5 easy tips to attract and engage exhibition attendees

5 EASY TIPS TO ATTRACT AND ENGAGE EXHIBITION ATTENDEES

Copyright © 2015 Superskill Graphics Pte Ltd. All Right Reserved 1

5 Easy tips to Attract & EngageExhibition Attendees

As we all know, exhibitions are a huge investment. Companies often invest massive sums in such events and spend long hours preparing; hoping to increase brand awareness amongst target audiences. Despite all the hassle

involved, if done properly, exhibitions can deliver great results.

5 Easy tips to Attract & EngageExhibition Attendees

So what determines the success rate of an exhibition?

WELCOME



Initial attention is the utmost important factor that drives people towards or away from you. Never make the mistake of focusing too heavily on producing engaging visuals and neglecting the bigger picture – your booth designs; as your chances to wow the audience only come after you have their attention. Check out these spectacular examples of an attention-grabbing booth.

Spectacular booth designs

WELCOME

1



A study on brain activity conducted by our favourite technology giant, Microsoft has shown that a human’s average attention span has fallen

from 12 seconds in 2000 to a mere 8 seconds. Having said that, capturing attention is getting

more and more challenging for marketers. But it is no rocket science, either. Give your audience

something fun to interact with; be it a live product demonstration or lucky draws, and they

will never miss your booth.

Entertainyour visitors2



No one has ever become poor by giving. And neither will your business. On the contrary, people will be naturally drawn to your booth when they know they are getting something in return. Items that are useful in their daily life will ensure that your brand is constantly insight, hence, creating a lasting impression. Here are some examples of giveaways you can consider.

Free giveaways 3



Workshops and seminars are perfect for knowledge sharing. They make great platforms for

exhibitors to showcase their expertise in a selected field to exhibition attendees looking for innovative

solutions for their business challenges. Hence, intriguing talks on well-researched subjects will

definitely put you on the list of industry experts to turn to when there’s a problem.

Workshops & Seminars4



Visual communications are great leave-behinds for visitors to remember you. However, producing engaging ones is not easy. The trick here is to be bold and different. Good visuals are mostly unconventional and hard to ignore. Take a look at some of the most impressive brochure designs we’ve compiled.

Engaging visuals 5

5 easy tips to attract and engage exhibition attendees

Presentations & Public Speaking