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Cross-Media data 2020 | DEGA GRÜNER MARKT Price List No. 54 valid from 01.01.2020 www.gruener-markt-online.de »Reaching successful decision-makers in the garden specialist trade!« Titel Portrait DEGA GRÜNER MARKT 2 Short & Sweet 3 Technical Information 4 Market Data | Facts 5 Topics | Dates 6 Formats | Prices 9 Special placements | Additions | Discounts 10 Special Advertising Formats 11 Online Advertising 12 Grüner Stellenmarkt 15 Special Supplements 16 Partner Magazines | Target Groups 18 Print Shop | Bank Details 19 Publisher Representatives | Contact Details 20

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Page 1: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

Cross-Media data 2020 | DEGA GRÜNER MARKTPrice List No. 54 valid from 01.01.2020www.gruener-markt-online.de

»Reaching successful decision-makers in the garden specialist trade!«

Titel Portrait DEGA GRÜNER MARKT 2Short & Sweet 3Technical Information 4Market Data | Facts 5Topics | Dates 6Formats | Prices 9Special placements | Additions | Discounts 10 Special Advertising Formats 11Online Advertising 12Grüner Stellenmarkt 15 Special Supplements 16Partner Magazines | Target Groups 18 Print Shop | Bank Details 19Publisher Representatives | Contact Details 20

Page 2: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

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Title Portrait DEGA GRÜNER MARKT

For over 60 years, DEGA GRÜNER MARKT has been the sour-ce of information for decision-makers in the horticultural retail trade. DEGA GRÜNER MARKT takes up topics relevant to practice, provides orientation and assistance for entrepreneurial planning and practical everyday life in the garden retail trade. DEGA GREEN MARKET is not only editorialally credible, but also fresh, entertaining and of high quality. All topics and texts are written by specialized authors and carefully, clearly and reader-friendly prepared in the editor-ship. Like that, readers can get informed quickly, simply and well-founded. The journalistic quality also leads to high credibility and acceptance among the target group. Developments in the industry are explained and commented on.

Grit Landwehr (responsible) T + 49 (0) 7 11  /  45 07 – 2 37F + 49 (0) 7 11  /  45 07 – 2 07 [email protected]

communication channels

Print

SocialMedia

Live Digital

» professional journal » special issues » guidebook » special publication

» e-paper » exhibition apps » website » newsletter » archives

» congresses » expert shows » trade fairs » webinars

Page 3: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

3

Short & SweetReaching successful decision-makers in the garden

specialist trade!

The Target GroupFuture-oriented entrepreneurs and management, primarily from owner-managed garden centres, retail garden centres, tree nurseries, but also from garden centre chains, DIY stores, agricultural trade, Raiffeisen markets, consulting and service companies, and the gardening industry.

Frequency of Publication | Volume6 x per year | 61. volume 2020

EditionPrint editions: 3.591Distributed editions: 3.354Sold editions: 866(III. quarter 2018 – II. quarter 2019)

Geographic DistributionInland: 88% 2.952Abroad (A, CH and others): 12% 402Actual circulation: 100% 3.354

Media Solutions for Your Communication Goals » Advertisements in the trade magazine » Special forms of advertising: Flap | Inserts | Tip-On card » Supplements starting from 280,- € / Thousand » Special supplements on IPM trade fair, flower trials, sales and greenhouses and tree marketing » Online advertising from 150,- € / 30 days possible

Purchase PriceInland annual subscription: 119,00 €

Contact PersonAnika DietmannT + 49 (0) 7 11  /  45 07 – 322F + 49 (0) 7 11  /  45 07 – [email protected]

Advert Scheduling

[email protected] (please indicate journal title when booking)

Publishing HouseVerlag Eugen Ulmer KGWollgrasweg 41 | 70599 Stuttgart T + 49 (0) 7 11  /  45 07 – 0 | F + 49 (0) 7 11  /  45 07 – 1 [email protected] | www.ulmer-verlag.de

Page 4: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

4

Technical InformationMagazine FormatBleed format: 210 mm × 297 mm (width × height)Type area format: 175 mm × 270 mm (width × height)

Formats in Type AreaColumns width × height in text

partwidth × height in the advertisement section or the category „Aktuell“ („current“)

1 56 × 270 mm 40 × 270 mm

2 115 × 270 mm 85 × 270 mm

3 175 × 270 mm 130 × 270 mm

4 — 175 × 270 mm

Printing and ProcessingPrintingSheet offset | 1 / 1 to 4 / 4 in colour

PaperCover: woodfree picture printing glossy 170 g / m2Inside: woodfree picture printing matt 90 g / m2

Processingadhesive bindingImportant text and image elements must be created with at least 10 mm distance to net format.

Digital Printing InformationPrinting Order: Black – Cyan – Magenta – Yellow. Profile ISO coated v2 (EU).Tonal range: half tones min. 2 % to max. 98 %. The dot gain in the mid-tone range is 17% for black and 14% for chromatic colors.Total ink application: max. 330 %. Please do not use DCS for-mats, hairlines (minimum: 0.1 mm), RGB / LAB images and duplex images with special colours.Advertisements with special colours must be created in CMYK with the correct mixing ratios of the desired HKS colour designations.Four-colour advertisements must also be created in CMYK for the four-colour process.

Data TransmissionPlease send the print documents for your advertisement (including the title of the journal) by e-mail to the publisher:

Advert SchedulingT +  49  (0) 7 11 / 45 07 –1 86 | F +  49  (0)  7 11 / 45 07 – 2 21 [email protected]

Data FormatPrintable PDF (PDF / X-3). Data formats such as Freehand, Photoshop, Word, Corel Draw etc. only after consultation. The production of print documents according to other templates will be charged.

Page 5: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

5

Market Data | FactsSpecialist gardening retail is booming!

» The 2018 garden market can boast a noticeable growth rate this year as well.

Sales (in billion €)

Source: IVG annual report 2019

Germany is the most important specialist gardening market in the EU

» With a sales volume of 18.3 billion euros, Germany is the largest sales market for garden products and plants in the EU.

Source: IVG annual report 2019

Sales (in billion €)

2013 2015 2017 201810

12

14

16

18 17,218,1

18,318,4

total sales volume

0 5 10 15 20

Deutschland

Frankreich

Italien

Großbritannien

Niederlande

11,9

8,3

6,8

4,7

4,9

6,4

6,2

5,5

3,7

1,3

Lebendes Grün

Gartenhartwaren

Living greenLiving green

Garden hardwareGarden hardware

NetherlandsNetherlands

Great BritainGreat Britain

ItalyItaly

FranceFrance

GermanyGermany

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Topics | Dates 2020

Edition Dates Topics Specials Trade fairs/Exhibitions

Janu

ary/

Febr

uary 1-2 PD:

AD:17.01.20 09.12.19

Trends 2020IPM trade fair editionFertilizers and crop protectionPlant purchaseFair preview Christmasworld, Ambiente and regional order fairs

The exhibition plan IPM 2020 Advertising deadline: 05.12.2019IPM-App 2020 + IPMnews (trade fair news)Advertising deadline: 17.01.2020

TrendSet 05. - 07.01.20Nordstil 11. - 13.01.20 IPM 28. - 31.01.20

Christmasworld 24. - 27.01.20Euroshop 16. - 20.02.20

Mar

ch/A

pril 3-4 PD:AD:

05.03.20 06.02.20

Sales promotionGourmet/BBQ/Summer partyIndoor containersLawnsFollow-up reports on IPM, Christmasworld, Ambiente and regional order fairs

Topics newsletter March: Tips for dealing with boxwood diseasesApril: Tips for handling lawns

IAW 10. - 12.03.20

Permanent subject areas » Industry news and industry outlook » Operation and management » Plants, assortments, markets and fairs

» Presentation of successful companies from home and abroad » Presentation of goods, sales and new products

Here are the current topics

Subject to change without notice.PD: publication date | AD: advertising deadline

Page 7: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

7

Subject to change without notice.PD: publication date | AD: advertising deadline

Edition Dates Topics Specials Trade fairs/ExhibitionsM

ay/J

une 5-6 PD:

AD:07.05.20 06.04.20

Commercial greenhousesShopfittingIT, cash register and merchandise management systemsGreeting cardsTrade fair preview tendencePreliminary report gardiente

Pocket Guide Flower Trials 2020 Special supplement is also enclosed in DEGA GARTENBAU 5/2020

Advertising deadline: 01.03.2020

Webinar: Presentation of goods end of June 2020

Topics newsletter June: Using irrigation correctly

tendence 27. - 30.06.20Gardiente 28. - 30.06.20

July

/Aug

ust 7-8 PD:

AD:25.06.20 25.05.20

Presentation of goodsMix & match assortments Highlights of the Flower TrialsCandles & lightPreview Oldenburger Vielfalt

Special supplement Greenhouses + Technology 2020/2021

Advertising deadline: 14.05.2020

TrendSet 04. - 06.07.20NordstilPlantarium/GROEN-Direct

Sept

embe

r/O

ctob

er 9-10 PD:AD:

28.08.20 31.07.20

Trade fair preview spoga+gafaGarden furnitureGrillsOutdoor vessels and –accessoiresPreview Preorder SpringReview of regional order fairs

spoga+gafa 06. - 08.09.20 Creativ SalzburgCadeauxPRO garten & tierIAA 24. - 30.09.20IAW

2019I D e u t s c h I E n g l i s h I

SortenschauenFlowerShows

Mit viel Branchenerfahrung und einem sicheren Blick für die Praxis helfen Ihnen unsere Berater bei der Risikoanalyse im Betrieb. Sie entscheiden dann, welche Einzelrisiken Sie versichern wollen. Präzise und individuell wird die Police auf Ihren Betrieb zugeschnitten. HORTISECUR® heißt die Police der Gartenbau-Versicherung, einer Versicherung auf Gegenseitigkeit. Die Gartenbau-Spezialisten verfolgen seit über 170 Jahren vor allem ein Ziel: Ihnen leistungsfähigen Versicherungsschutz zu einem fairen Preis zu bieten.

UNSERE BERATER WISSEN, WAS IM GARTENBAU ZÄHLTUnd darum helfen Ihnen unsere Spezialisten von der Risiko analyse bis zur Schadenregulierung nach Maß

Mehr Information:www.GeVau.de

Anz_GV_Gartencenter_DeGa_DE_165x240mm_08-2017.indd 1 17.08.17 12:24 tSBK

2019I D e u t s c h I E n g l i s h I

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Flo

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I P O C K E T G U I D E I N D E G A G A R T E N B AU 5 / 2 0 1 9 , D E G A G R Ü N E R M A R K T 5 - 6 / 2 0 1 9 , 9 , 5 0 E U R O I

UV_0319_Umschlag_Sortenschauen2019_ek1.indd 1 24.03.19 09:58

GewächshäuserVerkaufsanlagenGreenhouse + Technology

+

SONDERAUSGABEIN DEGA GARTENBAU7/2019 und DEGA GRÜNER MARKT 7–8/2019

9,50 EURO

20192020

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Edition Dates Topics Specials Trade fairs / ExhibitionsN

ovem

ber/

Dec

embe

r 11-12 PD:AD:

05.11.20 08.10.20

SubstratesRoom fragrance/wellnessHome/occasional furnitureGarden tecnology/garden tools/ IrrigationCommercial vehiclesReview spoga+gafa

Special supplementBuyer‘s guide shrubs & woods 2020/2021is also enclosed in DEGA GARTENBAU 10/2020.

Advertising deadline: 02.09.2020

Janu

ary/

Febr

uary

21 1-2 PD:

AD:15.01.21 10.12.20

Trends 2021IPM trade fair editionFertiliser and plant protectionPlant purchaseFair preview Christmasworld, Ambiente, (TrendSet) and regional order fairs

TrendSet Nordstil IPM Christmasworld

Subject to change without notice.PD: publication date | AD: advertising deadline

Page 9: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

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Formats | Prices

mm price bw: 2,85 €. All prices stated in the tariff plus the statutory VAT. The general terms and conditions for advertisements and third-party supplements in newspapers and magazines apply. * plus 3 mm trim all around.

Formats Width  ×  Height Colour Price / €1/3 Type area format

175 × 88 mm 56 × 270 mm

sw2c3c4c

1.026,– 1.381,– 1.736,– 2.091,–

Bleed format*210 × 105 mm 72 × 297 mm

sw2c3c4c

1.129,– 1.484,– 1.839,– 2.194,–

1/4 Type area format 175 × 65 mm 85 × 133 mm

sw2c3c4c

770,– 1.125,– 1.480,– 1.835,–

Bleed format*210 × 84 mm102 × 148 mm

sw2c3c4c

847,– 1.202,– 1.557,– 1.912,–

1/8 Type area format 175 × 32 mm 85 × 65 mm

sw2c3c4c

385,– 535,– 685,– 835,–

Formats Width x Height Colour Price / €1/1 Type area format

175 × 270 mmbw2c3c4c

3.078,– 3.433,– 3.788,– 4.143,–

Bleed format*210 × 297 mm

bw2c3c4c

3.386,– 3.741,– 4.096,– 4.451,–

2/3 Type area format 175 × 178 mm115 × 270 mm

bw2c3c4c

2.052,– 2.407,– 2.762,– 3.117,–

Bleed format*210 × 189 mm132 × 297 mm

sw2c3c4c

2.257,– 2.612,– 2.967,– 3.322,–

1/2 Type area format175 × 133 mm 85 × 270 mm

sw2c3c4c

1.539,– 1.894,– 2.249,– 2.604,–

Bleed format*210 × 148 mm102 × 297 mm

sw2c3c4c

1.693,– 2.048,– 2.403,– 2.758,–

Page 10: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

10

Discountsin case of purchase within 12 months (balance sheet year) and existence of a discount agreement.

repat discount

quantity discount

3 times 5 % 1 page 5 %

6 times 10 % 2 pages 10 %

12 times 15 % 3 pages 15 %

5 pages 20 %

Color and bleed surcharges are discounted.

Classified AdsJob vacancies, mm price bw, 1 column 2,85 €Box number charge 8, —  €

Digital publication of your job advertisement is possible. See page 15.

Special placements | Additions | DiscountsSpecial Placements

Type of advert Format Width × Height Colour Price

in €Insert ad on front page & ad on editorial page

outer lenghts triangle: 65 mm 72 × 297 mm plus 3 mm trim all around

4c 3.898,–

Junior page in bleed format

132 × 189 mm plus 3 mm trim all around

4c 3.055,–

Partial text ads per 40 mm wide column per 56 mm wide column (minimum calculation 50 mm)

bw   4,76 per mm/column

  6,35 per mm/column

Binding placement regulations: 20 % surcharge Ads above band and type area: 10 % surcharge

All prices stated in the tariff plus the statutory VAT. The general terms and conditions for advertisements and third-party supplements in newspapers and magazines apply.

Colour SurchargesNormal colours according to Euro scale per colour 355,– €up to 150 mm ad space per colour 150,– €up to 100 mm ad space per colour 75,– €special colours (HKS) per colour 420,– €

Colour adjustments reserved for technical reasons.

Page 11: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

11

Special advertising format

Description

Supplements* » Maximum format 205 × 297 mm (W × H) » Entire supplement / partial supplement from 2,000 copies » up to 25 g weight: 280,- € per thousand expl. » up to 35 g weight: 315,- € per thousand expl. » up to 50 g weight: 365,- € per thousand expl. » Higher weights and partial inserts less than 2,000 copies on request. If technical processing is difficult, surcharge according to the respective conditions. » Sample: Before order acceptance the publisher requires three samples by the closing date for advertisements of the respective issue at the latest. The binding nature of the order cannot be finally decided until the samples have been submitted. » Enclosures may not contain advertising of other companies.

Special advertising format

Description

Flap* » Side-high flap on the front of the title. » Ads can be placed on the inside and outside of the flap. » The upper 8 cm are reserved for the publisher for title and logo.

Bound-in inserts*

» Deliver in untrimmed size 215 × 305 mm (W × H) folded (up to 25 g individual weight). » 2 pages: 5.341,– € » 4 pages: 5.786,– € » 6 pages: 8.012,– €

Tip-on-card/CD*

» The gluing is only possible in connection with a 1/1 page carrier display. » Formats, placement, prices and details on request.

*No discounts on flaps, inserts, bound-in inserts, tip-on cards and additional technical costs. See page 19 for shipping address.

U4U4

FLA

P

LOGO TITLE

Special Advertising Formats

Page 12: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

12

Online Advertisingwww.gruener-markt-online.de The trade magazine DEGA GRÜNER MARKT has been a valued partner in the industry for over 60 years. The specialist portal gruener-markt-online.de supplements the print magazine with in-depth, up-to-date information on spe-cialist topics, current industry news, dates, etc. With practice-relevant topics the specialized portal is also a companion in the practical work everyday life of the garden specialized trade. 728 x 901

160 x 600

3

468 x 602

560 x 1004

300 x 250

5

300 x 1006

Standard FormatsFormat Prices in € /

per month*Width x Height in pixels

1 Superbanner  310,– 728 x 90

2 Full-Size-Banner  275,– 468 x 60

3 Skyscraper   310,– 160 x 600

1+3 Hockeystick   540,– 728 x 90 160 x 600

4 Content Ad   270,– 560 x 100

5 Medium Rectangle   250,– 300 x 250

6 Button  150,– 300 x 100

*All prices plus VAT. All advertising formats run in rotation.

Dates + FactsVisits/month 2.631 Page impressions/month 4.319

All values are an average from the period 01.04. to 30.06.2019. Source: Google Analytics

Daily updated figures on request.

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13

Online AdvertisingAd BundlesMaximum performance - With our ad bundles, you can ensure that your advertising is displayed on all end devices.

PC, laptop, smartphone, tablet - the digital information offe-red by www.gruener-markt.de is always and everywhere available. At the same time, the use of mobile devices is increasing rapidly. Currently, 46.2% of website and newsletter hits are already mobile.

Ad bundle 1-4 1 2 3 4

Superbanner %

Full-Size-Banner %

Skyscraper %

Content Ad %

Medium Rectangle % %

Button % %

Prices in € / month 310,- 275- 310,- 270,-

*All prices plus VAT. All advertising formats run in rotation.

PC, Laptop Smartphone, Tablet

Newsletter Grüne Profi Infos

Publication date weekly

Format Content Ad

Width x Height 560 x 100

Prices in € / issue 350,–

*All prices plus VAT

Data TransmissionData formats GIF, JPG, PNG, HTMLFile size max. 40 KBTime period Delivery no later than 5 working days before the start of the campaignDelivery to [email protected]

The general terms and conditions for online advertising can be found at www.ulmer-verlag.de/agb

Discounts 6 months 5 % discount12 months 10 % discount

For more information contact us. You can find our contact information on the last page.

Page 14: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

14

Advertorial

Publication date monthly

Format Online-Advertorial

Prices in € / issue 480,–Prominent teaser on the homepage of gruener-markt-online.de. The teaser links to the full version of your online advertorial within the trade portal gruener-markt-online.de.* All prices plus VAT

The Advertorial at gruener-markt-online.de is par-ticularly suitable when complex information is made available, which cannot be displayed in the form of a banner.

Online AdvertisingWebinars

Webinars combine the speed of the Internet with the advan-tages of personal communicati-on: Webinars are interactive live seminars organized and con-ducted on the Internet, in which a clearly defined target group enters into dialogue with experts and „faces“ of the indu-stry.

Your possibilities » Accompany one of our specialist webinars as a sponsor partner » Organize and design a webinar together with us » Host your own webinar - with our organizational and technical support

For more information contact us. You can find our contact information on the last page.

For more information contact us. You can find our contact infor-mation on the last page.

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www.gruener-stellenmarkt.deThe job exchange for horticulture and agriculture

» Targeted search in specialized target groups » More than 125 job offers and requests online every day » More than 1,500 offers per year » Per month on average 8,900 visits and more than 35,300 page impressions*. » Place job advertisements yourself at any time - with logo and PDF upload » Additional playout of job offers via the Ulmer newsletter and on partner sites » Bookers of print job advertisements get 60 days for the price of 30 days!

* Figures from Google Analytics (01.01.2019 to 30.06.2019)

» Bookers of print job advertisements get 60 days for the price of 30 days!

Crossmedia PLUS

www.gruener-stellenmarkt.de

Online PremiumOnline Basic

» Text ad » Standard design template » Renewal option

» 60 days online 199,– € plus VAT.

» 30 days online 149,– € plus VAT.

» 60 days online 299,– € plus VAT.

» 30 days online 249,– € plus VAT.

» Text ad + logo + advertisement PDF » Own design » Further optional services

Ad scheduling and consulting

Maria ScheurenbrandT + 49 (0) 7 11  / 45 07 – 1 42 F + 49 (0) 7 11  /  45 07 – 2 21 [email protected]

Please state in subject: Grüner StellenmarktFormats, technical data and publicati-on dates on request.

Page 16: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

16

Special Supplements

Languages: German and English

Publication date: DEGA GARTENBAU: 05/20 15.05.2020 DEGA GRÜNER MARKT: 05-06/20 07.05.2020

Booking deadline: 01.03.2020

Strengthen your degree of awareness in the market by infor-ming decision-makers in production horticulture and specia-list horticultural trade about your events and plant novelties 2020! The Pocket Guide „Flower Trials“ is published in advance of the German and European Flower Trials as a supplement in DEGA GARTENBAU and DEGA GRÜNER MARKT and is also available at national and international variety shows and flower wholesale markets.

Greenhouses + Technology 2020/2021

GewächshäuserVerkaufsanlagenGreenhouse + Technology

+

SONDERAUSGABEIN DEGA GARTENBAU7/2019 und DEGA GRÜNER MARKT 7–8/2019

9,50 EURO

2019202020202021

Flower Trials 2020

Greenhouse technology for both production and sales are the subject of our special issue „Greenhouses + Technology 2020/2021“.

The editorial part gives an overview of new sales facilities in Germany and Europe and we present interesting technical projects for production horticulture. Solutions for an efficient, cost-saving and environmentally friendly energy supply play a special role.

Languages: German and English

Publication date: DEGA GARTENBAU: 07/20 17.07.2020 DEGA GRÜNER MARKT: 07-08/20 25.06.2020

Booking deadline: 14.05.2020

2019I D e u t s c h I E n g l i s h I

SortenschauenFlowerShows

Mit viel Branchenerfahrung und einem sicheren Blick für die Praxis helfen Ihnen unsere Berater bei der Risikoanalyse im Betrieb. Sie entscheiden dann, welche Einzelrisiken Sie versichern wollen. Präzise und individuell wird die Police auf Ihren Betrieb zugeschnitten. HORTISECUR® heißt die Police der Gartenbau-Versicherung, einer Versicherung auf Gegenseitigkeit. Die Gartenbau-Spezialisten verfolgen seit über 170 Jahren vor allem ein Ziel: Ihnen leistungsfähigen Versicherungsschutz zu einem fairen Preis zu bieten.

UNSERE BERATER WISSEN, WAS IM GARTENBAU ZÄHLTUnd darum helfen Ihnen unsere Spezialisten von der Risiko analyse bis zur Schadenregulierung nach Maß

Mehr Information:www.GeVau.de

Anz_GV_Gartencenter_DeGa_DE_165x240mm_08-2017.indd 1 17.08.17 12:24 tSBK

2019I D e u t s c h I E n g l i s h I

So

rten

schau

en

Flo

we

rSh

ow

s 20

19

I P O C K E T G U I D E I N D E G A G A R T E N B AU 5 / 2 0 1 9 , D E G A G R Ü N E R M A R K T 5 - 6 / 2 0 1 9 , 9 , 5 0 E U R O I

UV_0319_Umschlag_Sortenschauen2019_ek1.indd 1 24.03.19 09:58

2020

Page 17: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

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This information brochure offers a preview of all important trade fairs, markets and other events in Germany and Europe where perennial and woody plant assortments are offered. It also lists leading suppliers, wholesalers and markets. It is therefore an ideal planning aid for the purchase of plants from garden centres and retail nurseries.

GehölzeStauden &

Sonderbeilage in DEGA GRÜNER MARKT und DEGA GARTENBAU 7,50 EURO

EINKAUFSFÜHRER

2 0 1 6 / 2 0 1 72020 / 2021

Buyer‘s Guide Shrubs & Woods 2020/2021Special Supplements

Languages: German and English

Publication date: DEGA GARTENBAU: 10/20 16.10.2020 DEGA GRÜNER MARKT: 11-12/20 05.11.2020

Advertising deadline: 02.09.2020

Do you already know „IPMnews“, the only official trade fair newspaper of the world‘s leading horticultural fair? „IPMnews“ is a joint project of Messe Essen and the publishing house Eugen Ulmer. „IPMnews“ is bilingual (German/English) and is produced daily on the exhibition grounds.

Official Trade Fair Newspaper 2020

It doesn‘t work without smartphones anymore!Help shape this modern communication medi-um! Get your own mini app in the IPM app and let your target group know what you are plan-ning for the days of the fair and what innovati-ons you have in your luggage. Downloads 2019: over 9,200!

IPM App 2020

The IPM 2020 trade fair map is being develo-ped in cooperation with Messe Essen. The handy, practical hall plan to browse with list of exhibitors is perfect for visiting IPM 2020.

Ask us for further information! You can find our contact information on the last page.

The Fair Map IPM 2020

Page 18: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

18

Partner Magazines | Target Groups

GALABAU

GEMÜSEBAU

FRIEDHOF GARTENBAU PFLEGE

GARTENCENTER

LANDWIRTSCHAFT

ZIERPFLANZEN-BAU

CONTAINER- BAUMSCHULE

dega-galabau.deE-Paper

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nul-online.deE-Paper +

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Applikations-technik

4,00 Euro

Dezember 2009

S o n d e r b e i l a g e i n G e m ü s e 1 2 / 2 0 0 9 i n Z u s a m m e n a r b e i t m i t S y n g e n t a A g r o

Januar

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Februar

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag – Frühlingsanfang

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

März

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Karfreitag

Samstag

Ostersonntag

Ostermontag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

April

Montag – Maifeiertag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag – Christi Himmelfahrt

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

Donnerstag

Freitag

Samstag

Pfingstsonntag

Pfingstmontag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag – Fronleichnam*

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch – Sommeranfang

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

Juni

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

Juli

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag – Mariä Himmelfahrt *

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

August

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag – Herbstanfang

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

September Oktober

Mittwoch – Allerheiligen *

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag – Totensonntag

Montag

Dienstag

Buß- und Bettag*

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

November

Freitag

Samstag

Sonntag – 1. Advent

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag – 2. Advent

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag – 3. Advent

Montag

Dienstag

Mittwoch

Donnerstag – Winteranfang

Freitag

Samstag

Sonntag – Heiligabend

Montag – 1. Weihnachtstag

Dienstag – 2. Weihnachtstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag – Silvester

Dezember

KW49

KW50

KW41

KW42

KW43

KW36

KW37

KW32

KW33

KW27

KW28

KW29

KW30

KW23

KW24

KW18

KW19

KW20

KW10

KW11

Mai

KW12

KW25

KW34

KW46

KW47

KW51

KW52

KW38

KW44

KW21

BioF

ach

– N

ürnb

erg

Frui

t Lo

gist

ica

– Be

rlin

Hor

ti F

air,

NL-

Am

ster

dam

Sonntag – Neujahr

Montag

Dienstag

Mittwoch

Donnerstag

Freitag – Heilige Drei Könige *

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

KW1

IPM

– E

ssen

Grü

ne W

oche

– B

erlin

KW2

KW4

KW3

KW45

Das Magazin für den professionellen Gemüsebau

KW39

Sonntag

Montag

Dienstag – Tag der Deutschen Einheit

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag

Mittwoch

Donnerstag

Freitag

Samstag

Sonntag

Montag

Dienstag – Reformationstag *

KW40

KW41

KW42

KW43

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

KW16

KW14

KW15

KW17

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

KW6

KW7

KW8

KW13

KW26

* Regionale Feiertage in Deutschland 2016: 6. Januar – Heilige Drei Könige: Feiertag in Bayern,Baden-Württemberg und Sachsen-Anhalt. 15. Juni – Fronleichnam: Feiertag in Baden-Württemberg, Bayern, Hessen, Nordrhein-Westfalen, Rheinland-Pfalz, Saarland. In Sachsen und Thüringen teilweise.15. August – Mariä Himmelfahrt: Feiertag in Bayern (in Gemeinden mit überwiegend katholischer Bevölkerung) und Saarland. 31. Oktober – Reformationstag: Bundesweit (einmalig,aus Anlass des 500. Jahrestags der Reformation)1. November – Allerheiligen: Baden-Württemberg, Bayern, Nordrhein-Westfalen, Rheinland-Pfalz und Saarland

KW35

KW48

Inte

rasp

a –

Han

nove

r

KW9

KW22

KW44

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31 Gestaltung: www.braunisch-communication.de

Gemüse – Das Magazin für den professionellen Gemüsebau. Gemeinsam herausgegeben von

Deutscher Landwirtschaftsverlag GmbH, München – www.dlv.de

Verlag Eugen Ulmer KG, Stuttgart – www.ulmer-verlag.de

2018

– Beginn der Winterzeit –

Expo

SE –

Kar

lsru

he

KW5

KW31

Agr

itec

hnic

a –

Han

nove

r

– Beginn der Sommerzeit –

FLORISTIK PRODUKTION Landwirtschaft (Feldfrüchte und Tierproduktion)

Sonderkulturen (Weinbau, Obstbau, Beerenobstanbau)

Gemüse

Kräuter

Zierpflanzenproduktion inklusive Staudengärtnerei

Containerbaumschulen (keine bodengebundene Produktion)

HANDEL Gartenbaumschulen (nur Handel)

Einzelhandlesgärtnereien

Gartencenter (Inhabergeführte Läden, Filialisten, Baumärkte, Blumen läden)

Floristik (selbständige Floristen, Blumenläden)

DIENSTLEISTUNG Friedhof (Grabgestaltung und Grabpflege, Flächenpflege)

GaLaBau (Gestaltung und Pflege privater, gewerblicher und öffentli-cher Freiflächen, Sportplatzpflege)

NATURSCHUTZ

Magazin / Zeitung / Sonder produkt Zeitschrift

Digitale Produkte

Stand 6-2019

NATURSCHUTZ & LANDSCHAFTSPFLEGE

GARTEN-BAUM-SCHULEN

SONDERKULTUREN

flaechenmanager.comE-Paper

dega-gartenbau.deE-Paper

+

gruener-markt-online.deE-Paper

+

siehe ZGL Garten.Stadt.Landschaft siehe ZGL Garten.Stadt.Landschaft

Gartenbau.Handel.Floristik

ZIELGRUPPENLANDKARTE

florieren-online.deE-Paper

+

gemuese-online.deE-Paper

+

KRÄUTER

EINZELHANDELS-

GÄRTNER

+

gk-maschinenmarkt.comBörse für GaLaBau-, Landwirtschafts- und Kommunal technik.

gk-maschinenmarkt.comBörse für GaLaBau-, Landwirtschafts- und Kommunal technik.

gruener-stellenmarkt.deJobbörse für die grüne Branche.

Webinar

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Take a look at the target group map with possibility of enlargement

Page 19: »Reaching successful decision-makers in the garden...Edition Print editions: 3.591 Distributed editions: 3.354 Sold editions: 866 (III. quarter 2018 – II. quarter 2019) Geographic

19

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Publishing Address

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