10 QUESTIONS
IN 10 MINUTES
REACHING YOUTH WITH POWERFUL SOCIAL CONTENT
2015 FORBES STUDY ESTIMATES GENERATION Z MADE UP ABOUT 25% OF THE U.S. POPULATION
96% OF TEENS ARE ONLINE, 92% OF TEENS ARE ONLINE DAILY, WITH 24% ON ALMOST CONSTANTLY
INFLUENCING AN ESTIMATED $44 BILLION ANNUAL SPENDING
NATIONAL YOUTH NETWORK
ONLINE RESEARCH PANELS
CO-CREATION PROJECTS
COMMUNITY BUILDING
INFLUENCER PARTNERSHIPS
SOCIAL AMPLIFICATION
HEALTH + SOCIAL CHANGE OBJECTIVES
Authentic YouthGenerated Content
Product TrialProduct R&D + Co-Creation
Social Amplification
Resonance Measurement
Brand +Category Insights
OnlineDiscussions
ResearchActivities
Polls andSocial Quizzes
Content Challenges
Sharing Content
YOUTHVINE COMMUNITY
DR. PEPPER HEALTHY EATING
THEME PARK SUBSTANCE ABUSE INSTAGRAM CONTEST EDUCATION PROGRAM
NUTRITION PROGRAM FLAVORED MOUTHWASH
“YOUTHS” ARE ONE HOMOGENEOUS GROUP
EDUCATION PROGRAM
FLAVORED MOUTHWASH
“AUTHENTIC” CONNECTIONS
“AUTHENTIC” CONNECTIONS BE RELATABLE
SOCIAL CHANNELSRelevant social platforms for tween, teen,
and young adult engagement
“YOUTUBE OVER TV ANY DAY” Torrin S. | Age 16 |YOUTUBE
“SOMETIMES WE USE IT FOR ORGANIZING EVENTS, IT’S EASY TO STAY IN TOUCH WITH FAMILY TOO”
Alicia L .|Age 18|FACEBOOK
“IF YOU’RE NOT ON INSTAGRAM DO YOU EXIST?”
Bailey M. | Age 15| INSTAGRAM
“WHERE WE CAN JUST BE REAL, IT’S EASY AND FUN”
Lyra H. | Age 19| SNAPCHAT
“TWITTER IS LIFE” Casey V. |Age 17 | TWITTER
“STILL GOT THE COOLEST FINDS” Crystal G. | Age 21 | TUMBLR
“YEAH, MY FRIENDS AND I CHECK OUT COOL VINES FROM TIME TO TIME”
Tristan D. | Age 15 | VINE
“PINTEREST IS MY FAVE” Gina W. | Age 20 | PINTEREST
“IT’S THE MOST EXPRESSIVE APP EVER, AND SO EASY TO USE”
Yvonne K. | Age 19 | MUSICAL.LY
WHAT THE HECKIS A CONTENT PILLAR?
OH YOU ARE SAYING “CRAY” NOW
THAT IS JUST CRAZYORIGINAL
OPEN DISCUSSIONS + HANDS-ON ACTIVITIES
IMAGINATION AND KNOW-HOW
RESIST THE TEMPTATION