathy, especially among graduating students and faculty

•Study incentives, limitations of tangible incentives

•Survey and assessment fatigue

•Mobile devices in assessment

•Spread of effect: Measuring the community-wide impact of a course or program

•Assessing decision-makers’ use of assessment information

SummarySummary

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Jennifer HillAssociate Dir., Office of Assessment

Trinity [email protected]

Matt SerraDirector, Office of Assessment

Trinity [email protected]

assessment.aas.duke.edu

Thank you for joining us!Thank you for joining us!