reach over 100,000 readers - houston pettalk

December 2009Issue 11: Volume 8 ve Source for Houston Pet Lovers

A Holiday MessageMrs. Barbara Bush

Reach Over 100,000 ReadersThrough 30,000 Monthly CopiesDistributed in Over 1,100 Locations,30 Major Events, and to Thousands of Readers Online...

For Only Pennies Per Pet Lover!

read

ersh

ip &

dem

og

rap

hic

The Definitive Source for Local Pet Lovers

2016 Media Kitwww.houstonpettalk.com

funfact

In May of 2000, Houston

PetTalk launched their first is-

sue, releasing 5,000 copies to

17 area locations. Printed on

newsprint in black & white,

it was a mere 12 pages. In 15

years, the maga-

zine has grown

to over 30,000

copies. Now 68

full-color pages

are distributed

monthly to

over 1,100

locations

throughout

the Greater

Houston

area.

Pet care is the fastest growing retail category behind electronics.

80% Female 72% Own Their Home 96% Vehicle Owners 57% Give To Pet Charities 70% Travel With Their Dogs 62% Educated (College Degree)63% Make Over $60,000 Annually 82% Buy Pet Luxury Items 100% Spoil Their Pet

WHO IS READING PETTALK?

Today's pet owner is more knowledgeable than ever before and more

passionate about including their pet's in their daily lives.

That’s why Houston PetTalk’s mission includes helping educate the

public on pet ownership, assists pet owners in finding valuable resources

for products and services and provides a profitable tool for local businesses

to advertise directly to a pet-centric audience.

Each dynamic issue features a cover story that directly impacts

Houstonians, unleashes local social events in pictures, offers training tips,

shopping, lifestyle segments, travel, and so much more. Our focus is on

pet related topics that are important within the community. The Pet Care

Industry remains strong: Pet care is the fastest growing retail category be-

hind electronics. It has been labeled

recession proof, and it continues

to project even more growth in the

coming years. Houston PetTalk

Magazine’s target is a motivated

consumer. They are individuals who spend quality time with their pets,

and are likely to include them in their many lifestyle decisions and events.

We speak directly to pet owners in a language that addresses their con-

cerns. We deliver information with passion to inform as well as inspire.

With over 60% of Houston households having pets, we are improving

monthly to provide information that truly reaches our target and gets

returns from this dedicated audience of Houston’s most powerful market

segment.

FOR MORE INFORMATION Contact Michelle Mantor at 281.556.6560 or email [email protected]

Where We Deliver - Rain or Shine!2016 Media Kit

www.houstonpettalk.comFOR MORE INFORMATION

Contact Michelle Mantor at 281.556.6560 or email [email protected]

Distribution is one of the

keys to the success of

Houston PetTalk. With

over 1,100 locations throughout

greater Houston and the sur-

rounding areas, our distribution

network includes retail shops,

boutiques, restaurants, book

stores, veterinary clinics, board-

ing facilities, grooming shops,

pet supply stores plus all major

shelters.

River Oaks

Montrose

West University

Bellaire

Midtown

Downtown

Galleria

Heights

Garden Oaks

Westchase

Spring Branch

Memorial

Katy

Sugar Land

Richmond

Missouri City

Spring

The Woodlands

Tomball

Pearland

Friendswood

Clear Lake

KEY DISTRIBUTION LOCATIONS:

Petco Pet Supply Stores

Spec’s Liquors

Participating Walgreens

What We Deliver

Houston Pet Talk prints

between 30,000 to

40,000 per issue, de-

pending on special event distribu-

tion per month with a readership

well over 100,000.* Additional

circulation is achieved through

web site views and downloads of

current and archived issues.

Houston PetTalk is seen at pet

events each month throughout

Houston as a media sponsor offer-

ing advertisers additional distribu-

tion and added value increasing

circulation at events such as:

*Readership is based on industry average of

2-2.5 readers per magazine.

• The Houston World Series of

Dog Shows

• Houston Astros “Dog Day”

• Doggy Party on the Plaza

• Fun Run by HHS

• Citizens for Animal Protection

Howl-o-ween Dog Walk

• HHS Golf Tournament

• Houston PetSet Soiree

• Dock Dogs

• Barkitecture

• Citizens for Animal

Protection Gala

• The Houston Rockets Annual

Dog Walk

• Jingle Bell Bark and Brew

• The Houston Cat Club

Charity Cat Show

...And More!

SOME OF OUR FAVORITE EVENTS:

loca

l dis

trib

uti

on

fun factWww.houstonpettalk.com

was launched in 2005 as a

static web site. By 2009, the

site had become a leader in

interactive pet news.

Today the website boasts

over 15,000 unique visitors

per month and the publi-

cation enjoys a rich social

media presence with over

6,000 Facebook Fans

and over 2,000 Twitter

Followers.

con

test

sp

on

sors

hip

op

po

rtu

nit

ies

Months of Multimedia Exposure... One Low Price!


Our photo contests provide

a great deal of exposure in

a variety of medias over

the span of 2-3 months.

Contests are run online, and

promoted in print, on social media,

our home page, and e-blasts. The

landing page will have your busi-

ness’ logo and a paragraph about

the company.

Contests have a central theme

and a prompt for the readers with a

catchy title. We ask sponsors to of-

fer a prize valued at a minimum of

$300 or more to provide incentive

to readers to share and promote on

their own, and to garner partic-

ipation. The winning photo and

runner-up photo are publishing in

Houston PetTalk.


There are two periods to each

contest, one for entering

and one for voting. Public

voting chooses the top contestants.

Finally, the contest sponsor selects

the winner from the finalists.

For more information and

pricing for contest sponsorship op-

portunities, please contact Houston

PetTalk.

How We Promote

In Print: We announce the

contest in an initial publication.

This announcement includes

“Sponsored By:” alongside your

business’ logo. In a second publica-

tion we publish either a half or full

page promotion announcing the

winner of the contest.

This means your info is printed

in over 60,000 issues of PetTalk!

These pages are designed in-

house and are typically featured

in the news section or along

with the monthly PetTalk ad for

announcements.

Full Page Winner Announcement:

Includes a paragraph about your

company and your logo.

Half Page Winner Announcement:

Includes only your logo.

In Our Newsletters: When

you choose a full page spot we will

include the contest in our monthly

E-Blast. These go out to over 6,000

readers.

On Social Media: No mat-

ter which size announcement

you choose we promote contests

multiple times per week during the

lifespan of the contest on Facebook

and Twitter. “Sponsored by Your

Business Name” would follow each

mention of the contest. Each post

will include a link to your business

where applicable. We have over

8,000 followers and friends to share

with!

On Our Website: When you

choose a full page spot, we will also

run a Full Banner Ad across the

home page promoting the con-

test with your logo, plus no matter

which option you choose, we will

make three posts announcing the

contest entry period, voting period,

and winner.

In Person: Of course, we always

promote our contests whenever we

attend a public event.

Wrapping Up

Available Ad Sizes, Rates, & Requested Format

pri

cin

g &

ad

sp

ecifi

cati

on

s2016 Media Kitwww.houstonpettalk.com


FULL PAGE 1/2 PAGE HOR.

MARKETPLACE

1/2 PAGE VERT. 1/3 PAG

1/4 PAGE 1/6 PAGE

When submitting your

ad artwork please

submit all ads as

High Resolution PDFs with no

crop marks. All colors should

be converted to CMYK. Please

rename your files to “Business

Name Month Year.” For example

“Scruffy Pets Grooming March

2016.pdf.” Please keep in mind

bleed and trim when creating

full page ads.

If you are not sure how to

do this, please ask! We are here

to help. For a nominal fee our

in-house design team can create

an ad for your business in no time

at all! Ad design is $50 for an initial

template. Consequential monthly

revisions with minor text and im-

agery adjustments only $25.

Special pricing is available for

501c3 organizations, and for ads

spanning more than one page,

preferred placement of ads, busi-

ness spotlight articles, and other

marketing opportunities. Contact

Houston PetTalk for special mar-

keting materials, package pricing,

and other applicable discounts.

FULL PAGE 1/2 PAGE 1/3 PAGE 1/4 PAGE 1/6 PAGE MARKET-PLACE

Trim Size: 8.375” W10.875” H

Bleed Size: 17.000” W11.125” H

Horizontal: 7.375” W 4.8125” H

Vertical: 3.6875” W9.625” H

2.460” W9.625” H

3.688” W

4.813” H

2.460” W

4.813” H

2.288” W

2.792” HSIZE

$1,350Per Issue

$575Per Issue

$425Per Issue

$375Per Issue

$275Per Issue

Six IssueMinimum

3 ISSUECONTRACT

$1,250Per Issue

$550Per Issue

$400 Per Issue

$350 Per Issue

$250 Per Issue

$200 Per Issue

6 ISSUECONTRACT

$975Per Issue

$500 Per Issue

$350Per Issue

$300 Per Issue

$200Per Issue

$175Per Issue

12 ISSUECONTRACT

even

mo

re b

enefi

ts



Houston pet owners are

tired of sniffing all over

town for a groomers,

veterinarians and other services

for their pet’s needs. Many local

businesses are very small and go

unnoticed by their target demo-

graphic without a proper outlet to

display their services.

With many users looking to

the internet for service providers,

PetTalk has found the answer for

pet businesses everywhere!

Now with just a few simple clicks

pet owners can easily find the

perfect pet service right in their

zip code. PetTalk is introducing a

new service called GoFetch that

offers listings and user reviews for

groomers, trainers, health profes-

sionals, boarding facilities and so

much more in all of our distribution

zip codes.

Businesses can claim their listing

and upgrade to several different

levels of service, allowing cus-

tomization of the listing page

including images, service lists,

awards, a business description,

hyperlinked URL, videos (simply

input a YouTube link!), with many

more features available. For those

seeking a minimalist approach to

online marketing, a free listing is

available as well.

PetTalk’s new listing service will

launch in Q1 of 2016. Listings will

continually be added, making it a

valuable tool for any pet owner.

So get ready to claim your listing!

PetTalk Ad Sponsors receive dis-

counted introductory pricing. Visit

www.pettalkgofetch.com for more

information or to claim your listing.

Sniff Out More Customers

Get ready to claim your listing! PetTalk Ad Sponsors receive discounted Introductory pricing.

More Benefits to Joining the Team

Along with your fabulous ad, your

sponsorship entitles you to first

picks on Product Guide placement,

Calendar event listings, Happenings an-

nouncements, and other printed content, plus

you will get early access to event registration

for our signature annual event, Doggy Party

on the Plaza at City Center, each year in April.

We also offer limited social media postings for

our print sponsors. PetTalk is your one stop

marketing shop for all businesses pet-centric!

HOUSTON’S NEW PET SERVICE TRACKER

Houston PetTalk is proud to

work with CW39’s NewsFix on a

monthly television spot fea-

turing stories straight from the

pages of PetTalk! Readers can

view the recordings on televi-

sion when they air, or online at

our home page.

FUNFACT

reach over 100,000 readers - houston pettalk

Documents