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Reaching new audiences in Africa How satellite technology can help accelerate

digital connectivity on the continent

AfricaCast 2013

Ibrahima Guimba-Saidou, SVP Africa

1

Africa is the future

Most of the continent’s population is concentrated in some of the most rainy areas.

Source: Afrographique: Mapping the largest African nations, 2012

54 Countries in Africa 1 54

1 billion people in Africa

= 15% of the world 2 15%

By 2030, 50% of

Africans will live in cities 3 50%

By 2040, 1.1 billion

Africans will be of

working age 4 1.1bn

Africa | Economy

3

Source: Whiteafrican: Middle class Africa: 2011

Africa | A rising market

Strong demand for broadband and

connectivity in non-urban areas

Data and voice services for telcos and

enterprises

Mobile backhaul requirements for

2G/2.5G/3G expansion into rural areas

Increased capacity has increased

demand for triple play services

Government-led initiatives to bridge

the ‘digital divide’ and to ensure

secured access

Local TV content production, digital

switch-over and proliferation of low-cost

digital tuners and LCD screens enabling

large potential for Pay-TV, Free-To-Air &

Free-To-View platforms

4

Africa | The future of broadcasting

DTT will be key growth driver of TV penetration, to grow >50% by 2015

DTH is another key growth driver as satellite operators focus on growing free-to-air and free-to-

view audience across the continent

Strong demand growth for HD channel

Launch of OpenView HD Free-To-View platform in Q4 in South Africa, with further expansion

into sub-Saharan Africa

Strengthening 5°E, 22W and 28.2W as prime DTH/Video neighbourhoods

5

86 million

TV home growth

123 million

2009

2015

TV Penetration

50% Analog

2015

Africa | Bridging the Digital Divide

6

300 million people are over 50km from their fibre or cable broadband connection – the greater the distance the worse the connection quality

400 million people have no internet access at all

In 20 years the number of cities with over 10 million inhabitants will double, driving demand for connectivity

Fibre bridges the digital divide between the Western World and Africa, but does not bridge the digital divide within Africa between urban and non-urban areas

Satellite provides efficient way of connecting the majority of the 700 million unconnected people

Strong or growing demand for broadband and rural connectivity, data and voice services for telcos, mobile operators, enterprises and government services (education, health)

Africa | Digital Migration

Global deadline for analogue switch-off

and migration to digital is 2015

Satellite is driving digitalisation in Sub-

Saharan Africa

Many countries plan to complete

migration from analogue to DTT by

2015

Satellite is unrivalled when it comes to

quality, choice and reach

SES has a unique solution in the

transition from analogue to digital

broadcasting

TNTSat, FreeSat & HD+ (SES

successes in Europe)

SES is in unique position to guide

decision makers in choice of technology

to enable digital migration

SES broadcasts more than 6 000 TV

channels worldwide including over 430

in Africa

SAT>IP, HBBTV, 4K

7

Connecting you to

Africa

Your Connection to Africa

Customers in Africa want the same as customers in rest of world

We provide the local infrastructure to connect Africa to the world

Connecting urban and non-urban areas

SES provides the assets in space and the capabilities on the ground

Once we have you connected, we offer support and services on the ground to keep

you connected

9

Supporting Africa with Satellite Power

28.2°E

5°E

23

.5°E

YahSat 1A

Africa’s Broadcast Power via Satellite

11

22°W Rapid expansion into African region

joining Francophone neighborhood.

28.2°E Millions of TV households in Ghana

already point towards this orbital slot.

With ASTRA 2G launching in 2014 to

join ASTRA 2F, this slot is expanding

to become a regional platform for west

and central Africa.

5°E Flagship orbital slot to build the

African free-to-air and free-to-view

broadcast environment.

Strengthening DTH/Video

neighborhood and launch of HD

platform in South Africa

Africa | Growing the DTH Environment

12

Platco Digital, launched OpenView HD in

South Africa 15 October 2013

OVHD broadcasts a new free-to-air TV

channel platform in SA, with future plans to

expand across Southern Africa

Offering both Standard and High Definition

Resolutions – 1st platform in South Africa to

offer FTV channels carriage in HD

Launch with a minimum of 15 channels (5

HD and 10 SD) and grow to 30 channels

(11 HD and 19 SD) by end 2014

SES will provide the satellite capacity on the

SES-5 satellite at 5°E, one of the company’s

flagship orbital slots to support developing

the Digital DTH TV markets in Africa

Pay-TV broadcaster Zuku TV is East Africa’s

leading home entertainment operator with

a growing customer base in East Africa;

Kenya, Tanzania and Uganda

The migration of Zuku TV from the SES

satellite NSS-12 to SES-5 took merely 6

months

SES-5 will allow Zuku TV to continue to

provide excellent service and picture

quality to their audiences, and grow the

business in East Africa’s DTH market

Africa | Growing the DTH Environment

13

StarTimes is the fastest-growing digital TV

operator in Africa and has over 2.6 million

digital terrestrial television (DTT) subscribers

StarTimes signed with SES to expand its

media footprint in Africa and deliver direct-to-

home (DTH) broadcast services across the

continent

StarTimes also acquired SES’ 20%

shareholding in South African pay-TV

operator Top TV

SES will provide the satellite capacity on the

SES-5 satellite at 5°E, one of the company’s

flagship orbital slots to support developing

the Digital DTH TV markets in Africa

Building the technical DTH network

Platform Services

Ka-band

DVB-S2, QPSK, 2/3,

27 MSymb/s,Pilot ON

Roll off 0,2

DTH

Customers

Cable

Networks

White label

technical platform

Platco DTH

Customers

DTH

Customers

DTH

Customers

DTH

Customers

Platformn

Pn

• Downlink

• Encoding

• Multiplexing / re-multiplexing

• Encryption

• Simulcrypt

• Uplink

SES in Africa

15

SES in Africa

16

Global satellite operator providing

capacity for reliable and secure

satellite services and solutions

Committed to growing the African

continent with local teams and

regional offices in

Johannesburg, Accra and

Addis Ababa

9 satellites at 7 orbital positions

Coming in 2014: Astra 2G

SES carries more than 430 TV

channels across the continent

with 100 free-to-air

SES satellites are supporting

communications networks

across Africa

Caravan and Elevate

programmes

Accra, Ghana

Addis Ababa,

Ethiopia

Johannesburg,

South Africa

Africa’s Installer Training Programme

17

A trained, motivated and engaged installer network is essential to support DTH growth

Installer programme established in 9

African countries over the last 2 years.

Investment in “up skill”

Strong industry brand and established

communication platform

A community of installers

Elevate accreditation of an installer is

sought after across Africa

Full suite of elements – training materials,

methodologies, marketing & promotional

materials, digital, social media, and

supported by a developed technology

platform

Formulated to be adapted to new markets

such as South Africa

Caravans | The SES workshops

18

▲ SES travels the African continent to

deliver free workshops on how satellite

capacity can support digital migration,

free-to-air market development and

broadband services

▲ SES works with African regulators,

government agencies, broadcasters and

network operators to assist with digital

migration by 2015 and reducing the

digital divide on the continent

▲ The SES Caravans have visited over 12

countries since November 2011

▲ Around 700 participants have attended

the SES Caravans

SES’ innovation evolution

19 1985 1988 1990 1995 97 98 2001 04 09 11 12

» Founded | 1st private satellite operator in Europe

» ASTRA 1A launches on ARIANE 4 at 19.2 East

» ASTRA reaches 16.6 million cable & DTH households in Europe

» Pioneer in digital broadcasting technology

» Offers 2-way broadband services via satellite

» Listed on the Luxemborg Stock Exchange: “SESG”

» Launched new orbital location providing coverage to UK & Ireland

» Acquisition of GE Americom in North America

» 1st satellite operator to carry HDTV signals

in US and Europe

» Invests in O3b Networks

» Consolidation under single SES

brand » Unveiled SAT>IP

13

» launches

its first

Ultra HD

demo channel

Improving our service by expanding

our regional teams

One platform and global reach

Global fleet of 54 satellites

Coverage for 99% of the world’s population

Reach of 276 million households world-wide

A well-connected teleport infrastructure

Leading direct-to-home(DTH) satellite operator

in Europe

More than 6,000 TV channels

Major supplier to cable head ends in the

Americas

Hosts some of the fastest-growing DTH

platforms in emerging markets

22 locations worldwide

▲ 1,828 billion Euro revenue in 2012

▲ 1,469 transponders

Thank you!

SES Africa Johannesburg, South Africa

Accra, Ghana

Addis Ababa, Ethiopia

Tel: +27 (0) 11 081 8200

Africa@ses.com

Africa.ses.com

APPENDIX

Africa | Digital Migration

23

Country DTT start ASO completion DTT network players

Angola 2012 Mid 2015 | forecast 2017 Local consortium

Benin Not started Mid 2015 | forecast 2017 StarTimes in talks with ORTB

Botswana Not started Jan 2014 -

Burundi Mar 2010 Mid 2015 StarTimes

CAR - Mid 2015 StarTimes

DRC Trials - StarTimes/RTNC

Cote d’lvoire “Soon” Mid 2015 StarTimes has made representations

Gabon Oct 2009 Jun 2015 TNT Africa

Ghana May 2010 Dec 2014 | forecast 2017 StarTimes interested

Guinea Trails Mid 2015 StarTimes has a presence but no license

Kenya Jun 2010 Jun 2013 | forecast 2015 Signet/StarTimes/MOA

Malawi Late 2011 Dec 2013 GOtv

Mozambique Apr 2011 Mid 2015 StarTimes

Namibia Jun 2012 Dec 2013 GOtv

Nigeria Jul 2010 Mid 2015 | forecast 2016 Gotv/StarTimes

Rwanda - End 2012 StarTimes

Senegal Trials Mid 2015 StarTimes

South Africa 2013 Jun 2015 | forecast 2017 M-Net/SABC/etv

Tanzania Spring 2010 End 2012 | forecast 2015 StarTimes/Easy TV/Agape

Uganda Mar 2010 End 2013 | forecast 2015 StarTimes/MOTV/GOtv

Zambia Jun 2011 End 2013 | forecast 2015 GOtv Source: Digital TV Research 2013