Founded on 11th Sept. 1922 as Swallow Sidecar Company

Sir William Lyons and William Walmsley

Changed to Jaguar Cars Ltd., in 1945

Merged with British Motor corporation 1968

Acquired by Ford in 1989

Acquired by Tata Motors in 2008

Jaguar has numerous nos of Successful model

Current car models are XJ, XF, XK

Automotive Previous owners

1948—1967 Rover Company

1967—1968 Leyland Motor Corporation

1968—1986 British Leyland Motor Corporation

1986—1988 Rover Group

1988—1994 British Aerospace

1994—2000 BMW

2000—2008 Ford Motor Company

Current models - FL2, Disc 4, RRS & RR

Mission Statement “to create and build

beautiful fast cars. Cars that bring the enjoyment and exhilaration of driving to life”

Objective To produce the most

innovative cars To develop the “Super car”

that runs on electricity To continue to epitomize

the “Luxury” segment

Size of luxury car market expected to grow by over 50% to 24,000 unit against 16,000 LY(above units comprising of BMW, Audi &Mercedes other premium luxury cars

“During last five years, the luxury segment here grew from 0.16% of total car market to 0.60% in 2010. And now it has grown to 0.70% in till February this year”

Number of HNI’s in India to swell almost 3 times over the next 7 years (liquidity in 4.5 cr in above)

JAGUAR

MERCEDES

BENZ BMW AUDI

XF / XFR E Class 5 Series / M 5 A 6 / A7

XKR Coupe &

Convertible E Class Cabriolet 6 Series / Z4 R8 / RS5

XJ S Class 7 Series A 8

LAND ROVER

MERCEDES

BENZ BMW AUDI

Freelander 2 M Class X 1 Q5

Discovery 4 GL Class X 3 Q7

Range Rover Sport R Class X 5 Q7

Range Rover Vogue N A X6 N A

Competition for JLR

Segmentation

Niche Segment: Elite class customer segment

HNI customers

Target

Entrepreneurs and stars

Status Symbol

Positioning

New luxury car

Product XK (Sportscar) XJ (Luxury executive Saloon) XF (Luxury Coupe saloon) FL2,Disc 4, RRS & RR

Place Mumbai Delhi Ahmedabad Hyderabad

Price Price range ranges from Rs. 35

Lakh to 1.5 Crore

Promotion ATL 20% and BTL 80%

Political Governments regulations Industry highly unionized

Economical Economic development Higher Standard of living Low Cost of Production

Socio Cultural Move towards Environmental

Friendly Cars - Highly innovative

Technology Technology diversification,

Increase in mass production

Potential entrants: German Manufacturers

Threat of Substitutes Competitive luxury cars

Power of Buyers & Suppliers: Buyers demanding excellence,

quality & service

Competitive Rivalry: Mercedes, BMW, Porche, Lexus,

Audi Different cars appeal to different

people

Strengths:

Quality

Culture

Identity

Luxury

Innovative technology

Weaknesses:

Narrow range of vehicles

Dealership network

Unable to radically alter design

No economies of scale

Opportunities:

Economic growth in India

New market opening up

New technology readily available

Threats:

Competition from other luxury brands

Potential economic slowdown due to recessionary trends in the US

To increase penetration

Reduce dependency on foreign markets and enter new ones

Focus on dealer network

360 deg promotion

Increase range of cars produced

Diversification and to spend more on R & D

National communications Press, Television, OOH

Digital communications: Targeted websites to increase brand awareness and increase traffic on Jaguar’s website

Experiential Track events Luxury drives

PR & Social media Engage press and bloggers with new stories

Brand Partnerships and Cross Promotion Work with companies with similar interests to leverage new business e.g. Barclays Wealth (investment

bank)

CRM Having robust data to target the correct people

Dealer Marketing

In a very competitive and saturated market, using all available marketing

channels to communicate messages is vital (marketing mix), these include:

Results: 2009 – 2010 – 229 units

2010 – 2011 – 891 units

2011 – 2012 – 568 units (till date)

Increased awareness of Jaguar & Land Rover in India

Increased visibility of Jaguar & Land Rover in India

Increased Target Audience

Increased presence in Metros

Increased Semi-Urban presence

Increased quality & dealer networks

Increased range of models

Brochure’s Interactive unit

Business card drop In-Flight TV Screensavers

Mega 96$

Digital Screens

First class & Business Lounge Domination

2011 – 2012

1200 units

2012 – 2013

1800 units

2013 – 2014

2700 units

Launch Events

Press Conference

Customer Events

Outdoor Events

Full Page Ads

“HELLO DELHI,HYDERABAD & AHMEDABAD”

LOI – Letter of Intent given to Dealers for conducting business for JLR Brands

Jaguar XF (new shape)

Jaguar XFR (new shape)

Jaguar XKR Coupe & Convertible (new shape)

Jaguar XJ (new added features)

Range Rover Evoque

Business Awards – UKTI / Filmfare Awards

Football World Cup Finals

Screening Event

Fashion Shows by Leading Fashion Designers

Boating Event – Regatta

Infilm Placements - ZNMD

1% Marketing Support from Tata Motors Ltd from the total cost of vehicles procured from us

Any thing additional will be borne by the dealers

Outdoor

Mall Displays

Associate Events

Promotional Offers

Dealer Network Expansion at

Ludhiana

Bangalore

Chennai

Cochin

Pune

Range Rover Evoque launch in India

MY12 Jaguar XF Diesel Launch

Auto Expo 2012 – Delhi

Jaguar Boating Regatta

Sustenance Campaigns

Outdoor/Mall Displays

Associate Events

Lifestyle / Fashion Magazines

Infilm Placements

Stand alone Product Launch

Thank you