reaching voters online- cyrus krohn at geeknet11
TRANSCRIPT
Reaching Voters OnlineCyrus Krohn, Director & Executive Producer, MSN.com
E-Voter Institute Case Study: Pataki vs. Vallone, 1998
Web, White & Blue 2000 Case Study
Source: Markle Foundation, March 2001
2002: Blogs, meet-ups and money bombs
CASE STUDY: Obama ‘08 Campaign
Massive ran the FIRST in-game political campaign for the Obama 2008 Presidential Campaign
OBJECTIVE: To drive early voting, and improve perceptions of Obama in key battleground states among the under 30 audience.
EXECUTION: Geo-targeted to eleven games across battleground states, with timely creative rotations in sync with the voting schedule.
RESULTS:
• The campaign resulted in improved perceptions and intent to vote for Obama among surveyed gamers exposed to the advertising*.
• Generated significant viral buzz/PR in mainstream media - over 1,000 articles/TV stories within the first two weeks of the campaign flight, and appearing on mainstream media including the USA Today, BBC, New York Times, MSNBC, CNN and Saturday Night Live
• The Obama Campaign took home the Titanium Award at the 2009 Cannes Lions International Advertising Festival.
Titanium Award Winner!
SCREENSHOTS
*Source: Interpret Research
Obama vs. McCain Online Advertising
9x Difference:186 million
AdsTo
24 millionAds
In a new Pew study out today (6/16/2011): Facebook users who use the site multiple times per day are an additional two and half times more likely to attend a political rally or meeting, 57% more likely to persuade someone on their vote, and an additional 43% more likely to have said they would vote.
Social Gaming: Points, Badges & Rewards
Digital Democracy Disrupters
From desktop to devices: GOTV will change forever
Election ‘10: HP coverage
Nov. 2: 2:13 pm pst MSN homepage coverage as voters hit the polls on Nov. 2, 2010.
Election ‘10: HP CoverageNov. 3: 12:34 am PST Wednesday morning
MSN Homepage slides 1-3 & election module
Election ‘10: HP CoverageNov. 3: Wednesday morningMoving toward analysis and reaction to results all morning … some highlights
Election ‘10: Social NetworksContinuous updates of MSN Facebook page and MSN Twitter page
Reaching Voters in Maricopa County on MSN Local
