reach 3,500 buyers & decision makers sponsorship …€¦ · you with a strategic forum to...

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REACH 3,500 BUYERS & DECISION MAKERS www.halloweenpartyexpo.com JANUARY 25-27, 2019 NEW ORLEANS, LA ERNEST N. MORIAL CONVENTION CENTER SPONSORSHIP OPPORTUNITIES CO-LOCATED WITH OWNED & MANAGED BY

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Page 1: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

REACH 3,500BUYERS & DECISION MAKERS

www.halloweenpartyexpo.com

JANUARY 25-27, 2019 • NEW ORLEANS, LAERNEST N. MORIAL CONVENTION CENTER

SPONSORSHIP OPPORTUNITIES

CO-LOCATED WITH

OWNED & MANAGED BY

Page 2: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

Capture the attention of 3,500+ retailers with decision making power at North America’s only event devoted to Halloween, Party and Haunt. The show provides you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your brand visibility, drive booth traffic and guarantee more leads.

TABLE OF CONTENTSWe offer a variety of sponsorships and price points to meet your business needs.

28% of buyers have

annual sales of greater than $1 million

34% of attendees

have 2 or more store locations

65% of attendees

come to the show to place orders

66% of attendees come to find

new products

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– Purchasing Power– Digital Sponsorships– Print Opportunities– At Show Branding– At Show Signage– Product Showcase– Buyers Club Program– Haunted Trends Runway and Product Demonstration– Brewing, Boose and Boos Party– All-Inclusive Marketing Packages

Page 3: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

REACH 3,500 BUYERS WITH PURCHASING POWER

TOP BUSINESS TYPES:

Costume Store: 27%Party Store: 24%Online Retailer: 12%

Specialty Store: 9%Temporary Store: 8%Discount Retailer: 9%

ATTENDEES REPRESENT ALL 50 STATES AND MORE THAN 45 COUNTRIES

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OF ATTENDEES HAVE PURCHASING AUTHORITY: 88%

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PLUS ACCESS TO 1,000+ haunted attraction owners and operators through the event’s co-location with HAuNTcon: The Haunted Attraction National Tradeshow & Convention

Page 4: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

Web Banner - $1,500The website is where buyers are going to plan their trip, find new products, view the exhibitor list and more. Website banners are extended site-wide, meaning your brand message will appear on each page of the site. Buyers will visit the website five to six times on average before the show. Banner will run from date of confirmation through February 2019.

Welcome Ad - $7,500This large, dramatic, high-impact banner with your message is the first thing seen by each unique visitor to the site. Exclusive to one advertiser. A 600x500 pixel banner image. Banner will run from date of confirmation through February 2019.

Countdown to the Show Email Sponsorship – $1,000Get every attendee familiar with your brand by including a banner with your product and company information on pre-show planning emails going to every pre-registered attendee.

EXCLUSIVE Registration Confirmation Sponsorship – $3,000The perfect placement for your brand is on the registration page that every buyer accesses to register for the show. Place your company banner, on each page of the process as well as the email message that is sent to every buyer with their barcode. As added value, we re-send the confirmation message again the week prior to the Show so that every attendee will have your brand in their hand as they walk up to the Show registration desk to print their badge.

DIGITAL SPONSORSHIPS

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Page 5: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

DIGITAL SPONSORSHIPS

EXCLUSIVE Welcome Email – $3,000Increase brand awareness and distinguish your company from your competitors with the Halloween & Party Expo welcome email. Sent to attendees as they check in at registration, this exclusive email sponsorship is the perfect way to maximize your exposure and digitally shake your prospects hands as they walk onto the Show floor.

Pre-Show Sponsored Email - $2,000Connect with 3,000 buyers and key decision-makers using our pre-qualified Halloween & Party Expo buyer database. Spend less time generating and cleaning lists and more time marketing with relevant and up-to-date business data.

Monthly Newsletter: “The Celebration” - $500Include your banner on our monthly content newsletter that is sent to our entire database of buyers and previous attendees. Your banner will be featured alongside show updates, attendee and vendor interviews.

Social Media Campaign – $500We’ve created an all-inclusive social media marketing package to help you engage with our audience prior to the show and live at the show to drive traffic to your booth as well as increase sales. Take the stress out of planning and let us help promote your company’s participation in the show through our Social Media Channels. Includes 2 Instagram posts, 2 Facebook posts, and 5 Twitter posts.

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Page 6: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

DIGITAL SPONSORSHIPS

Mobile App Title Sponsor - $2,000Your banner will be displayed throughout the entire mobile app to attendees before and during the show as they make their plans and decide which companies to visit. Banner includes your booth number and link to your company profile

Mobile App banner - $1,000Your banner will rotate throughout the mobile app with your messaging and logo. Direct attendees straight to your booth as they walk the show floor.

Mobile App Push Notification - $750Send a mobile notification to buyers with your show specials, booth events, and new products as they walk the show floor. This notification will pop up on every buyer’s screen and link to your company information.

Online Directory Featured Listing - $500The list of exhibitors is one of the top visited pages of the website. Ensure retailers are learning more about your company by appearing at the top of the list.

Remarketing Campaign – $1,000Reach every buyer that visits the Halloween & Party Expo website by displaying your creative and messaging through a targeted remarketing campaign. Your banner will display as attendees browse the internet and can link directly back to your website.

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Page 7: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

Show DirectoryNot only a prime planning and navigation tool during the Halloween & Party Expo, but also a buyers’ desk reference throughout the year. Being part of our printed show directory gives your brand exposure year-round in print. • Back Cover - $4,000 • Inside Front Cover - $3,500 • Inside Back Cover - $3,500 • Inside Front Cover (2 Page Spread) - $6,500 • Full Page Ad – $1,500 • Half Page Ad - $750 • 2 Page Spread Ad - $2,500 • Logo & Highlighted Listing - $500 • Highlighted Listing - $250

Printed Map and Your Are Here KioskSponsorship not only includes your logo with call out on the large “You Are Here” maps throughout the show floor, but also includes a printed map handed to all buyers at registration. You will literally be in the palm of your next buyer! • Inside Panel Ad - $1,000 (exclusive) • Business Card size ad - $750 • Logo Call-out - $500

Show Daily Logo Inclusion - $1,000Each buyer is handed a schedule of the day’s events as they enter the show floor. Your logo and booth number can be displayed on this daily reference guide alongside important show information and updates.

PRINT OPPORTUNITIES

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SHOW NEWS | FRIDAY, JANUARY 12

W elcome to New Orleans and this year’s Halloween & Party Expo! We have a great line-up of new products, new insights and new connections in store for you. Take

advantage of our redesigned education program featuring new panels and roundtable discussions designed specifically for retailers. In addition, the Haunted Trends Runway has returned this year with more fashion shows and demos of this year’s hottest new products. Visit booth 1953 for more!

Your badge also gives you access to our NEW co-location with HAuNTcon: The Haunted Attraction National Tradeshow and Convention. Be sure to explore this area of the show floor for one-of-a-kind props and décor.

If you have any questions during your time at the show, don’t hesitate to ask a member of our team – we are here to ensure you have a successful event!

Bauer Pacific Imports........................1254

Burleska/Lostwear ..............................809

California Costumes ............................ 919

Camden .........................................................711

Caretas REV S.A. de C.V./Ghoulish Productions ..............847

Charades (The Diamond Collection)............. 1654

Cinema Secrets, Inc ..........................2025

Clausplay by Rubie’s .........................1737

Cool Glow Novelties / Fun Central .............................................. 1926

Delicious of NY ..................................... 1736

The Diamond Collection: Charades, Highest Heel, Pizazz, Princess Paradise .............. 1654

Disguise ......................................................2137

Dreamgirl .....................................1106, 1201

Ellie Shoes ............................................... 1229

elope, Inc ....................................1937, 2037

Flashback & Freedom ..................... 2107

Foothills Creations, LTD/Dracula House ..........................1137

Forplay, Inc .............................................. 1307

Forum Novelties ...................................1419

Fun Express .............................................1727

Fun World ....................................................237

Funny Fashion ........................................ 1119

Halloween Industry Association ......554

Halloween Resource Center .......1454

Hearts & Roses ......................................1944

HGM Costume Inc. .............................2224

Highest Heel (The Diamond Collection)............. 1654

HMS ..............................................................2019

I Love Yumio ...........................................2406

Imagine by Rubie’s ............................ 1736

InCharacter Costumes .......................737

Jacobson Hat Co., Inc ...................... 2219

Kalan L.P. ...................................................2307

KBW Global Corp. ..................................609

Kryolan Professional Make-up .....................................................1501

Leg Avenue, Inc ...................................2610

Loftus International..............822, 823, 828, 829

Mehron Makeup ...................................1329

Morphsuits ......................................828, 829

Morris Costumes ..................................1855

Music Legs (Sky Hosiery, Inc) ..........1407

Party King Costumes........................2407

Pizazz (The Diamond Collection)............. 1654

Pleaser USA, Inc ..................................1008

Primal Contact Lenses .....................1323

Princess Paradise (The Diamond Collection)..............1455

Rasta Imposta .........................1862, 1963

Regent Products Corporation .......1836

Rockstar Wigs ........................................1901

Roma Costumes/Bikini ...................1819

Rubie’s ...........................................1337, 1447

Rubie’s Pet Shop Boutique ...........1237

Scarecrow Vampire Fangs ............1919

Secret Wishes ........................................1737

SKD Party by Forum ...........................1419

Starline .......................................................2407

Sun-Staches ........................................... 2129

Sunstar, Inc. ..................................... 619, 719

Underwraps .................................937, 1037

Zagone ........................................................1755

WELCOME HIA MEMBERS!

This evening, the Brewing Boos & Booze Costume Ball will take place from 8:00 PM – 11:00 PM at Generations Hall (310 Andrew Higgins Blvd.) Wear your best costume and be ready for a fun industry celebration of networking, dancing and more. Remember to bring your badge for admittance.

Theb

r

eW INg

BoOs andbOOZe

RETAIL ROUNDTABLESCONNECT WITH YOUR PEERS AT OUR DAILY RETAIL ROUNDTABLE DISCUSSIONS TODAY’S TOPIC:Retail Realities: Five Hot Topics Among Merchants Today1:00 PM – 2:00 PM

Moderated by: Nicole Reyhle, Retail MindedPanelists: Brian Gibbs, President of Refund Retriever | Jasmine Glasheen, Retail Researcher for Retail Minded | Manuel Martinez, Greenspoint Company | Steve Green, ITZAPARTY Store

RUNWAY SCHEDULETODAY’S SCHEDULE OF PRESENTATIONS ON THE HAUNTED TRENDS RUNWAY

Runway shows, retailer panels and product launches LIVE on stage - BOOTH #1953

See costumes, accessories and other merchandise off the hanger and in action. Listen to top industry peers discuss today’s hot industry topics. All on the Haunted Trends Runway!

For every exhibitor runway show that you attend, you can enter to win

a $300 merchandise credit with the exhibiting brand on the runway!

10:30 AM – 10:45 AM Hot Pink/HPI Apparel Runway Show

11:00 AM – 12:00 PM Panel Discussion Brick and Mortar In Store Experiences: Best Practices to Strengthen Customer Loyalty Sales & More Moderated by: Nicole Reyhle, Retail Minded Panelists: David Levich, Shark Tank Alum | Zeke Jennings, Editor of Party & Halloween Retailer | Manuel Martinez, Greenspoint Company

12:15 PM – 12:30 PM Tribute to Philip Morris, Morris Costumes

12:30 PM – 12:45 PM Hot Pink/HPI Apparel Runway Show

1:00 PM Dreamgirl Runway Show

3:30 PM Dreamgirl Runway Show & Reception

JOIN THE CONVERSATION AND SHARE YOUR EXPERIENCE BY USING #THEHPE

COMPANY BOOTH COMPANY BOOTH

Page 8: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

EXCLUSIVE Lanyards - $7,000Put your logo around the neck of all attendees at the show - everyone is required to wear a badge to enter the show floor. Your brand will be front and center.

EXCLUSIVE Show Bags - $7,500A walking brand message sure to catch buyers’ eyes. This opportunity allows you to showcase your brand message on our official show bags. Production not included.

Show Bag Inserts - $1,150 (Limited to 5 companies)Include your company message or sample product inside our official Show Bags. Handed out to all buyers, a great way to further showcase your company and specials at show booth promotions.

Information Desk Sponsor - $1,000Sponsor this key area where buyers come to ask questions throughout the show. Includes logo on desk as well as opportunity to display branded items from your company.

AT SHOW BRANDING

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Page 9: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

Shuttle Bus Sponsor – $2,000 Take advantage of the opportunity to display your brand on the busses that buyers use to come to and from the show. Your booth number will be top of mind as they get ready to shop the floor! • Hand out flyer on shuttle seats • Logo on signage at pick up/drop off

Hostess Handout at Registration - $3,500 (3 days of models), or $1,500 (1 day of models) Efficiently and effectively create brand exposure outside your booth. Models will be able to handout information about your companies as well as be ‘branded’ for the total look and attitude for your product.

Bathroom Sponsorship - $2,500 (4 main show floor bathroom takeovers)Display your message to a captivated audience! This sponsorship is a great way to showcase your brand to buyers throughout the day. Items can include:

• Branding on bathroom stalls • Signage located inside/outside show floor bathrooms

Water Station - $500Display your company logo and booth number on 22x28” sign that will be placed next to all water stations throughout the show floor. Drive buyers right to your booth after they have taken a water break!

Booth Drop - $500Looking to create relationships with other vendors and exhibitors? With this sponsorship, your handout or flier will be distributed to every exhibitor on the show floor (1) time during the show.

AT SHOW BRANDING

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Page 10: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

SOLD

Meter Boards (double sided) - $1,500Visible through lobbies and on the main show floor aisles, double-sided meter boards provide the perfect opportunity to a quick brand impression for buyers. Exhibitor provides print-ready artwork. Production and labor charges are included.

Hanging Banners – Call for pricingReach buyers at the show by having visibility through hanging banners or column wraps. These opportunities are perfect for brands who want to leave lasting visual impressions for buyers. Production and labor charges are not included.

Backlit Signage - $4,000 eachGet your company graphics in front of attendees as they walk to and from the show each day by advertising with these beautiful, framed eye-level signs along the main walkway. Sponsor more than one for a great panoramic image that is sure to catch everyone’s eye. Exhibitor provides print-ready artwork. Production and labor included.

Floor Decals - $2,000 Create custom artwork to create a dramatic presentation on the show floor aisles. This is the perfect opportunity to guide buyers straight to your booth. Exhibitor provides print-ready artwork. Production and labor charges are not included.

AT SHOW SIGNAGE

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Page 11: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

Aisle Signs - $750 per sign or $3,000 for 5 signs (receive 1 free)The aisle signs are highly visible and constantly used as a navigational guide which makes them the perfect opportunity for displaying your company logo and booth number! It is the repeat branding of this option that embeds your company into the minds of all walking the show. The exhibitor provides print-ready artwork. Production and labor charges are not included.

Rotating Kiosks - $5,000 (limited to 3)Catch the buyer’s eye with these beautiful back-lit rotating signs placed in the lobby. Production and labor charges are not included.

Media Wall - $2,000 per 30 second loop (maximum of 12 loops)Have the opportunity to run 30 second commercial loops! This is a great way to stand out at the show in a heavy traffic area. Send traffic to your booth, announce new product launches, and build your brand and create buzz about your company. We can produce your video for FREE.

Video at Registration - Call for pricingShowcase your brand with a 30 second video segment on (2) 46” TV monitors strategically positioned near registration.

AT SHOW SIGNAGE

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Page 12: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

Strategically place your products in front of every buyer walking the show floor.

Mannequin Showcase - $1,500 Limited to 6 companiesThree (3) mannequins artfully displayed in the registration area for duration of the show. Company name & booth number on display sign with mannequins and included on meter board signage.

NEW Product ShowcaseThe number one reason attendees come to the show is to find new products! Display your new launches in this featured area on the show floor. Buyers will be voting for the best new product of the show and the winner will be included in post-show media coverage. Includes: Product Showcase Large Showcase - $1,000 Limited to 20 companies • Large glass enclosed showcase with lighting to display your product approx. 3’x3’

• Company name, logo & booth number on: display sign in showcase, New Product Showcase signs, Show Directory ad promoting area, and New Product Showcase webpage

Product Showcase Display Tower Shelf - $450 • 1 shelf within 20”x20” display case to show your product.

• Company name & booth number on: display sign in showcase, New Product Showcase signs, Show Directory ad promoting area, and New Product Showcase webpage

PRODUCT SHOWCASE

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Page 13: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

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BUYERS CLUB PROGRAM

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Highlights of our Buyers Club Concierge Program • 250 top stores featuring 2-5 store retailers, international retails, specialty stores, and grocers • In 2018, 2,100 appointments were generated through this program • Buyers and exhibitors had a 95% satisfaction rate with the meetings

PRE-SHOW OPPORTUNITIESReach buyers as they plan and personalize their show experience. Our top buyers receive complimentary appointment setting services through our Buyers Club Concierge. Reach these buyers as they plan their appointments and start making connections before you arrive at the show.

Buyers Club Concierge Leader Banner – $1,000 (limit 3)Your banner is prominently shown at the top of every page of the appointment planner Key Buyers use to plan their show.

Buyers Club Concierge Email Banner - $1,000 (limit 3)Your banner is included in all messaging Buyers Club members receive leading up to the show with their appointment reminders

Buyers Club Concierge Category Listing - $1,000 (limit 3)Highlight your company’s profile in our product category search and go to the top of the list.

The Halloween & Party Expo Buyer’s Club is designed to deliver high quality industry buyers to the 2019 Halloween & Party Expo. Buyer’s Club participants have the purchasing authority and budget to make key investment decisions for their companies. In addition, Buyer’s Club members will be making pre-scheduled one-to-one appointments with Halloween & Party Expo exhibitors during the show. Along with the HIA, a significant investment has been made to develop this strategic buyer program to enhance the show experience and deliver ROI in 2019.

BUYERS CLUB

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Page 14: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

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Buyers’ Club Lounge Sponsorship - $5,000Each Buyers Club member must check in at the lounge to confirm their attendance. In addition the lounge is a destination for face-to-face meetings and refreshments. Sponsorship includes: • Company logo on (3) 22x28 signs within the lounge • Opportunity to supply literature or giveaways within lounge • Mailing address of Buyers Club members that check into the lounge

Lounge Refreshment Sponsor - $1,000Display your company logo and booth number on a tabletop sign on the refreshment table within the Buyers Club lounge.

Appointment Tracking Card - $500Want to guarantee booth traffic from attendees with high buying power? Include your logo and booth number on the appointment tracker card that all program members use throughout the show.

Product Showcase or Mannequin within Lounge - $1,000Display your products within a showcase or on a mannequin inside the Buyers Club Lounge. Includes (1) showcase and sign with your company name and booth number.

BUYERS CLUB PROGRAM

BUYERS CLUBLOUNGE

Meet New Buyers - Make New Connections with Top Industry Buyers

Reach buyers as they plan and personalize their show experience. Our top buyers receive complimentary appointment setting services through our Buyers Club Concierge. Reach these buyers as they plan their appointments and start making connections before you arrive at the show.

Highlights of our Buyers Club Concierge Program• 250 top stores featuring 2-5 store retailers, international retails, speciality stores, and grocers

• In 2018, 2,100 appointments were generated through this program• Buyers and exhibitors had a

Appointment Program

Your banner is prominently shown in the appointment planner Key Buyers use to plan their show $1,000 per (limit 3)

Receive your banner in our Buyers Club Concierge messaging to pre-registered Key Buyers $1,000 per (limit 3)

category search and go to the top of the list $1,000 per (limit 3)

Make new connections for your business today. Contact Marni Vinci at 203-242-8712 or [email protected]

1.1. 2.

2.

3.

3.

Please accept this as my insertion order:Company Name:Booth #:Name:Email: Phone:Total Amount:Authorized Signature: Date:Category:

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Page 15: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

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Includes a complete marketing and promotional package: • Pre-show communications to buyers • Logo on our Haunted Trends Runway and Lounge website • Logo, company name and presentation time included in Show Daily handed out at registration • Social media promotion • Mailing list of buyers that attended runway show • Inclusion in the Haunted Trends Runway and Lounge media release • Inclusion in the post event email newsletter recap

30 Minute Presentation - $1,500 • 30 Minute time (including load-in and load-out time) • Up to (5) Models* • Fashion Show/Demo Emcee • DJ to customize your music selection • Green room and back-stage dressing area • Halloween & Party Expo Show Producer to assist with production

15 Minute Presentation - $750 • A 15 minute time slot. Perfect for smaller companies!(including load-in and load-out time) • Up to (5) Models* • Fashion Show/Demo Emcee • DJ playing music during set • Green room and back-stage dressing area • Halloween & Party Expo Show Producer to assist you with your production

Artist Battleground Competition - $2,000This competition brings makeup to life on stage! Showcase your products as you face-off against other makeup brands to create the best transformation. Your participation will be featured: • Pre-show throughout the Halloween & Party Expo website, emails, and social media • At the show on signage, in the Show Directory and on Show Daily handouts • Post-show media coverage

Plus the opportunity to show a 5 minute video presentation at the kick-off of the presentation!

HAUNTED TRENDS RUNWAY AND PRODUCT DEMONSTRATION

The Haunted Trends Runway & Lounge is the exclusive show feature designed to catch buyers’ eyes with LIVE product demonstrations. The runway puts your brand in front of a captivated audience, offering exhibitors the perfect opportunity to showcase hot new costumes, must-have accessories, makeup application demos and even a way to show off that perfect party and tablescape.

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Page 16: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

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This late-night gathering is open to all badge holders. It provides the opportunity for the industry to celebrate together and will be hosted in the Generations Hall with music, dancing, drinks and more. This industry party is the perfect opportunity to promote your brand.

Elite Sponsor - $10,000 • Top banner placement on the Brewing: Boos and Booze webpage • Inclusion in marketing collateral promoting the event— pre-show, at the show and during the party. • Pre-show includes emails, social media, and inclusion in party directory ad and press release • At the show includes floor decal at your booth, company logo on signage • At the party includes logo on welcome signage and logo rotation on the screens throughout venue

Supporting Sponsor - $2,500 (HIA Members Discounted Rate — $1,500) • Banner placement on the Brewing: Boos and Booze webpage • Inclusion in marketing collateral promoting the event— pre-show, at the show and during the party. • Pre-show includes emails, social media, and inclusion in party directory ad and press release • At the show includes floor decal at your booth, company logo on signage • At the party includes logo on welcome signage and logo rotation on the screens throughout venue

Cocktail Sponsor - $4,500Opportunity to create a specific branded cocktail and distribute onsite, on-site staffing supplied as well as recognition as the cocktail sponsor by the DJ throughout the party. Also includes: • Banner placement on the Brewing: Boos and Booze webpage • Inclusion in marketing collateral promoting the event— pre-show, at the show and during the party. • Pre-show includes emails, social media, and inclusion in party directory ad and press release • At the show includes floor decal at your booth, company logo on signage • At the party includes logo on welcome signage and logo rotation on the screens throughout venue

BREWING, BOOZE AND BOOS PARTY

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Page 17: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

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Photo Booth Sponsor: $5,000Includes a sponsor logo on photo backdrop and opportunity to provide branded props. Also includes: • Banner placement on the Brewing: Boos and Booze webpage • Inclusion in marketing collateral promoting the event— pre-show, at the show and during the party. • Pre-show includes emails, social media, and inclusion in party directory ad and press release • At the show includes floor decal at your booth, company logo on signage • At the party includes logo on welcome signage and logo rotation on the screens throughout venue

Food & Snack Sponsor: $2,000 The sponsor has an opportunity to provide branded napkins and get sponsor recognition with the server. Also includes: • Banner placement on the Brewing: Boos and Booze webpage • Inclusion in marketing collateral promoting the event— pre-show, at the show and during the party. • Pre-show includes emails, social media, and inclusion in party directory ad and press release • At the show includes floor decal at your booth, company logo on signage • At the party includes logo on welcome signage and logo rotation on the screens throughout venue

BREWING, BOOZE AND BOOS PARTY

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JANUARY 25-27, 2019 • NEW ORLEANS, LACONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: [email protected]

www.halloweenpartyexpo.comPRODUCED AND MANAGED BY CLARION UX

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SUPER HERO PACKAGE - $1,000 • Business Card ad on “You Are Here” Map • Logo & Highlighted listing in Show Directory • Featured Exhibitor Digital Showroom

ZOMBIE PACKAGE - $500 • Logo on “You Are Here” Map • Highlighted listing in Show Directory • Featured Exhibitor Digital Showroom

VAMPIRE PACKAGE - $300 • Highlighted listing in Show Directory • Featured Exhibitor Digital Showroom

ALL-INCLUSIVE MARKETING PACKAGES

Take the planning off your plate and let us help you promote your company to buyers through one of these all-inclusive marketing packages:

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Page 19: REACH 3,500 BUYERS & DECISION MAKERS SPONSORSHIP …€¦ · you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your

DIGITAL SPONSORSHIPS

¨Web Banner - $1,500 ¨Welcome Ad - $7,500 ¨Countdown to the Show Banner Sponsorship – $1,000 ¨Registration Confirmation Sponsorship – $3,000 ¨EXCLUSIVE Welcome Email – $3,000 ¨Social Media Campaign – $500 ¨Pre-Show Sponsored Email - $2,000 ¨Monthly Newsletter - $500 ¨Mobile App Title Sponsor - $2,000 ¨Mobile App banner - $1,000 ¨Mobile App Push Notification - $750 ¨Online Directory Featured Listing - $500 ¨Remarketing Campaign – $1,000

PRINT OPPORTUNITIES

¨Back Cover - $4,000 ¨Inside Front Cover - $3,500 ¨Inside Back Cover - $3,500 ¨Inside Front Cover (2 Page Spread) - $6,500 ¨Full Page Ad – $1,500 ¨Half Page Ad - $750 ¨2 Page Spread Ad - $2,500 ¨Logo & Highlighted Listing - $500 ¨Highlighted Listing - $250 ¨EXCLUSIVE Inside Panel Ad - $1,000 ¨Business Card size ad - $750 ¨Logo Call-out - $500 ¨Show Daily Logo Inclusion - $1,000

AT SHOW BRANDING

¨EXCLUSIVE Lanyards - $7,000 ¨EXCLUSIVE Show Bags - $7,500 ¨Show Bag Inserts - $1,150 ¨Information Desk Sponsor - $1,000 ¨Shuttle Bus Sponsor – $2,000 ¨Hostess Handout at Registration - $3,500 (3 days of models) ¨Hostess Handout at Registration - $1,500 (1 day of models) ¨Bathroom Sponsorship - $2,500 ¨Water Station - $500 ¨Booth Drop - $500

AT SHOW SIGNAGE

¨Meter Boards (double sided) - $1,500 ¨Hanging Banners – Call for pricing ¨Backlit Signage - $4,000 each ¨Floor Decals - $2,000 ¨Aisle Signs - $750 per sign ¨Aisle Signs - $3,000 for 5 signs (receive 1 free) ¨Rotating Kiosks - $5,000 (limited to 3) ¨Media Wall - $2,000 per 30 second loop ¨Video at Registration - call for pricing

PRODUCT SHOWCASES

¨Mannequin Showcase - $1,500 Limited to 6 companies ¨Product Showcase - Large Showcase - $1,000 ¨Product Showcase - Shelf Only - $450

BUYERS CLUB PROGRAM

¨Concierge Leader Banner – $1,000 (limit 3) ¨Concierge Email Banner - $1,000 (limit 3) ¨Concierge Category Listing - $1,000 (limit 3) ¨Lounge Sponsorship - $5,000 ¨Lounge Refreshment Sponsor - $1,000 ¨Appointment Tracking Card - $500 ¨Product Showcase or Mannequin within Lounge - $1,000

HAUNTED TRENDS RUNWAY & PRODUCT DEMONSTRATION

¨30 Minute Presentation - $1,500 ¨15 Minute Presentation - $750

ARTIST BATTLEGROUND COMPETITION

¨Artist Battleground Competition - $2,000

BREWING BOOZE AND BOOS PARTY

¨Elite Sponsor - $10,000 ¨Supporting Sponsor - $2,500 ¨(HIA Members Discounted Rate — $1,500) ¨Cocktail Sponsor - $4,500 ¨Photo Booth Sponsor - $5,000 ¨Food & Snack Sponsor - $2,000

ALL-INCLUSIVE MARKETING PACKAGES

¨Super Hero Package - $1,000 ¨Zombie Package - $500 ¨Vampire Package - $300 Total:________________________________

Yes, I would like to reserve the Advertisement(s) and/or Sponsorship(s) checked above. Please accept this as my insertion order.

Company:________________________________________________________________________________ Booth #:__________________________________

Name:____________________________________________________________________________________ Tel:_______________________________________

Email:________________________________________________________________________________________________________________________________

Authorized Signature:________________________________________________________________________________ Date:__________________________

Questions? Want to build a custom package for your company? Contact: Marni Golden Vinci at (203) 242-8712 or [email protected]

www.halloweenpartyexpo.com

INSERTION ORDER JANUARY 25-27, 2019 | NEW ORLEANS, LA

Email completed form back to Marni Golden Vinci at [email protected]

*Sponsorship fee only. Costs of production, materials and labor additional. Costs of catering may apply to some items. Terms: Payment is due in accordance with the payment schedule on page one of the Application & License Agreement for the Exhibition Participation. When advertising and promotional opportunities are reserved after the 100% due date, payment will be due in full with the initial invoice. With an authorized signature the form serves as your official insertion order. All media opportunities are non-cancelable and non-refundable. Management has the right to offer new products or positions throughout the show cycle that may not be listed above. Above prices are valid for current exhibitors.

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