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Communicating Across Cultures

What leaders and teams need to know to succeed

Patricia Hernández & Curtis D. Curry, QLI

Quality Learning International

global leadership development teambuilding intercultural communication

executive coaching leading global teams leading change

December 9, 2015 2PM-3PM

Sponsored by

2/2010

Bienvenidos, Bienvenue, Welcome

• How did you feel when we began the

session using French & Spanish? Write

a couple words in the text area.

COMMON REACTIONS to intercultural

dilemmas:

• Confused • Disoriented • Stressed

• Curious • Annoyed

• Awkward • Threatened

Reactions?

2

Program Focus

• Learn 4 key cultural dimensions critical for

communicating across cultures

• Identify differences in cultural values and behavior

that frequently lead to miscommunication

• Explore how space, pace, and touch impact

intercultural communication

• Take away three strategies

leaders and teams can use to

develop intercultural

communication competency

Why? Rapid change

• 300+ years world’s richest

region

• 100+ years world’s largest

cities (& Tokyo)

• Largest middle class

• World’s most populous region

• Fastest growing economies

• 2/3 of world’s middle class by

2030

ASIA

US/Canada, Europe

3

Cultural Competence

How many squares do you see?

It’s not as simple as counting squares. Our

‘professional’ paradigms impact how we

see the world, just like culture

Culture impacts:

• Global team effectiveness

• It’s not as easy as “I travel a lot, so I know…”

o Our culture powerfully influences our behavior &

comfort level when interacting with others

o MinimizationTrap

• First impressions are critical

Cultural Competence

4

11/2015

Developmental Model of Intercultural

Sensitivity

(Janet and Milton Bennett)

Ethnocentric Stages Ethnorelative Stages

Goal of Cross-Cultural

Competence

20,000

cultures

Develop cross-cultural

communication skills

3000+

languages

Learn key cultural concepts

Increase self-awareness

(self/culture)

5

© Herrmann International 2012

LOGICAL

ANALYTICAL

FACT-BASED

QUANTITATIVE

ORGANIZED

SEQUENTIAL

PLANNED

DETAILED

HOLISTIC

INTUITIVE

INTEGRATING

SYNTHESIZING

INTERPERSONAL

FEELING-BASED

KINESTHETIC

EMOTIONAL

D

UPPER

RIGHT

A

UPPER

LEFT

LOWER

LEFT

B

LOWER

RIGHT

C

Whole Brain®

Model


Whole Brain®

Model

A

B

D

C

Analyzes

Quantifies

Is logical

Is critical

Is realistic

Likes numbers

Knows about money

Knows how things work

Infers

Imagines

Speculates

Takes risks

Is Impetuous

Breaks rules

Likes surprises

Is curious / Plays

Takes preventive action

Establishes procedures

Gets things done

Is reliable

Organizes

Is neat

Timely

Plans

Is sensitive to others

Likes to teach

Touches a lot

Is supportive

Is expressive

Is emotional

Talks a lot

Feels

6


We see the

world as we

are, not as it

is…

Our lenses

Tale of the

Châteaux of the

Loire Valley Family

Adventure and the

(silent) Clash of

the Tourists

7

a) The Hondurans were in a hurry. Vacation is a sacred time to be with

family & friends, and they wanted be first on the bus to get the best

seats so this would be a special time.

b) The Hondurans were aggressive as was obvious from their loud

speech & their cue-jumping.

c) Lines (cues) are not important in Honduras like they are in England,

especially during social outings. The conversation with friends and

family took precedent over the cue.

“Our rightful seats at last!”

8


Our Lenses

• Culture

• Personality

• Upbringing

• Religion

• Thinking

styles

• In-groups

What other lenses?

9


Culture Defined

– learned patterns of behavior

– shared assumptions, values, beliefs

– common rules of behavior

– paradigm, help define reality

– iceberg

10

Particularism/Universalism

Fons Trompenaars

Universalism

“My friend was going 35 mph, but

it was an accident your honor.”

Particularism

“My friend was only going 20

mph your honor.”

Individualism Collectivism (Geert Hofstede)

Individualism

Collectivism

US highest in world

11

Power Distance

High

Low

Context

Low ContextHigh Context

USA, UK,

Australia,

Germany

Colombia

Venezuela

Brazil

Japan

Saudi Arabia

China

High Low

A decision at this time is

difficult.

If you want my department to

move forward, you will need to

make the case with the boss.

12

Touch

More: Mediterranean, Brazil &

Latin America

Less: Japan, US, Sweden, Germany

Proxemics

Close: Middle East, North Africa,

Latin America

Middle: US, UK, Australia, Canada

Further: China, Japan

Cultural Dimensions

for Business People

Scientist Dimension

Hall High/Low Context

Proxemics

Time: Polychronic/Monochronic

Hofstede Individualism/Collectivism

Power Distance

Trompenaars Universalism/Particularism

Other scholars Face

13

GLOBE

• Global Leadership and

Organizational Behavior

Effectiveness

• Societal level

– 62 nations

– 7 regions

• n=17,000+ middle level

managers

http://www.thunderbird.edu/wwwfiles/ms

/globe/

Behaviors viewed as…

Negative:

• Loner

• Egocentric

• Dictatorial

Positive:

• Trustworthy

• Encouraging

• Excellence

oriented

http://www.thunderbird.edu/wwwfiles/ms/globe/

14

Culture Dependent…

• Ambitious

• Enthusiastic

• Class conscious

• Indirect

Intersil ValuesFinal

Tips • Train individuals who

work across cultures

• During interactions, stop,

look, listen

• Acknowledge your reactions

& feelings

• Pause, withhold judgment

• Think, assume positive

intent

• Practice “Mindfulness”

15

http://geert-

hofstede.com/countries.html

2/2010

SHRM/ATD/SIETAR

Institute for Cross-Cultural

Management, Florida Tech

Herrmann International

SHRM-GlobeSmart

http://www.herrmannsolutions.co

m

iccmglobal.com

geert-hofstede.com/countries

http://www.intercultures.ca/cil-

cai/countryinsights-apercuspays-

eng.asp

https://www.cia.gov/library/publica

tions/the-world-

factbook/geos/sf.html

Resources

http://www.herrmannsolutions.com

http://www.intercultures.ca/cil-cai/countryinsights-apercuspays-eng.asp



https://www.cia.gov/library/publications/the-world-factbook/geos/sf.html

16

2/2010

Thank you for participating!

Patricia Hernández

Curtis D. Curry

Quality Learning

International

Communicating Across

Cultures:

What leaders and teams

need to know to succeed

Global Leadership Development

Global Teambuilding/Chartering

Global Executive Coaching

Creativity & Innovation in Global Teams

+321.724.1917

[email protected]

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Us

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