reach education professionals advertise with nassp's...
TRANSCRIPT
NASSP's Principal's Update
14,120Circulation Gross Open Rate
30% 50%Mobile Open Rate
99.51%Delivery Rate
A B O U T
An exclusive member benefit, NASSP's Prinicpal's Update is delivered to more than 14,000 education professionals each weekday morning. The recipient list is provided directly by NASSP, ensuring you reach only members or affiliates in good standing with the association. The briefing summarizes key media coverage of education news from television, radio, print and other sources over the previous 24 hours.
Featured Sections: National Education Trends, Education Policy, Digital Learning, College and Career Readiness, Higher Education
5x Weekly
P R I N C I P A L S ' A N N U A L B U D G E T S
N A S S P M E M B E R P U R C H A S E S
29% Less than $1 million
16% $1–2 million
25% $2–4 million
8% More than 4 million
O P E N S B Y P L A T F O R M
50% 9% 41%
Frequency
Awards and Certificates
Professional Development
Curriculum Programs
Textbooks
Advertise with NASSP's Principal's Update
W H Y N A S S P
The National Association of Secondary School Principals (NASSP) is the leading organization of and voice for middle level and high school principals, assistant principals, and school leaders from across the United States. NASSP provides its members with the professional research-based and peer-tested resources, and practical tools and materials they need to serve visionary school leaders. Marketing professionals can reach and engage these decision makers with a targeted, measurable digital campaign.
R E A C H E D U C A T I O N P R O F E S S I O N A L S
Character Education
AV Equipment
Furniture
Reference Books
Fundraising Programs
Technology and Computer
POSITION 4
POSITION
3
POSITION 2
POSITION 1
Exclusive Delivery Exclusive delivery to more than 14,000 qualified NASSP members and affiliates.
Dynamic and Custom Content Animated GIFs and custom content accepted at no additional cost.
Responsive Email Design Easily displays across platforms.
25% Minimum Share of Voice Prominent rotating ad units. Ask us about 100% share of voice opportunities.
NASSP Association Branded
Ad size and location are flexible.
B E N E F I T S O F A D V E R T I S I N G W I T H N A S S P ' S P R I N C I P A L ' S U P D A T E
Click to View Sample of NASSP's Principal's Update
Click to View Ad Specs
Our team of expert analysts starts in the evening
and works overnight reviewing content from tens
of thousands of sources, ranging across industry
journals and publications, websites geared towards
professionals, newspapers, magazines, television
programs, and more.
We then deliver a fully-customized briefing to NASSP
member- and affiliate-only readership each weekday
morning, providing a concise analysis of NASSP-related
news, industry trends, and other relevant information in
an easy to consume newsletter-style format.
With a 8AM ET delivery, NASSP's Principal's
Update is one of the first things to reach
NASSP members every day.
Click to View Sample of NASSP's Principal's Update
Bulletin Media's Process
NASSP's Principal's Update Rate Card
FREQUENCY MIN. PLACEMENTS COST/MONTH
Daily 20 $2,850
2x Weekly 8 $1,975
P A C K A G E P R I C I N G
FREQUENCY TOTAL PLACEMENTS COST/AD
Flexible 1–9 $775
Flexible 10–25 $620
Flexible 26+ $465
N O N - P A C K A G E P R I C I N G
A Note on Pricing
Frequency drives engagement, so we provide advertising packages in daily and twice-weekly offerings, lowering the cost per ad while maximizing reach and effectiveness. Package pricing requires a commitment of at least three months in duration.
Advertising Contact
BulletinMedia.com
Click to View All Bulletin Media Briefings
Adam [email protected]