re-engaging with remarketing
DESCRIPTION
With countless avenues to take to reach your audience online, there’s an equal amount of ways to botch that split second chance of resonating with it. Recent studies have shown internet users have become increasingly numb to banner ads. So, how do you connect with the right past visitors of your site at the right time? With careful planning and a sound strategy, remarketing can be a powerful tool for re-engaging with your audience. Learn some of the remarketing basics and a few advanced tactics with Davis Baker’s “Re-engaging with Remarketing”. Davis Baker is the PPC Team Lead at Forthea Interactive. He specializes in PPC planning, strategy & management, display, remarketing and web analytics. As a PPC veteran of six years, he enjoys studying the work of ad legends Ogilvy, Burnett, Trott, Abbot & McElligot and finding ways to apply their ideals to digital advertising.TRANSCRIPT
Remarketing
What’s On Tap
A Little Background
OUTSIDE OF WORK?
The Classics
Introduction to
Remarketing
What Is it?
Serving ads Based On
Past Engagement
How Does It Work?
By “cookie-ing” past
users
Is there more than One Kind?
Search Remarketing
Site Remarketing
CRM Remarketing
Email Remarketing
Site Remarketing
What’s the goal?
3 Components of
Site Remarketing
1. Google Tag Manager
Apply Universal Analytics
Create Remarketing tags
Manage event tracking
Never bother the IT
Department Again
Apply Universal Analytics
2. Google Analytics
Audience Lists
Onsite Performance
3. Google Adwords
Campaign Dimensions
Bids
Budgets
Audience Targets
Ad Management
A Winning
Strategy
Cue Obligatory Venn Diagram
Audience Lists
Key Products & Services
High User Engagement
Traffic Source
Days Since Visit
Demographics
Negative
Audiences
Low User Engagement
Completed Transaction
Mobile Devices
Demographics
Get In The Mindset
Of Your Customer
Site Category Exclusions
Below the Fold
Adult Themes
Death & Tragedy
Error Pages
Parked Domains
Mobile Apps
Frequency Capping
Length Of Purchase Funnel
Promotional Period
Reach & Frequency Report
Ad Creative
More of this
Less of this
Not A Designer?
You’re On their
time now
Q & A