read out loud - book marketing services
TRANSCRIPT
BOOK MARKETING SERVICES
BOOK MARKETING
A book is many things, a piece of your soul, a story, a lesson in life or a reason to laugh, or a literary masterpiece.However, to make it commercially successful, it also needs to be treated as a product that people need to bemade aware of.
HERE IS WHAT WE CAN DO TO MAKE IT HAPPEN:
• Provide every book the visibility it deserves
• Get it noticed by the right target audience
• Amplify offline publicity through online tools
TO ENSURE ALL-ROUND VISIBILITY AND AWARENESS OF THE BOOK WE USE THIS CHECK LIST:
WHAT• Integrated social media
• Online public relations
• Media mentions & coverages
• Blog tours
• Reader book reviews
• Virtual & live activations
WHY• To create a strong online presence
• To increase visibility
• Appearance on multiple blogs within a limited period of time provides a big boost to author visibility on social media and in search results
• To get word-of-mouth going
• To engage first time and returning readers.
SOCIAL MEDIA INTEGRATION – BE OMNIPRESENT
ONLINE PR – BACK TO BASICSAPPROACHING TARGETED WEBSITES, USUALLY ON:
• Books and writing
• News and lifestyle
• Genre specific websites, eg. Indian mythology and history.
• Mass websites with Viral Content - scoopwhoop, buzzfeed, etc.
WHAT GOES THERE?
• Authored articles
• Author interviews
• Author and book features
BLOG TOURS – WHIRLWIND
Highly filtered and targeted audience at each blog amplifies reader connect by recommendations ofbooks by bloggers.
• We get an average of about 30 blog appearances for the author within a 3 month period, which involves:
• Author interviews
• Fan-book reviews
• Character interviews
• Giveaways
• Book excerpts
REVIEWS – THE MECCA OF BOOK MARKETING
HANDPICKED READERS/BLOGGERS APPROACH – REVIEWERS MATCHED TO THE BOOK GENRE AND SPACE TO WHICH THE BOOK SUBJECT IS RELATED
We have a highly filtered list and we check on our reviewers for their interest in the book
• Questions we ask before we send out books:• Bloggers’ interest and knowledge in the book genre
• Bloggers’ interest in reading and reviewing the book itself
• Frequency of posting by the bloggers
• Timeframe within which to expect the review
#Fact: ROL’s personalized approach to blogger reviews ensures a higher hit rate in terms of number of reviews received as compared to the traditional approach of sending out books to the entire blogger list
GOODREADS – THE MAGICAL LAND OF POSSIBILITIES
RESEARCH• TG identification by readership research
• Demographic analysis to build TG base which ties into social marketing
PROMOTIONSHighly involved audience ensures visibility and interaction for:
• Perfect platform for book giveaways
• Opinions polls
• Author interviews
• Targeting groups based on genre
• Author and series specific fan groups
ACQUISITION
• Pre and post launch activity to get new readers interested for buzz creation
PUBLIC RELATIONS ACTIVITIES
Our team ensures wide coverage for the book and author with a target to get at least 10-12 coverages inbroadsheets, tabloids and magazines.
• Book listings
• Book excerpts
• Author interviews
• Authored articles
• Curated content
ON-GROUND ACTIVATIONS
EVENTS SELECTIONS BASED ON:
TYPES OF EVENTS:
• Book launches
• Literature festival appearances
• Panel discussion opportunities
• Appearance at college fests
• Interaction with college students and faculty
• Book reading sessions
• Seminars
• Guest speaker assignments
Author Profile
Book content
Target Audience
LAXMI HARIHARAN -THE RUBY IYER SERIESA CASE STUDY
REPRESENTED BY: BOOKS@JACARANDAGENRE: YOUNG ADULT FICTION SET IN DYSTOPIAN BOMBAY.
TARGET AUDIENCE: YOUNG ADULTS AGED 18-30.
PROJECT BRIEF:
• To create awareness for the Ruby Iyer brand, build followers and build engagements with the targeted fans.
STRATEGY INVOLVED:
• Content marketing strategy and content creation for social media sites like Facebook and Twitter
• Owned and social media content publishing and conversations tracking
• Paid Media – Content amplification via social advertising
• On-ground events and webinars at colleges across cities of Mumbai and Bangalore.
RESULTS ACHIEVED BY ROL:
• A 50X increase in post reach on Facebook and a reach of 40K on Twitter
• A 4X increase in both Facebook and Twitter followers
• A change in audience demographics reached to reach the target audience better
• A 25X increase in post interaction on Facebook and an interaction rate of 2.5% on Twitter.
• Organised five targeted on-ground activation events
• Have gotten 15 reviews in first 2 months of activity
THE ROL TEAM
Whilst playing the role of an investment banker and a business consultant, Ritesh Kala kept his lovefor literature alive by reading perpetually and blogging about books. The concept of this businessis his brainchild.
Post her graduation in Sanskrit literature and philosophy, Mukti Jain went ahead and acquired amasters in creative writing and came back to work as a researcher and script writer for television.She soon realized her passion is books and is now in charge of supervising every word that ROLbrings to the market, amongst other worldly things.
Mukti Jain
Ritesh Kala
GET IN TOUCH
• FACEBOOK: http://www.facebook.com/readoloud
• Twitter: http://twitter.Com/rolstories/
CONTACT US:
Ritesh Kala Mukti Jain
Email: [email protected]: +919920591529
Email: [email protected]: +919930929108