reach your customers intelligently with adroll
TRANSCRIPT
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Reach your customers
intelligently with AdRoll
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“Advertising is the art of convincing people to spend money they don't have for something they don't need.” - Will Rogers
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AdRoll Retargeting is the only unified
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platform that helps you reach customers
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intelligently across devices on Facebook, Twitter,
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Apple iAd, and millions of websites.
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Let’s now start reaching your customer !
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Open your favorite browser :
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Go to : adroll.com
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Click : Sign Up Today
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Type your First name here:
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Type your Last name here:
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Type your Business Email Address here:
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Type your Website URL here:
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Type your Password here:
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Retype your Password here:
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Click: GET MY $60 CREDIT
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This is your AdRoll Dashboard :
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Getting Started In 4 Easy Steps
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Launching your first campaign is easy.
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Check out this short guide to
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get retargeting in less than 10 minutes.
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Things to Keep in Mind
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To ensure that your campaign is approved
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by our partners, please make sure you:
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• Place your Privacy Policy on every page of your
site.
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• Review our "Site Requirements" and
"Creative Guidelines"
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to make sure your website and ads are in compliance.
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Build a user list with approximately 500 to
1000 users
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1. Tag Your Site
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To get up-and-running, you’ll first
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need to place our SmartPixel on your site.
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SmartPixel is a snippet of JavaScript
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that allows you to cookie visitors who have
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browsed your site in order to later
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serve them your precisely-targeted ads.
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Click: Copy This
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Or click : More Options
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To connect to your shopify account click
here :
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To connect to your segment account click
here :
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Click here to send to your developer :
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After 24 hours, verify that the SmartPixel
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is working by checking Total Visitors in your
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Visitor Segments table. Total Visitors represents
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the number of unique visitors that have come
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to your site since the SmartPixel was placed.
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When your SmartPixel is active,
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the button on the right sidebar of your
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dashboard will read “SmartPixel Active” with a
green checkmark.
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2. Set Your Targets
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By creating segments, an advertiser
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can display highly-tailored ads to potential
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customers who’ve visited a specific page on their
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site (ie. shopping cart, homepage, pants, shirts,
etc.).
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Segmentation is a way of organizing
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user intent for advertising targeting.
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Click : “Segment Visitors”
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Type here the name of your segment :
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Type here your unique url:
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Type here your duration:
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Click here to count this as a conversion:
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Then click save:
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Then click save:
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3. Track Your Conversions
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Click : “Track Conversions”
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Type the name of your
segment here:
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Type you unique url here:
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Type the duation here:
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Click here to count this as a
conversion:
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Type your conversion value
here:
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then click : Save
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4. Launch Your Campaign
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When starting your
retargeting,
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you’ll have the option to launch campaigns
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on the web, in Facebook’s News Feed,
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in Facebook’s Right-Hand Column, or on Facebook
Mobile.
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Click :“Create a Campaign”
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Type your campaign name here:
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Type your weekly budget here:
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Set your minimum budget here:
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Select your start date here:
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Select your start time here:
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Select your end date here:
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Select your end time here:
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Select your location here:
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Then click next step:
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Select segments to target.
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Click : Next Step
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Select segments to target.
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Add your ads
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Click : Next Step
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Review and launch campaign.
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Ensure that your campaign settings are correct.
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Then click : Launch Campaign
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Once launched, AdRoll will review
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your campaign for compliance before submitting
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it to partner networks
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for final review and activation.
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It’s now your turn to reach your audience using AdRoll!
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Source:https://help.adroll.com/hc/en-
us/articles/201959120-Getting-Started-In-4-Easy-
Steps
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“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” - David Ogilvy
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