reachlocal reviews: “reachlocal have given us peace of mind”
TRANSCRIPT
The Truth About
ReachLocal:
A Customer Review from
Fullbrooks of England
At ReachLocal, we know the
importance of sharing positive
customer experiences.
a
This is the story of ReachLocal
customer, Fullbrooks of England.
A
We spoke to Managing Director
Darren Fullbrook, to gain some
insight and an understanding of
his experience of using
ReachLocal’s services, and
what helped to drive success in
his marketing campaign.
Who are Fullbrooks of England?
Fullbrooks of England are a small family business who
specialise in high end architectural mouldings.
The business has almost three decades of history –
and it was originally owned by Darren’s father.
It’s an industry that’s based on passing skills through
the generations, “from master to apprentice”
The Campaign Background
They trailed various marketing campaigns:
• Mostly SEO (Search Engine Optimisation)
• Some Google Adwords
Both of these campaigns failed to generate
the number of new customers Fullbrooks of
England were hoping for.
What online marketing activities
did Fullbrooks do before working with ReachLocal?
How did ReachLocal help Fullbrooks of England?
•Campaign tracking, using
ReachLocal’s own software,
enabled them to identify
what was working and what
wasn’t
•ReachLocal developed a
system to manage their
incoming calls, which meant
that potential leads were
dealt with efficiently.
• The campaign targeted
specific customers in certain
areas of London
• ReachLocal software then
identified the most effective
way to target these potential
customers
• Fullbrooks were able to see the web
submissions from their ‘Contact Us’ page
• They could see who was downloading their
brochure, which meant they could contact
potential leads
• All phone calls to the business were tracked
to see the quality of the leads and to measure
the success of the campaign
• Phone calls were also recorded and are
now used as training material at Fullbrooks
The campaign was tracked,
to identify exactly what was working
What was their experience
with ReachLocal?
My experience
with ReachLocal
has been fantastic “ “
Darren Fullbrooks has been a
customer of ReachLocal for the
past 14 months.
He believes the ReachLocal
conversion software is the “best
in the market”
Darren no longer worries about
when the phone will ring, as they
now have a system that
manages all incoming calls.
The benefits of
working with
ReachLocal is more
peace of mind
“ “
It has enabled
us to move to a
big factory with
confidence
“ “
– Darren Fullbrooks – Managing
Director of Fullbrooks of England
Would they
recommend
ReachLocal?
Of course…
I already have
done
“
“ They are doing
fantastically
well…
“
“
From eight calls
a month to eight
in the first
day…so say no
more
“ “ – Darren Fullbrooks – Managing
Director of Fullbrooks of England
