RE-LAUNCH!Great marketing opportunities ahead

BIGGER AND BETTERNow delivered to 10,0000 members, plus clubs and schools

GOING DIGITALYour chance to hit the small screen

An official publication of Recreational Aviation Australia Inc.

Dear members, friends, colleagues, suppliers, and business partners,

Firstly, we’d like to thank you all for your patience as we worked through this difficult and challenging project. We wanted to make sure that first and foremost we meet the needs and expectations of the majority of our members. By actively talking to members throughout the second half of 2019 and surveying our entire membership in early 2020 we were able to better understand what is wanted.

It is very pleasing to announce that during 2020, Sport Pilot will be back in the hands of every financial RAAus member, every RAAus flight training school and every RAAus club.

Better still, there will be no charge.

In balancing both the financial needs and requirements of RAAus and also listening to our members, Sport Pilot will be delivered free to all financial members three times per year. In addition to the physical magazine being delivered three times per year, regular content will be provided to members through our digital and social media channels.

The physical magazine will contain more content than in previous editions and retain the key content members were most interested in.

Our media partner, PACE Media, will take the lead role in bringing Sport Pilot to life, working with advertisers, developing the content with us and delivering the magazine to member’s doors.

Thank you for your support and understanding with this project, we are very excited to continue to produce Sport Pilot and deliver your brand, products and messages to our membership.

Michael Linke

CEO

MICHAEL LINKE Navigating the complex landscape of aviation regulation, pilot licensing, airworthiness, audit, safety management, education and training.

SeaRey splashing down at Rathmines. Photo: Scott Richardson.

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LESS IS MORE, BUT BIGGER IS BETTER!In the past, Sport Pilot was only delivered to around 1,500 subscribers each month, plus schools, clubs and stakeholders. The new edition will be delivered three times a year to all members, clubs, schools and stakeholders with a print run of 10,000 copies.

We will produce and deliver three printed editions each year to every member, with the first edition planned to go out in August 2020, then another edition before Christmas, then a third edition in April 2021 and so on. Each printed edition will also be delivered digitally, plus we will be delivering a lot of other digital material in-between printed editions. We believe this mix of digital and print is right for today’s market.

So, instead of producing around 20,000 copies for around than 2,000 readers a year, we will be producing and delivering 30,000 copies for 10,000 readers (and their friends) plus delivering the digital version to all members, schools, clubs, stakeholders and aviation enthusiasts – almost 20,000 digital copies will be delivered.

We will be creating marketing opportunity packages on our website, social and email platforms. See the attached digital opportunities guide for great ways to leverage this new activity.

For advertisers and marketers, this means you will be able to stretch your marketing dollars further. Even with the new prices reflected and a five-fold increase in printed copies, just three editions a year means that you will spend less than if you advertised in all issues of the old magazine – and you’ll reach at least 80% more people. Take some of that left over budget and apply it to our digital offering and you have a winning mix of frequency and reach to convert customers.

WE’RE BACK!Sport Pilot Magazine is about to re-launch. Following the suspension of publishing last year in tragic circumstances, Recreational Aviation Australia have appointed Pace to deliver Sport Pilot and digital content.

So, what’s it going to look like? Well, the existing Sport Pilot was great and we are going to make it even better. We will be revamping the look and feel and introducing topics and articles that the readers have let RAAus know they want.

We want to write the stories that pilots, owners and aviation enthusiasts want to read; Stories about the people who fly, the planes we fly and the places they can take us. If you’re an aviation fan, you will love it.

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The new Sport Pilot will feature articles on new aircraft, used aircraft, engines and components, electronics, services, software and support, along with features of safety, great flying destinations and stories that cover sports aviation from the simplest to the most complex types.

Old favourites like the classifieds will still be there, along with important information about RAAus and all aviation news. Sport Pilot will be an invaluable resource for every pilot and aviation enthusiast.

NEWS, STORIES AND IMPORTANT INFORMATION

ABOUT PACE

Pace was established in 1964 and currently provides publication, marketing and advertising and digital management to clients throughout Australia and overseas. Pace has a talented team, including writers, photographers, designers, publishing managers and advertising co-ordinators, all on staff.

Pace was founded by a pilot and now has three RAAus pilots on staff, two who also have GA licenses (and another in training) so rest assured, this will be produced by aviation enthusiasts for other aviation enthusiasts. We are very excited to be working with RAAus to deliver Sport Pilot and digital content.

Working from our offices in Geelong we service clients throughout Australia by plane – usually a Tecnam P92 or a Vans RV6a. But we’ve been known to fly Pioneers, Jabirus, Cessnas, Pipers and anything else we can get our hands on. We fly out of Lethbridge and you’ll see us at airports from Broken Hill to Brisbane in any given month.

Above: Our founder, Daryl Heath, Circa 1988 with a Partenavia.

The August (Spring) edition will be a bumper edition with important information about the RAAus elections, along with news on weight changes to the category and the latest innovations. Don’t miss out on what is sure to be a very welcome return to the marketplace.

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THE ELEVATOR PITCH:If you need to communicate to people who fly, own, train or are interested in aviation, then Sport Pilot is Australia’s widest-circulating aviation publication. As the official publication of Recreational Aviation Australia, you will be seen to be a part of this rapidly growing sector.

PUBLICATION PROFILESize: Minimum 68 pages, A4

Print Run: 10,000 copies printed 20,000 by digital distribution

Publication: 3 times per year

MORE COPIES, MORE READERS

READERSHIP PROFILE AND DISTRIBUTION:Pilots, aircraft owners, aviation enthusiasts, aviation decision-makers, licensed aircraft mechanical engineers, aviation schools, aviation clubs.

Sport Pilot is distributed to all members of RAAus, Aviation Schools and Clubs in printed format and distributed to the RAAus master list of approximately 20,000 registered people.

VIC 30%

NSW 30%

QLD 30%

OTHER 10%

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DISPLAY ADVERTISINGAdvertise in Sport Pilot to reach 10,000 pilots, plane owners, students, instructors, LAME’s and aviation decision makers and get a bonus 20,000 digital distributions to aviation enthusiasts.

We’ve created a range of packages to suit your budget and we are rewarding regular advertisers with significant discounts.

PAYMENT OPTIONSIf you’d like to spread your payments out over multiple months, we can help you at no extra cost. Talk to the advertising team about spreading the load.

CLASSIFIEDSClassified listings are available at $49 per month for a digital listing. Listings will be included in Sport Pilot magazine if the listing is active in the month of publication. To list your aircraft in the classifieds visit www.aviationclassifieds.com.au

Back Cover Loading: 50%

Inside Covers and Preferred Position Loading: 25%

PACKAGESWhen you combine, you don’t just save, you get a more effective marketing result. We’ve created some great value packages with added bonuses to get you started. Need something special? Talk to our team for a custom package.

ADVERTISING OPPORTUNITIES

THE QUARTER PACKAGE

THE HALF PACKAGE

THE FULL MONTY

• Half page ad in Sport Pilot for a year (3 editions)

• Half page ad in Sport Pilot for a year (3 editions)

• Full page ad in Sport Pilot for a year (3 editions)

• Bronze web site advertising package

• Silver web site advertising package

• Gold web site advertising package

• Email news banner every quarter

• Email news banner every second month

• Email news banner each month

• A social media post • Twice yearly social media posts • Quarterly social media posts

• Your investment: $650 per month over 12 months (Save $1,386)

• Your investment $850 per month over 12 months (Save $2,640)

• Your investment $1,340 per month over 12 months (Save $5,430)

SIZE3 EDITION

RATE2 EDITION

RATE1 EDITION

RATE

1/6 Page $585 $615 $648

¼ Page $975 $1026 $1080

½ Page $1620 $1710 $1800

Full Page $2700 $2850 $3000

BEST VALUE

ORDERINGONLINEpace.com.au/sportpilot

BY PHONE03 5273 4777

BY EMAILadvertising@pace.com.au

COMBINE AND SAVE!

Every time you combine advertising you save 5%!

Talk to us for a special deal on your advertising

needs.

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Advertise in Sport Pilot to reach 10,000 pilots, plane owners, students, instructors, LAME’s and aviation decision makers and get a bonus 20,000 digital distributions to aviation enthusiasts.

We’ve created a range of packages to suit your budget and we are rewarding regular advertisers with significant discounts.

FEATURE & ADVERTORIAL OPPORTUNITIES

PRODUCT/SERVICE FEATURE

An exciting new part of Sport Pilot will be the Product and Service Feature section. This is a great place to feature your new product or service so that readers will see it in an editorial format. It's also the opportunity to have your product or service reviewed by Sport Pilot magazine, which you can use in your other marketing activities.

Products and Services submitted to be featured will be checked, tested, verified and reported on by our editorial team, who will write up a brief description of the product along with a photo.

Please supply a brief description of the product, images, pricing and where to purchase.

EDITORIAL FEATURE

If your product or service warrants it, maybe an editorial feature is what you need to get your name out to the entire market. An editorial feature is a great way to get detail about your organisation, products and services in to the hands of the end users. Our team will research, write, photograph and prepare your story.

Remember, this is an editorial story, not advertising copy. So, it will be written from an independent viewpoint. But that is why it is so powerful. The content created in an editorial feature is also great for reproducing in printed and digital formats in your own marketing and communications. Additional print runs of stories are available too for handing to prospective customers.

FROM $490

EDITORIAL OPPORTUNITIESOur readers always want to know your news. If you have something newsworthy, make sure you get it to the editorial team.

For any editorial enquiries, please email editorial@pace.com.au

CALL TO DISCUSS

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Sport Pilot and RAAus are proud to offer their advertising supporters access to their growing digital network. The digital medium allows us to talk to our members and stakeholders on a daily, weekly and monthly basis. You can now be a part of those communications which are consumed avidly by the community. Because the delivery mechanism is digital, the cost is very affordable. Best of all, we can tell you exactly how many people saw your ad and how many clicked on it.

WEB SITE ADVERTISINGThe web site receives a combination of 8,700 visits every month on the public site, plus 2,000 visits every month on the member portal and growing. With the new content we’re adding, that growth will happen even faster. Best of all, members are spending an average of 2 to 6 minutes on the site per visit. That’s a great opportunity for you to get your brand, product or service under their nose.

WEB ADVERTISING PACKAGESSelect the package that suits your requirement or talk to us about a custom package to suit your needs. Each package is based on 12 months activity. All ads will be clickable to your site or chosen destination and will record impressions and click-throughs. Need something custom? Talk to our advertising team.

DIGITAL MARKETING OPPORTUNITIES

If you need help developing ads for the web site, our design team can assist. Your ads will be optimised for mobile and desktop applications, so whatever way people choose to browse, your message will get through.

ORDERINGONLINEpace.com.au/sportpilot

BY PHONE03 5273 4777

BY EMAILadvertising@pace.com.au

BRONZE PACKAGE SILVER PACKAGE GOLD PACKAGE$230 / MONTH

(Based on 12 months)

$395 / MONTH

(Based on 12 months)

$615 / MONTH

(Based on 12 months)

The Bronze Package allows you to nominate a section for the website

that is most appropriate to your target audience, effectively making you a non-exclusive sponsor of that section. Every visitor to that section

will be shown your ad as they browse.

The Silver Package gets you run of the website with around 8,700

visitors being shown your ad every month. Your ad will be part of

over 280,000 unique page views per year.

Your ads will appear frequently throughout the site. Every visitor to

the site will see at least one of your ads. Your ad will be part of

over 280,000 unique page views per year.

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SOCIAL MEDIA POSTING

The RAAus Facebook, Instagram, and YouTube accounts have over 14,600 followers and growing. To leverage this we can create a social media post for your organisation for publication across our social media network.

To really get market penetration we can boost the posts to our audience or to associated audiences for as little as an extra $90.

Social media posts can include a click through or link to additional information, which can bring enquiries and customers straight to you. Social media posts include a report on the outcome of your post.

PAYMENT OPTIONSTo make your accountant happy, we offer a range of payment options and the opportunity to spread your payments over multiple months to smooth cash flow. Talk to our advertising team for more details on creating a plan to suit your budget.

EMAIL ADVERTISING AND SPONSORSHIP

We send out over 10,000 emails a month to our subscriber group, which includes members, aviation professionals, students and enthusiasts.

If you’d like to get your brand, product, service or message in front of all of our members and aviation enthusiasts, an email is a great way to do it. Emails are also a great way to introduce new products or services and events. Ads can have click throughs to your website, product or ordering page. Like all our digital media, we capture deliveries, readership and click-throughs for full accountability.

Talk to our advertising team about the best way to use emails for your organisation.

FROM $450

FROM $390

RESERVATION OF RIGHTRecreational Aviation Australia reserve the right to refuse advertising or editorial submissions that are

inappropriate or conflict with the principles of Recreational Aviation Australia.

ORDERINGONLINEpace.com.au/sportpilot

BY PHONE03 5273 4777

BY EMAILadvertising@pace.com.au

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THE SPORT PILOT TEAM AT PACE

NICHOLAS HEATHEditor

SCOTT PIGDONProduction Manager

SIMON GARNERContributor

EDWARD JONESAdvertising Manager

RORY DOUGLASDesigner

TOM LYONSContributor

GREG FORSTERPhotographer

SOPHIA BLAKEBROUGHDigital Co-ordinator

JAMES CONTEDesigner

CHRISTINE HEATHFinancial Controller

For advertising enquiries, email advertising@pace.com.au or call 03 5273 4777

EMILY BEAUMONTAdvertising Co-ordinator

GEORGIASKENEAdvertising Co-ordinator

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GOT A QUESTION? CALL PACE ON 03 5273 4777?