fundraising tips & tricks

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A guide to fundraising

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Fundraising Tips & Tricks

What it’s all about…

The Make-A-Wish® Foundation grants wishes tochildren, aged 3 to 17, with a life threateningmedical condition to enrich the human experiencewith HOPE, STRENGTH and JOY.

Fundraising Tips & Tricks

Introduction

The 100 Holes of Golf ChallengeJune 20, 2012Dusk to DawnGlen Arbour Golf ClubHammonds Plains, Nova Scotia

Tips and tricks that will help you in your FundraisingActivity

Let’s start…

Fundraising Tips & Tricks

What is a Donation?

A donation consists in a transfer of money or goods that is freeof any rights, privileges or benefits to the donor.

Donations can be earmarked for a specific project, in whichcase it is better known as a designated donation. In your case,designated toward your fundraising efforts.

The donation must be for the benefit of theMake-A-Wish® Foundation Atlantic Provinces,a registered charity.

Official Receipt – a receipt issued by aregistered charity to a donor to acknowledgereceipt of a gift. The donor needs such areceipt to support a claim for a tax credit.

Maryn

Fundraising Tips & Tricks

Obligations of Make-A-Wish (registered charity)

Issue a charitable receipt for tax purposes.

Make-A-Wish ensures donors are thanked appropriately.

All cash donations justify the issueof a tax receipt. That is also thecase for most in kind donations.

You can fundraise for yourexpenses and for your fundraisingobligations – only the fundraisingportion will qualify for a tax receipt

Manon with twin brother Maxime

Fundraising Tips & Tricks

The Ask…

Fear of rejectionToo busyNot comfortable approach

friends & colleaguesBut it’s actually very simple... if

you don’t ask, you won’treceive!

Seems obvious, but many people hesitate to do so. If you want to collect donations, you need to ask for

them.Many people are shy and uncomfortable asking for

money. We are preconditioned by parents/society notto ask for money

Fallon with family at Toronto ZooAugust 2009

Fundraising Tips & Tricks

Key Fundraising Tenents A person must ask another person for money – face-to-face is

best, but online is also very helpful People respond best to people representing a cause rather

than the cause itself Leadership in the raising of money

must come from volunteers, notfrom a paid staff person

The best prospects for any causeare its previous contributors

Giving must be proportionate tothe ability to give

FOLLOW UP is critical speakingover the phone or meeting face-to-face is the best way to ask forsupport!

Daniel (in wheelchair) with youngerbrother and mom at the Vancouver

Olympics

Fundraising Tips & Tricks

Know How to Ask

The vast majority of letter requests wind up in the wastepaperbasket.

The most effective way to get positive results is to do it inperson.

Start with your best prospects (builds confidence andmomentum)

Send them an on-line request from your fundraising page andthen follow-up by phone or meet in person for coffee

Be confident about the ask amount – rehearse and role play Follow Up – clarify next steps with your prospects and follow

up, if need be

Don’t underestimate the power of yourpersonal appeal and the power of a wish!

Fundraising Tips & Tricks

Setting Up an Appointment

Make the call for an appointmentAsk for the meeting to discuss your commitment

to Make-A-Wish and the meaning of yourmarathon - not a telephone solicitation

- ensure you get a face-to-face- don’t let a preemptive strike foilyour plans to meet

Establish where the meeting willtake place – office, home, withspouse/partner

Be persistent about face-to-facemeeting

Laura

Fundraising Tips & Tricks

Key Points to RememberTalk about your commitment and

have key pieces of information aboutyour marathon and Make-A-Wish

Listen!Be enthusiastic and passionateAsk for a specific amountClose or arrange for follow upThe Make-A-Wish Atlantic Provinces

Team is there to assist…ask for help!Alyssa

Fundraising Tips & Tricks

Possible Responses 1.) The prospect says

“YES!” 2.) The prospect says

“Maybe”. They ask for“more time” to consideryour request. Ask whatinfo they might need; itmight be timing – ask ifthere’d be a better timeto ask

3.) The prospect says “No” – try to find out why. If it’s timing,there might be a better time to come back. Think of it as“Not Yet”

Samantha

Fundraising Tips & Tricks

Asking

The three R’s applyAsk the Right people,At the Right timeFor the Right amount

Spend more time approaching people who are known to begenerous.

Take note that generous people are not necessarily the wealthiest. We give to people who we respect and who have a good

reputation. The Foundation that you represent must also have a good

reputation.

Abigail

Fundraising Tips & Tricks

Target your prospective donors (yourmarket)

It’s crucial: You must target people who are inclined to make a donation to

you. Focus your efforts on your target market. You may expend too much energy trying to convince donors

who have no affinity for your event or the organization that yourepresent. Don’t get discouraged.

Approach your friends, family, and acquaintances/coworkers. Companies receive thousands of requests and often the

awarding of donations is decided by committees – which mayhave your contacts involved.

Fundraising Tips & Tricks

Interest people in your project before the cause.

You must sell your Golf Marathon and then, the cause ~~raising funds to grant wishes for kids like Zac in AtlanticCanada

People want to know: ‘What will Make-A-Wish do with mydonation?’

Be prepared to answer...Make-A-Wish of Atlantic Provincesgrants wishes to kids with life-threatening illnesses right here inour Region. Funds raised here, stay here.

People must feel that your efforts are focused on golfing atleast 100 holes in a day and by doing this, you and yourdonors will be helping to grant a sick child’s wish.

When sponsoring an individual, people like to help theindividual asking followed by helping the cause.

Fundraising Tips & Tricks

You must be clearClearly explain how the funds raised will

be used. You need to simplify the information,

make it accessible and easilyunderstandable.

Let them know that the funds raised willbe used for Atlantic Canadian kids, aged3 to 17, with a life threatening medicalcondition.

Important: the funds raised in Atlanticprovinces stay in Atlantic provinces.

Amelia

Fundraising Tips & Tricks

Diversify your sources Don’t place all your eggs in one basket Sale of objects, e.g. art raffles, yard/garage sales Benefit dinner Golf Tournament But it’s always important to diversify your fundraising methods Meetings Events, e.g. bridge, bingo, winetasting fundraisers, 50/50 draws

Other Ideas:

amount

Fundraising Tips & Tricks

Make it easy for them!

Make it easy for people to make their donations.

For instance, the on-line fundraising site,www.makeawishgolfmarathon.ca allows supportersto make their donations on line. An excellent idea!

Your donors will be able to support you through theInternet and immediately receive their tax receipt.

Think about chunking up your ask into pledges. Forexample, pledge $2 per hole

Fundraising Tips & Tricks

www.makeawishgolfmarathon.ca

On-Line Fundraising is great wayto get started

The site contains lots of info foryou and your supporters, includingZac’s story

3 yr old Zac from Lwr Sackville hasbeen fighing cancer for about 2years. If he can find the courageto do battle every day, surely youand your network can find a wayto golf 100 holes and raise funds.

Fundraising Tips & Tricks

Saying Thank You

There’s no need for a fancy speech to sayThank you!

Say it simply, respecting your donor’s orsponsor’s values and your own.

Just say it!