re-engaging with remarketing

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Remarketing

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Post on 02-Jul-2015

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With countless avenues to take to reach your audience online, there’s an equal amount of ways to botch that split second chance of resonating with it. Recent studies have shown internet users have become increasingly numb to banner ads. So, how do you connect with the right past visitors of your site at the right time? With careful planning and a sound strategy, remarketing can be a powerful tool for re-engaging with your audience. Learn some of the remarketing basics and a few advanced tactics with Davis Baker’s “Re-engaging with Remarketing”. Davis Baker is the PPC Team Lead at Forthea Interactive. He specializes in PPC planning, strategy & management, display, remarketing and web analytics. As a PPC veteran of six years, he enjoys studying the work of ad legends Ogilvy, Burnett, Trott, Abbot & McElligot and finding ways to apply their ideals to digital advertising.

TRANSCRIPT

Page 1: Re-Engaging With Remarketing

Remarketing

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What’s On Tap

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A Little Background

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OUTSIDE OF WORK?

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The Classics

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Introduction to

Remarketing

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What Is it?

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Serving ads Based On

Past Engagement

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How Does It Work?

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By “cookie-ing” past

users

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Is there more than One Kind?

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Search Remarketing

Site Remarketing

CRM Remarketing

Email Remarketing

Site Remarketing

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What’s the goal?

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3 Components of

Site Remarketing

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1. Google Tag Manager

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Apply Universal Analytics

Create Remarketing tags

Manage event tracking

Never bother the IT

Department Again

Apply Universal Analytics

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2. Google Analytics

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Audience Lists

Onsite Performance

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3. Google Adwords

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Campaign Dimensions

Bids

Budgets

Audience Targets

Ad Management

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A Winning

Strategy

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Cue Obligatory Venn Diagram

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Audience Lists

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Key Products & Services

High User Engagement

Traffic Source

Days Since Visit

Demographics

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Negative

Audiences

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Low User Engagement

Completed Transaction

Mobile Devices

Demographics

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Get In The Mindset

Of Your Customer

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Site Category Exclusions

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Below the Fold

Adult Themes

Death & Tragedy

Error Pages

Parked Domains

Mobile Apps

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Frequency Capping

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Length Of Purchase Funnel

Promotional Period

Reach & Frequency Report

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Ad Creative

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More of this

Less of this

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Not A Designer?

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You’re On their

time now

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Q & A