ausit qld: building a strong professional presence online (#2)

A U S IT Q LD B r is b a n e S q u a r e L ib r a r y

1 3 2 0 1 0Au g u s t

B U ILD IN G A S TR O N G P R O F E S S IO N AL

P R E S E N C E O N LIN E

© Sarah Dillon 2010 | www.sarahdillon.com 2

A g e n d a

An online presence: some clarifications Features of good planning Deciding here to spend your time Promoting your services online Top tips

Analysis of two different business models


C la r if y in g “ a n o n lin ep r e s e n c e ”

Twitter

social networking

social media

Web 2.0

onlin

e pr

esen

ce


. . .B u t

Can social be professional?

Is it a waste of time?

I've built it, why aren't they coming?


. . .A g o o d p la n

maps individual actions to a bigger picture

is built on SMART goals

covers both sides of online engagementi.e. listening AND speaking


: E x a m p le

(See handout for more examples)


Failing to plan is planning to fail - proverb


. . .B u t

Which networks should I join? Think community, not brand name Active vs passive profiles Listening vs speaking

Manage your time

Work smarter, not harder

Clock im

age ©

Chris C

arlson, Wolfram

Re

search


P r o m o t in g y o u r s e lf in a 2 .0 W e b w o r ld

Content that is original, up-to-date & regularly updated

Listen before you speak

Suggested website basics:− Search-engine friendly site− google.com/webmasters/tools− google.com/places− Google Adwords


To p t ip s

Friend policy

Keep it simple

There is no “right” way!

Keep returning to your goals

:R e s o u r c e s

http://www.dillonslattery.com/ausit-professional-presence-online


A n a ly s is

2 very different business profiles

Aim: See how others have managed their online

presence Learn from what colleagues have done well

Full analysis would require more info on goals, metrics, etc.


Thank you to -A la n n a W ils o n D u f f and J u d y J e n n e r of Twin Translations for

kindly allowing me to showcase their good work in building an online presence.

Alanna Wilson-Duff, Wordsmith Translation:www.wordsmithtranslation.com.au

Judy Jenner, Twin Translations: www.twintranslations.com

http://www.wordsmithtranslation.com.au/

http://www.twintranslations.com/

?Q u e s t io n s

ausit qld: building a strong professional presence online (#2)

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