reach•solutions•results2 :2015 media guide point of beginning [ ] reach•solutions•results...

2 2015 MEDIA GUIDE : POINT OF BEGINNING [ WWW.POBONLINE.COM ]

REACH•SOLUTIONS•RESULTS

PROVIDING THE SURVEYING PROFESSION WITH REACH, SOLUTIONS & RESULTS FOR 40 YEARS POB is the original and leading B2B media brand serving the surveying and geomatics profession and the ONLY U.S. brand that is audited by BPA—you know exactly who your marketing message is reaching when you put it in front of our audience. With POB, you are partnering with a dedicated and reliable source for helping the surveying professional succeed through coverage of new applications and evolving technologies, practical solutions to surveying and mapping problems, and business, legal and educational issues.

Today, in our 40th year, POB has evolved with expanded coverage and channel distribution—including our monthly print issue, website, digital edition, eNewsletters, RPLS Network, social media channels, and supplementary brand GeoDataPoint—to provide the most timely and relevant information exchange between readers and advertisers.

Among POB readers…

NEARLY60% select it as the most useful magazine in their work, higher than any other market publication

POBONLINE.COM is selected as the most useful publication website in the market by 56%

72% OF READERS RATE POB HIGHLYat providing up-to-date articles and features

BRAND REACH*

81.4% surveying, civil engineering or both*

58.6% corporate/executive management or

general management*

NEARLY9 OUT OF 10 READERS

are directly involved or influence the purchasing decisions of their company**

73% have more than 20 years of industry experience**

72% of respondents belong to companies with an annual

revenue up to $10 million*** December 2014 BPA Brand Report** POB Reader Preference/Profile Study, 2014

100% DIRECT REQUESTall subscribers personally request to receive POB

35,005 SUBSCRIBERSlargest circulation of all magazines for the land surveying profession

READER PREFERENCES**

WHO IS THE POB SUBSCRIBER?

[ WWW.GEODATAPOINT.COM ] POINT OF BEGINNING : 2015 MEDIA GUIDE 3

BPA-AUDITED CHANNELS**

MAGAZINE

35,005average

circulation

WEBSITE

17,318average unique

browsers

eNEWSLETTER

26,170average

subscribers

SOCIAL MEDIA

2,032average Twitter

followers

1,403average

Facebook likes

5,980average LinkedIn

members

PRODUCTS & SERVICES THAT DELIVER

REACHPOB offers a variety of products to reach our readers in the channels they access and prefer most.

SOLUTIONSOur products and services cover the marketing spectrum – from basic brand awareness to more complex content solutions – to position you as an industry leader.

RESULTSWe help you build your sales pipeline by delivering your marketing message to your prospective customers. Plus, 89% of our audience is directly involved or have some involvement in their company’s purchases!*

* POB Reader Preference/ Profile Study, 2014** December 2014 BPA Brand Report

HEARD PRINT IS DEAD? WITH POB, IT’S ALIVE AND WELL!Our readers overwhelmingly say they prefer print! POB’s print magazine continues to be the backbone of our brand, with our subscribers saying they access our monthly issue more than any other channel.

WITH PRINT, YOUR MARKETING MESSAGES ARE GETTING NOTICED!

75% agree the advertisements found in the magazine are useful to the

industry and OVER HALF rely on the ads to inform them of new products or services available.* Print advertising is an essential part of ensuring your message receives the attention it deserves.

DIRECT ACTIONS TAKEN AFTER VIEWING ADS IN POB:*

57% visited advertiser's website

28% requested additional information directly from the advertiser

26% purchased products or services advertised

Impressively...

92% of POB readers indicated they accessed the print version*

And among those...

89% accessed it once per month or more often


CUSTOMIZED SOLUTIONS FOR YOU!In addition to our core communication channels of our magazine, digital edition, website, eNewsletter and social media, POB offers a variety of supplementary solutions to provide you with a truly integrated media approach.

CEU ACCREDITATION Offer CEUs to our readers (IACET Authorized Provider) through articles, webinars, master classes, and in-person events

CONTENT BLAST Promote editorial or educational content on your site to our audience

eBOOK Ride along with our relevant and timely content and capture leads of those that access the information

GEOLocator DIRECTORY Provide quick access in print, digital and online to a targeted audience of potential industry buyers - visit www.pobonline.com/geolocator for more info

HIGH-VALUE MEDIA DOWNLOAD Connect our readers to download your ebook, white paper, etc.

INTERACTIVE PRODUCT SPOTLIGHT (IPS) Allow readers to explore your product via an engaging multimedia experience that you own and host on your site, distribute to your customers, and demonstrate on the show floor

LIST RENTAL Target your direct mail or email campaigns with our qualified lists

MARKET RESEARCH Capture feedback via quantitative surveys OR qualitative experiences

RPLS NETWORK Connect with an engaged audience in our online community forum

SNEAK PEEK Exclusively sponsor breaking research or editorial sent via eBlast before the print issue mails

VIDEO Highlight your products and services, educational info or demonstrations

WEBINARS Engage our readers with an eLearning event facilitated completely by us

POB HAS THE SOLUTIONS TO REACH YOUR OBJECTIVES

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Lead Generation X X X X X X X X

Product Launch X X X X X X X X

Driving Qualified Traffic X X X X X X X X X X X X

Education/New Technology X X X X X X X X X X X

Awareness/Branding X X X X X X X X X

Competitive Data X

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GEODATAPOINTThe methods of acquiring geospatial data and the growth in the new uses of geospatial data continue to rapidly change. GeoDataPoint serves as a timely and innovative information resource where geospatial professionals of all types can come to learn, share and propel the industry forward.

Industry thought leaders share their knowledge about new technologies, applications and opportunities. We go behind the scenes on project stories to give industry professionals helpful tips and techniques through interviews, videos and articles that they can apply in their own businesses.

ADVERTISING OPPORTUNITIESYour marketing messages will reach a broad audience of forward-thinking and technology- oriented professionals who are actively seeking new solutions. Talk to us about creating a custom content marketing package on geodatapoint.com that includes content, as well as web and eNews advertising.

DIGITAL EDITIONSIssues: February, April, June, August, October & December Average Recipients:* 50,000**

Sponsorship of a digital edition includes:» A full-page interactive or standard advertisement in the digital edition» Your logo and 25 words of text in the digital edition email notification» LEADS! Provided from those who click on your logo/text in the email notification and sent to you for follow-up

eNEWSLETTERDeploys: Weekly; every Thursday Average Recipients:* 7,790

» LEADERBOARD: 728 x 90

» MEDIUM RECTANGLE: 300 x 250

» TEXT AD: 144 x 144 image plus 50 words of text and URL

WEBSITELocation: GeoDataPoint.comAverage Unique Browsers:* 5,046

» LEADERBOARD: 728 x 90

» MEDIUM RECTANGLE: 300 x 250

» RECTANGLE: 180 x 150

* December 2014 BPA Brand Report** Publisher's Data, 2014

Learn more about these advertising opportunities in the 2015 GeoDataPoint Media Kit


JUN ad

close:05/04

materials due:05/13

ISSUE THEME: Software Trends

SPECIAL REPORT: Salary & Benefits StudySponsor a Sneak Peek of this study and receive ALL leads!

PRODUCTS COVERED:

point clouds, CAD software, post-processing software, data collection software

BONUS DISTRIBUTION:

HxGN Live June 1-4 Las Vegas

ADVERTISER EXTRAS:

Buy One, Get One Digital Edition Spotlights: All ½-page and up advertisers receive a FREE equal-size product spotlight in the digital edition. Spotlight provided by advertiser.

MAY

ad close:04/03

materials due:04/10

ISSUE THEME: Aerial Mapping

PRODUCTS COVERED:

aerial imagery, oblique imagery, 3D datasets, balloon systems, mast systems, UAVs

BONUS DISTRIBUTION:

AUVSI, May 4-7, Atlanta

ASPRS, May 5-8, Tampa

ADVERTISER EXTRAS:

eNews Product Highlight: All ½-page and up advertisers receive a FREE new product highlight in the May 20 POB eNews, including image, headline, 50 words of text and URL.

AP

R

ad close:03/03

materials due:03/11

ISSUE THEME: Surveying for BIM

SPECIAL REPORT: 3D Trends in Surveying StudySponsor a Sneak Peek of this study and receive ALL leads!

PRODUCTS COVERED:

laser scanners, CAD software, data collection software, project management software

BONUS DISTRIBUTION:

National Surveying, Mapping and Geospatial Conference, April 13-16Crystal City (Arlington), VA

ACEC, April 19-22 Washington, D.C.

ADVERTISER EXTRAS:

SPAR social media blitz: All ½-page and up advertisers receive FREE social media coverage PLUS tweets to the link of your ad in the digital edition.

GEO

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ad close:02/03

materials due:02/12

ISSUE THEME: Hydrographic/Marine Surveying

PRODUCTS COVERED:

echo sounders, GPS compasses, sonar scanners, sub-bottom profilers

ADVERTISER EXTRAS:

AdScore StudyMeasure reader recall and perceptions of advertisements placed in this issue.

FEB ad

close:01/06

materials due:01/13

ISSUE THEME: Laser Scanning

SPECIAL REPORT: Laser Scanning Trends Study Sponsor a Sneak Peek of this study and receive ALL leads!

PRODUCTS COVERED:

laser scanners, project management software, data collection software

BONUS DISTRIBUTION:

World of Concrete Feb. 3-6 Las Vegas

International LiDAR Forum Feb. 23-25 Denver

ADVERTISER EXTRAS:

Buy One, Get One Digital Edition Spotlights: All ½-page and up advertisers receive a FREE equal-size product spotlight in the digital edition. Spotlight provided by advertiser.

JAN ad

close:12/02

materials due:12/10

ISSUE THEME: Construction Surveying

SPECIAL REPORT: 40th Anniversary issue

PRODUCTS COVERED:

total stations, laser scanners, mobile mapping, project management software, personal protection equipment

BONUS DISTRIBUTION:

MAPPS Winter Conference Jan. 25-29 Puerto Rico

ADVERTISER EXTRAS:

Web Classified Ad: All print advertisers receive a FREE 30-day pobonline.com classified posting.

2015 POB EDITORIAL CALENDAR

GEO

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GEO

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BONUS DISTRIBUTION:

SPAR, Mar. 30-Apr. 2, Houston


DEC ad

close:11/03

materials due:11/11

ISSUE THEME: Trends in Surveying Tools

SPECIAL REPORT: Equipment Investment Forecast Study Sponsor a Sneak Peek of this study and receive ALL leads!

PRODUCTS COVERED:

laser scanners, total stations, software

BONUS DISTRIBUTION:

Autodesk University Las Vegas, TBD

ADVERTISER EXTRAS:

eProduct Photo Gallery: All ½-page and up advertisers receive a FREE photo gallery hosted on pobonline.com and distributed in POB’s Dec. 16 eNews to pro-mote their new products.G

EOD

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ad close:10/02

materials due:10/12

ISSUE THEME: Data Management

PRODUCTS COVERED:

data collection software, project management software, CAD software

ADVERTISER EXTRAS:

RPLS Hot Product Discussion: All ½-page and up advertisers receive a FREE sponsored product discussion in RPLS Network, highlighted in the RPLS eNews.

OC

T

ad close:09/02

materials due:09/10

ISSUE THEME: Legal and Safety Trends

PRODUCTS COVERED:

continuing education courses, personal protection equipment

ADVERTISER EXTRAS:

Buy One, Get One Print Spotlights: All ½-page and up advertisers receive a FREE equal-size product spotlight in the print issue. Spotlight provided by advertiser.

SEP ad

close:08/05

materials due:08/12

SPECIAL REPORT:Top 100

ISSUE THEME: International Surveying

PRODUCTS COVERED:

unmanned aircraft sys-tems, scanners, online education, total stations, laser scanners

BONUS DISTRIBUTION:

Intergeo Sept. 15-19 Stuttgart

ADVERTISER EXTRAS:

Buy August + September display ad, receive a FREE equal-size company spotlight in our September Intergeo issue.

AU

G

ad close:07/02

materials due:07/13

ISSUE THEME: GIS Trends

SPECIAL REPORT: GIS Integration StudySponsor a Sneak Peek of this study and receive ALL leads!

PRODUCTS COVERED:

desktop GIS, web map servers, spatial database management systems, cataloging applications, software development frameworks

ADVERTISER EXTRAS:

Buy August + September display ad, receive a FREE equal-size company spotlight in our September Intergeo issue.

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JUL ad

close:06/03

materials due:06/10

ISSUE THEME: Infrastructure

SPECIAL REPORT: GeoLocator Directory

PRODUCTS COVERED:

magnetic locators, pipe and cable locators, laser scanners, software

BONUS DISTRIBUTION:

MAPPS Summer Conference July 12-15 TBD

Esri AEC Summit July 20-24 San Diego

ADVERTISER EXTRAS:

GeoLocator Enhanced Listing for full-page advertisers

2015 POB EDITORIAL CALENDAR

GEO

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POB eNEWSLETTER – New Responsive Design!The POB eNewsletter has a new responsive design that allows for optimal viewing on any device by automatically adapting to the size of the screen that it’s presented on. Editorial content and advertising is presented in a readable and engaging manner for all readers. As a result, your advertising message will have maximum impact and will look great across any device.

Advertiser Options: » Leaderboard: 728 x 90» Medium Rectangle: 300 x 250» Rectangle: 180 x 150» Text Ad: 144 x 144 image plus 50 words of text and URL» Deploys: Bi-monthly; first and third Wednesday of each month

WEBSITE ADVERTISING In a recent survey, 81% of POB subscribers indicated they accessed pobonline.com in the past six months. In addition, more than half of the respondents selected pobonline.com as the most useful website for the land surveying profession.*

Know exactly what you’re getting for your marketing dollars with our impression-based packages. Ads are sold in blocks of 5,000 impressions, with a 5,000-impression minimum. Impressions can be achieved site-wide using all ad positions. Premium ad positions are also available and include floating, slider, expandable and page peel ads.

Impressions fulfilled over four placements: » Leaderboard (R.O.S.): 728 x 90» Wide Skyscraper (R.O.S. except home page): 160 x 600» Medium Rectangle (R.O.S.): 300 x 250» Rectangle (home page only): 180 x 150

DIGITAL EDITION Both interactive and engaging, digital editions are an effective way to reach customers. We make the print issue come alive with added digital interactivity such as videos, ad animation, clickable web links, ad view tracking and of course user-friendly viewing on a laptop, tablet or PC. Digital editions are distributed via email each month and are also hosted on pobonline.com for one year.

Digital edition sponsors receive:» 468 x 60 banner ad across the top of the email notification» 160 x 600 skyscraper ad that appears on every page of the digital edition» Left-of-cover sponsorship page to display your advertising message

LEADERBOARD: 728 X 90

MEDIUM RECTANGLE: 300 X 250

RECTANGLE: 180 X 150

RECTANGLE: 180 X 150

WID

E S

KYS

CR

APER

: 1

60

X 6

00

eMEDIA SOLUTIONS

* POB Reader Preference/Profile Study, 2014


SNEAK PEEK Engage POB subscribers before the print issue mails by sponsoring a Sneak Peek eBlast covering breaking research or editorial. When we eBlast the Sneak Peek, you receive all the leads from subscribers who click on the article or banner ad in the email.

Benefits of sponsoring a Sneak Peek include:» Sole-sponsorship for greater visibility» Leads provided for follow-up» Engage readers before a story breaks» Receive a 180 x 150 logo for your website so your users

can click through to the article on pobonline.com

eBOOK Ride along with our relevant and timely content and capture leads of those that access the information. These supplements will be distributed directly to our digital subscribership and promoted throughout the POB website, eNewsletter, digital edition, and social media.

SPONSOR BENEFITS (three available for each eBook):

In the Guide» One full-page digital advertisement» Add video to your ad at no additional

charge - videos will be hosted on pobonline.com for three months

» Sponsor recognition and logo on masthead

In Promotional Materials» Logo and sponsor recognition in

email deployment» Leads from download in deployment» Sponsor recognition in

promotion in our eNews» Sponsor recognition in

promotion in our issue» Sponsor recognition in

promotion on Social Media

Engage POB subscribers before the print issue mails by sponsoring a Sneak Peek subscriber eBlast covering breaking research or editorial. When we eBlast the Sneak Peek, you receive all the leads from subscrib-ers who click on the article or banner ad in the email.

Benefits of sponsoring a Sneak Peek include:» Sole-sponsorship for greater visibility» Leads provided for follow-up» Engage readers before a story breaks» Receive a 180 x 150 logo for your website

so your users can click through to the article on pobonline.com

YOUR AD HERE

eMEDIA SOLUTIONS


NEED CONTENT? WE CAN HELP.

Orangetap can help you plan and create fresh, unpublished, industry- relevant content every single month:

» Blogs, Articles or Technical Papers» Case Studies» Press Releases

To learn more about our services or to quote out a project, please contact your sales representative.

BNP Media’s custom content division Orangetap equips your brand with the editorial and publishing resources of POB to help market and capture the attention of your customers.

3 HIGH-IMPACT STRATEGIESto Connect with Readers & Earn LeadsPOB takes the work out of generating leads with co-branded deployments. We’ll promote your content to our readership, co-branded with POB to improve deliverability and open rates. Plus, we’ll automatically supply you with leads.

CONTENT

BLAST to Promote Content on Your Site Send your own editorial or educational content

HI-VALUE MEDIADOWNLOADWe notify POB readers of your ebook, digital supplement or white paper, connecting them to your site for immediate access

INTERACTIVEPRODUCTSPOTLIGHTInvite customers to explore your product via an engaging multimedia experience; includes web hosting and targeted deployment

CO-BRANDED DEPLOYMENTS


BNP Media has been awarded the prestigious Authorized Provider accreditation from the International Association for Continuing Education and Training (IACET), which allows POB to offer continuing education units (CEUs) to all of our readers. IACET CEUs are transferrable and recognized by a wide range of organizations, including professional associations, regulatory boards, state boards, corporations and universities. A recent reader survey showed a high level of interest in CEU courses:

87% of readers are either required to take or are interested in

taking CEU Courses**

65% are likely to get CEUs through

live events**

39% are likely to get CEUs from

a webinar**

29% are likely to get CEUs through

an article**

Let POB’s Webinar program help you stand out from the rest. We’ll increase brand awareness and interest in your products while managing every detail surrounding the event. Multiple promotions are created and deployed to position you as a leader in your industry. Plus, receive an average of 468 qualified registration leads* and add on our NEW continuing education accreditation to generate even higher viewership. Frequency and advertiser discounts available. Contact your sales rep today for more information.

POB’s CE Campus is an online portal for continuing education through articles, webinars, master classes and in-person events. Increase your visibility and generate leads with our advertising and sponsorship opportunities. Partner with POB to offer CEU-approved courses. CE Campus handles all course accreditation and reporting.

CEU-Approved Webinar or ArticleExclusive SponsorshipIncludes accreditation, plus:

» Article in print, digital & online

» Course featured on CE Campus and pobonline.com

» Full-page ad featuring one of your products on the CE Campus course page

» Leads from all click-throughs provided in CEU article eblast to subscribers

» Leads from webinar registrants and online quiz registrants

» Leaderboard ad (rotates), logo, description and link

» Content provided by client or our editorial team

Other CE campus advertising options:» Custom Article-Single

Sponsorship

» Course/Event Promotion

» Leaderboard Ad

» eNewsletter

WEBINARS

CEU ACCREDITATION

* Publisher's Data, 2014** POB Reader Preference/Profile Study, 2014

SARAH HARDINGGroup [email protected]

DANNY GOMEZAdvertising Sales [email protected]

BRYON PALMERProduction [email protected]

MIKE ANDERSONEditor, [email protected]

BENITA MEHTAEditor, GeoDataPointManaging Editor, [email protected]

POBONLINE.COM


FEB2015

reach•solutions•results2 :2015 media guide point of beginning [ ] reach•solutions•results...

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