re-designing the vc industry - leasingverband · re-designing the vc industry equity crowdfunding...
TRANSCRIPT
Re-Designing the VC Industry
Equity Crowdfunding Platform Powered by Blockchain
www.bloomio.com
Equity crowdfunding platform connecting startups with individual investors.
We help startups to raise funds and individual investors to tap into the venture capital arena.
ABOUT BLOOMIO
We connect individual investors
with promising startups and we
deploy an ecosystem to optimize the benefits of all
relevant stakeholders
Founding Year Raised Capital Headquarter Reference
2017 1.4 M CHF Zug, Switzerland www.bloomio.com
Investors Startups
Our Customers
For
Investors
Illiquidity
Lack of effective business education
Ad
dre
ssin
g T
rad
itio
na
l VC
Issu
es
Challenges of Traditional VC Industry
For
Startups
Lack of Capital Ambiguity Entry barriers for
individual investors
Regulatory
barriers
Lack of advice from VC
Constraints to access venture capital
18
Startups’ needs
Inve
sto
rs’ n
eed
sUntapped area
CO
MP
ETI
TIV
E L
AN
DS
CA
PE
Unmet stakeholder's needs inform the territory where Bloomio plays
19
20
A Full Rounded Investment Experience
Securitization Vehicle
Insurance Vehicle
Secondary Market
Expert Ranking
Funds Tokenization
Any illiquid asset: private equity, debt, IP, real estate, etc. can be split into very small parts (tokens). Public ledger on Ethereum blockchain allows to own an illiquid asset by many small investors
Risky investment is insured by a special fund covering bankrupted projects.
Tokens can be traded on the Secondary Market
Unique 5-stars methodology to assess startups and SMEs. A dedicated ranking agency for startups/SMEs in longer term.
VC and PE funds can use Bloomio infrastructure for fund management and co-investment
Limited
Competitors’ activity
None
Limited
None
None
21
Unique InvestmentOpportunities
Small Ticket Size for Retail Investors
Liquid Exit
Thoughtful InvestmentDecisions
Faster fundraising
Comprehensive due diligence process
Ease of deal structuring
Smart money
Benefits for Investors and Startups
Platform Demo Released
Available on
Platform has been presented to the shareholders in
Feb. 2019
23
Full experience digital investment
platform
LendingQ1 20
Equity Crowdfunding Q3’19
What is Next?
Re-designing the venture capital industry
TradingQ4 ‘19
24
Back Up
Startups are evaluated vs. 5 strategic KPIsTeam, Product Idea, Innovation, Product State and Process maturity have been identified as main
factors for the startup success.
Voting SystemInvestors can vote for startups they like. Startup popularity is another angle for investors to look at a
star tup and can help fund managers to select investment targets
Independent Experts Board
The board represented by industry experts will evaluate startups assigning them rankings from 1 to
5 stars
A 5 star scoring system to identify
startup’s potentials
Startups Accessing Key Services for Fundraising
Listing & Reporting Industry Experts
Bloomio Fund Acceleration Services
Registration is free of charge
• Information about co-founders
is mandatory
• Startups can select KPIs to
present quarterly or fill in
quarterly report templates
• Quarterly reports are available
to investors and fund manager
Due diligence is done by independent
industry experts
• Experts create due diligence
reports and rank the startup
• Ranking is available for everyone
• Due diligence reports available to
investors
• The fund will provide consolidated funds
from crowd investors for equity
• The fund provides guidelines for the pitch
information and lists the round on the
platform
• The fund helps preparing the shareholder
agreement
• Advices from industry experts
• Marketplace for 3 rd party
services: hiring services,
accounting services,
identifying patent ideas for
filing, etc.
Partnerships
Brings the highest financial
standards to equity
crowdfunding
Blockchain Technology
Banking and Security Background
Independent Expert Board
Swiss Quality
Innovative Due Diligence Process
Transparency
No
overhead
Low
entry
barriers
Risk
sharing
Improved
liquidity
Blockchain is a crucial enabler to
disrupt the VC industry
The Crowd Is Ready to Invest
89%
11%
Yes No
54%
23%
11%
12%
Below 10 K Between 10 and 50 K
Between 50 and 100 K Above 100 K
27%
50%
12%
11%
High Profit
Investing in something you believe in
Portfolio Diversification
Other
35%
23%
19%
11%
Too high financial risk Illiquidity
Scam Risk Other
H ave youthought about
investing in
startups?
H ow much do you consider to
invest in
startups?
( yearly)
What is your main driver to
invest in
startups?
The biggest concern when
investing in
startups?
A research conducted by Bloomio in collaboration with IMD business school shows a high appeal to startup investments,
amongst individual investors, if their “pain points” are addressed
User’s Dashboard Structure Like an e-Banking Portal
Adding CashBuying
Tokens
Selling
Tokens
Withdraw
Money
• Adding cash is free of
charge (credit card
processing fee is applied)
• Cash is converted to
Bloomio Stable Coins at
the fixed rate (1 coin = $1
• Tokens bought at
Initial Token Offering
are free of charge !
• Transaction fee of
3% is charged when
buying startup/fund
tokens
• Selling tokens at a
liquidity event
(startup IPO/M&A) is
free of charge
• Selling tokens on
Bloomio Secondary
Market is charged
3%
Withdrawal of money is
charged 1% of the
transferred amount +
7% profit fee
Users are empowered to a full rounded investment experience directly from their dashboard