5 hacks for writing cold recruiting emails that get responses


Make it Personal Subject Lines Format

Email Guessing

Persistence

#5RMhacks


Subject lines FormatEmail

GuessingPersistence

Make it Personal

#5RMhacks


Make it Personal

#5RMhacks


Make it Personal

Trigger:

• LinkedIn – Take a quotation

• Boolean Search

• Did you google their name? Maybe you found a cool article on them.

• Do you have a personal/ or mutual connection

• The outreach must always be positive

#5RMhacks


In researching Company I connected with Person A who referred me to you. After looking over your LinkedIn account and noting how strong your employment brand is on your career site I would love to connect to introduce myself. Your focus on marketing communications through your employment branding really struck a chord with me.

Fortune 500 companies like Lockheed Martin and other Fortune 100 automotive corporations use our recruitment marketing platform to attract, engage, and nurture top talent. Our platform provides integrated metrics across all of your sourcing channels and provides serious visibility into the top of the funnel creating a better candidate experience and more control over your brand.

What is the best way to get some time on your calendar?

Happy 2016!

#5RMhacks


FormatEmail

GuessingPersistenceSubject Lines

Make it Personal

#5RMhacks


Subject Lines

• Tie in your trigger

• Under 30 Characters (if not a quote

• *Name* Your Quote –“employment brand through marketing best practices”

• Get creative, Recent Grad? Do a quick google search for the best pizza place in their college town.

• Don’t be generic, avoid basic lines like “congrats”


Email Guessing

PersistenceFormatSubject LinesMake it

Personal

#5RMhacks


Format

• The fewer characters the better

• WYWYN™

• Shape your email so it looks like an “F”

• 3 line structure

• One scroll rule

#5RMhacks

© 2016 SmashFly Technologies13 © 2016 SmashFly Technologies13

WYWYN™

• 1st line is constructed of the trigger or quotation.

• 2nd line contains the relevant value prop, open position, a current hiring initiative, or fun company fact

• 3rd line is a call to action

#5RMhacks

© 2016 SmashFly Technologies14 © 2016 SmashFly Technologies14

™

In researching linkedin I came across your profile where you stated, “your formal education was in design,” but you have since moved into the web world.

This prompted me to reach out as I saw your extensive knowledge of AutoCAD for design which fits great for an open position here at Company*.

What is the best way to get 5 minutes on your calendar, maybe next Wednesday?

#5RMhacks


PersistenceEmail

GuessingFormatSubject LinesMake it

Personal

#5RMhacks


Email Guessing

Free methods

• Prior applicants in your ATS

• Company website media contacts

Tools

• Rapportive

• Sellhack

• Kitedesk

#5RMhacks


PersistenceEmail Guessing

FormatSubject LinesMake it

Personal

#5RMhacks


Persistence

Free methods

• Always follow up.

• Follow a model

• 5 or 8 (do what works for you)

• Soft and hard breakups

Tools – email tracking

• SmashFly

• Ebsta

• Yesware

• Outreach

• Cirrus insights

#5RMhacks


Get more great resources and webinars:

www.smashfly.com/resources/

5 hacks for writing cold recruiting emails that get responses

Recruiting & HR