(re) introducing slideshare to the enterprise
TRANSCRIPT
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Introduction to SlideShare
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Itinerary
Introducing SlideShare
SlideShare Value Props
G2M with SlideShare
1 2 3 4
SlideShare on LinkedIn
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Social Content Marketing with Slideshare
Supported Content:
• Presentations
• Infographics
• Documents
• Videos
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2006 2007 2008 2009 2010 2011 2012 2013
SlideShare The largest Professional Presentation
Community on the Web.
60MM+ Visits
Per Month
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7
Search Owned
Social Earned
Direct Paid
Traffic Source Distribution
#1 Content Discoverability
Value Proposition
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#2 Branding
Value Proposition
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Value Proposition #3 Engagement
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#4 Lead Generation
Lead Form
Value Proposition
Mobile Desktop
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#1 Taking SlideShare to Market: Consolidated Presence
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#2 Taking SlideShare to Market: Thought Leadership
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#2 Taking SlideShare to Market: Thought Leadership
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#3 Taking SlideShare to Market: Hub-and-Spoke
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#3 Taking SlideShare to Market: Hub-and-Spoke
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SlideShare Content on LinkedIn
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• Amplify social messaging
• Visually enhance employee profiles
• Enable brand advocates & social selling
SlideShare on LinkedIn Profile
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Key Features • Delivers full SlideShare-based presentations within
300x250 ad unit
• Enables direct interaction with your presentation content within ad unit or in expanded overlay player
• Supports LinkedIn’s full suite of targeting capabilities • Lead capture option
SlideShare Content Ad – Product Details
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20
SlideShare Content Ad – Users can interact with content in
multiple ways within the modal player
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Sponsored Updates with SlideShare
Leverage gated assets from SlideShare to targeted LinkedIn members.
Members can open content in another tab, or like, comment, share, and
follow directly from the update.
©2013 LinkedIn Corporation. All Rights
Reserved. 21
Company name and logo
Social actions
Description
Presentation
title, description,
and thumbnail