how to upcycle content for maximum mileage
TRANSCRIPT
INBOUND16
HOW TO UPCYCLE CONTENT FOR MAXIMUM MILEAGEWork smarter by leveraging your content to work harder for you
Salma Jafri
INBOUND16
INBOUND16
a situation in which one event causes a series of other events to happen
The Ripple Effect
INBOUND16
INBOUND16
Concentric Circles of Influence
INBOUND16
INBOUND16
Concentric Circles of Influence
Core Content
Upcycled Content 1
Upcycled Content 2
INBOUND16
when ripples reinforce each other in geometric progression
The Cumulative Ripple Effect
INBOUND16
1 The Ripple Effect
2 Whatrsquos Upcycling
3 My Upcycling Strategy
4 How the Pros Upcycle Content
5 Tools That Aid Upcycling
6 Your Upcycling Strategy
QampA
AGENDA
INBOUND16
2 WHATrsquoS UPCYCLING
INBOUND16
Upcycling ishellipto convert content into multiple formats for
the purpose of adding value and bringing that piece of content into circulation again
INBOUND16
Whatrsquos Recycling
Recycle ReuseTake something old
and re-use it instead oftrashing it
INBOUND16
Recycle Reuse UpcycleTake something old
and re-use it instead oftrashing it
Take something oldand create something new
that is equally or more valuable
Howrsquos Is Upcycling Different from Recycling
INBOUND16
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
a situation in which one event causes a series of other events to happen
The Ripple Effect
INBOUND16
INBOUND16
Concentric Circles of Influence
INBOUND16
INBOUND16
Concentric Circles of Influence
Core Content
Upcycled Content 1
Upcycled Content 2
INBOUND16
when ripples reinforce each other in geometric progression
The Cumulative Ripple Effect
INBOUND16
1 The Ripple Effect
2 Whatrsquos Upcycling
3 My Upcycling Strategy
4 How the Pros Upcycle Content
5 Tools That Aid Upcycling
6 Your Upcycling Strategy
QampA
AGENDA
INBOUND16
2 WHATrsquoS UPCYCLING
INBOUND16
Upcycling ishellipto convert content into multiple formats for
the purpose of adding value and bringing that piece of content into circulation again
INBOUND16
Whatrsquos Recycling
Recycle ReuseTake something old
and re-use it instead oftrashing it
INBOUND16
Recycle Reuse UpcycleTake something old
and re-use it instead oftrashing it
Take something oldand create something new
that is equally or more valuable
Howrsquos Is Upcycling Different from Recycling
INBOUND16
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
a situation in which one event causes a series of other events to happen
The Ripple Effect
INBOUND16
INBOUND16
Concentric Circles of Influence
INBOUND16
INBOUND16
Concentric Circles of Influence
Core Content
Upcycled Content 1
Upcycled Content 2
INBOUND16
when ripples reinforce each other in geometric progression
The Cumulative Ripple Effect
INBOUND16
1 The Ripple Effect
2 Whatrsquos Upcycling
3 My Upcycling Strategy
4 How the Pros Upcycle Content
5 Tools That Aid Upcycling
6 Your Upcycling Strategy
QampA
AGENDA
INBOUND16
2 WHATrsquoS UPCYCLING
INBOUND16
Upcycling ishellipto convert content into multiple formats for
the purpose of adding value and bringing that piece of content into circulation again
INBOUND16
Whatrsquos Recycling
Recycle ReuseTake something old
and re-use it instead oftrashing it
INBOUND16
Recycle Reuse UpcycleTake something old
and re-use it instead oftrashing it
Take something oldand create something new
that is equally or more valuable
Howrsquos Is Upcycling Different from Recycling
INBOUND16
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
Concentric Circles of Influence
INBOUND16
INBOUND16
Concentric Circles of Influence
Core Content
Upcycled Content 1
Upcycled Content 2
INBOUND16
when ripples reinforce each other in geometric progression
The Cumulative Ripple Effect
INBOUND16
1 The Ripple Effect
2 Whatrsquos Upcycling
3 My Upcycling Strategy
4 How the Pros Upcycle Content
5 Tools That Aid Upcycling
6 Your Upcycling Strategy
QampA
AGENDA
INBOUND16
2 WHATrsquoS UPCYCLING
INBOUND16
Upcycling ishellipto convert content into multiple formats for
the purpose of adding value and bringing that piece of content into circulation again
INBOUND16
Whatrsquos Recycling
Recycle ReuseTake something old
and re-use it instead oftrashing it
INBOUND16
Recycle Reuse UpcycleTake something old
and re-use it instead oftrashing it
Take something oldand create something new
that is equally or more valuable
Howrsquos Is Upcycling Different from Recycling
INBOUND16
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Concentric Circles of Influence
INBOUND16
INBOUND16
Concentric Circles of Influence
Core Content
Upcycled Content 1
Upcycled Content 2
INBOUND16
when ripples reinforce each other in geometric progression
The Cumulative Ripple Effect
INBOUND16
1 The Ripple Effect
2 Whatrsquos Upcycling
3 My Upcycling Strategy
4 How the Pros Upcycle Content
5 Tools That Aid Upcycling
6 Your Upcycling Strategy
QampA
AGENDA
INBOUND16
2 WHATrsquoS UPCYCLING
INBOUND16
Upcycling ishellipto convert content into multiple formats for
the purpose of adding value and bringing that piece of content into circulation again
INBOUND16
Whatrsquos Recycling
Recycle ReuseTake something old
and re-use it instead oftrashing it
INBOUND16
Recycle Reuse UpcycleTake something old
and re-use it instead oftrashing it
Take something oldand create something new
that is equally or more valuable
Howrsquos Is Upcycling Different from Recycling
INBOUND16
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
Concentric Circles of Influence
Core Content
Upcycled Content 1
Upcycled Content 2
INBOUND16
when ripples reinforce each other in geometric progression
The Cumulative Ripple Effect
INBOUND16
1 The Ripple Effect
2 Whatrsquos Upcycling
3 My Upcycling Strategy
4 How the Pros Upcycle Content
5 Tools That Aid Upcycling
6 Your Upcycling Strategy
QampA
AGENDA
INBOUND16
2 WHATrsquoS UPCYCLING
INBOUND16
Upcycling ishellipto convert content into multiple formats for
the purpose of adding value and bringing that piece of content into circulation again
INBOUND16
Whatrsquos Recycling
Recycle ReuseTake something old
and re-use it instead oftrashing it
INBOUND16
Recycle Reuse UpcycleTake something old
and re-use it instead oftrashing it
Take something oldand create something new
that is equally or more valuable
Howrsquos Is Upcycling Different from Recycling
INBOUND16
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Concentric Circles of Influence
Core Content
Upcycled Content 1
Upcycled Content 2
INBOUND16
when ripples reinforce each other in geometric progression
The Cumulative Ripple Effect
INBOUND16
1 The Ripple Effect
2 Whatrsquos Upcycling
3 My Upcycling Strategy
4 How the Pros Upcycle Content
5 Tools That Aid Upcycling
6 Your Upcycling Strategy
QampA
AGENDA
INBOUND16
2 WHATrsquoS UPCYCLING
INBOUND16
Upcycling ishellipto convert content into multiple formats for
the purpose of adding value and bringing that piece of content into circulation again
INBOUND16
Whatrsquos Recycling
Recycle ReuseTake something old
and re-use it instead oftrashing it
INBOUND16
Recycle Reuse UpcycleTake something old
and re-use it instead oftrashing it
Take something oldand create something new
that is equally or more valuable
Howrsquos Is Upcycling Different from Recycling
INBOUND16
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
when ripples reinforce each other in geometric progression
The Cumulative Ripple Effect
INBOUND16
1 The Ripple Effect
2 Whatrsquos Upcycling
3 My Upcycling Strategy
4 How the Pros Upcycle Content
5 Tools That Aid Upcycling
6 Your Upcycling Strategy
QampA
AGENDA
INBOUND16
2 WHATrsquoS UPCYCLING
INBOUND16
Upcycling ishellipto convert content into multiple formats for
the purpose of adding value and bringing that piece of content into circulation again
INBOUND16
Whatrsquos Recycling
Recycle ReuseTake something old
and re-use it instead oftrashing it
INBOUND16
Recycle Reuse UpcycleTake something old
and re-use it instead oftrashing it
Take something oldand create something new
that is equally or more valuable
Howrsquos Is Upcycling Different from Recycling
INBOUND16
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
1 The Ripple Effect
2 Whatrsquos Upcycling
3 My Upcycling Strategy
4 How the Pros Upcycle Content
5 Tools That Aid Upcycling
6 Your Upcycling Strategy
QampA
AGENDA
INBOUND16
2 WHATrsquoS UPCYCLING
INBOUND16
Upcycling ishellipto convert content into multiple formats for
the purpose of adding value and bringing that piece of content into circulation again
INBOUND16
Whatrsquos Recycling
Recycle ReuseTake something old
and re-use it instead oftrashing it
INBOUND16
Recycle Reuse UpcycleTake something old
and re-use it instead oftrashing it
Take something oldand create something new
that is equally or more valuable
Howrsquos Is Upcycling Different from Recycling
INBOUND16
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
2 WHATrsquoS UPCYCLING
INBOUND16
Upcycling ishellipto convert content into multiple formats for
the purpose of adding value and bringing that piece of content into circulation again
INBOUND16
Whatrsquos Recycling
Recycle ReuseTake something old
and re-use it instead oftrashing it
INBOUND16
Recycle Reuse UpcycleTake something old
and re-use it instead oftrashing it
Take something oldand create something new
that is equally or more valuable
Howrsquos Is Upcycling Different from Recycling
INBOUND16
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Upcycling ishellipto convert content into multiple formats for
the purpose of adding value and bringing that piece of content into circulation again
INBOUND16
Whatrsquos Recycling
Recycle ReuseTake something old
and re-use it instead oftrashing it
INBOUND16
Recycle Reuse UpcycleTake something old
and re-use it instead oftrashing it
Take something oldand create something new
that is equally or more valuable
Howrsquos Is Upcycling Different from Recycling
INBOUND16
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Whatrsquos Recycling
Recycle ReuseTake something old
and re-use it instead oftrashing it
INBOUND16
Recycle Reuse UpcycleTake something old
and re-use it instead oftrashing it
Take something oldand create something new
that is equally or more valuable
Howrsquos Is Upcycling Different from Recycling
INBOUND16
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Recycle Reuse UpcycleTake something old
and re-use it instead oftrashing it
Take something oldand create something new
that is equally or more valuable
Howrsquos Is Upcycling Different from Recycling
INBOUND16
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
New Format
New Platform New Medium
New Audience
New Vertical
UPCYCLING
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
1 Allows you to focus on creating your best content
2 Itrsquos super fabulous for SEO
3 Gives you extended reach
4 Perfect for extended visibility without being annoying
5 Respects your audiencersquos learning style
How is Upcycling a ldquoWork-Smarterrdquo Strategy
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
UPCYCLING ENABLES YOU TO 10X YOUR CONTENT
INTELLIGENTLY
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
3 MY UPCYCLING STRATEGY
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
YouTube
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Blog Post
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
FAQs
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
CREATE SOMETHING SO GOOD THAT YOU KEEP
ASKING YOURSELF ldquoWHAT ELSE CAN I DO WITH THISrdquo
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Types of Content that Can be Created using UPCYCLING
Blog Posts
Videos
PodcastAudio File
Images
Email Newsletter
Autoresponder Sequence
Lead Magnet
Content Upgrade
Challenge or Contest
Ebook
Presentation
Live Video
Interview
Online Course
Workbook
Speech
Webinar
Guest Post
(an inexhaustive list)
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Evergreen
Series
Authority
What Type of Content is Best Suited to be Upcycled
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Fads or short-term content
Current news and trends
Disjointed content that has no central theme
What Type of Content is NOT Well-Suited to be Upcycled
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Donrsquot Confuse UPCYCLING with Distribution or Promotion
Upcycling falls under smart content creation
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Core Content Formats Platforms Audiences
Distribution Channels
Blog Post Presentation SlideShare
Video YouTube
Podcast SoundCloud
Image Instagram
Upcycling happens here
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
1 I will sound repetitive (and possibly spammy)
2 I will be creating duplicate content
3 Irsquoll get bored working on the same topic
TOP UPCYCLING CONCERNS
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Introducing the ldquoDressing Uprdquo Strategy
How to dress your content for success
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
The ldquoDressing Uprdquo Strategy
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
bull Saves you time
bull Saves you money
bull Saves (creative) space
bull Gives you a slightly new look everytime
TheldquoDressing Uprdquo Strategy
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
4 HOW THE PROS UPCYCLE
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Build an app
Elicit different emotions
Design a board game
Run a physical contest
Create quizzes
Interactive content
Extreme examples of upcycling
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Yoursquore thinking about it all wrong mister
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
HOW DO YOU KNOW IF YOUrsquoVE UPCYCLED
SUCCESSFULLY
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
UPCYCLED CONTENT SHOULD HOLD ITrsquoS OWN AS
A STANDALONE PIECE
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
5 TOOLS THAT AID IN UPCYCLING
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
6 YOUR UPCYCLING STRATEGY
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Resources
Frequency
Budget
Audience
Your upcycling strategy will depend on yourhellip
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
YOU CAN EITHER
Stitch Pieces Together (addition)
OR
Break Them Down (division)
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
WHEN UPCYCLING THINK ABOUT THE ENTIRE
LIFECYCLE OF YOUR CONTENT
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
How to Get Started with Upcycling1 Plan
serialized content
2 Look at your most popular (old) content
3 Develop a weekly authority post or other comprehensive content that you
can upcycle into 5-7 pieces
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
How to Get Started with Upcycling
4 Extract data from content to turn into visuals graphs or charts
5 Create images from the content using quote cards and memes
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
How to Get Started with Upcycling
6 Createedit short video content for Instagram Facebook Twitter etc
7 Record live video expanding on existing content and ask for audience input
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
How to Get Started with Upcycling
8 Create content upgrades andor lead magnets from existing content
9 Interview someone on the topic or get interviewed
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
How to Get Started with Upcycling
10 Create a presentation
11 Hold a webinar
12 Create a challenge
contest
13 Create an online course
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
How to Get Started with Upcycling14 Compile topics into an ebook or book
15 Invite others amp hold a
telesummit
16 Write a guest post
17 Make an infographic
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The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
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The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
The 7 Types of Content you SHOULD Upcycle To
Audio
TextImage Bite-Sized
Content
EmailVideo
Conversations
CoreContent
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
The 7-Day Upcycling Plan
Download The 7-Day Upcycling Planhttpwwwsalmajafricomupcycler
The 7-Day Upcycling Plan
Content Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Core Content (YouTube Video)
Blog Post (video transcript)
Email (Intro + Video embed)
Thumbnail Image (video still)
Content Upgrade (PDF)
Tweet 1 (link only)
Tweet 2 (link + image)
Tweet 3 (RT) Tweet 4 (link + image)
AudioPodcast Instagram Post (thumbnail)
Instagram Post (Quote Card 1)
Instagram Post (Quote Card 2)
1 Min InstagramTwitter Video
Facebook Page Post
Facebook Group Publish on LinkedIn
Answer on Quora Syndicate It Guest Post Publish on Medium Publish in a closed groupforum (eg Inboundorg LinkedIn Groups Warriorforum Subreddit discussion forums)
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
MARKETING IS AN EXPENSE CONTENT IS AN ASSET
Twe983530983545 983535983546 o983547t via salmajafri Inbound16
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
THANK YOUQ amp A
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe
INBOUND16
Connect with meDownload my 7-Day Upcycling Strategy Planhttpwwwsalmajafricomupcycler
Email me after the conferencehellosalmajafricom
Subscribe to watch my weekly videoshttpwwwsalmajafricomsubscribe