reaching your audience with social media
TRANSCRIPT
REACHING YO
UR
AUDIENCE W
ITH S
OCIAL
MEDIA
KY
LA
CO
X, I U
BL O
OM
I NG
TO
N C
ON
TI N
UI N
G S
TU
DI E
S
WHAT WE ALREADY KNOW: AN OVERVIEWSocial media is here to stay.
On Facebook…
The fastest growing demographic is age 55+.
The largest demographic is age 35-54. (iStrategy Labs)
On Twitter…
The fastest growing demographic is 18 and under. (comScore Media Metrix)
YouTube is the second largest search engine.
WHAT ARE YOU DOING ABOUT IT?
IU Bloomington Continuing Studies has a Facebook page, a LinkedIn page, and a
YouTube Channel.
I tweet as myself.
WHAT IS FACEBOOK?
A social networking site where individuals create a profile and become “friends” with
other users, “members” of Groups, and “like” organization Pages
Designed for individuals, businesses, nonprofits, student groups, and other
organizations
FACEBOOK PAGES VS. GROUPS
Pages are meant to be the OFFICIAL Facebook presence of an organization.
Groups are meant to be used as a way to communicate with users who have a
common bond. May not be official. The group-master is known.
If you are an organization, do not establish an individual profile to represent the
organization.
THE ANATOMY OF A FACEBOOK POST
Quick statistics
WHAT IS TWITTER?
Micro-blogging site where users update their profiles with entries (“tweets”) of a
maximum of 140 characters
Users “follow” and are “followed”
Can be used by individuals and businesses with ease
THE ANATOMY OF A TWEET
Shortened URL
THE ANATOMY OF A TWEET, CONT.
Retweet
Hashtag
FACEBOOK VS. TWITTER
Information is consumed and delivered differently.
• Built-in photo albums
• Event invitations and RSVPs
• Interactive threads
• Links, links, and more links
• Rapid and concealed conversation
• It’s all in the pitch
GOOGLE+
Offers segmentation of your social audience.
Slow to catch on.
Not as business-friendly as Facebook and Twitter. Yet.
DEFINE YOUR OBJECTIVES.
In other words, don’t just jump on the bandwagon.
Good reasons to use social media as a marketing tool:
Increase traffic to your Web site.
Increase “brand” awareness.
Increase enrollments.
Increase feedback.
Increase word of mouth.
Increase affinity for your program.
KNOW WHEN YOU NEED HELP.
Feature multiple voices (it’s a good thing).
Share content from other sources.
Get a professional when you need one.
VIRUSES NEED HOSTS TO SPREAD
Don’t expect your viral media to spread itself, either.
Blend social media with other media for the greatest effect.
Use your network to your advantage.
Consider social media advertising and other forms of online advertising.
WHAT ABOUT BLOGS?
Blogs are seen as the foundation for all other social media.
Blogs require a sizeable time investment and careful strategy.
Find a niche and work your way to success.
KYLA’S COMMANDMENTS OF SOCIAL MEDIAHave a plan.
Participate, and encourage others to participate.
Proofread your posts.
Use URL shorteners.
Be brief.
Respond.
Have some personality.
Create unique posts.
Invite your friends.
Don’t be afraid.
OTHER COOL TOOLS
HootSuite: Manage all of your social media accounts, search the Web for mentions, and get more statistics.
Bit.ly: URL shortener
Google Alerts: Get notice every time you’re mentioned on the Web.
WordPress: Great for blogs and Web sites
SOCIAL MEDIA CHECKLIST
http://www.youtube.com/watch?v=wr5CYR3UTwA
FRIEND ME!
Kyla Cox, Director, Communications and Outreach
IU Bloomington Continuing Studies
[email protected] (812) 855-1182
facebook.com/kyla.cox
@KylaNicoleCox
linkedin.com/in/kylacox