chairman’s message from the editor’s...

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Volume : 5 Issue : 12 December 2008 Price : Rs. 3.00

Chairman’s Message

Dr. S. [email protected]

[email protected]: 94441 89433

From The Editor’s Desk

H.R. [email protected]

Editorial TeamMr. H.R. Mohan, Dr. S. Salivahanan, Dr. M. Ponnavaikko,

Dr. P. Suresh Chander Pal, Mr. T.S. Rangarajan, Mrs. M. Ramalatha

Dear friends,

At the outset, let me wish all our memberA Happy New Year 2009.

Let me congratulate Prof. AshokJhunjhunwala, IIT Madras, for being elevated tothe position of IEEE Fellow, from 01 January

2009. Hearty Congratulations!

I also congratulate IEEE Oceanic Engineering Society, India Chapter,IEEE Madras Section and Affinity Groups of WIE and GOLD fororganizing a special lecture on “Advances in Underwater Vehicles” byDr. Sergey Sukonkin, Head of Dept. of Underwater Vehicles, ExperimentalDesign Bureau of Engineering, Russian Academy of Sciences, Russia, on13 December 2008. Dr. S. Kathiroli, Director, NIOT, felicitated thefunction. Prizes were awarded to the winners of the competitionsconducted by WIE. Mrs. Ramalatha Marimuthu, IEEE R10 WIECoordinator, summarized the WIE activities. A presentation followedon the WIE Sangamam Project.

The Broadcast Engineering Society (India), Chennai Chapter, andIEEE Madras Section jointly celebrated the National Public ServiceBroadcasting Day on Saturday, 15 November, 2008 at Multi Tract StudioAuditorium, All India Radio, Chennai. Mr. Chandra Dathan, Director,Satish Dhavan Space Centre, ISRO, Sriharikota, was the Chief Guestand Dr. K. Giridhan, Professor, Department of Electrical Engineering,IIT Madras, Chennai, was the Guest of Honour.

The IEEE Computer Society organized two talks in the area ofOpen Source at a meeting on December 17, 2008. The topics covered are:Open Source: myths, facts and opportunities by Mr. Jordi Mas, Directorof Community Development, Openbravo (Open ERP Company) andOpen Source Community Development by Mr. Tim Cloonan, Director,Open Source Community Marketing, JasperSoft.

The IEEE Oceanic Engineering Society, India Chapter, IEEETechnology Management Council, Madras Chapter and IEEE PowerEnergy Society, Madras Chapter, jointly organized a Guest Lecture on“Developments at the University of Tokyo in the field of UnderwaterVehicles by Mr. P.V. Unnikrishnan, URA Laboratory, UnderwaterTechnology Research Center, Institute of Industrial Science, Universityof Tokyo, Japan, on 20 December, 2008.

IEEE Computer Society, Madras Chapter, IEEE TechnologyManagement Council, Madras Chapter, IEEE Power Engineering Society,Madras Chapter, and Computer Society of India, Chennai Chapter, willexhibit a presentation on e-procurement & Material Management inRailways by Mr. B. Srinivasan, Sr. EDP Manager, Southern Railway,Chennai, on 27 December, 2008.

Dear Friends,

LINK Congratulates Prof. Ashok Jhunjhunwala,Dept. of Electrical Engg, IIT, Madras and a memberof IEEE Madras Section for being elevated as a Fellowof IEEE.

LINK also congratulates Ms. A. MaryJescintha of B.S. Abdur Rahman Crescent EngineeringCollege & Mr. R. Nitin Balajee of Sri Venkateswara

College of Engineering, the winners of Info Contest 0811 who will receivea prize of Rs. 500/= each sponsored by SRA Systems.

The Nov 2008 technical meeting on “Trends in ComputerArchitecture” organized by the IEEE Madras Section and IEEE CS alongwith CSI Chennai Chapter was well attended. The time was insufficientto cover all the aspects of the topic. It was felt that a tutorial for fourhours could be organized for the benefit of both student and facultymembers as the topic is of great importance in the current IT scenario.

We were constrained to state that we are not getting inputs fromthe student branches on the events being organized except a lone event -Student Professional Awareness Venture (SPAVe’ 08) held at KonguEngineering College.

WIE has been active. The event to distribute the prizes to thewinners of the Robotics contest was well organized. The recently openedOES chapter is quite vibrant with two events in this month itself ofwhich one has been covered. The other societies such as Computer,Technology Management Council, Power Engineering are also active andhave organized more than one event. A report on the national conventionon Knowledge, Library and Information Networking supported by IEEECS is published in this issue.

This issue features two articles - “Security Enhancement of MobileNetworks Using JINI Technology” by Ms. Selva Amal Arasi of KLNCE,a philosophical article on “The Powers of Optimism” by Mr. Prithvin Rajendranof SSNCE. We trust the items published under “Infobits & Resources”,“Social Networking” and “Project Control” are of interest to our readers.

Dr. P. Suresh Chander Pal, Chair, Student Activity, IEEE MadrasSection & IEEE India Council, in his article, has stressed the need to joinIEEE & energise the future.

Attention of readers is invited to the announcement relating IEEEPresidents’ Change the World Competition and to the list of forthcomingevents - workshops, conferences being organized or supported by IEEEand its sister societies.

LINK wishes all its readers A HAPPY AND PROSPEROUS NEWYEAR 2009.

contd..... page 3

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IEEE-MAS Link Volume : 5 Issue : 12 December 2008

Technical Meeting on Trends in Computer Architectures

A technical meeting on thetopic “Trends in Computer

Architectures” by Prof. B.Govindarajulu, Dean (CSE & IT),Rajalakshmi Engineering College,Chennai & Authour of the books“IBM PC and Clones: HardwareT r o u b l e S h o o t i n g a n dMaintenance” & “ComputerArchitecture & Organization” was organizedjointly by the IEEE Madras Section, IEEE CS,Madras Chapter, and CSI Chennai Chapter on15th Nov. 2008.

Dr. S. Salivahanan, Chairman, IEEEMadras Section welcomed the gathering.Mr. P. Kumar, Treasurer of Computer Societyof India, Madras Chapter and Prof., IT Dept,RCE introduced the speaker.

The speaker, Prof. B. Govindarajulu,started his presentation with terms related tocomputer architecture, then briefed on the old &modern processors, computer classifications &

generations. The concepts& techniques & moderncomputer architecture werethen introduced. He explainedhow a programmer viewsthe architecture and thed e p e n d e n c y o f t h earchitec ture by o therengineering fields. He also

outlined the five major dimensions in the goal forcomputer architecture, namely - cost, performance,maintenance, capacity & convenience of usage.

Prof. B. Govindarajulu, then explainedabout the multiprocessor and gave examples ofvarious types of processors such as scalar, superscalar, vector, pipelined, array processors, CISC& RISC. Instruction cycles & memoryorganization including cache & virtual memorywere discussed.

In his talk, the pipelining concepts weredetailed out with examples. The CISC issuesand the RISC solutions were also highlighted.

The architectures of popular Pentium & PentiumPro processors were discussed along with thetechniques of software pipelining & parallelism.

The evolution of usage – uniprogramming,multiprocessing, parallel processing, multi-tasking & computer networking principles weretouched upon. Concepts of threading &multithreading, fine & course grainedmultithreading, simultaneous multithreadingwere briefly discussed by Prof. B. Govindarajulu.

He also spoke on the features of tightlycoupled & loosely coupled multiprocessorsystems and discussed on clustering for loadbalancing & fault tolerance, disk mirroring &duplexing principles, server duplication &clustering concepts.

After the talk, Mr. H.R. Mohan,Chairman, IEEE Computer Society, MadrasChapter presented a memento to the speakerProf. Govindarajulu. Mr.Kumar, CSI ChennaiChapter proposed the vote of thanks.

Dr. P. Suresh Chander Pal,Chair, Student Activity, IEEE

Madras Section & IEEE IndiaCouncil.

Greetings and heartywelcome to all Members and

Student Members as we step into New Year2009! Are you making a positive impact onthe world? You should help celebrate125 yearsof engineering the future. Also be sure to visitthe IEEE 125 th Anniversary Website forinformation on how to celebrate IEEE’s 125th

Anniversary.

As you are aware, a Student Branch is abasic operating organizational unit of IEEE, tonurture and encourage students to stay up todate in technical field, through

Conferences, Seminars, Workshops,Tutorials & Meetings, facilitate online personalaccess and networking with communitiesworldwide with common interests to share ideas,methods, problem solutions and fulfill the missionof IEEE for promoting global prosperity.

An active & dynamic IEEE StudentBranch can be one of the most positive elementsbeneficial to the Society and students can shapethe world free of disasters, terrorism, economicdownturn etc and energise the future!

We belong to the IEEE Asia-PacificRegion (Region 10), which has diverse cultures& traditions and which is very special.

Join IEEE & Energise the future(1) in having the highest percentage in

student members,

(2) the highest percentage of female membersand

(3) the highest membership of all theRegions.

In Madras Section, we enjoy theprivileged position of having the highest numberof Student Branches, in the world! The numberof SBs has increased from 86 to 129 & thestudent membership from 3683 to 4776 in thepast few years! Our total Membership in theSection is 6307 as of end of November 2008 &the student-membership is about 76% of the totalmembership.

The student membership did not declinein our Section despite the annual membershipfee of $25, which is considered high in India.This is a reflection of the value provided byIEEE membership!

IEEE offers Rebates & Allotments to helpSBs with operating costs, based on their timelysubmission of their Annual Report & AnnualPlan. Each SB is granted $100 for the startup!Sending in application forms for the numerousIEEE Awards for Students and for the SBCouncillors when they excel in performance andalso organizing Students Professional AwarenessConference & Students Professional AwarenessVentures also get them fabulous Cash Awards,Certificates and Recognitions! In IEEE,

students, volunteer to do many wonderful thingsthat benefit the Society and the humanity. Theygain rich experience!

Through SB activities, the students learnabout professional development skills & developcontacts with Section members andindustrialists/corporate bodies and personallygrow with active participation! The professional,technical & social activities that a SB can offertranscend the boundaries of the faculties ordepartments. I make appeal to students toparticipate in the M. V. Chauhan Students PaperContest 2008 (last date: 26th Dec.’08).

We have a tough challenge to retaincurrent members and recruit new members asour concerns regarding the dormant SBs are deep.To help us in this effort, a new initiative Region10GINI (Globally Integrated Network of IEEE)has been launched in IEEE Madras Section onthe model taken from Kerala Section LINKproject, by creating 10 Hubs to cover all the 129SBs, in our Section. Kindly visit IEEE Websiteto join and to know about membership benefits.

I make an ardent appeal to all theStudents in Engineering Colleges to join IEEE,immediately as member, if they have not joinedalready and actively participate in the GINIand avail the full benefits of IEEE membership

I invite your suggestions and volunteerefforts to add new dimensions for the successof our endeavors to scale to new heights and tohelp celebrate 125th Anniversary of IEEE in afitting manner!

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Madras IEEE Women in Engineering: Prize Distribution for ProjectContest on “Society Useful Robots”

M adras IEEE Women in EngineeringAffinity Group organized the prize

Distribution function for the Student ProjectContest on “Society Useful Robots” on 13th Dec2008 at Hotel Pamgrove, Chennai. It was supportedby IEEE Madras Section, Oceanic EngineeringSociety, India Chapter and IEEE MADRASGOLD. The Competition call was made in earlyJuly for the IEEE student members of TamilNadu and 29 papers were received for thecontest from 22 different colleges across thestate. The scrutinizing committee had a toughtime filtering out the papers since the paperswere of good standard and dealt with innovativeideas. Finally after two levels of filtering, a panelof judges evaluated the entries on the basis ofconcept, creativity, technical content andpresentation. The followingthree papers wereselected and announced as prize winners.

1. “A Rescue Robot Control Architectureensuring Safe Semi-AutonomousOperation” by S. Rekhah, A. Akalya, ErodeSengunthar Engineering College, Erode.

2. “S.O.S - Sense of sight – The audible optics”by Mr. N. S. Bharath Kumar and Ms. S.Akshaya, Meenakshi SundararajanEngineering College, Chennai.

3. “Safe Drive” by M. Ramya and V. Nagavigneshof Coimbatore Institute of Engineeringand Technology, Coimbatore.

The lunch was a buffet which was reallyan ice breaking session for the members fromdifferent organizations. The registration startedat 1.00 p.m. and about 80 student members andmembers registered. There was a variety ofparticipation – students of Easwari EngineeringCollege, St. Joseph Engineering College,St. Xavier’s Catholic College of Engineering,Coimbatore Institute of Engineering andTechnology, Meenakshi SundararajanEngineering College, Erode SenguntharEngineering College, Sri MuthukumaranInstitute of Technology, members from

organizations like National Institute of OceanTechnology, Signals and Systems Pvt. Ltd, andother academic organizations across the state.

The function started with invocation byS. Preethi of St. Joseph College of EngineeringMrs. D. Vydeki, Treasurer, Madras IEEE WIEwelcomed the gathering. Following her,Mrs. Ramalatha Marimuthu, Asia Pacific WIECoordinator gave a brief account of Madras WIEactivities. She elaborated on the Student ProjectContest, how the topic was chosen and how ithas helped improved the technical as well associal awareness for the Engineering studentsin Tamil Nadu. Dr. S. Kathiroli, Director,National Institute of Ocean Technologyfelicitated the function. The Chief GuestDr. Sergey Sukonkin, Department of underwaterVehicles, Russian Academy of Sciences, Russiawas introduced by Dr. Atmanand, Chair, IEEEOceanic Engineering Society, India Chapter.

The Chief Guest Dr. Sergey Sukonkin,gave an inspiring talk on “Advances inUnderwater Vehicles”. With his vast technicalknowledge and experience, he captivated themembers through videos and pictures. Heexplained about the tsunami tracking systemand earthquake tracking system, the evolutionof underwater vehicles for the shallow seas andthe deepest trenches and shared his experiencesin their design and development.

The Chief Guest presented the prizesand certificates to the first three prize winners.

Dr. Suresh Chander Pal, Student Activity Chair,and Dr. Michael N. Kumar, ExecutiveCommittee Member, IEEE Madras Sectiondistributed the certificates to the participants.

The prize winners gave brief presentationson their project. A presentation on SangamamProject was followed. Sangamam is a projectlaunched by Madras IEEE WIE for involvingthe student community in technology transferto rural areas. This has been successfully going onin different districts of Tamil Nadu through differentstudent branches. St. Xavier’s Catholic Collegeof Engineering, Chunkankadai, KanyakumariDistrict had come over to give a presentationon the programmes that are to be organizedunder the Sangamam Project. Career GuidancePrograms for the rural school children, rural youthdevelopment program and a WIE awarenessprogram are planned under this project.

Vote of thanks was proposed by Dr. T.Thiagarajan, Secretary, IEEE Madras Sectionand the function ended with national anthem.

Faculty DevelopmentProgrammes

Karunya University, Coimbatorewill be organizing three/four FacultyDevelopment Programmes during theperiod Jan-Jun 2009.

Some of the topics include:Computational Fluid Dynamics; IntelligentSoftware Agents for KnowledgeEngineering; FPGA Based System Designusing EDA Tools; Research issues ininformation Security.

Please look forward to detailedannouncements shortly.

Those who have not yet renewed theirmemberships of IEEE can renew them at theearliest.

As the Chairman of IEEE Madras Section,let me take this opportunity, to remind youdear friends and students, that your potential existsat a lower level of consciousness. The only wayto reprogram your mind for success is to changewhat has been entered into your memory filesusing autogenic conditioning, a self-generatedconditioning. This is a proven method of success.It involves a three-dimensional technique thatcombines (1) progressive relaxation (2) positiveaffirmations and (3) creative visualization. Thisallows you to tap into your full potential, all ofwhich exists at a lower level of conscientious.So wake up! Be Conscious! You can conqueryour world! All the best! Thank you.

Chairman’s message continued

Dr. S. Salivahanan

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NACLIN 2008: National Convention on Knowledge, Library andInformation Networking

The Eleventh National Convention onKnowledge, Library and Information

Networking NACLIN 2008 was organizedby DELNET-Developing Library Networkand Karunya University, Coimbatore fromNovember 4-7, 2008 on the theme “DigitalFutures: strategies for developing world classlibraries”.

The convention, NACLIN 2008, wassupported by IEEE Computer Society,Madras Chapter along with Div II onSoftware of Computer Society of India (CSI),Raja Rammohun Roy Library Foundation,Ministry of Culture, Govt of India; Ministryof Information Technology and DRDOMinistry of Defence. It was sponsored byPressmart as Platinum sponsor and EmeraldGroup Publishing Ltd as Silver Sponsor.

The inaugural function started with awelcome address by Dr B C Pillai, DeanResearch, Karunya University and wasfollowed by introductory remarks by Dr H KKaul, Director, DELNET who emphasizedupon the need to deliver knowledge at the grass-root level in the country. Dr Paul P Appasamy,Hon’ble Vice-Chancellor, Karunya Universitythen released the pre-conference proceedingsof NACLIN 2008 containing 23 papers and theNACLIN 2008 Souvenir and delivered theinaugural address. According to Dr Appasamy,the information overload is of major concern tothe researchers and scholars. He said that thenetworking of libraries and information sharinghas become the order of the day. The copyrightand IPR issues are the major issues andplagiarism and piracy is of serious concern.Talking about the future of libraries, he saidthat the infrastructure for digital libraries shouldbe developed and there is a need for devisingstrategies for developing world class libraries.Dr Anne Mary Fernandez, Registrar, KarunyaUniversity extended facilitations to theorganizers and delegates.

The inaugural function was followed bya on “Web 2.0: Tools and Technologies”. Thefirst session was taken by Prof. Dr V Saravanan,HOD, Dept of Computer Applications,Karunya University along with a productdemonstration by Mr Prakash Kamdar, Directorof Digisys Technologies Pvt Ltd, Ahmedabad.After lunch, the tutorial on Web 2.0 wascontinued by Dr M Tamizchelvan, Librarian,Sri Krishna College of Engineering and

Technology, Coimbatore who appraised thedelegates about the various Web 2.0 tools likeBlogs, RSS, Wikis, etc.

The second day of the Convention startedwith a tutorial on Koha : Open Source LibraryIntegrated System conducted by Sangeeta Kaul,Network Manager, DELNET and followed bya product demonstration by Mr Varun,Cambridge online journals and Mr BharatNagrecha of Beeges Computers, Mumbai.

The third and fourth day of theconference had six technical sessions on thefollowing themes: User studies and digitalresources; Resource sharing and librarynetworking; Library Management; InformationSociety and Libraries; Content Management;

Web technologies. Keynote addresses byeminent professionals like Mr. E. Rama Reddy,Retd. Librarian, Univ. of Hyderabad, Prof.Manorama Srinath, Retd. Professor and Head,Dept of Library and Information Science,University of Madras, Dr Harish Chandra,Librarian, IIT Madras and Dr M G Sreekumar,Librarian, IIM Kozhikode and papers byresearchers and working & practicing librarianswere presented in each of these sessions. Therewas a product demonstration by Ebsco. A Paneldiscussion on the conference theme “DigitalFutures: strategies for developing world classlibraries” was also held.

NACLIN 2008 concluded with thevaledictory function in which Ms SangeetaKaul, Network Manager, DELNET presentedthe Rapporteur-General’s Report of NACLIN2008. Dr P C Pillai, Dean Research, deliveredthe concluding remarks. It was followed by thePresidential address by Dr H K Kaul, Director,DELNET. Dr J Dominic, Organising Secretary,NACLIN 2008 placed the vote of thanks.

The Conference was attended by over125 delegates from various parts of the countryincluding the states of Andhra Pradesh, Delhi,Gujarat, Himachal Pradesh, Jammu andKashmir, Karnataka, Kerala, Maharashtra,Madhya Pradesh, Manipur, Puducherry, TamilNadu, Uttar Pradesh, Uttarakhand and WestBengal.

Inaugural address by Dr Paul P Appasamy,Hon’ble VC, Karunya University

TIMA: 6th International Conferenceon Trends in Industrial Measurements andAutomation; Theme: Intelligent sensingand control (towards energy managementand environmental preservation); 4 – 6,Jan 2009, Chennai, India; Organised by:Dept. of Instrumentation Engg., MIT Campus,Anna University, Chennai; For furtherdetails pl. contact: Dr. T. Thyagarajan,email: [email protected]

I C E T i C 2 0 0 9 : I n t e r n a t i o n a lcon f e rence on E me r g i n g Tren d s i nComputing; 8-10, Jan 2009, Virudhunagar,Tamil Nadu; Organized by: Dept. of CSE,Kamaraj College of Engineering & Technology;Supported by: IEEE Madras Section, IEEEComputer Society - Madras Chapter,Computer Society of India - Div II (Software).

Forthcoming Events For Further details, pl. contact: Er. N. SaravanaSelvam, email: [email protected], Website:www.icetic2009.org/

ICWIS-09: International Conferenceon Web Intelligent Systems; 8 – 10 January2009, Chennai, India; Organized by: RajalakshmiEngineering College, Chennai; In Associationwith: IEEE Computer Society - MadrasChapter, Computer Society of India - Div II(Software) & Chennai Chapter, Indian Instituteof Information Technology and Management –Kerala. For further details, pl. contact: Website:http://www.rajalakshmi.org/icwis09, email:[email protected]

NCCSE 2009: National Conferenceon Computational Science And Engineering:6 – 7 Feb, 2009 at Kochi. Organized by: Schoolof Computer Science, Rajagiri College of SocialSciences, Cochin in association with ComputerSociety of India (CSI) Div II on Software andCSI Cochin Chapter. Send the papers by 15th

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Student Professional Awareness Venture ’08(SPAVe’08) at Kongu Engineering College

The Student Branch of IEEE at KonguEngineering College had conducted the

Student Professional Awareness Venture(SPAVe’ 08) programme on 27th Sep 2008.Prof. K. Narayanan, HOD, EIE welcomedthe gathering. The presidential addresswas given by Prof. S. Kuppuswami,Principal. Ms.Nivedita, Joint Secretaryintroduced the chief guest Mr. C.Robinson, chief security analyst ofwww.ethicaluniversity.com who gave aguest lecture on Google analytics.

Mr. Robinson, began with a briefdescription of the basic terminologies usedextensively throughout most of Google’sproducts with special emphasis on site usagestatistics. Site usage provides details such asthe number of visitors that visit the websiteover a month or a week. He, then explained theassociated statistics like whether the samevisitor visits the site again, the duration of thevisits and tracing new users and their detailsetc. He then delved deeper into underlyingGoogle technologies like Google Gears — thathelp in speeding up websites and helping theend user, Project hosting solutions anddevelopers which could be accessed throughcode.google.com, API’s help in getting existingprojects, modifying them and republishing them.

The next section of Mr. Robinson’s talkwas a brief lecture on how to make moneyonline, and increasingly popular alternative towork@company trends. He went on to say thatmost people already have the necessary skillsto effectively make money online, the basicneeds being a few web programming technologies

like HTML and PHP, designing skills withPhotoshop and above all good communicationand literary skills.

Mr. Robinson said that Google servicesare based around Google’s search engine whichoptimizes search results using a largely artificialintelligence based system. Supported file typesand formats were shown and interesting newmethod of obtaining CCTV footage wherein IPaddresses were used to locate different camerasand their details. More on the technical side,Mr. Robinson explained the life cycle of a googlequery – web server to index server queryprocessing, the query travels to the documentserver for snippet generation and obtaining thesearch result.

After giving a brief introduction aboutGoogle Suggest, which provides more refinedsearch results and is best suited for novel andarticle searches, he moved on to the world ofGoogle Adsense. The overview page of Adsensegives us what we have got as payment so far indollars through Adsense. A typical Adsense pageconsists of: Adsense content, Adsense for

search, account status, references and a viewtab (to view detailed transaction reports).Visitors form the basis for making money usingAdsense and visitors were usually attracted tocontent that was original and not copyrighted.Google accounts automatically suspend anyduplicate pages. Using Google Adwords, wecan create our own advertisements and displayit on the entire internet for public viewing. Italso keeps track of visitors.

Mr. Robinson warned the audience aboutthe threat of spammers and emphasized theimportance of watching our steps online.Domain stealers and sellers are common. Soverifying the domain ownership was of utmostimportance. E-payments and conversions couldbe made safely and securely using paypal.comonline banking services. Using this service, wecan send and receive funds, transfer to localbank accounts, and use a variety of supportedcurrencies.

In the afternoon paper presentationsession, 13 papers were presented. Two bestpapers were selected for awards. A technicalquiz comprising of three suspense-filled roundswas followed. After tough competition, oneteam out of five was selected. The Quiz wasfollowed by technical dumb charades in which5 teams participated. After three rounds, thetop two teams were selected for prizes. A C-debugging competition was also held in parallelin which 12 shortlisted participants contestedstrongly for awards. The function ended with abrief video presentation session, followed bythe prize distribution.

Report by: Ms. Purnima Jothikrishnan,Secretary, IEEE Student Branch.

[email protected] OR [email protected]

M.V. Chauhan StudentPaper Contest

The last date for the submissionof the papers

for the contest has been extendedtill 26th Dec 2008

Dec 2008 to Mr. Madhu S. Nair at the email:m a d h u _ s _ n a i r 2 0 0 1 @ y a h o o . c o m /[email protected]. For details visit thewebsite at visit www.rajagiri.edu

NCISE: National Conference onInformation and Software Engineering;13-14, Feb 2009 at Chennai. Organized byDept.of Information Technology and IEEECS Student Branch Chapter, AarupadaiVeedu Institute of Technology, Chennai Inassociation with IEEE Madras Section,IEEE Computer Society, Madras Section &CSI Division-II on Software. Last date forPaper submission: 31st Dec, 2008. For details,pl. contact: Dr.A.Anthony Irudhayaraj, Convener,NCISE, Email: [email protected],Cell phone: 09443884732, 09444812756.

IEECONS-2009: National Conferenceon Innovations in Electrical, Electronics andControl Systems: March 20 - 21, 2009at Kumaraguru College of Technology,Coimbatore. For details contact: ConvenerProf. K. Regupathy Subramanian, Dean R&D/EEE. Email: [email protected]

IEEE Presidents’ Changethe World Competition

IEEE is hosting a global competitionfor students, who develop unique solutionsto real world problems, using Engineering,Science, Computing and Leadership Skillsto benefit their community or Humanity.Winners could walk away with up to$10,000 and a trip to the 2009 IEEE HonorsCeremony in Los Angeles, California, USA.The Competition runs from 1 September2008 to 28 th February 2009. For moredetails, read the competition flyer by visitingthe IEEE 125th Anniversary Website.

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H.R. MohanChairman, IEEE CS, Madras Chapter

Editor, IEEE MAS LINKAVP (Systems), The Hindu, Chennai

This is the eighth contest under InfoContest – an ICT quiz, a regular column in ournewsletter LINK. The members are encouragedto participate in the contest and win a prize.Answers to the contest questions can ONLYbe sent by email following the guidelinesprovided at the end of the questions. TWO luckywinners who answer to maximum no. ofquestions and early (selected by lot if multipleentries qualify) will receive an award ofRs. 500/= each, sponsored by SRA Systems.

Info Contest – 0812

This contest has four sections A, B, C & Dhaving five questions each. The number inbracket at the end of the questions denotes theno. of characters in the answer string.

A. Identify the terms which are definedbelow.

A1. Describes a condition in which there areonly two states.

A2. The term used to describe the interconnectedworld or community of bloggers.

A3. Intermediate storage area, often used tocompensate for the different speeds atwhich hardware units can handle data

A4. A common synonym for an integratedcircuit, usually the one used for the mainprocessor.

A5. Program which converts high-level sourcelanguage instructions into executablemachine code.

B. Identify the company / product /magazine / service from the Tag Line.

B1. Keeping You Ahead

B2. Making it possible

B3. Consider IT Done

B4. Making Innovation Thrive

B5. The Business of Communications

IEEE MAS LINKSRA Systems

Info Contest

C. Provide the Answer.

C1. Who is considered as the “Father of theIndian outsourcing industry”?

C2. Which Telco has recently launched India’sfirst third generation (3G) mobileservices?

C3. Which IT personality has written thebook “Imagining India: Ideas for the newcentury”

C4. The McColo network in US wasnotorious for what?

C5. BPIAI is the association of ———

D. Fill in the blanks / Provide the answer.

D1 Intel: Xeon = AMD: ———

D2. Google: Google Earth = ISRO: ———

D3. Adobe : Flash = Microsoft : ———

D4. 404 : Not Found = 302: ———

D5. Screen of Death : MS Windows OS =Green Screenm of Death : ———

Guidelines to submit the answers to the InfoContest by email.

In the Subject,

Write the Contest No. (Info Contest –0812) in the subject line.

In the body of the mail,

In the first line, write the contest No:Info Contest – 0812

In the second line, write your membershipno.

In the third line, write your email id.

In the fourth line, write your name.

In the fifth line, write the answers to thefive questions of Section A, separatedby comma.

In the sixth line, write the answers to thefive questions of Section B, separatedby comma.

In the seventh line, write the answers to thefive questions of Section C, separatedby comma.

In the eighth line, write the answers tothe five questions of Section D, separatedby comma.

As the evaluation of the entries isautomated, pl. ensure the above guidelines arefollowed.

Email the answers to:[email protected]

The last date to receive the answers byemail is 5th Jan 2009.

Info Contest – 0811

Answers & WinnersAnswers:

Argument, Assembler, Analog,Algorithm, AddressMROTEK, Silicon Power, Imation,Renesas,CHIPBlue Waters, O’Reilly Media, True,Hindawi, Elisha Grayfisking, Apple, Isaac Asimov,Turing Award, My spoon

Winners:

Ms. Mary Jescintha. AB.S. Abdur Rahman CrescentEngineering CollegeMem No : 90353373Email id : [email protected]

Mr. R. Nitin BalajeeSri Venkateswara College ofEngineeringMem No. 90234625Email: [email protected]

Both the above will be awarded a prizeof Rs. 500/= each. LINK acknowledges withthanks the sponsorship of the awards by SRASystems (www.srasystems.com).

Section Membership ason 15th December 2008

Life Senior - 8

Life Fellow - 1

Life Member - 3

Senior Member - 74

Member - 1312

Affliate - 29

Associate - 117

Graduate Student Member - 569

Student Member - 4292

Total - 6,405

7


Security Enhancement of Mobile Networks Using JINI Technology

G. Selva Amal ArasiIV Year, EEE,

KLN College of [email protected]

1.0 INTRODUCTION

A network is a group of interconnectedsystems that share services, data and interactthrough a communications link. There are fourthings that must be present in a network: 1)two or more individual systems 2) somethingto share (ex: data) 3) a transmission medium 4)rules of communication or protocols. Theexisting model of the communication in anetwork consists of seven layers. It is called asthe OSI (Open System Interconnection) model.1) Physical 2) Data link 3) Network 4)Transport 5) Session 6) Presentation 7)Application. Ad hoc networks are a newwireless networking paradigm for mobile hosts.Unlike traditional mobile wireless networks, adhoc networks do not rely on any fixedinfrastructure, instead, hosts rely on each otherto keep the network connected. One mainchallenge in the design of these networks is theirvulnerability to security attacks. To overcomethe security threats in the networks we use JINItechnology which is a runtime infrastructure toadd, remove, locate, and access network services.

2.0 LITERATURE SURVEY

2.1 REMOTE PDA PRINTING: It involvespersonal digital assistants to retrieve data froman office and takes printout of it at a businesscentre. It was done by SUN MICROSYSTMSin 2000. Here, PDA (Personal Digital Assistant)uses discovery and join to find lookup service,and then it obtains RMI (Remote MethodInvocation) Interface to service. PDA locateslookup services at office through Internet andfinds printing service. Lookup returns proxy toprinting service. PDA displays GUI (GraphicUser Interface) for selection from proxy service.PDA finds proxy from Storage service. PDAuser configures the printer through proxyservice. Document is dragged and dropped fromthe storage to printer.

2.2 ADTRANZ PROJECT: An R&D projectwas done for the railway manufacturer Adtranz,and was experimented with JINI technology inorder to evaluate it in an industrial application.Two potential application domains wereidentified. The first application domain concerns

the embedded devices on a train. They areinterconnected with a train communicationnetwork. As the composition of a train changesover time, the communication network mustconfigure itself automatically and when the trainis powered up, it should reconfigure automaticallywhen locomotives and cars are added to orremoved from the train. The second applicationdomain is the integration of the on-boardsystems of a vehicle fleet into the back officesystem of an operator and a manufacturer.

2.3 MULTICAST REQUEST PROTOCOL:JINI entities must be able to perform multicastdiscovery messaging when they have beenstarted, for there is a possibility that after amajor network restart, the network is floodedwith messages. The discovering entity sets upa TCP server. Lookup servers run instances ofthe multicast request server, which listen formulticast requests from discovering entities.The discovering entity performs a multicast thatrequests references to the lookup services. Thelookup server connects to the discoveringentity’s multicast response server, and uses aunicast discovery to provide a reference to itself.This was implemented by Johannes Lehto fromthe Department of Computer Science,University of Joensuu, 2001.

2.4 ORBITZ: It created an environment of about800 servers, 90 software developers, 3.9 millionlines of code in the web system with 110,000being added or deleted every week,(most is inthe application layer rather than the serviceslayer) and it sent over 775,000 wirelessmessages in Dec 2003 using JINI technology.

2.5 FORD: Ford Research and PsiNaptic Inc.used JINI technology for Integration of factory-installed and after-market vehicle components andsensors because of complex interdependenciesof components and increased demand forintegration of consumer devices. It was done in 2004.

3.0 PROBLEM IDENTIFICATION

The commonly used network system iscongested and not reliable. Moreover, it facesthe problems of:

Finding and connecting services on anetwork, much like the componentproblem in standard, single-address space,object-oriented programming

Creating reliable sets of services out ofunreliable parts, including an unreliablenetwork

Evolving parts of the service set withouthalting the service set itself at any time.

4.0 OBJECTIVE

The problem of reliability is consideredand the security is enhanced using the JINItechnology. Reasons for using JINI technologyis that it is protocol-independent, the need todesign to each layer is eliminated, createsapplications and services that interact withoutpreinstalled drivers and has self healing nature.

4.1 REQUIREMENTS: To be able to run aJINI service or client it requires some hardware.A device must implement the TCP/IP(Transmission Control Protocol over InternetProtocol) and UDP/IP (User Datagram Protocolover Internet Protocol), preferably with DHCP(Dynamic Host Configuration Protocol). Thenetwork also must support multicast. To beable to use a service a specific client or somekind of service browser must be used.Furthermore, both the client and the server mustrun Java with the Jini-extension installed. JINITechnology is built on the JAVA technologyand uses its features like the Java Virtualmachine, Virtual Object code, Downloadablecode, Unified type system.

5.0 METHODOLOGY

There should be a way to restrict accessto particular groups. Jini provides a way usingJava 2 security mechanisms to limit what groupsa service or application can join. When a serviceor an application tries to create a LookupDiscovery object, the code checks to seewhether the creator has permission to try todiscover each of the sets of the desired groups.

LookupDiscovery will raise ajava.lang.SecurityException if the properprivileges are not in place. By default,applications are allowed to search no groups.

Permission need to be set for even trustedprograms. Create a policy file and pass the fileto JVM (Java Virtual Machine) via thejava.security.policy property. Jini introducesits own permission class just for grantingaccess to groups. This class is:net.jini.discovery.DiscoveryPermission.

The five major concepts in JINITechnology are:

Discovery Look up

8


Leasing Remote events Transactions

Discovery

Finds a service that matches therequirements. The methods used are:LookupDiscovery disco = new Look upDiscovery (groups); (instantiation) disco.addDiscovery Listener (disc Listener);(Registration) void discarded (Discovery Evente); (Calling methods) void discovered(Discovery Event e);

Look up

It searches for the desired services.

The methods used are:

ServiceRegistrationregister(ServiceItemitem, long lease Duration);(for registration)

Publicjava.lang. Object lookup(ServiceTemplate tmpl) throwsjava.rmi. RemoteException (for finding the service)

Leasing

Track active JINI services that live for aperiod of time.

The method used is getLease()

Remote events

They are used for asynchronouscommunication.

The method used is notify()

Transactions

Services notify interested services ofchanges in their status.

The method used is abort().

6.0 PLAN OF ACTION

7.0 CONCLUSION

Thus the literature survey has been doneand the objective and methodolgies has beenclearly defined.

Report generation6.

Implementation and testing

5.

Checking feasibility of environment

4.

Software analysis3.

Hardware analysis2.

Literature survey1.

Mar08

Feb 08

Jan 08

Dec 07

Nov 07

Oct 07

Sep 07

Aug 07

ACTIVITYS.No.

Report generation6.

Implementation and testing

5.

Checking feasibility of environment

4.

Software analysis3.

Hardware analysis2.

Literature survey1.

Mar08

Feb 08

Jan 08

Dec 07

Nov 07

Oct 07

Sep 07

Aug 07

ACTIVITYS.No.

8.0 REFERENCES

1) Lisa A. Schaefer, “Architecture using JINItechnology for simulation of an agent-based transportation system”, WinterSimulation Conference, 2001

2) Txomin Nieva et al, “Jini technologyapplied to railway systems”, 2ndInternational Symposium on DistributedObjects and Applications, 2000.

3) Fredrik Andersson and Magnus Karlsson,“Secure JINI services in ad hocnetworks”, Master of Science ThesisRoyal Institute of Technology (KTH),2001.

4) M. -S. Alouini and A. 1. Goldsmith,“Adaptive modulation over Nakagamifading channels”, vol. 13, May 2000.

8.1 SITE REFERENCES

http://www.jini.org/

http://java.sun.com/technology/jini/

http://www.javapassion.com/jini/

http://www.seuf.de/

What is ProjectControl?

Project control consists of the informationsystems and the management procedures

that allow us to answer questions such as

Are we on track?

Are we on budget?

Are we on schedule?

Are we delivering what we said we would?

Are we meeting quality and performancestandards?

Are we meeting stakeholder expectations?

What have we accomplished?

Will the project objectives be met?

What deviations/variances exist?

What corrective actions are we taking?

What caused these variances?

What risks are we monitoring?

What issues do we need to resolve?

What lessons have we learned?

Officially, PMI defines the controllingprocesses as those processes that ensure thatproject objectives are met by monitoring andmeasuring progress regularly to identifyvariances from plan so that corrective actioncan be taken, if necessary.

Components of Project Control

Project control generally involves thefollowing eight key processes. Over and above,your leadership, communication, interpersonal,analytical, and team management skills areequally, if not more, important to projectcontrol. However, without these fundamentaleight management processes in place, you willhave a much more challenging time.

Performance Reporting - The processfor measuring and communicating projectstatus to the targeted stakeholders.Information generally focused on theperformance of critical success factorsagainst baseline targets, key issues,corrective actions, and forecasted metrics.

Change Control Management - Theprocess for reviewing, approving, andcoordinating any request to alter projectscope schedule or budget.

Configuration Management - Theprocess for controlling changes, updates,and versions of project deliverables.

Issue Management - The process foridentifying, tracking, and resolving issuesthat could impact the project criticalsuccess factors.

Risk Management - The process foridentifying, monitoring, and respondingto project risks.

Quality Management - The process forensuring that work processes and projectdeliverables meet quality expectations.

Procurement Management - Thecontrolling processes specifically used tomanage any suppliers and vendorsinvolved in the project.

Requirements Management - Theprocess to ensure all requirements areidentified correctly, documented, andtracked throughout the project.

Source & Courtesy: http://www.informit.com/articles/article.aspx?p=1271

Visit our Websitewww.ewh.ieee.org/r10/madras

9


A ‘Frankenrobot’ With a BiologicalBrain University of Reading scientists havedeveloped Gordon, a robot controlledexclusively by living brain tissue using culturedrat neurons. The researchers say Gordon, ishelping explore the boundary between naturaland artificial intelligence. Full story at http://a f p . g o o g l e . c o m / a r t i c l e / A L e q M 5 iwbn17K0AiHiNNkSi7i1P-GS80Vg

Medicine on Verge of SoftwareRevolution The health care industry will soonbe revolutionized by computerized clinicaldecision support tools capable of advisingdoctors and patients on diagnoses andtreatments, predicts a new Datamonitor reportat http://stuff.co.nz/stuff/4651547a28.html

Commanding Your BrowserMozilla Labs is about to introduce Ubiquity, anew JavaScript-based interface for its FirefoxWeb browser that will allow users to run avariety of complex tasks by typing instructions,in the form of sentences, into a box in thebrowser. More at http://www.technologyreview.com/Infotech/21215/?a=f

MIT Developing Super-RealisticImage System MIT Media Lab professorRamesh Raskar has developed realistic picturesusing “6-D” images that have a full three-dimensional (3D) appearance and respond totheir environment and produce natural shadowsand highlights. The process can be used to createimages that change over time as the illuminationchanges, creating animated pictures that moveas the sun changes positions. Read more aboutit at http://web.mit.edu/newsoffice/2008/camera-0807.html

Helping the Deaf to ‘See Sound’Goldsmiths, University of London researcherMick Grierson has developed Lumisonic,software that enables the deaf to view a real-time representation of sound. Lumisonic isdesigned to respond to computer-generatednoise or sound from a microphone, and translatethe sound waves into circles that radiate on adisplay. More at http://news.bbc.co.uk/2/hi/technology/7558017.stm

Pocket Wikipedia Pocket Wikipedia,hand-checked selection from Wikipedia whichis about the size of a fifteen volume encyclopedia(24,000 images and 14 million words). Theselection was made by Schools Wikipedia.Pocket Wikipedia was created to work onPocketPC systems. After that was ported on

Infobits & Resources Windows and Linux systems. Becausethe large size of the database file all OSversions of Pocket Wikipedia are distributed inone zip archive. To download, pl. visith t t p : / / d o w n l o a d s . z d n e t . c o . u k /0,1000000375,39384217s,00.htm?dl=1

Hotkeycontrol Hotkeycontrol is theaward winning solution to create keyboardshortcuts for routine tasks. These tasks include,but are not limited to opening files, ejectingcdrom drives, restarting the computer, typingfrequently used text, controlling active windows,changing volume and recording macros. The listof configured hotkeys can be showntransparently using on screen display (OSD)which eliminates the need to remember thehotkeys contrary to conventional hotkeymanagers. Besides that, volume statusand other information can also be shown directlyon screen using OSD. In addition tonormal combination hotkeys, you can usesingle keys such as function or number padkeys. Download it from http://downloads.zdnet.co.uk/0,1000000375, 39373018s,00.htm?dl=1

Docs2Manage and Docs2Web SuiteDocs2Manage and Docs2Web Suite allows youto scan, import, extract keywords (OCR),search, view, e-mail, create PDF documents,print, and ultimately manage any type ofdocument into an easy-to-use WindowsExplorer like interface. Docs2Manage andDocs2Web Suite includes a database to get youstarted, but offers a wide range of databasecompatibility including MS Access, MS SQLServer, MySQL, Oracle, Sybase, etc. Makeyour documents portable with the abilityto create CD-ROM archives and runDocs2Manage directly without any installprocess from these CD-ROMs freely on anyWindows system. Docs2Web allows you toshare your documents throughout yourorganizational network or to the Internet via astandard browser while respecting the usersecurity you set in Docs2Manage andDocs2Web Suite. Whether you have hundredsof documents or millions, Docs2Manage andDocs2Web Suite is a powerful documentmanagement solution within your reach.To download, pl. visit http://downloads.z d n e t . c o . u k / 0 , 1 0 0 0 0 0 0 3 7 5 ,39369421s,00.htm?dl=1

Social Networking for Business -Special Report Social Networking sites havetaken the world by storm, but how can you besure if they are they good or bad for yourbusiness? ZDNet.co.uk explores the

ramifications of companies embracing thistechnology, including information management,decision making and business processes, andgives you all the tools you need to research apotential investment in collaborative software.Read the report at http://resources.zdnet.co.uk/articles/video/0,1000002009,39286816,00.htm

A guide to desktop managementDesktop (and notebook) PCs present a hugeheadache for IT managers: looking after hardwareand software inventory, configuration, security,patching and software licences, for example, canmake serious inroads into the IT budget. Thisguide at http://reviews.zdnet.co.uk/hardware/components/0,1000001694,39287671,00.htmexamines the technologies and tools that canmake the job easier.

Video program on “Careers inInformation Technology”

This program of about 21 minutesduration provides an overview of careerpossibilities in IT. IT professionals andengineers from large and small companies discussthe nature of their work.

View it at http://www.ieee.org/portal/site/ieeetv/menuitem. 6ce799f946c20d660374ca695bac26c8/index.jsp?& pName=ieee.tv.viewer & path =membport/ieee_tv&file=Sloan_IT.xml&vid=46742&play=true

The 10 IT Skills inMost Demand

According to CIO Insight magazine,based on the survey conducted among CIOs,the 10 IT Skills in Most Demand are listedbelow.

Network Administration

Windows Administration

Desktop Support

Database Management

Wireless Network Management

Telecommunications Support

Web Development/Design

Business Intelligence

Virtualization

.Net Development

CRM Implementation

To see the related slide show, pl. visit http://www.cioinsight.com/c/a/Careers/IT-Skills-in-Demand/

10


Prithvin RajendranIV Year

IEEE Student Branch ChairSSN College of Engineering

Can any individual learn optimism? Yes,according to renowned psychologist Dr. MartinSeligman, you can … and if you believe theresearch, you probably should!

Let us consider a classic comparison ofopinions between an optimist and a pessimist,the difference will be clear. Both of them observea glass filled up half with water. The pessimistsays, The glass is half empty. The optimist says,The glass is half full.

According to Dr Martin Seligman,Psychology is much larger than curing mentalillness or curing diseases. It’s about bringingout the best in people; it’s about positiveinstitutions; it’s about strength of character.

Let us understand the rules of optimism.Never flock with the failures, always go withthe winners. Avoid black and white statements.You must believe in what you do and in whatyou want to achieve. You must believe that youcan succeed and you will. You must believe inthe statement, Failure is the first stepping stoneto success.

Great Britain faced obstacles on all frontsduring the Second World War. Britain’s PrimeMinister Sir Winston Churchill said, A pessimistsees the difficulty in every opportunity, an optimistsees the opportunity in every difficulty. Withcontinued optimism and sheer will power, GreatBritain managed to wade against all troublesand came out victorious.

Individuals always interpret things in thepositive or negative way. It has been identifiedthat there are three primary elements of ourexplanatory style: permanence, pervasivenessand personalization. A quick overview of thethree P’s:

Permanence: Permanence is prettystraightforward. Something happens. Do youexplain the results as permanent and likely torecur? If it’s a bad thing, the optimist tends tothink it is a fluke. If it’s a good thing, they tendto think it permanent.

The opposite holds true for thepessimist: Good things are the flukes and badthings are more likely to recur.

The Powers ofOptimism

Pervasiveness: Pervasiveness looks atwhether we believe an event is specific oruniversal. With a good event, the optimist ismore likely to extend it to her whole life. Witha bad event, the optimist will tend to isolate theincident as specific to that situation. Theopposite holds true for the pessimist. Ifsomething good happens, they think that it wasa fluke. If something bad happens, they think itis a representative of their whole life.

Personalization: Personalization looks atwhether we believe that we are responsible forthe event, or if something outside of our controlwas responsible. The fancy psychological termfor it is locus of control, whether you believethe control was internal or external.

There are many types of windows. Thereare French, rectangular, square, oval, triangularwindows. The purpose of a window is to revealwhat is going on in the outside world. A personwho looks out through a window may seegarbage, destroyed buildings, dead people andso on. On the other hand, a person may seegardens, meadows, rainbows and so on. How aperson sees through a window determines hisperspective of life. The person who sees thedirt of the world is a pessimist while the latteris an optimist. One should never look at thingsat rationally but must appreciate things for theirbeauty. Two prisoners looked out of their prisonwindow. One saw mud while the other saw

stars. The former dreamt of nothing but theguillotine while the latter felt that there washope in him being saved.

Robert Bruce was king of Scotland from1306 to 1329. Robert Bruce waged wars withEdward I, king of England but each time he wasdefeated miserably. In 1305, Robert Bruce waslying in a hut, when his eye was caught by aspider - the creature was hanging by a longsilvery thread from one of the wooden beamsabove his head, and trying to swing itself toanother beam. The spider tried again and again,failing every time. Six times, counted Robert,the spider tried and failed. Six times, thoughtRobert to himself, have I fought against theEnglish and failed. Robert thought, Now if thisspider fails again on the seventh attempt, I tooshall give up the fight for Scotland. But if itsucceeds, I shall try again. The spider swungitself again and finally, on the seventh attempt,it succeeded. The perseverance of the spiderinspired Robert Bruce to achieve victory.

I hope every individual gives up the wayof negatively looking at things so that everyindividual starts behaving professionally andproperly.

Conclusion: Is your glass half full or halfempty? In either case, fill it all the way up witha healthy dose of optimism!

IEEE Computer Society, Madras ChapterIEEE Technology Management Council, Madras Chapter

IEEE Power Engineering Society, Madras Chapterand

Computer Society of India, Chennai Chapter

cordially invite you for a presentation on

E-procurement & Material Management in Railways

b y

Mr. B. SrinivasanSr. EDP Manager, Southern Railway, Chennai

on Saturday, 27th Dec 2008 at 6.00 p.m.

at Hotel Palmgrove, Kodambakkam High Road, Chennai – 600 034

Visit Industry Applications Society athttp://ewh.ieee.org/r10/madras/ias/

Visit the Gold Affinity Group athttp://www.ewh.ieee.org/r10/madras/

gold/index.html

LINK Congratulates Prof.Ashok Jhunjhunwala, Professor,Department of ElectricalEngineering, Indian Institute ofTechnology, Madras and a

member of IEEE Madras Section for beingelevated as a Fellow of IEEE

11


Social Networking is a Lot More Than MySpace and YouTubeJust what is social networking? Ask three

people, and you’ll get three different answers.Although most people have a general idea of thebasic concept, social networking means differentthings to different people depending on theirbackground, interests, goals, and level ofcomputer savvy. In this chapter, Patrice-AnneRutledge describes width and diversity of socialnetworking.

MySpace (www.myspace.com) andYouTube (www.youtube.com) are two of themost popular sites on the web. For many people,these two sites satisfy all their social networkingneeds. But the world of social networking ismuch larger than its two highest profile sites.Business networkers could determine socialnetworking isn’t right for them after visitingMySpace and YouTube if they didn’t also checkout the many business-oriented sites that couldoffer them much greater benefits.

Just what is social networking? Ask threepeople, and you’ll get three different answers.

In other words, the world of socialnetworking is wide and diverse. Although earlyadopters of social networking skew to theyoung, the trend has now moved into themainstream with sites for all ages, backgrounds,and interests. There’s something for everyone,but you need to know where to find it.

A quick tour of the world of socialnetworking gives you an idea of the vastdifferences between these sites as well as thepossibilities for how social networking couldbenefit you. Some of the best-known and most-visited social networking sites include

Bebo (www.bebo.com)-Bebo reportsmore than 25 million members and isparticularly popular in the UK. BeboBands and Bebo Authors draw musiciansand writers looking to connect with theiraudience.

Ecademy (www.ecademy.com) -A business networking site with 150,000members, Ecademy offers numerousnetworking groups based on yourinterests. It also offers in-personnetworking events, primarily in the UK.

Facebook (www.facebook.com) - Startingas a community for Harvard students,Facebook opened its doors to anyonewith an email address in September 2006and increased its membership by 89percent in less than a year.

Friendster (www.fr iendster.com)-Friendster has a member base of 50 millionusers worldwide and is particularlypopular in the Asia Pacific region.

hi5 (www.hi5.com) - With more than 60million registered members and 25 millionunique visitors per month, hi5 aims foran international audience with a localizedinterface available in multiple languages.

LinkedIn (www.linkedin.com) - Thelargest and most popular of the businessnetworking sites, LinkedIn offers profilesof more than 19 million professionals andis particularly popular withrecruiters...and those who want tocapture their attention.

MySpace (www.myspace.com) -Arguably the most popular socialnetworking site on the web, MySpace isexpanding from a youth-dominateddemographic to encompass members ofall ages. Although poor site design andnumerous less-than-professionalMySpace pages can be a detractor,MySpace is still a great networking toolfor the right people (think musical artists,marketers aiming for a general audience,authors of mainstream novels, and soforth).

Orkut (www.orkut.com) - Google mayhave founded Orkut, but that hasn’ttranslated into worldwide popularity. Itsmost significant user base is in Brazil andIndia, where it captures a high marketshare.

Ryze (www. ryze . com)-Ano the rbusiness-oriented social site, Ryze hasmore than 500,000 members and offers anumber of special interest networks.

XING (www.xing.com) - An activebusiness-oriented social networking sitethat is particularly popular in Europe.XING was renamed from openBC/OpenBusiness Club in November 2006.

YouTube (www.youtube.com) - Theworld’s most popular video-sharing site.Want even more options? Niche social

networking is a hot trend, with micrositessprouting up for almost every conceivableniche audience. Some examples include aSmallWorld (www.asmallworld.net) -

By invitation only, for celebrities and thebusiness elite

B l a c k P l a n e t . c o m(www.blackplanet.com)-Emphasizingconnections between African Americans

85 Broads (https://secure. 85broads.com)-For career women who attended a selectlist of leading universities

CafeMom (www.cafemom.com) - Anetworking site for mothers

Dogster (www.dogster.com) - For doglovers everywhere

Gaia (www.gaia.com/community) - Forthe socially conscious crowd

GLEE.com (www.glee.com) - For the gayand lesbian community

MilitaryPlanet (www.militaryplanet.com)- For members of the military

New England Venture Network(www.venturenetwork.vc) - Socialnetworking for venture capitalists

Ning (www.ning.com) - For do-it-yourselfers who want to create their ownsocial network

Shelfari (www.shelfari.com) - A site forbook lovers and authors

ShoutLife (www.shoutlife.com) - AChristian social network

Ultrafan (www.ultrafan.com) - Forsports fansAlthough these “person-to-person” sites

represent the most common type of socialnetworking, other sites also fall under the realmof the somewhat fuzzy definition of socialnetworking.These include P h o t o - s h a r i n g s i t e s - F l i c k r

( w w w . f l i c k r . c o m ) , Z o o o m r(www.zooomr.com), and Photobucket(www.photobucket.com).

Social bookmarking sites - Digg(www.digg.com), del.icio.us (http://de l . ic io .us) , and S tumbleUpon(www.stumbleupon.com), which enableyou to share your favorite sites and newsstories with other users.

Micro-b logging s i t e s - Tw i t te r( w w w . t w i t t e r . c o m ) , P o w n c e(www.pownce .com) , and Ja iku(www.jaiku.com), which merge briefblog-like text updates with socialnetworking functionality.

Vi d e o - s h a r i n g s i t e s - R e v v e r(w w w . r e v v e r . c o m ) , V e o h(www.veoh.com), and Google Video(video.google.com), as well as thefrontrunner YouTube.Savvy social networkers have found

ways to promote their businesses, products,and causes - and even themselves - on the varietyof social networking sites available on the web.

Source & Courtesy: http://www.informit.com/articles/

article.aspx?p=12181

12

Published by Dr.Krishna V.Prasad on behalf of IEEE Madras Section, Room No. 3, ISTE Professional Centre, Gandhi Mandapam Road,Chennai 600 025. Printed by : R. Ravi, Vignesha Printers, No. 325/2, Triplicane High Road, Triplicane, Chennai -600 005. Ph : 28419352

Room No. 3, ISTE Professional CentreGandhi Mandapam RoadChennai 600 025Tel : +91 44 2442 3939 Cell : 93823 28776Fax : +91 44 2442 3939Email : [email protected], [email protected]

FROM:TO:

Licence to Post:W.P.P No. : TN/CC(S) Dn.35/06-08

Posted On : 24th December 2008Posted at: Egmore RMS (Patrika)

IEEE-MAS Link Volume : 5 Issue : 12 December 2008 Registrar of Newspapers for India. No.: TNENG/2004/16284W.P.P No: TN/CC(S) Dn.35/06-08

Postal Regn. No: TN/CC(S) Dn.63/06-08

®

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National Conference on Information and Software Engineering13 – 14, Feb, 2009 at Triple Helix Auditorium, CLRI, Chennai.

Organized byDept. of Information Technology, Aarupadai Veedu Institute of Technology, Chennai

In association withIEEE Madras Section, IEEE Computer Society, Madras Chapter & CSI Division-II (Software)

Call for Papers & Registration

Programme Highlights: The two days National Conference has two main tracks presenting special lectures by the eminent persons fromindustries/academia on various topics as detailed below:

Theme 1: Information Engineering: Internet Information Infrastructure; Information Quality; Enterprise Information System; Strategic InformationSystem; Supply Chain and Risk Management; Data-mining and Data-Warehousing; Web Engineering and Applications; Information Security.

Theme 2: Software Engineering: Software Requirements and Formal Specifications; Software Process Models; Software Metrics; SoftwareReliability; Software Architectures and Components; Software Testing; Software Verification and Validation; Software Project and Risk Management;Software Quality; Software Safety and Security.

Important Deadlines: Paper submission: 31st Dec, 2008; Intimation of acceptance: 9th Jan, 2009; Registration: 23rd Jan, 2009.Registration: Industrial Delegates: Rs. 1500; Academic Staff / Members of CSI/IEEE: Rs. 1000; Academic Staff (CSI/IEEE members): Rs. 750;

Students & Research Scholars; Rs. 500; CSI/IEEE Student members: Rs. 250. The registration fee is payable in the form of Demand Draft drawn infavor of “The Principal, AVIT” and payable at Chennai. The delegates should send the filled in Registration form, DD, copy of ID card and a copyof IEEE/CSI membership card (if applicable) to the Convener.

Accommodation can be arranged for the outstation participants in the College Hostel with prior request.Address for Correspondence: Dr. A. Anthony Irudhayaraj, Convener, NCISE, Department of Information Technology, Aarupadai Veedu

Institute of Technology, Paiyanoor – 603104, Tamil Nadu. Phone: 09443884732, 09444812756, Email: [email protected]

HAPPY NEW YEAR 2009

chairman’s message from the editor’s...

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