FASHIONPHOTOGRAPHY

from the 50’s

After the World War II, new fashion designers emerged .

Photographers adopted a more spontaneous, photojournalistic

approach.

“The garment was no longer the important object in the

photograph. What wearing the garment could do for you was

now the message.”

Leading figures

NormanParkinson

DavidBailey

DOVIMAWITH

ELEFANTS,1955

RichardAvedon

In the 70s social changes influenced the fashion industry

and the way women were represented

Leading figures

HelmutNewton

HerbRitts

ROSELYNEIN ARCANGUES,

1975

HelmutNewton

BRUCE WEBER 1980 – 90

CORINNE DAY

1990-00