health 2.0 talk at cabig

63
Health 2.0, the Universe & Everything Matthew Holt Co-founder, Health 2.0 & Founder/Author, The Health Care Blog

Upload: matthew-holt

Post on 07-May-2015

950 views

Category:

Health & Medicine


2 download

DESCRIPTION

Matthew Holt's slides from his talk at the CaBIG annual conference Sept 12, 2010

TRANSCRIPT

Page 1: Health 2.0 Talk at CaBIG

Health 2.0,

the Universe &

Everything

Matthew Holt

Co-founder, Health 2.0 &

Founder/Author, The Health Care Blog

Page 2: Health 2.0 Talk at CaBIG

Source:

Globescan/BBC/Reuters 2006

Page 3: Health 2.0 Talk at CaBIG

What’s he going to talk about?*

Web 2.0

Health 2.0—The Present

• Search, Communities & Tools

Health 2.0—What’s Next

• Data utility layers & unplatforms

Health Care

The Universe, Everything

*A relatively good faith

effort will be made to stick

to this agenda but no

guarantees will be given

that I’ll actually stick to it,

especially if I can find a

marketing guru in the

audience who can make

me as famous or as rich as

the guy who lives 4 doors

down from me and started

YouTube

Page 4: Health 2.0 Talk at CaBIG

What the hell is Web 2.0?

Page 5: Health 2.0 Talk at CaBIG
Page 6: Health 2.0 Talk at CaBIG

Web 2.0 Ecosystem

Page 7: Health 2.0 Talk at CaBIG

Services, not packaged software

Page 8: Health 2.0 Talk at CaBIG

Data sources that get richer as

more people use them

Page 9: Health 2.0 Talk at CaBIG

Trusting users as co-developers

Page 10: Health 2.0 Talk at CaBIG

Harnessing collective intelligence

Page 11: Health 2.0 Talk at CaBIG

The Long Tail

Picture by Hay Kranen

Page 12: Health 2.0 Talk at CaBIG

Leveraging the long tail through

customer self-service

Page 13: Health 2.0 Talk at CaBIG

Software above the level of a

single device

Page 14: Health 2.0 Talk at CaBIG

Lightweight user interfaces

Page 15: Health 2.0 Talk at CaBIG

Easy Development Platforms

Page 16: Health 2.0 Talk at CaBIG
Page 17: Health 2.0 Talk at CaBIG
Page 18: Health 2.0 Talk at CaBIG

What is ?

Page 19: Health 2.0 Talk at CaBIG

Americans’ on the Internet for Health

Source: Social Life of Health Information, Pew

Internet & American Life Project, June 2009;

Pew: Percentage of Internet Users and Adults Who Have Looked Online for

Information About a Specific Disease or Medical Problem, 2002-2008

19

Page 20: Health 2.0 Talk at CaBIG

―...Social software and lightweight tools that promote collaboration between...

stakeholders‖

- Matthew Holt and Jane Sarasohn-Kahn

―... all the constituents focus on health value…improving safety, efficiency

and quality of healthcare‖

- Scott Shreeve

"health 2.0 is participatory healthcare... we the patients can be effective

partners in healthcare.‖

- Ted Eytan

Page 21: Health 2.0 Talk at CaBIG

What is “Health 2.0”

Matthew Holt’s best guess at the constituent parts

• Personalized search that looks into the long tail, and

cares about the user experience

• Communities that capture the accumulated

knowledge of patients and caregivers – and explain it to

the world

• Intelligent tools for content delivery -- and transactions

• Better integration of data with content

And not just a maybe….

Technologies fusing as patients increasingly guide their

own care

Page 22: Health 2.0 Talk at CaBIG

Social

Networks

Tools

Search

Transaction

Data

Health 2.0: User-Generated Healthcare

Content

Page 23: Health 2.0 Talk at CaBIG

SEARCH:

Gets deeper and more personalized

• Presentation

• Deep Search

• Real Time

• Answers

Page 24: Health 2.0 Talk at CaBIG
Page 25: Health 2.0 Talk at CaBIG

SEARCH:

Presentation

Page 26: Health 2.0 Talk at CaBIG
Page 27: Health 2.0 Talk at CaBIG
Page 28: Health 2.0 Talk at CaBIG
Page 30: Health 2.0 Talk at CaBIG
Page 31: Health 2.0 Talk at CaBIG

SEARCH:

RealTime

Page 32: Health 2.0 Talk at CaBIG
Page 33: Health 2.0 Talk at CaBIG

Doctors Hospitals, Procedures Clinical Trials

SEARCH: Answers.

one example is

Matching, Rating & Recommendation

Page 34: Health 2.0 Talk at CaBIG

COMMUNITIES:

Providing support, answering questions,

aggregating data & tracking outcomes

Page 35: Health 2.0 Talk at CaBIG
Page 36: Health 2.0 Talk at CaBIG
Page 37: Health 2.0 Talk at CaBIG
Page 38: Health 2.0 Talk at CaBIG
Page 39: Health 2.0 Talk at CaBIG
Page 40: Health 2.0 Talk at CaBIG
Page 41: Health 2.0 Talk at CaBIG
Page 42: Health 2.0 Talk at CaBIG
Page 43: Health 2.0 Talk at CaBIG

Search & Online Communities

+

Page 44: Health 2.0 Talk at CaBIG

TOOLS:

Unlocking databases with

new interfaces and analytics

Page 45: Health 2.0 Talk at CaBIG

Emergence of Consumer-Focused Tools

1. Personalized

2. Analytical

3. Supporting

Decisions

4. Enabling

Transactions

Page 46: Health 2.0 Talk at CaBIG
Page 47: Health 2.0 Talk at CaBIG
Page 48: Health 2.0 Talk at CaBIG
Page 49: Health 2.0 Talk at CaBIG
Page 50: Health 2.0 Talk at CaBIG
Page 51: Health 2.0 Talk at CaBIG
Page 52: Health 2.0 Talk at CaBIG
Page 53: Health 2.0 Talk at CaBIG

A Continuum of Health 2.0?

User-generated

health care

Users connect to

providers

Partnerships to

reform delivery

Data drives

decisions and

discovery

Page 54: Health 2.0 Talk at CaBIG

Health 2.0:

What’s coming next?

• Integration of the three constituent parts (search,

communities, tools—all mash up)

• The data utility layer allows easy inclusion of same

data between different services (liquidity)

(You may have heard of HealthVault, Google Health)

• Greater diversity in data types

• The emergence of new “unplatforms”

Page 55: Health 2.0 Talk at CaBIG

On top of the data utility layer

Page 56: Health 2.0 Talk at CaBIG

Unplatforms

• For Applications

• Over Channels

• Intermingling of Applications

• Integration of Data

Page 57: Health 2.0 Talk at CaBIG

Unplatforms for applications

Page 58: Health 2.0 Talk at CaBIG

Unplatforms over channels

Page 59: Health 2.0 Talk at CaBIG

Intermingling of applications sharing

Unplatforms

Page 60: Health 2.0 Talk at CaBIG

Integration of data across Unplatforms

Page 61: Health 2.0 Talk at CaBIG
Page 62: Health 2.0 Talk at CaBIG

A Continuum of Health 2.0?

User-generated

health care

Users connect to

providers

Partnerships to

reform delivery

Data drives

decisions and

discovery

Page 63: Health 2.0 Talk at CaBIG

Social

Networks

Tools

Search

Transaction

Data

Health 2.0: User-Generated Healthcare

Content

Data Utility Layer