aws re:invent 2016: deliver engaging experiences with custom apps built on salesforce app cloud and...

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© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Angelos Kottas Sr. Director, Salesforce @akottas November 30, 2016 BAP212 Salesforce App Cloud + AWS Deliver Engaging Experiences with Custom Apps Built on Salesforce App Cloud and AWS Erik Thomson Sr. Director, Zayo Group @ErikRThomson

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© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Angelos Kottas

Sr. Director, Salesforce

@akottas

November 30, 2016

BAP212

Salesforce App Cloud + AWSDeliver Engaging Experiences with Custom Apps

Built on Salesforce App Cloud and AWS

Erik Thomson

Sr. Director, Zayo Group

@ErikRThomson

`

Tweet to win an Oculus Rift

1 winner will be randomly selected at the end of the session

`

“Your caption of the

session #reInvent

#SalesforcePlatform”

Forward-looking statements

Statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any

of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking

statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or

service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for

future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer

contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our

service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,

interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any

possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our abi lity to expand, retain, and

motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-

salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial

results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for

the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor

Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not

be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.

Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

What to expect from the session

What is Salesforce App Cloud?

How do the Salesforce and AWS platforms integrate?

Why choose Salesforce + AWS?

Customer success: How Zayo extended

their Salesforce deployment to AWS

via Heroku

Customers expect smart and engaging experiences

Service

Marketing

Mobile

SalesIoT

Apps

Messaging

A lot goes into building smart experiences

ServiceMarketingMobile

SalesIoT

Apps

Messaging

Trust and security

Integrated

customer data

Developer skills

User experience

Identity

Complex

integrationsOpen APIs

The geology of IT

Artificial intelligence

Salesforce customer success platform

Run your business

on a trusted platformInnovate with

clicks or code

Delight customers

with smart apps

Empower employees

to be their best

Build experiences people love with SalesforceEverything you need to move faster, trusted and together

Analytics

Mobile

Low

Code

IoT

User experience

Community

Identity

Data

Logic

Ecosystem

Journeys

No code Code

Open

frameworks

Salesforce customer success platform

Einstein

Lightningforce.com

HerokuAppExchange

Thunder

Sales Service Marketing AnalyticsCommunity Apps Commerce IoT

Predictive analytics

Machine and deep learning

Naturallanguage

processing and generation

ThunderMultitenant

infrastructure

Development platform

AI platformservices

Applications

Email, calendar and social data

CRM dataIoT events

Dataservices

The expanding Salesforce + AWS relationship

App Cloud on AWS

with Heroku

The Alexa Toolkit for

Salesforce

An integrated enterprise IoT solution:

AWS IoT + Salesforce IoT Cloud

Analyze Amazon Redshift data

with Salesforce Wave Analytics

Salesforce Clouds

Native integration with all of our clouds

for a seamless experience

Third Party Public APIs

Webhooks to any public

standard API via HTTP REST

AWS IoT Cloud Connector

Out-of-the-box connectors to connect

with AWS IoT Device Shadow

AWS IoTDevice management

Data connectivity

Data transformation

Salesforce IoT CloudBusiness logic

Customer context

Action and engagement

IoT data sourcesDevice hardware

Apps

Activity

How AWS IoT works with Salesforce IoT CloudConnectivity between connect devices and customers

AWS IoT

AWS IoT

What is HerokuA cloud application platform to build modern apps

Best-in-class developer experience

Allows developers to focus on code, not

infrastructure

Open and extensible

Build apps in any modern language and leverage

an ecosystem of over 150 add-ons

Connected to Salesforce

Easy connectivity to Salesforce data creates a

single view of the customer

Heroku Private Spaces: Secure and controlledNetwork-isolated apps and data in a dedicated runtime

Dedicated isolated runtimes

Application infrastructure,

provisioned for your apps

Dedicated private networks

Private, isolated networks for

internal services

Private data services

Keep your data more secure and

private in your internal network

Selectable regions

Tokyo, Frankfurt, Oregon, and

Virginia (Sydney in beta)

Stable outbound IPs

Securely connect apps to other

clouds and data centers

Trusted IP ranges

Limit app access to users only

on trusted networks

Heroku flow: Staging and automating app deliveryStructure, support, and visualize continuous delivery

Heroku PipelinesClear and structured workflow for apps that share the same codebase

Heroku GitHub deploysAutomatic (or manual) deployment to staging apps on every push to a specified branch

Heroku review appsautomatic creation of a disposable “review app” for each new GitHub pull request

Heroku CI (coming soon!)Tightly integrated automated test suite built right into Pipelines

Heroku Connect syncs directly to Salesforce appsSeamless two-way data flow between Salesforce and AWS

Productivity appsEngagement apps

Heroku

Connect

Heroku is built 100% on AWS

Heroku serves as a managed service provider on top of AWS, implementing AWS best practices in

architecting, deploying, and scaling enterprise services on top of underlying AWS infrastructure

Amazon

EC2Amazon

S3

Amazon

VPCAmazon

Route 53

Elastic Load

Balancing

Amazon

CloudFrontAmazon

DynamoDBAmazon

Kinesis…

Developers write code

in Node, Ruby,Java, Go, Python, PHP ...

Uses the CLI, Github, or

continuous integration

to push code to a build system,

which produces an app that's

ready for execution

Apps run in dynos

smart containers with curated,

automatically patched language

stacks

150+ add-ons

Third-party services extend apps with a

range of functionality such as data stores,

logging, monitoring, and more

Heroku Data Services

Heroku Postgres, Heroku Redis,

and Heroku Kafka are fully

managed data services operated

by Salesforce

Users access your app

from any device, over HTTP

(including WebSocket) and API

Router

routes HTTP requests sent to

your app’s hostname(s) to

your app's dynos

AWS Services

Use AWS services like Amazon S3,

Amazon Redshift, Amazon

CloudFront, Amazon DynamoDB,

Amazon ElastiCache, AWS Lambda,

etc

Why add Heroku to AWS?

Accelerate developer productivity

Reduce time to market through a richset of app and data services, includingcontinuous integration and continuousdelivery

Lower ops complexity and risk

Reduce cloud operations and loweryour costs on potential outages andsecurity incidents by letting Salesforcemanage your platformSeamless extension of your Salesforce data

Build engaging experiences that extend andenrich your 360∘ view of your customers,partners, and employees

How about a quick demo?

Let’s hear from a customer:

OUR ASSETS OUR EXPERTISE

OUR TRACK

RECORD

OVERVIEW

Zayo at a glance

21

BUILDINGS

24,282

61ZAYO DATA

CENTERS

EMPLOYEES

3,200FIBER MILES

8.7M 38% dark fiber solutions

45% network connectivity

16% colo and cloud infrastructure

1% other

54% enterprise and content

46% carriers and wireless

$ ~$2.0B revenue

~$1.0B adjusted EBITDA

~$11B enterprise value

$1.1B invested equity since 2007 inception

>$6.7B equity value today; >6x return

38 acquisitions for >$5B

ZAYOOct. 2014

NYSE:

PRODUCT MIX - % OF REVENUE

1,031ON-NET DATA

CENTERSMARKETS

365 CUSTOMER MIX - % OF REVENUE

22

8.7M fiber miles

112,600 route miles

61 zColo data centers

365 markets served

CUSTOMER PORTFOLIO

Enabling communications infrastructure customers

23

Customer Mix

Wireline31%

Wireless15%

Content17%

Cloud / data

center

7%

Finance10%

Public sector / healthcare

8%

Services8%

Manufacturing / transportation

3%

Cloud / data

center

Select Customers

Wireline

Manufacturing /

transportation

Finance

Wireless

Public sector /

healthcare

Services

Content

ACQUISITION HISTORY

39 acquisitions since 2007 totaling >$5B

24

CFS Regional

MarketsUS Carrier

Zayo’s Salesforce footprint

• Lead-to-quote-to-cash: Everything goes in Salesforce and everyone works in Salesforce

• Acquisition integration acceleration: Requires one data source of truth

• 80+ Salesforce and Heroku developers

• CEO/CIO preach "Salesforce religion"

• Salesforce is a true partner They trust our bandwidth infrastructure to scale their

business

25

Sales ServiceMarketing AnalyticsCommunity Apps

Customer Success Platform

Zayo: Why Heroku?

• Enhanced user experience for Zayo’s Tranzact online tool

• Quote, order, service management portal

• Portability

• Synchronous execution

• Enhanced features quickly scale with adoption: Users’ activity drives enhancements

• Seamlessly integrates custom code on force.com with enhancements on Heroku

26

Salesforce enterprise apps

Heroku

Connect

Tranzact: Customer facing

27

DEMO

Want to learn more? Want a “friend” at Zayo?

#1 - Visit Zayo this week:

#2 - Tweet our CIO and Salesforce evangelist

“@SandiMays Loved

@ZayoGroup in SFDC session at

#aws #reInvent.”

Salesforce + AWS = Better together

Salesforce and AWS are strategically aligned as innovators in the cloud market and

leaders in their respective areas

Salesforce and AWS have announced a new global strategic alliance, which will

further simplify and expand how joint customers capture, analyze, and take action on

data

Stop by booth #2046 to learn more about how you can connect with your customers

in a whole new way; meet the platform that delivers agility, speed and innovation in

the age of the customer

`

And the lucky winner is…

`

Thank you!

@akottas

@ErikRThomson

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