reaching your south asian audience
DESCRIPTION
Reaching Your South Asian Customers via DOOH (Digital Signage)TRANSCRIPT
Reaching Your Audience
12010 | Page
Media Kit
DMIDigiStore Media Inc.
22010 | Page
DMIDigiStore Media Inc.
The 2006 Census showed that the visible minority
population has surpassed the 5 million mark with an estimated 5,068,100
people, representing 16% of the total population of
Canada
Between 2001 & 2006, the visible minority
population increased by 27.24%; five times faster than the growth in total population, which grew
only by 5.4%
Visible minorities willaccount for 20% of the totalpopulation of Canada by 2017
Statistics Canada
DID YOU KNOW?
32010 | Page
First time in 2006, the South Asian Canadians population is estimated at 1,262,865 exceeded the Chinese-Canadian
population at 1,216,570
Ontario has the highest number of South Asian and Chinese-Canadians,
794,170 and 576,980 respectively.
The Future is here....
The flexibility and versatility of DMI Digital Screens allow you to communicate with South Asian consumers in an entirely new way inside a Supermarket. DMI provides a clear and straight look into the future, taking shopping to a whole new and unexpected level.
Connect with Real People
Reach over 1 Million active South Asian Shoppers (not unique) in GTAPrecisely target by location, and more.
Maximize your business revenue potential. Create demand for your product with Dynamic ads
DMI targets hard to reach, on-the-go professionals, home makers. Our highly engaging Interactive advertising platform reaches these valuable market segments in places traditional media cannot.
DMI network consists of high-impact, interactive Digital Screens mounted in strategic locations in Supermarkets at eye-level with shoppers.
DMI delivers your message to a captive audience where Martiz Research shows people have a higher recall rate of 44% over conventional media such as posters and Flyers.
DMIDigiStore Media Inc.
DID YOU KNOW?
42010 | Page
What We Specialize in....
DMI specializes in capitalizing the audience through on-screen in-store advertising all across GTA in the South Asian Super markets.
Our screens are placed at strategic locations in high-traffic stores for maximum exposure and visibility to ensure your message is delivered
South Asians are Canada‘s largest visible
minority group. Marketers who ignore
these affluent consumers do so at their peril.
DMIDigiStore Media Inc.
DID YOU KNOW?
52010 | Page
DMI Network....
With 43 High-Traffic South Asian Supermarket in all Major Cities of Ontario : Ajax, Pickering, Scarborough, Toronto, North York, Markham, Richmond Hill, Vaughan, Brampton, Mississauga, Etobicoke. serving over 1 million South Asian shoppers’ monthly.
Be it a product, event or service - DMI can give you the exposure that your business needs.
DMIDigiStore Media Inc.
DID YOU KNOW?
62010 | Page
DMI Screen Layout.... Screen 32”- 42” LCD screens Full Screen Option Available* Multiple screens per store
Screens are placed to maximize: - Visibility - Exposure
South Asian Audience
43 Locations:1 Million South Asian
Shoppers
DMIDigiStore Media Inc.
72010 | Page
On Site Screen ImagesSouth Asians spent
$1.6 Billion Annually on food purchases
from storesManifold Data Mining 2009
DMIDigiStore Media Inc.
DID YOU KNOW?
82010 | Page
DMI Programming Loop
Loop Duration: 5 Minutes
Advertisement Duration: 15 Seconds
Based upon 14 Hrs of store time
Number of impressions in a loop: 1
Number of impressions / Day: 168
Number of impressions / Week: 1176
Number of impressions / Month: 4704
Acceptable Format: JPEG, PNG, FLASH, MPEG4, AVI, QUICKTIME,
Dimension: 1024 x 574
Based on loop in 1 store only
DMIDigiStore Media Inc.
92010 | Page
Request a Quote:
DMIDigiStore Media Inc.
43 DMI Store LocationsTotal Cost $10,750/month
Reaching 1 Million@ $ 1.07 / 100 South Asians
4 South Asian Newspapers Full Page – Full Colour
Total Cost $12,800/monthReadership 240,000
@ $ 5.33 / 100 South Asians
1 South Asian TV Channel90 Spots / Month
Total Cost $24,750/monthViewership 375,000
@ $ 6.66 / 100 South Asians
92% Of People Notice Digital
Screens
40% Of People Watch the Entire Ad
44% Of People Recall Ads Run on
Digital Screens
DID YOU KNOW?
Contact :
Imtiaz [email protected]. digistoremedia.com
102010 | Page
List Of Clients....
DigiStore Media Inc . is very proud of its clients & retail partners, some of whom are listed here.
Bell Canada
Rogers
Telus
Scotia Bank
Savers Mortgage
Don Valley North Toyota
Car Cost Canada
Orooj Financial
Remax
Century21
Royal LePage
Silver Stream Homes
Fido
Kalamkaar
AABA Granite & Marble Inc
India Delight
Trans Globe Visa
Mr. Lube
Golden Beauty Salon
Express Law
Limo Link
World Way Travels
Habib Express
Zaika Foods
DMIDigiStore Media Inc.