Reader Profile

46.7% of readers judge a magazine solely on it’s front cover

66.7% of readers would but the magazine but only if it had a separate article or feature of one of my favourite bands

60% of readers read the contents page of a magazine before they buy it

71% of readers want a mix of posters, gig reviews, album reviews and a couple of interviews in their ideal magazine

80% are willing to pay £2-£3 for a magazine

66.7% have admitted to illegally downloading music

53.3% say that they go to gigs as much as they can yet 13.3% hate going to gigsOnly 6.7% say that they always buy their favourite magazine each week

26.7% of readers go to as many festivals as they can yet 40% can’t afford to go 53% of readers spend at least on average £100-£200 on festivals