reactions to snapchat update - social media analysis
DESCRIPTION
Find out more at: http://brand24.net On the 1st May new features were introduced to a photo sharing application Snapchat. These features include texting and video chatting with friends inside the app. Doubtlessly it has been the biggest upgrade in months and as the novelty it appealed to the huge audience. Nevertheless, plenty of social media users criticized it, as they very often tend to do. Brand24 explored social media platforms in search for opinions of the Internet users about the update. The following report presents results of the analysis. Data includes altogether 3311 mentions, concerning Snapchat and was collected on the 5th May. The majority of comments about Spanchat were found on Twitter (73,9%). In the analyzed period about 10% of mentions in the Internet including key phrase „snapchat” concerned its new update. Amongst those entries we distinguished about 100 opinions and most of them were negative. The significant part of comments about the new Snapchat update had negative sentiment. The upgrade caused general public outrage, which was widely expressed across social media platforms. We distinguished few main reasons for people’s dissatisfaction.TRANSCRIPT
![Page 1: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/1.jpg)
Brand24
dla
Intel Capital
![Page 2: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/2.jpg)
On the 1st May new features were introduced to
a photo sharing application Snapchat. These
features include texting and video chatting with
friends inside the app. Doubtlessly it has been
the biggest upgrade in months and appealed to
the huge audience.
Nevertheless, plenty of social media users
criticized it, as they very often tend to do.
Brand24 explored social media platforms in
search for opinions of the Internet users about
the update.
![Page 3: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/3.jpg)
The following report presents results of the
analysis. Data includes altogether 3311
mentions, concerning Snapchat and was
collected on the 5th May.
![Page 4: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/4.jpg)
Positive
14%
Negative
86%
In the analyzed period about 10% of mentions
in the Internet including key phrase „snapchat”
concerned its new update. Amongst those
entries we distinguished about 100 opinions
and most of them were negative.
![Page 5: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/5.jpg)
![Page 6: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/6.jpg)
The significant part of comments about the new
Snapchat update have negative sentiment. Social
media authors usually complain about technical
problems with the application and point out that they
prefer sharing pictures to texting. Here are some
examples of those entries…
![Page 7: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/7.jpg)
Snapchat
negative
![Page 8: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/8.jpg)
Snapchat
negative
![Page 9: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/9.jpg)
Snapchat
negative
![Page 10: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/10.jpg)
Snapchat
negative
![Page 11: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/11.jpg)
Snapchat
negative
![Page 12: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/12.jpg)
Snapchat
negative
![Page 13: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/13.jpg)
Snapchat
negative
![Page 14: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/14.jpg)
Snapchat
negative
![Page 15: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/15.jpg)
Snapchat
negative
![Page 16: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/16.jpg)
Snapchat
negative
![Page 17: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/17.jpg)
Snapchat
negative
![Page 18: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/18.jpg)
Snapchat
negative
![Page 19: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/19.jpg)
Snapchat
negative
![Page 20: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/20.jpg)
Snapchat
negative
![Page 21: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/21.jpg)
Snapchat
Positive opinions. Positive opinions about the Snapchat upgrade represent 14%. Here are the
examples which were found by the means of analyzing tool…
![Page 22: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/22.jpg)
Snapchat
positive
![Page 23: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/23.jpg)
Snapchat
positive
![Page 24: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/24.jpg)
Snapchat
positive
![Page 25: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/25.jpg)
![Page 26: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/26.jpg)
![Page 27: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/27.jpg)
![Page 28: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/28.jpg)
![Page 29: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/29.jpg)
![Page 30: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/30.jpg)
![Page 31: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/31.jpg)
Easy to use dashboard
![Page 32: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/32.jpg)
Influencer analysis
![Page 33: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/33.jpg)
Automated sentiment analysis
![Page 34: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/34.jpg)
Estimated social media
reach analysis
![Page 35: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/35.jpg)
![Page 36: Reactions to Snapchat update - social media analysis](https://reader034.vdocuments.net/reader034/viewer/2022051512/53fd274b8d7f72e61c8b466b/html5/thumbnails/36.jpg)