re-styling en bescherming van in- & exterieur tags 2009 graffiti in the netherlands
TRANSCRIPT
Re-styling en Bescherming van In- & Exterieur
TAGS 2009
Graffiti in The Netherlands
Re-styling en Bescherming van In- & Exterieur
Short introduction• Personal• Professional background
– Employers (US, Swedish, Dutch)– Geographical (worldwide)– Experience (B2B, adhesives, plastics, commercial
graphics, electronics related)
• Owner Fleetshield– Anti graffiti films, removers, coating – Project management– Consulting– Graffiti Proof Graphics
Re-styling en Bescherming van In- & Exterieur
Markets • Rail / Public Transport (original market)• Public areas• Facility Management• Airport
But enough of this…
Re-styling en Bescherming van In- & Exterieur
For those of you who think The Netherlands is just about legalised soft drugs…….check out this…….
Re-styling en Bescherming van In- & Exterieur
?
Re-styling en Bescherming van In- & Exterieur
Yes we’ve got graffiti too!
Re-styling en Bescherming van In- & Exterieur
HISTORY
1978 first graffiti in Amsterdam (Punk Wave) 1980 hip hop scene starts to experimentStart up of USA (United Street Artists)
serious graffiti attack against the city1987 Commerce discovers graffiti too
Largest Dutch retail/wholesaler releases graffiti contest
Re-styling en Bescherming van In- & Exterieur
HISTORY
1990 dramatic turningpoint – massive “ bombing” of Amsterdam metro’s Amsterdam metro desides to a full stop on graffiti cleaning for environmental reasons result – explosive growth in graffiti bombing, making Amsterdam metro a sacret place to be for European graffiti ‘ artists”
By the way…..this was a typical example of Dutch decision making.
Re-styling en Bescherming van In- & Exterieur
Re-styling en Bescherming van In- & Exterieur
Re-styling en Bescherming van In- & Exterieur
And even today…….
Re-styling en Bescherming van In- & Exterieur
GRAFIITI IN THE NETHERLANDS
variety in background vandals majority between age 12 – 18 years wide variety in background why? Bored, adrenaline, protest, respect, no specific reason, easy availability of spray paints, creating self esteem etc
the variety in back ground doesn’t make it easy to aim law enforcement programs on specific groups depending on control or adequate security it in- or decreases
Re-styling en Bescherming van In- & Exterieur
Translated: Prohibited to apply graffiti
Re-styling en Bescherming van In- & Exterieur
AMSTERDAM EXAMPLES
Yearly average cost graffiti removal > $ CND > 1,5 mill(e.g. for Dutch Rail cost adds upto $ CND >15 mill)
Law enforcement of graffiti violations is complicated because of: low police priority (understaffed) jungle of regulations make successful prosecution difficult
old structural approach could not bring clarity in ROI a new approach was implemented……
Re-styling en Bescherming van In- & Exterieur
AMSTERDAM NEW APPROACH
1. Quick removal of graffiti2. Immediate transparency for all parties of related cost 3. Registration of graffiti for quick status evaluation4. Security/ cameras at risk areas for continuous monitoring5. Choice of penalty or removal activity for offenders (HALT program)6. Create legal public graffiti spaces• Total graffiti vandalism reduced by almost 50% after strict enforcement of above measures• But after a while – strict enforcement decreased and up again went graffiti
Re-styling en Bescherming van In- & Exterieur
GRAFFITI IN POLITICS & SOCIETY
• Graffiti is on almost each city council agenda • Each city council develops its own policy• On average the policy consists of:
• creating yearly budget ($ 70 k to > 300 k) for removal• only once a year physical check of risk areas – worst case: object with graffiti is not cleaned for >11 months• graffiti is accepted as part of society aspect
• in other words: we tolerate it, create projects to reduce it but often fail to report/ enforce/ evaluate it• result: nobody cleans up the mess
• Penalties are sometimes even opposite to other laws making enforcement impossible
Re-styling en Bescherming van In- & Exterieur
MUCH HAS BEEN SAID AND DONE
study’s on vandalism responsability study’s on causes and perpetrators study’s on social behaviour and crime study’s on ‘ The Broken Window Effect’ etc... however, the problem remains
Re-styling en Bescherming van In- & Exterieur
AND MANY MAKE A LIVING
But how strange it may sound… We care, try to reduce the effects, decrease maintenance cost and combine prevention with restyling
In case of Amsterdam metro: graffiti removal time (and therefore cost) has dropped with 60-75%
Re-styling en Bescherming van In- & Exterieur
Did you know that:• One of the first known graffiti/ vandalism acts are those out of
anger and fear by an Egyptian priest in 2000 BC• Graffiti (graffito) is an Italian word for scratching, scrawled,
painted or marked writing in walls etc. • City of Rome has a cleaning squad of 16 people working in
shifts 24 hrs a day (estimation of 3,500 taggers in Rome)– The city has now set aside 6 miles of walls for legal graffiti activity
• Average age of Eastern European taggers is higher than Western Europe
• Resistance groups during WW II used graffiti to express their opposition against the German aggressor
• The Berlin Wall graffiti which was initially tolerated spread out in the city after the wall came down.
Re-styling en Bescherming van In- & Exterieur
Nee, Graffiti ProofGraphics
‘ Beautifoil Holland ’ ‘ Beautifoil Holland ’
Re-styling en Bescherming van In- & Exterieur
Thank you !