Reactivating Twitter Accounts: Proven Methods and Techniques

Twitter? What’s the point?

It’s working! Amazing!

Twitter is for business!We can’t ignore it!

How can you activate your dormant Twitter

and expand its effectiveness?

1. Build your

audience

3. Check results

2. Establish effective

engagement

The Wheel of Twitter Success

Build an Audience

My current audience is small

But it’s a relevant audience

Build a RELEVANT audience

Getting relevant followers:

• Your subscribers database (leads and clients)

• Searching for new followers• Analyzing competitors’ followers

How to turn your clients emails into Followers?

Full Contact API

Use this simple tool to get the Twitter Handles:

http://bit.ly/brightonseo_tool

Use Listpedia to add Twitter handles to a list:

Pro TipUse Twitter API to speed up the process!

Searching for new Followers with Buzzsumo:

Searching for new Followers with Followerwonk:

Analyzing competitors’ Followers:• Crowdfire• Followerwonk• Buzzsumo• RivalIQ

Pro TipFind and copy only relevant users!

Engage your audience

Should I Tweet about

Boobs or Cats?

I have no idea…

Here are some options for tweets:• Industry news• Posts from tops sites in my niche• My company products/services• My company news• Content where your company/services were mentioned• Content on my site• Content produced by my company, but not on my site• Content that was generated by your

partners/clients/friends• Live Tweeting from events

How do I find about what I should tweet in my industry?

Analyzing rivals and industry leaders with Followerwonk:

Analyzing rivals and industry leaders with RivalIQ:

Check results

Here are my results:

Hold on!

Do you remember what

was our final goal?

My goal was to bring traffic to my blog.

Here are my results:

1. Build your

audience

3. Check results

2. Establish effective

engagement

Conclusion

Join us at Digital Olympus!DigitalOlympus.net

Thank you!

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@AlexTachalova

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