reader profiles research
TRANSCRIPT
Closer - Get celebs. Get real life. Get Closer.
Brand DescriptionSince its launch in 2002, Closer has created a unique and market-leading position within the UK celebrity market. Combining the news, gossip, glamour and gloss of the celebrity world with extraordinary and compelling real-life content, Closer connects with its audience by getting to the heart of the story and focussing on the emotion and truth behind the headlines. And with its extensive lifestyle section including topical fashion and beauty, diet & health and TV listings, Closer is all the read that you need every week.
Platforms:
•Closer Magazine •Closer online: www.closeronline.co.uk•Closer diets: www.closerdiets.com Audience ProfileBC1 women aged 20-45. Closer’s audience is ‘Every Woman’ – they get stuck in, enjoy their lives and don’t take themselves too seriously. They have a plan for life which includes a big relationship and a family; they join WeightWatchers but then skip a session or two to go to the pub with their friends; they love shopping & their wardrobe staples are Next, Dorothy Perkins, and H&M; they are likely to have done Race for Life, and would do the Moonwalk but apparently its 26 miles!; they are avid TV viewers (Sky+ is perfect for their hectic lives) but would never admit to being soap-obsessed although they probably watch an hour’s worth of soaps a day; they do their banking and Christmas shopping online, use Ebay all the time, but prefer to buy groceries in ‘real life’.
They love Closer as it reflects every aspect of their packed lives and acknowledges that gossip makes the world go round, so you may as well enjoy it.
LocationEndeavour House, 189 Shaftesbury Avenue, London, WC2H 8JGTelephone: 020 7437 9011
•Selling over 400k copies a month for 38 years•The highest readership of any young women’s
monthly magazine•Miss Cosmo Miss Out - 44% solus readership -
that's over 800,000 readers don’t read any other competitor title
_________________________________________Magazine USPs
Cosmo is the sex, love, life & relationship bible.Magazine promise
Every month the Cosmo reader knows from Cosmo she is going to get:Advice she trusts
Intimacy & warmthReal & honest sex and relationship reports
Instructional sex adviceInspiring real life stories
Fashion for all body shapes and budgetsReports on issues that affect YOU and help you live
the life you wantThe latest health & diet news
The best beauty coverageUnder the skin of A list celebrities
That’s me – Cosmo really knows what’s going on in my life and how I can be the best I can be
A sense of humour Editorial Pillars
Men & SexRelationships
Shopping & FashionBeauty
Real LifeHealth & wellbeing
Confidence & life coaching Reader profile
She is 18-35, single or loved up! An unpretentious girl next door with a host of dreams, ambitions and aspirations and is determined to be a success in life. Relationships are the most important aspect of her
life – whether it’s with men, her sister, friends or her mum.
Vital StatisticsCirculation 400,575
Readership 1,571,000ABC1 women aged 18-34 489,000
Median age 28*ABC July - Dec 2010 / NRS Jan-Jun 2010
Magazine [email protected] [email protected] [email protected] [email protected]