ihrsa 2012 international convention & trade show brochure

> 31st Annual International Convention & Trade ShowMarch 14-17, 2012 • Los Angeles, California USA • L.A. Convention Center

I N T E R N A T I O N A L H E A LT H , R A C Q U E T & S P O R T S C L U B A S S O C I A T I O N

IHRSA 2012 is the premier event mix to business with pleasure . . . and you have a starring role. The action takes place at the L. A. Convention Center in downtown L.A., which is located in the middle of one of the most exciting entertainment complexes in the entire world: L.A. LIVE.

Developed over the last decade, L.A. LIVE has revitalized downtown Los Angeles, turning the once sleepy city center into the area’s prime nighttime destination. Just walking distance from the Trade Show and main hotels, L.A. LIVE includes these notable attractions:

> The Grammy Museum — Enjoy exhibits, memorabilia and the best songs ever recorded at this first-class museum that celebrates all things music.

> Staples Center — This state-of-the-art sports and concert arena is home to the NBA’s Lakers and Clippers, and the NHL’s Kings. All teams will be in town and playing during the week of the Trade Show!

> Nokia Plaza — Like a scaled down Times Square, this 40,000-square ft. open air plaza features live entertainment, a huge LED billboard and themed restaurants, such as ESPN Zone and other fun, friendly establishments.

> World-Class Cuisine — If you like five-star dining, you’ll love restaurants such as WP24, Wolfgang Puck’s Chinese-themed gourmand paradise, located at the Ritz-Carlton at L.A. LIVE.

> The Conga Room — Co-owned by Jennifer Lopez, Jimmy Smits and other celebrities, this Latin- flavored nightclub delivers live international performers and pan-Latin cuisine to spice up your night.

> The Nokia Theatre — Home to the MTV Video Music Awards and other major concerts and celebrations, this venue attracts the hottest acts on the planet. Will one of your favorites be there this March?

L.A. LIVE is all contained in one easily accessible central complex next door to the Convention Center. But if all this isn’t stimulating enough, you just have to venture out a few blocks to visit other world-famous attractions, museums and restaurants, including the Frank Gehry-designed Walt Disney Concert Hall located just a couple of miles from L.A. LIVE.

This value-packed four-day Convention will make your L.A.

trip as productive as it is fun!

IHRSA is rolling out the red carpet in THE entertainment capital of the world for the 2012 International Convention & Trade Show.

1For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)

MDA’s Augie’s QuestIndustry legend Augie Nieto has been living with ALS for six years, and he is the Chief Inspirational Officer behind the Muscular Dystrophy Association’s Augie’s Quest, which has raised millions of dollars to find a cure for the disease.

Join the Quest by participating in two special fundraising events (additional fees apply):

• 3rd Annual Zumbathon! for MDA’s Augie’s Quest Thursday, March 15 | 6:30pm - 8:30pm

• The Bash for MDA’s Augie’s Quest Friday, March 16 | 6:00pm - 11:00pm

“Making Connections” Orientation Wednesday, March 14, 7:30am - 9:00amDesigned to provide tips on how to meet new people and make connections that extend beyond the event.

Roundtable DiscussionsPopular topics are discussed in a casual, interactive format. Among the offerings are:

• Networking Roundtable Luncheon (Pre-registration required; Available to the first 500 IHRSA Member 4-Day registrants only.) Wednesday, March 14 | 12:15pm - 1:45pmSponsored by TGS Group

• Networking Roundtable Continental Breakfasts (pre-registration required) Thursday and Friday, March 15 & 16 | 7:00am - 8:00am

• Networking Focus Groups Thursday and Friday, March 15 & 16 | 2:00pm - 3:30pm

Third Annual Women’s Leadership Summit Wednesday, March 14, 2:00pm - 5:00pm A lively panel discussion by some of the most distinguished women in the industry, followed by panelist-led roundtable discussions aimed at fostering camaraderie and professional growth for women.

Evening ReceptionsKick back with friends – new and old – at the end of the day at one or more of following gatherings:

• Opening Welcome Reception Wednesday, March 14 | 8:00pm - 10:00pm Sponsored by Motionsoft

• Go Canada! Reception (for Canadian delegates) Thursday, March 15 | 6:00pm - 7:00pm Sponsored by the Fitness Industry Council of Canada (FIC)

• IHRSA Regional Associations Reception (for members of IHRSA affiliated US regional associations) Thursday, March 15 | 6:30pm - 8:30pm

• Planet IHRSA: The International Reception (for international delegates) Thursday, March 15 | 7:00pm - 9:00pm Sponsored by Snap Fitness

Mingle with the A-List of the Industry! IHRSA 2012 will provide an extraordinary opportunity to experience the best that the fitness and health club industry has to offer: inspiring speakers, special panels, educational workshops, unparalleled networking opportunities, recep-tions and social events. Here is are some things you will not want to miss:

> AWARDS – A CALL FOR ENTRIES!Get the recognition you deserve! Send in your applications for these IHRSA awards, which will be presented at IHRSA 2012:

• 4th Annual Julie Main Woman Leader Scholarship

• Outstanding Community Service Award

For more information and to download applications, visit ihrsa.org/awards.

THE DEADLINE FOR ENTRIES IS DECEMBER 31, 2011.

2IHRSA 2012 - 31st Annual International Convention & Trade Show • March 14-17, 2012 • Los Angeles, CA USA

> GENERAL SESSION SPEAKERSWILLIAM TAYLORFounding Editor, Fast Company, and Best-Selling Author

> Practically Radical: Transforming Your Company and Challenging YourselfWednesday, March 14, 2012 | 5:30pm - 6:30pmSponsored by Matrix Fitness

Using lessons set in a variety of fields (from health care to software, from automobiles to financial services, from hotels to hospitals) Bill shows his audience how to shake up their industry, transform their com-pany, and recharge themselves. Here are some of his core messages:

• What you see shapes how you change. The most successful com-panies don’t just outcompete their rivals; they redefine the terms of competition by embracing unique ideas.

• Where you look shapes what you see. The most creative CEOs aspire to learn from innovators far outside their industry as a way to leapfrog their rivals.

• There’s nothing wrong with your organization that can’t be fixed by what’s right with your organization. Savvy change agents don’t disavow the past. They rediscover and reinterpret what’s come before as a way to develop a line of sight into what comes next.

• The best way to change your business is to make change a normal part of doing business.

About William TaylorBill Taylor is an agenda-setting writer, speaker and entrepreneur who has shaped the global conversation about the best ways to compete, innovate and succeed. His latest project, Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself, is based on in-depth access to 25 organizations that are making deep-seated changes under the most trying circumstances imaginable. These organizations — from hard-charging technology companies to long-established nonprofits, from hospitals to automakers to banks — are mastering a set of strategies and practices that define the work of leadership in turbulent times, ideas from which every leader can learn.

SIMON SINEKFounder, Simon Sinek Inc., and Author

> How Great Leaders Inspire ActionThursday, March 15, 2012 | 8:30am - 9:30amSponsored by Precor Incorporated

It all starts with why.How does one idea do so much?Simple. It doesn’t matter what you do, it matters Why you do it.

With a little discipline, anyone can learn to inspire. In this presentation, Simon Sinek offers an unconventional perspective that explains WHY some people and organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and, most importantly, are able to repeat their success over and over. These are not the one hit wonders. These are the ones who change the course of industries or even society.

Because it’s all based on how people think and act, this unique view of the world has application in big business and small business, in politics and non-profits. Though some people have a natural ability to start with why, this presentation offers compelling evidence that, with a little discipline, anyone can learn how to do it.

About Simon SinekSimon Sinek teaches leaders and companies how to inspire people. His book, Start With Why, How Great Leaders Inspire Everyone to Take Ac-tion, was voted one of the best leadership books of 2009. Sinek is lead-ing a movement to find, celebrate and encourage the next generation of great leaders. He writes, consults and speaks all over the world about the concept of “Why” — the purpose, cause or belief that drives every one of us. Having a clear sense of “Why” is the one common factor that all great leaders, those able to inspire those around them, possess.

“IHRSA was a great opportunity to learn from the best!

It was nice to hear the trials and tribulations of the other clubs, so

that we don’t have to make the mistakes to run the best programs.

That alone, is priceless.” ~ Alana Pitt, Columbia Lake Health ClubOntario, Canada

JOE MOOREPresident and CEO, IHRSA

> “State of the Industry” Report Thursday, March 15 | 8:00am - 8:30am

There has never been a better time to be a part of the health club industry. Joe Moore, IHRSA President and CEO, will tell you why as he shares current research on how the industry is doing.

>

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GUY KAWASAKICo-Founder, Alltop.com, and Founding Partner, Garage Technology Ventures, and Former Chief Evangelist, Apple, Inc.

> The Art of EnchantmentFriday, March 16, 2012 | 8:00am - 9:30amSponsored by Technogym®

Guy talks about how to influence people’s hearts, minds, and actions. His message is that the goal is not to get your own way but to bring about voluntary, enduring, and delightful change. The power of en-chantment enables you to maneuver through difficult decisions, break entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term, mutually beneficial goals. He will cover:

• How to achieve likability and trustworthiness

• How to overcome resistance

• How to enchant people who work for you

• How to enchant your boss

About Guy KawasakiGuy Kawasaki is the author of ten books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. His newest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, released in March, is a New York Times bestseller. The lessons in Enchantment are drawn from Kawasaki’s tenure at Apple as chief evangelist, as well as his decades of experience as an entrepreneur and venture capitalist.

SHELLIE Y. PFOHL, M.S.Executive Director, President’s Council on Fitness, Sports & Nutrition

> An Open Forum with the President’s Council on Fitness, Sports & NutritionSaturday, March 17, 2012 | 11:30am – 12:30pmSponsored by SPRI Products

The President’s Council on Fitness, Sports and Nutrition (PCFSN) is a committee of 25 volunteer citizens who advise the President through the Secretary of Health and America. Through its programs and partner-ships with the public, private and non-profit sectors, PCFSN serves as a catalyst to promote healthy lifestyles through fitness, sports and nutrition programs and initiatives that engage Americans across the lifespan. For more information about PCFSN, visit www.fitness.gov. Council members will also be invited to participate.

About Shellie PfohlShellie Pfohl was appointed by President Barack Obama in February, 2010 to serve as Executive Director of the President’s Council on Fit-ness, Sports and Nutrition (PCFSN). Pfohl is responsible for developing the vision, strategy and goals of the Council in consultation with its members, and directing the organization’s daily operations. In addition, Ms. Pfohl leads the Council’s efforts to support First Lady Michelle Obama’s national Let’s Move! initiative aimed at solving the childhood obesity epidemic within a generation.

For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)

>

SIMULTANEOUS TRANSLATION OF GENERAL SESSION PRESENTATIONS!Translation will be offered in Spanish and Russian, in addition to the translation of select breakout sessions throughout the Convention in both languages.>

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IHRSA’S 31ST ANNUAL INTERNATIONALIHRSA’S 31ST ANNUAL INTERNATIONAL

TRADE TRADE SHOWSHOW

IHRSA 2012 - 31st Annual International Convention & Trade Show • March 14-17, 2012 • Los Angeles, CA USA

IHRSA 2012: The International Trade Show that Brings the “WOW!” Factor to Fitness!Every year the IHRSA International Trade Show showcases the latest innova-tions, coolest products and hottest trends in health and fitness. It’s the event that defines the entire industry.

The 2012 Trade Show will feature over 350 exhibitors in a high-energy environment spread over two full days. You’ll get to see the latest advances in fitness equipment, some revealed for the first time ever, and meet the movers and shakers who make the health club industry one of the most exciting in the world. IHRSA 2012 will give you the tools you need to succeed in today’s competitive environment. You will:

• Sample the latest exercise machines decked out with cutting-edge digital electronics and up-to-date ergonomic design.

• See what’s new in everything from software, locker room amenities and retention technology.

• Get your heart pumping with morning workouts and classes.

• Network with the top talent in the industry.

• Save big on special IHRSA Trade Show deals!

And don’t forget inspiring IHRSA presenters, receptions and parties! If you’ve ever been to an IHRSA show, you know how much fun they can be.

Give Your Members What They Want . . . Before They Know They Want It!

> TRADE SHOW HOURSThursday, March 15

11:00am - 6:00pm

Friday, March 16

6:30am - 8:30am Early Morning Workout

11:00am - 6:00pm

“WOW—What an experience! The IHRSA Convention & Trade Show gave me lots of energy for my career. Finally, it was my turn to attend IHRSA and I am so thankful!” ~ Helena Åkerblads, SATS

Norway >

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> EXHIBITOR PRODUCT & SERVICE CATEGORIESHere are just some of the categories of exhibitors that you can expect to see at the IHRSA 2012 International Trade Show in Los Angeles.

Aquatic / Pools & Supplies

Architects / Facility Designers / Construction / Decor

Associations / Certification / Educational Organizations

Audio / Video Equipment / Music

Climbing Walls / Structures

Computer Software / EFT Billing & Collections Consultants: Sales / Marketing / Promotions / Training / Personnel

Equipment Cleaning / Maintenance / Repairs

Fitness Equipment / Fitness Accessories

Fixtures / Furniture / Lighting / Lockers

Flooring / Courts / Mats / Sports Surfaces

Food & Beverage / Nutritional Products / Supplements / Services

Group Exercise / Programming / Instruction

Health Clubs / Gyms / Franchises

Insurance

Laundry

Leasing & Financing

Locker Room Amenities / Towels

Medical & Rehabilitation Equipment

Pilates / Stretching / Yoga

Publications / Magazines / Publishing

Security / Locks

Spa Services / Skin Care / Massage / Equipment

Sporting Goods / Apparel / Pro Shop

Steam / Sauna

Tanning

Technology / Internet / Programming Testing / Heart Rate Monitors / AEDs / Body Composition / First Aid Youth Fitness / Children’s Programming / Playground Equipment

For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)>IHRSA would like to acknowledge the following companies for enhancing the attendee experience in Los Angeles:

> GOJO Industries Inc. will be sponsoring Sanitizing Stations at the L.A. Convention Center to help provide all attendees with a clean and healthy environment.

> Twin Oaks Software will be sponsoring a Relaxation Station to assist attendees as they navigate the expansive Trade Show floor and to unwind after a good workout.

A SPECIAL THANK YOU!

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> EXERCISE PROGRAMMING

> EXERCISE CLASS SCHEDULEThursday, March 15 | 6:00am-7:00am> Balanced Body: Training Dynamic Strength with the Orbit™

Sponsored by Balanced BodyPresented by Octavio Galindo, B.A., Co-Owner, Concentric Studio

Thursday, March 15 | 7:00am-8:00am> Cardio BootcampSponsored by Polar Electro Inc.Presented by Leslie Grosshauser. National Director of Group Exercise at XSport Fitness

> STOTT PILATES®: Introduction to the Stability Cushion WorkoutSponsored by STOTT PILATES® / Merrithew Health & Fitness™

Presented by Laureen DuBeau, STOTT PILATES® Master Instructor Trainer

> 360 TRAINING: EXPLOSIVE CARDIOSponsored by SPRI ProductsPresented by Patrick Goudeau, SPRI Master Instructor, NIKE Elite Fitness Trainer

Friday, March 16 | 7:30am-8:30am > 360 TRAINING: SUPER STRENGTHSponsored by SPRI ProductsPresented by Patrick Goudeau, SPRI Master Instructor, NIKE Elite Fitness Trainer

There are plenty of great health clubs to visit and get in a workout while you are in Los Angeles. You can also take advantage of early morning workouts on the Trade Show floor and try out the latest equipment. Or, participate in one or more of these classes offered to all Convention & Trade Show attendees. More will be added as we get closer to the event so visit ihrsa.org/convention for the latest updates.


“IHRSA is the best Health and Fitness Convention of the year. I look forward to it the most!” ~ Erica Stenz, Club One California, USA

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Motionsoft

M E R R I T H E W H E A LT H & F I T N E S S

> THANK YOU SPONSORS!


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> Workshops & Education Sessions presented by Associate MembersOur half- and full-day workshops and supplier seminars allow you to dig deeper into the programs and products that can increase success in your club. Presented by a variety of our Associate members who are also exhibit-ing at the Trade Show, not only will you enjoy the hands-on aspects of these sessions, you will learn more about the products and services that you will be able to fully ‘test drive’ on the Show floor.

> Networking Roundtable LuncheonWednesday, 11:30am - 1:30pmThe opportunity to network with club operators from around the world is one of the most requested IHRSA Convention activities each year. In response to this request, we have brought back the popular Networking Luncheon for attendees to connect and share their knowledge on a host of topics.(Pre-registration required; Participation will be limited to 500 attendees. IHRSA members only.)

> Networking Roundtable Continental BreakfastsThursday and Friday, 7:00am - 8:00amJoin your peers during this informal networking breakfast period to exchange ideas on a variety of club mission-critical topics. These interactive roundtables have been a very popular aspect of our program and are a great way to kick-off the day!

> Education TutorialsThursday and Friday, 2:00pm - 3:30pmOur tutorial program is designed to bring smaller groups of attendees together who are facing the same challenges and obstacles in their day-to-day operations with a business executive or industry professional who will facilitate practical ‘solution discovery’. These consultations will be limited in size to maximize interaction, with pre-registration required; participation details will be announced in January at ihrsa.org/convention.

> Networking Focus GroupsThursday and Friday, 2:00pm - 3:30pmNetworking Focus Groups are peer-to-peer educational opportunities. Club operators and personnel are invited to share their challenges, successes, ideas, and the current issues they face. The value of these sessions lies in the exchange among the participants during the roundtable discussions, each facilitated by an industry professional.

>


Recognizing that everyone learns differently, IHRSA 2012 offers educational opportunities in a variety of interactive formats in addition to the traditional seminars offered throughout the four-day event. Among these offerings are:

Continuing Education Credits (CECs)The following organizations will be offering CECs at IHRSA 2012. Visit our website for a complete schedule of activities at ihrsa.org/convention.

• Aerobics & Fitness Association of America (AFAA)

• American Council on Exercise (ACE)

• Cooper Institute

• International Fitness Professionals Association (IFPA)

• National Academy of Sports Medicine (NASM)

• National Council on Strength & Fitness (NCSF)

• National Exercise & Sports Trainers Association (NESTA)

• National Federation of Professional Trainers (NFPT)

• National Strength & Conditioning Association (NSCA)

• SCW Fitness Education (SCW)

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mEd

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s

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00pm

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pm

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3:30

pmEd

ucat

iona

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sion

s

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etw

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ucat

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rial

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pm

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pm -

8:30

pm

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pm -

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pm

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cise

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sses

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te o

f the

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stry

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port

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aker

: Joe

Moo

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eral

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sion

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at L

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spir

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ctio

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peak

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imon

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ek; S

pons

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corp

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ic P

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lic P

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ncil

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ser

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dule

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vent

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FRID

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ARC

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LEA

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rsta

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to

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onal

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aini

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onal

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ning

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anag

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gram

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g

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th C

lub

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italit

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vice

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ndar

d

Driv

ing

Gro

wth

of Y

our

Busin

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hrou

gh

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ntle

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nova

tion

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ding

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ketin

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mpa

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ales

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rform

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agin

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ketin

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anag

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lling

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onal

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ning

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anag

emen

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ildin

g a

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datio

n fo

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ess

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tabl

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mm

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n, F

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icine

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w D

o He

alth

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bs C

ure

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ss?

Build

ing

a Si

mpl

e &

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ess

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for S

ales

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cess

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hly

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ctiv

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ubs

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ntar

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cility

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rtific

atio

n Up

date

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ngth

enin

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ur C

lub:

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gotia

ting

Finan

cing,

Lo

ans &

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ipm

ent

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ing

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ketin

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rate

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ing

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Fac

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mpl

iant

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ps fo

r Av

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awsu

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HRSA

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nanc

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anel

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stry

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ttle

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adin

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Low

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tor

Sche

dule

sub

ject

to c

hang

e. V

isit i

hrsa

.org

/con

vent

ion

for s

ched

ule

upda

tes

and

enha

ncem

ents

.† S

pons

ored

by

Inte

l Cor

pora

tion

SATU

RDAY

, MA

RCH

17

LEA

DER

SHIP

M

AN

AGEM

ENT

&

OPE

RATI

ON

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STO

MER

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VICE

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TEN

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Gen

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Ses

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Ope

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wit

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e Pr

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on F

itne

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port

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riti

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peak

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helli

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Pfoh

l, M

.S.;

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sore

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SPR

I Pro

duct

s

Defin

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Man

age

Expe

ctat

ions

for S

ervi

ce

Exce

llenc

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The

“Cro

ss O

ver E

ffect

” w

ith G

roup

X &

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sona

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aini

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Get

ting

110%

from

You

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partm

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ket P

enet

ratio

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ons

from

Cor

pora

te

Wel

lnes

s to

Get

Peo

ple

Activ

e

Fitn

ess

FUN

dam

enta

ls fo

r To

day’s

You

th

Corp

orat

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tnes

s: W

inni

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Stra

tegi

es th

at W

ork

Selli

ng is

Not

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lling

Out

Crea

ting

a W

orld

Cla

ss

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onal

Trai

ning

Bus

ines

s

Stay

ing

Ahea

d of

the

Pack

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Prep

arin

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Bus

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Fu

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Build

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aini

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elop

Co

mm

unity

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gram

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onne

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agin

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Num

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rform

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In

dica

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ub M

anag

emen

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sitio

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sona

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aine

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sines

s Ent

repr

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ging

the W

ay

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ss is

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itnes

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sines

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Chec

klist

for S

ucce

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ing

by In

tuiti

on:

Man

agin

g a

Succ

essfu

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ub O

pera

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by Fo

llow

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Your

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Mot

ivatio

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that

W

ork

to In

cent

ivize

Yo

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ales

Team

Deve

lopi

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ader

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in

The

Lead

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Pers

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squa

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uild

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ia†

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pons

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by

Inte

l Cor

pora

tion

14

> SCHEDULEThe educational programming schedule and social events noted in this brochure are subject to change; please visit our website at ihrsa.org/convention for updates, schedule changes, and new offerings.

WEDNESDAY, MARCH 14

7:30am - 9:00am | “Making Connections” OrientationIf you’re a first-time attendee, or if you’re traveling on your own to this event, then plan to participate in this orientation session designed especially for you. IHRSA staff will be available to help you get acquainted with other members and make the most of your convention experience!

9:00am - 10:30am | Education SessionsCreate the Member Experience You WANT to Achieve the Financial Success You NEEDTravis Wood[CS-R] [M-O]

Boost Revenue & Retention with Small Group Training ProgramsMichele Melkerson-Granryd[ F-PT] [M-O] [P]

Design & Manage a Successful Medical Referral ProgramKevin Steele, Ph.D.[HP-W] [P]

5 Ways to Build World-Class TeamsDerek Deprey[HR]

Leadership Tactics that Will Drive Your Team to Respond to Your VisionJustin Tamsett[L]

Align the Culture of Your Organization to Drive StrategySimon Weatherill[M-O]

Pricing Your Membership & Services for Success Bonnie Patrick Mattalian[MS]

9:00am - 12:00pm | Half-Day Workshops360 TRAINING: The Complete Workout from Function-to-PerformanceRobert ShermanSponsored by SPRI Products[F-PT] [P]

The “Cultural Quotient + Physical Intelligence”: Why it Matters to Your SuccessDavid Patchell-Evans[M-O]

Principles to Survive & Thrive in Difficult TimesGerry Faust, Ph.D.[L] [M-O]

9:00am - 5:00pm | Full-Day Work-shopZumba® Basics Level 1 Instructor TrainingBeto Perez(Pre-Registration & Fee Required - Visit zumba.com)[F-PT] [P]

11:00am - 12:00pm | Education SessionsRelationships, Results, Retention & ReferralsMichael McDonald[CS-R] [M] [MS]

A Vision for the FuturePresented by the American Council on Exercise (ACE)Scott Goudeseune & Cedric X. Bryant, Ph.D.[F-PT] [M-O]

The PRIMES: Leading in Uncertain TimesChris McGoff[L]

Tax-Exempt Competition ForumHelen Durkin, J.D. & Thomas Richards, J.D.[L-L] [M-O]

Women in Fitness: Finding the Work / Life BalanceNicki Anderson[M-O]

Strengthen Your Sales Team with Value-Based Selling TechniquesThomas Kulp[MS]

Developing Programs that Increase Your Bottom LineSandy Coffman[P]

12:15pm - 1:45pm | Networking Roundtable LuncheonSponsored by TGS Group(Pre-Registration Required - See Registration Form; Limited Seating)

2:00pm - 3:30pm | Special Presentation10 Proven Leadership Skills to Build a Successful TeamMaria de los Angeles de SantiagoNOTE: This session will be presented in Spanish, and will be repeated in English on Thursday at 10:00am.[HR] [L]

2:00pm - 3:30pm | Education Seminars Presented by Associate MembersSeveral of our sponsors are preparing 90-minute pre-sentations designed to offer more information about their products and services. These interactive sessions will provide all participants with the specifics they need in order to continue a dialogue with these event sponsors during the Trade Show.

TRX® - The Next Evolution in Small Group Training Ryan Damon Sponsored by TRX®

[F-PT] [SS]

Software’s ROI: Technology That Pays for Itself! Jonathan Ross & Andy WigdersonSponsored by CSI Software[I-O] [SS]

Survival Tactics for the Social Age - How to Catch Up, Keep Up & Stay One Step AheadAndres Moran & Stephanie JenningsSponsored by MINDBODY, Inc.[I-O] [SS]


15

Mind the Gap – Opportunities to Con-nect the Fitness & Healthcare IndustriesEd HillSponsored by Intel Corporation[I-O] [SS]

The Group Functional Training Money Machine: The Step-by-Step Formula for Maximizing Profitability Steve Jack & Alex McMillanSponsored by Pavigym[I-O] [SS] [P]

Industry Experts Share Strategies for Increasing Revenue in 2012Panel Discussion Moderated by Daron AllenSponsored by Visual Fitness Planner™[M-O] [SS]

The 2012 Insurance Market Place for Health Clubs & How to Minimize Your ExposuresJames DeckerSponsored by the Philadelphia Insurance Companies[M-O] [SS]

2:00pm - 4:00pm | Half-Day WorkshopThe Power of the Arc Trainer®

Paul M. Juris, Ed.D.Sponsored by CYBEX[F-PT] [SS]

2:00pm - 5:00pm | 3rd Annual Women’s Leadership SummitSuccess Through Vision, Value & Verve!Panel Discussion moderated by Debra SienaPanelists: Janet Frenkel, Jill Stevens Kinney & Patricia Laus[L] [M-O]

4:00pm - 5:00pm | Education SessionsImprove Retention . . . It Begins on Day One of Their MembershipCary Wing, Ed.D.[CS-R]

Strategic Philanthropy: Establish a Corporate Social Responsibility Program for Your ClubJeremy Howell, Ph.D.[L]

Creating & Implementing an Effective Sports & Recreation Risk Management PlanJeffery Long, Esq.[L-L] [M-O]

The Current State of Global Fitness FranchisingJohn Kersh[M-O]

Developing National Instructor Stan-dards: Global Best Practice Guidelines and DiscussionRichard Beddie[M-O]

Effectively Launch & Implement New Concepts & Programs at Your ClubJennifer Wilson[M-O] [P]

Managing the Modern Day Marketing Plan on a BudgetClarisa Lindenmeyer[M]

Ask the Industry Leader: The Art of Selling Fitness to Increase Membership SalesPanel Discussion Moderated by Alex McMillan[MS]

5:30pm - 6:30pm | General SessionPractically Radical: Transforming Your Company & Challenging YourselfWilliam TaylorSponsored by Matrix Fitness[L] [M-O]

8:00pm - 10:00pm | Opening Welcome Reception: “Lights, Camera, Action!”Join us for this social gathering as we toast a new destination for the annual IHRSA event in the “City of Angels”. Sponsored by Motionsoft

IHRSA 2012 - 31st Annual International Convention & Trade Show • March 14-17, 2012 • Los Angeles, CA USA For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)

“I learned more at IHRSA 2011 than at

any educational workshop that I have

ever attended. If I can apply half of what I

learned, then my business will be

successful.”~ Jason Cerniglia, Hoover FitnessAlabama, USA

16

THURSDAY, MARCH 15

6:00am - 7:00am | Exercise ClassBalanced Body: Training Dynamic Strength with the Orbit™

Octavio GalindoSponsored by Balanced Body[E]

7:00am - 8:00am | Exercise ClassesCardio BootcampLeslie GrosshauserSponsored by Polar Electro Inc.[E]

STOTT PILATES®: Introduction to the Stability Cushion WorkoutLaureen DuBeauSponsored by STOTT PILATES® / Merrithew Health & Fitness™

[E]

360 TRAINING: EXPLOSIVE CARDIOPatrick GoudeauSponsored by SPRI Products[E]

7:00am - 8:00am | Networking Round-tables Continental Breakfast (Pre-Registration Required - See Registration Form; Limited Seating)

Retention StrategiesModerated by Shawn Stewart[CS-R]

Social Media / E-Marketing StrategiesModerated by Karen JashinskySponsored by Intel Corporation[I-O] [M]

Membership SalesModerated by Mark Miller[MS]

Weight Management ProgrammingModerated by Nicki Anderson[P]

8:00am - 9:30am | General Session“State of the Industry” ReportJoe Moore[M-O] [R] [L]

How Great Leaders Inspire Action Simon SinekSponsored by Precor Incorporated[L]

10:00am - 11:00am | General Counsel ForumGeneral Counsel & Senior Legal Staff Invited

10:00am - 11:00am | Education SessionsCustomer Service Success: Making Members Feel SpecialPatricia Kirk[CS-R]

Hiring & Cross Training Your Personal Trainers to Achieve SuccessJason Mason[F-PT] [HR]

To Tweet or Not to Tweet – Managing Social Media Within Your Health ClubGarrett FelixSponsored by Intel Corporation[I-O] [M-O]

10 Proven Leadership Skills to Build a Successful TeamMaria de los Angeles de Santiago[HR] [L]

Emergency Response: Litigation, Avoid-ance & DefenseBrian Heermance, J.D.[L-L] [M-O]

The Independent Club: How to Thrive in Today’s MarketplacePanel Discussion Moderated by Joe CirulliPanelists: Rachel Cosgrove, Jasmin Kirstein & Greg Lappin[M-O]

Developing National Instructor Registration Systems: What You Need to KnowRichard BeddieNOTE: This is a two-hour session.[M-O]

Generating Membership Leads on a BudgetAmanda Bracks[M] [MS]

Ask the Industry Leader: Driving Traffic with Creative Marketing StrategiesPanel Discussion Moderated by Lynne Brick, RN[M]

Health Club Consumer Research: Attracting and Retaining Generations X & Y Melissa Rodriguez[R]

11:00am - 6:00pm | TRADE SHOW

2:00pm - 3:30pm | Public Policy Council MeetingPublic Policy Council Members & Invited Guests

2:00pm - 3:30pm | Education SessionsGoing Beyond Service With a SmileChristine Thalwitz[CS-R] [HR]


17

Leveraging Healthcare & Wellness Programming to Better Serve the CommunityKerry Olsen, M.D. & Beth Warren[HP-W] [P]

The Five Temptations of a Leader: Overcoming the Challenges to Teamwork David Ross, Ph.D.[L]

Excellence in Operating Quality, Profitable ClubsBill McBride[M-O]

Canadian ForumPanel Discussion Moderated by David Hardy[M-O]

Referral Mania!Casey Conrad[M] [MS]

Establishing a Solid Foundation to Closing: Secrets to Increasing Your SalesSteve Jensen[MS]

Competency Management: Finding the Right People, with the Right Qualifica-tions, for the Right PositionEric Vandenabeele & Cees Morsch[HR] [M-O]

2:00pm - 3:30pm | Networking Focus GroupsSocial Media for Fitness Professionals: The Pros & Cons of Being SocialRoundtable Discussion Facilitated by Steve Groves Sponsored by Intel Corporation[I-O] [M]

Fun & Innovation: Current Trends & Strategies for Profitable ProgrammingRoundtable Discussion Facilitated by Laurie Cingle[P]

Latin American ForumRoundtable Discussion Facilitated by Guillermo VelezNOTE: This is a two-hour session and will be presented in Portuguese & Spanish.[M-O]

2:00pm - 3:30pm | Education Tutorials (Pre-Registration Required - Details to be Provided in January; Limited Seating)

Member Retention: Engaging Members for LifeThomas Kulp[CS-R]

From Vision to Results: Marketing Initiatives that Produce TrafficPaul Brown[M]

Facebook, Employment Laws & Legal Liability: Managing the Generation Y WorkerTex McIver[HR] [L-L]

6:00pm - 7:00pm | Go Canada! Reception Sponsored by the Fitness Industry Council of Canada (FIC)

6:30pm - 8:30pm | “Zumbathon!” Fundraiser for MDA’s Augie’s Quest Beto Perez(Pre-Registration & Donation Required - Visit zumba.com)

6:30pm - 8:30pm | IHRSA Regional Association Reception Regional Members & Invited Guests

7:00pm - 9:00pm | Planet IHRSA: The International ReceptionInternational Attendees & Invited GuestsSponsored by Snap Fitness

FRIDAY, MARCH 166:30am - 8:30am | Early Morning Workout & Continental Breakfast

7:00am - 8:00am | Networking Roundtable Continental Breakfast(Pre-Registration Required - See Registration Form; Limited Seating)

Customer Service InitiativesModerated by Lisa Gorsline [CS-R]

Personal Training ManagementModerated by Cecil Hightower[F-PT] [M-O]

Marketing StrategiesModerated by Fausto Di Giulio [I-O] [M]

Club ProgrammingModerated by Grace DeSimone[P]

7:30am - 8:30am | Exercise Class360 TRAINING: SUPER STRENGTHPatrick GoudeauSponsored by SPRI Products[E]

8:00am - 9:30am | General SessionIHRSA’s Annual MeetingArt Curtis, Ph.D.

The Art of Enchantment Guy KawasakiSponsored by Technogym®

[HR] [L]


“IHRSA 2011 was a great conference. A true reminder of why I have chosen to be in this industry for the past twenty years! Great presenters, and a fantastic trade show made the trip well worth it!” ~ Holly Stover, Columbia Association Maryland, USA

18

>FRIDAY, MARCH 16 cont.

10:00am - 11:00am | Education SessionsAsk the Industry Leader: Achieving Victory Over the Retention BattlePanel Discussion Moderated by Jarod Cogswell[CS-R]

Understanding the Client to Improve Personal Training SalesJoshua Gould[F-PT]

Increasing Productivity & Sales with “Club Cloud” Computing TechnologySkye Kaiss & Drew CheslerSponsored by Intel Corporation[I-O] [MS]

Six Habits of Highly Effective ClubsChris Pacifico & Maria Parrella-Turco[L] [M-O]

Making Your Facility ADA Compliant – Tips to Avoiding Lawsuits Michael Amaro, Esq. & Joe Hassinger[L-L]

Strategies for Combating VATHelen Durkin, J.D.[L-L] [M-O]

Sales Excellence: Training that Produces ResultsJason Reinhardt[MS]

Explore the Strategic Drivers Leading to the Rise of the Low-Cost Gym SectorRay Algar[R]

10:00am - 11:30am | 16th Annual IHRSA Financial PanelInsights Into the Financial Health of the Club Industry Panel Discussion Moderated by Rick Caro[L] [M-O]

11:00am - 6:00pm | TRADE SHOW

12:00pm - 1:30pm | Club Controller’s Networking Luncheon Moderated by Anita LawlorCFOs & Financial Management Staff Invited

2:00pm - 3:30pm | Education SessionsHealth Club Hospitality – The New Service StandardBrent Darden[CS-R]

Building a Five-Star, Customer-Focused TeamTheresa Amaya[CS-R] [HR]

Building a Simple & Effective Fitness Business Plan for Sales SuccessTim Keightley[F-PT] [M-O] [MS]

If Exercise is Medicine, How Do Health Clubs Cure Illness?Phil Kaplan[HP-W] [I-O]

Viral Marketing – Managing the SpinTeresa Coffey-GordonSponsored by Intel Corporation[I-O] [M]

Driving Growth of Your Business Through Relentless InnovationMaigread Eichten[I-O] [L]

Voluntary Club Facility Certification UpdateModerated by Helen Durkin, J.D.[M-O]

Membership Sales Management: Selling With PurposeMark Miller[MS]

2:00pm - 3:30pm | Networking Focus Groups

Personal Training Management: Building a Foundation for Team SuccessRoundtable Discussion Facilitated by Michele Melkerson-Granryd[F-PT]

Branding Magic: Marketing Campaigns that Drive TrafficRoundtable Discussion Facilitated by C. Victor Brick[M]

2:00pm - 3:30pm | Education Tutorials(Pre-Registration Required - Details to be Provided in January; Limited Seating)

Strengthening Your Club: Negotiating Financing, Loans & Equipment LeasingPaul Bosley[M-O]

Optimizing Sales Performance: Managing for Results Casey Conrad[MS]

Profitable Programming: Fun, Fitness & Financial Success! Sandy Coffman[P]

6:00pm - 11:00pm | 7th Annual Bash for MDA’s Augie’s Quest (Pre-Registration & Fee Required - Visit augiesquest.org)


“The presenters were educated, informative and

enthusiastic. I left each session feeling

more energized and committed to

the industry.”~ Jaime Andrews, VIDA Fitness

Washington, DC, USA

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SATURDAY, MARCH 178:30am - 9:30am | Education Sessions

Define & Manage Expectations for Service ExcellenceKaren Woodard-Chavez[CS-R]

Facebook, Twitter & Foursquare: Build-ing Member Loyalty with Social MediaSteve Groves & Amanda VogelSponsored by Intel Corporation[CS-R] [I-O]

Getting 110% from Your Fitness Depart-mentAdrienne McBride[F-PT] [M-O]

Improve Market Penetration: Lessons from Corporate Wellness to Get People ActiveFrank Napolitano[HP-W] [I-O]

Developing the Leader Within Bill Manning[L]

Motivation Tools that Work to Incentivize Your Sales Team Leila Timergaleeva[HR] [M-O] [MS]

Managing by Numbers: Key Perfor-mance Indicators for Successful Club ManagementJustin Tamsett[M-O] [R]

Fitness FUNdamentals for Today’s YouthElizabeth Mueller[P]

10:00am - 11:00am | Education SessionsServe, Retain & Profit with Secondary SalesPaul Brown[CS-R] [M] [MS]

Muscle Up Your Personal Training Sales & Marketing with 10 Innovative ‘Exercises’Tara Sampson & John Carmean[F-PT] [M] [MS]

The “Cross Over Effect” with Group X & Personal TrainingSarah Addeo[F-PT] [P]

Corporate Fitness: Winning Strategies that WorkTrina Gray[HP-W] [M] [MS]

Innovative Social Marketing & New Media OpportunitiesBill McBrideSponsored by Intel Corporation[I-O] [M] [MS]

The Leadership Blackout: Where Have the Great Leaders Gone?Marynes Pereira[L]

Leading by Intuition: Managing a Successful Club Operation by Following Your InstinctsJasmin Kirstein[M-O]

Take ACTION: Develop Community Programming that Connects to a Wide PopulationThom Downing & Jen Pleimann[P]

11:30am - 12:30pm | General Session An Open Forum with the President’s Council on Fitness, Sports & NutritionShellie Y. PfohlSponsored by SPRI Products[HP-W] [L]

1:30pm - 2:30pm | Education SessionsTransitioning From Personal Trainer to Successful Business EntrepreneurPanel Discussion Moderated by Todd DurkinPanelists: Doug Balzarini, Joshua Gould & Isaiah Truyman[F-PT] [M-O]

Changing the Way Fitness is DoneCameron Hedges[F-PT] [M-O]

Building Your Personal Training BusinessJarod Cogswell[F-PT] [M-O]

Selling is Not Selling OutMark Nutting[F-PT] [MS]

3:00pm - 4:00pm | Education SessionsAnatomy of a Fitness Business: Your Checklist for Success!Vito La Fata[F-PT] [M-O]

Creating a World Class Personal Training BusinessTodd Durkin[F-PT] [M-O]

Staying Ahead of the Pack – Preparing Your Personal Training Business for the FutureDarren Jacobson[F-PT]

Build Your Client Base with Search Engines and Social SitesMike Bannan[F-PT] [I-O] [M]


20

>J Sarah Addeo, ACE-CPT, Personal Trainer & Instructor, Elite Sports ClubsRay Algar, Managing Director, Oxygen Consulting, UNITED KINGDOMDaron Allen, President / CEO, Visual Fitness Planner™ Michael Amaro, Esq., Board Member, International Amusement & Leisure

Defense Association (IALDA) and Founding Partner, Prindle, Amaro, Goetz, Hillyard, Barnes & Reinholtz LLP

J Theresa Amaya, Director of Human Resources, St. Regis Monarch Beach Resort

Nicki Anderson, NASM-CPT, President, Reality Fitness, Inc.J Doug Balzarini, CSCS, ACE, Founder, DB StrengthMike Bannan, Head of Development, IDEA Health & Fitness AssociationRichard Beddie, President, International Confederation of Registers for

Exercise Professionals (ICREPs), NEW ZEALANDPaul Bosley, Executive Vice President, First Financial Finance & Leasing Inc.J Amanda Bracks, Director, Bracks Consulting, AUSTRALIAC. Victor Brick, M.Ed., CEO, Brick Bodies Fitness ServicesLynne Brick, RN, President, Brick Bodies Fitness ServicesPaul Brown, President, Face2Face Retention Systems, AUSTRALIACedric X. Bryant, Ph.D., Chief Science Officer, American Council on

Exercise (ACE)J John Carmean, Personal Training Marketing, Gainesville Health &

Fitness CenterRick Caro, President, Management Vision, Inc.Drew Chesler, CEO, South Beach ActiveLaurie Cingle, President, Laurie Cingle Consulting & Coaching Joe Cirulli, Owner, Gainesville Health & Fitness CenterJ Teresa Coffey-Gordon, Chief Marketing Officer, Millennium Partners

Sports Club Management, LLCSandy Coffman, Owner & President, Programming for ProfitJarod Cogswell, General Manager, ClubSport OregonCasey Conrad, President, Communication Consultants WBS, Inc.Rachel Cosgrove, NSCA-CSCS, Owner, Results FitnessArt Curtis, Ph.D., Chairperson, IHRSA Board of DirectorsJ Ryan Damon, Director, Global Strategic Sales, TRX Brent Darden, MS, Owner & General Manager, TELOS Fitness CenterJ Maria de los Angeles de Santiago, General Manager, Management

Around Sports, SPAINJames Decker, MBA, CPCU, ARM, ASLI, AINS, AIM, Assistant Vice

President of Health and Fitness and Amateur Sports, Philadelphia Insurance Companies

J Derek Deprey, MSS Sport Management, General Manager, Wisconsin Athletic Club

J Grace DeSimone, ACSM-CPT, ACSM-GEI, National Director of Group Fitness, Plus One Health Management

Fausto Di Giulio, Marketing & Management Coordinator, Italian Fitness Federation, ITALY

Thom Downing, MS Kinesiology, President, FITJ Laureen DuBeau, STOTT PILATES® Master Instructor TrainerHelen Durkin, J.D., Executive Vice President of Public Policy, IHRSATodd Durkin, MA, CSCS, NCTMB, Owner, Fitness Quest 10 & Todd Durkin

EnterprisesJ Maigread Eichten, Principal, Alitum Partners, Inc. and Former

President & CEO, The FRS CompanyGerry Faust, Ph.D., President, Faust Management GroupGarrett Felix, MS CISSP, Information Security Officer, MediFitJ Janet Frenkel, Chief Operating Officer, American Council on Exercise

(ACE)Octavio Galindo, B.A., Co-Owner, Concentric StudioLisa Gorsline, President & General Manager, Corpus Christi Athletic Club J Patrick Goudeau, SPRI Master Trainer, NIKE Elite Fitness TrainerScott Goudeseune, President & Chief Executive Officer, American Council

on Exercise (ACE)J Joshua Gould, ACSM-CPT, AFAA, Founder, Exercise Expertise, LLCTrina Gray, Owner, Bay Athletic ClubLeslie Grosshauser, National Director of Group Exercise, XSport Fitness Steve Groves, Vice President, Technology, and CIO, GoodLife Fitness

Clubs, CANADA David Hardy, President, Fitness Industry Council of Canada, CANADAJoe Hassinger, President, International Amusement & Leisure Defense

Association (IALDA) and Director, Galloway, Johnson, Tompkins, Burr & Smith, PLC

Cameron Hedges, NSCA-CSCS, General Manager, Results FitnessBrian Heermance, J.D., Attorney - Partner, Morrison Mahoney LLPCecil Hightower, Director of Ortho Kinetic Training, TELOS Fitness CenterEd Hill, Director of Marketing – Embedded & Communications Group, Intel

Corporation J Jeremy Howell, Ph.D., Professor, Sport Management Graduate

Program, University of San FranciscoSteve Jack, Founder PT-Professionals, Team Dynamix, UNITED KINGDOMDarren Jacobson, Head of Product, Virgin Active South Africa, SOUTH

AFRICAKaren Jashinsky, Founder & CEO, O2 MAX Fitness J Stephanie Jennings, Director of Sales, MINDBODY, Inc.J Steve Jensen, CEO, Impact Training Corporation & National Sales

Academy, AUSTRALIAJ Paul M. Juris, Ed.D., Executive Director, CYBEX Research InstituteSkye Kaiss, CEO, Gold’s Gyms of Regina, CANADA

> SPEAKERS / MODERATORS / INSTRUCTORS


J Denotes new speaker

Phil Kaplan, NSCA-CPT, ACE, President, Be Better Solutions, Inc.J Guy Kawasaki, Co-Founder, Alltop.com, Founding Partner, Garage

Technology Ventures, and Former Chief Evangelist, Apple, Inc.Tim Keightley, Vice President of Fitness & Personal Training, Gold’s Gym

International, LLCJohn Kersh, Vice President of International Development, Anytime Fitness

LLCJill Stevens Kinney, Managing Director, ClubsourcePatricia Kirk, MS, Exercise Science and Cardiac Rehabilitation, Regional

Manager and Director of Training & Development for Commercial Clubs, Club One, Inc.

Jasmin Kirstein, Owner & CEO, My Sportlady, GERMANYThomas Kulp, CEO, Universal Athletic ClubJ Vito La Fata, NASM-CPT, Owner, Fitness EvolutionGreg Lappin, Owner & General Manager, Rochester Athletic ClubPatricia Laus, Chief Executive Officer, The Atlantic Club, Inc.Anita Lawlor, Chief Operating Officer, IHRSAJ Clarisa Lindenmeyer, MBA, Director of Marketing & Sales, TELOS

Fitness CenterJeffery Long, Esq., Attorney, Prout – LeVangie, LLPJ Bill Manning, Director, Graduate Kinesiology & Graduate Sport

Management, Saint Mary’s College of CaliforniaJason Mason, NSCA-CSCS Regional Fitness Director, Beverly & Cambridge

Athletic ClubsBonnie Patrick Mattalian, Vice President, MediFitAdrienne McBride, MS, Corporate Program & Fitness Director, Club One, Inc.Bill McBride, President & Chief Operating Officer, Club One, Inc.J Michael McDonald, Provincial Director of Fitness Services & Member

Experience, World Health / International Fitness Holdings Inc., CANADAJ Chris McGoff, Founder, The Clearing, Inc., and Author, The PRIMESTex McIver, Senior Partner, Fisher & Phillips LLPAlex McMillan, CEO, Fitness Profit Solutions, ALX FitnessMichele Melkerson-Granryd, M.Ed., ACE-CPT, General Manager,

BodyBusiness Health Club & Spa, and Executive Director, Texas Health, Racquet & Sportsclub Association (THRSA)

Mark Miller, Vice President, Merritt Athletic Clubs Joe Moore, President & CEO, IHRSAJ Andres Moran, Director of Business Development, MINDBODY, Inc.J Cees Morsch, Owner, CASE Builders, BELGIUMElizabeth Mueller, MA Sport / Exercise Psychology, ACSM-CPT, Owner,

Recess & ResultsFrank Napolitano, President & Chief Executive Officer, GlobalFitJ Mark Nutting, NSCA-CSCS, NSCA-CPT, ACSM-HFD, ACSM-HFS, Fitness

Director, Saco Sport & FitnessJ Kerry Olsen, M.D., Medical Director, Mayo Clinic – Dan Abraham

Healthy Living CenterChris Pacifico, Senior Partner, New Paradigm PartnersMaria Parrella-Turco, AFAA, Senior Partner, New Paradigm PartnersDavid Patchell-Evans, Founder & CEO, GoodLife Fitness Clubs, CANADAJ Marynes Pereira, Executive Director, Provider Solutions, BRAZILJ Shellie Y. Pfohl, M.S., Executive Director, President’s Council on Fitness,

Sports & Nutrition (PCFSN)Beto Perez, Co-Founder of the Zumba® Program

Jen Pleimann, NSCA-CSCS, ISSA-CFT, USAWL, Personal Trainer, FIT, and Founder, FIT Buddies

J Jason Reinhardt, Vice President of Sales, Sport & HealthThomas Richards, J.D., Senior Public Policy Manager, IHRSAMelissa Rodriguez, Research Manager, IHRSAJ David Ross, Ph.D., Principal Consultant, The Table GroupJonathan Ross, President & CEO, CSI SoftwareJ Tara Sampson, Personal Training Sales, Gainesville Health & Fitness

CenterRobert Sherman, SPRI Master Trainer, President / Owner, F.I.T., Inc., and

Area Group Fitness Manager, Equinox Fitness ClubsDebra Siena, President, Proactive Partners, A Division of TCA Holdings,

LLCJ Simon Sinek, Founder, Simon Sinek Inc., and AuthorKevin Steele, Ph.D., Principal, Communication Consultants WBS, Inc.Shawn Stewart, Operations Manger, Gainesville Health & Fitness Center Justin Tamsett, Managing Director, Active Management, AUSTRALIAJ William Taylor, Founding Editor, Fast Company, and Best-Selling

Author Christine Thalwitz, Director of Communications & Service, ACAC Fitness

& Wellness CentersJ Leila Timergaleeva, Vice President of Operations, Complete Body

Development, IHRSA Ambassador to Russia, RUSSIAJ Isaiah Truyman, NSCA, NASM, Founder, EZIA Human PerformanceJ Eric Vandenabeele, Director, Fitness.be, BELGIUMGuillermo Velez, Editor/Director, Mercado Fitness, ARGENTINAJ Amanda Vogel, MA Human Kinetics, Owner, Active Voice, CANADAJ Beth Warren, MBA, ACSM HFI, Director, Mayo Clinic – Dan Abraham

Healthy Living CenterJ Simon Weatherill, Chief Executive Officer, State Sport Centres Trust,

AUSTRALIATravis Wood, Vice President of Operations, Sky Fitness & WellbeingAndy Wigderson, Vice President of Sales & Marketing, CSI SoftwareJ Jennifer Wilson, Can Fit Pro PTS, Director of Fitness, HealthCity, THE

NETHERLANDS J Cary Wing, Ed.D., Director of Business Development for Medical

Fitness, FitmarcKaren Woodard-Chavez, President, Premium Performance Training


22

March 16, 2012JW Marriott

Los Angeles, Ca

Save the Date!

For more information, visit augiesquest.org/bash,

or call 858.227.8206.

Presented by

23

ACCOMMODATIONSTo reserve a hotel room, simply contact one of our official hotels below and ask for the discounted IHRSA Convention rates as noted. Requests for 11 or more guest rooms, suites, hospitality rooms, and meeting space, must be submitted in writing to IHRSA for approval at [email protected] or by fax to +1 617-737-3323.

IHRSA’s discounted hotel rooms are subject to availability until Friday, February 10, 2012, unless the hotels sell-out prior to this date. Therefore, you are encouraged to place your reservation as early as possible before the hotels are sold-out, which is expected to be before February 10. After this date the official IHRSA room blocks will be released and the hotels will charge significantly higher rates. All rates are per room, per night; hotels may charge additional fees for rooms with more than two occupants. Special requests should be provided to the reservation agent and are subject to availability at the time of check-in.

All hotels are located within 10 blocks of the L.A. LIVE entertainment complex and the L.A. Convention Center, which is the site of the IHRSA 2012 International Convention & Trade Show. In some cases, as noted below, a daily, complimentary bus shuttle will be available from Tuesday afternoon, March 13, through Saturday mid-afternoon, March 17. For questions about IHRSA’s official hotels, please call +1 617-316-6796.

Reservations require a one night’s deposit per room, a credit card guarantee, and are subject to a 14% state and local tax; be sure to ask the reservation agent about any additional fees and the hotel’s cancellation policy.

> JW Marriott at L.A. LIVE (Headquarter Hotel)900 West Olympic Boulevard, Los Angeles, CA 90015 USAT: 800-266-9432 | +1 506-474-2009W: lalivemarriott.comRoom Rates: $269 Single, $299 Double/TwinLocation: Adjacent to the L.A. Convention Center

> Luxe City Center Hotel1020 South Figueroa Street, Los Angeles, CA 90015 USAT: +1 213-743-7626F: +1 213-748-6028W: luxecitycenter.comE: [email protected] Rates: $205 Single, $205 Double/TwinLocation: One block from the L.A. Convention Center

> Figueroa Hotel939 South Figueroa Street, Los Angeles, CA 90015 USAT: 800-421-9092 | +1 213-627-8971F: +1 213-689-0305W: figueroahotel.comRoom Rates: $134 Single, $140 Double/TwinLocation: Two blocks from the L.A. Convention Center

> Sheraton Los Angeles711 South Hope Street, Los Angeles, CA 90017 USAT: +1 213-488-3500F: +1 213-488-4110W: sheratonlosangelesdowntown.comRoom Rates: $169 Single, $169 Double/TwinLocation: Five blocks from the L.A. Convention Center; Bus Shuttle Available

> Millennium Biltmore Hotel506 South Grand Avenue, Los Angeles, CA 90071 USAT: 800-245-8673 | +1 213-612-1575F: +1 213-612-1545W: millenniumhotels.com/BiltmoreRoom Rates: $179 Single, $179 Double/TwinLocation: Seven blocks from the L.A. Convention Center; Bus Shuttle Available

> Omni Los Angeles Hotel251 South Olive Street, Los Angeles, CA 90012 USAT: 800-843-6664 | +1 213-617-3300W: omnihotels.comRoom Rates: $209 Single, $209 Double/TwinLocation: Ten blocks from the L.A. Convention Center; Bus Shuttle Available


24

Full Package (4-Day)Non-member $795 $895 $995Member $595 $695 $795

2-Day Registration***Non-member $595 $650 $725Member $395 $450 $525

1-Day Registration***Non-member $450 $475 $500Member $250 $275 $300

Executive PassNon-member $595 $650 $725Member $395 $450 $525

Trade Show Only $30 $30 $50

Registered Registered Registered by 11/15/11 by 2/15/12 after 2/15/12

Project1_Layout 1 9/22/11 8:53 AM Page 1Review the package options, fees and date breaks below and then indicate your preference on the registration form on the opposite page. Complete one form per attendee. Only facilities eligible for IHRSA membership may attend the Convention. The Trade Show is open to all health and fitness industry professionals.

Registration Fee Schedule (all prices are listed in US dollars)

Package Descriptions

Educational Activities*

General Sessions

Wednesday Networking Luncheon**

Wednesday Opening

Reception

NetworkingRoundtableContinental Breakfasts (Thursday &

Friday)**

Trade Show

(Thursday & Friday)

Exercise Classes

(Wednesday- Saturday)

Early Morning Workout

(Friday)

Full Package (4-day) ✔ ✔first 500

members only ✔ ✔ ✔ ✔ ✔

2 Day Registration*** ✔ ✔ ✔ ✔ ✔ ✔ ✔

1 Day Registration*** ✔ ✔ ✔ ✔ ✔ ✔ ✔

Executive Pass ✔ ✔ ✔ ✔ ✔ ✔

Trade Show Only ✔ ✔ ✔

2012 packages graphic_Layout 1 10/3/11 8:16 AM Page 1

“The IHRSA Show is a fantastic way for our staff to find out about the latest and most innovative products available in our industry!” ~ Bob Shoulders,

Industry Veteran

> TO REGISTER

> IHRSA MEMBERSHIP HAS IT’S BENEFITS! Join and save with our Membership Plus Package for IHRSA 2012. Register online today or contact IHRSA for more information.>


*Educational Activities Include: Concurrent Sessions, Ask an Industry Leader, Tutorials & Consultations, Networking Focus Groups, Interactive Panel Discussions & Workshops and Education Sessions presented by Associate members.**Networking events will require tickets, therefore, all registrants must pre-register.***Includes educational activities, Networking Roundtable Continental Breakfasts (pre-registration required) and evening social events on the days purchased only.

25

As a member, invitee, or guest of IHRSA, I intend to and will engage in physical activities and classes at the JW MARRIOTT and the LOS ANGELES CONVENTION CENTER(hereafter referred to as the "Facilities") while attending the meeting referenced above in Los Angeles over the dates of March 14-17, 2012. I assume and accept full

responsibility for any and all injuries or damages that may occur to myself and any member of my family, including children, or the property of any member of my family, in or about the Facilities and foreverfully release, remise, indemnify, and agree to defend and hold harmless IHRSA, the JW MARRIOTT, the LOS ANGELES CONVENTION CENTER, FREEMAN, and ALL CONTRACTED VENDORS (hereafter referred to

as the "Participating Parties"); these terms include the Participating Parties' owners, employees, agents and assigns from any and all causes of actions, costs, damages, expenses, and liability whatsoever. By registering, Iaccept the terms outlined above and represent that I am in good physical condition and that I have no impairment or ailment that would prevent or make it medically unwise for me to engage in activities. Participantsmust be 16 years of age or older. By registering, I understand and accept IHRSA’s position regarding participation by children, and have been advised that IHRSA is strongly against having anyone under the age of 16 onthe trade show floor at any time for the child’s security and safety, as well as to maintain a business environment during the entire event for all attendees and exhibitors. Children are prohibited from the trade showfloor during set-up and dismantle periods. Registration or attendance at, or participation in, IHRSA’s meetings and other activities constitutes an agreement by the registrant or attendee to consent to IHRSA’s use anddistribution (both now and in the future) of the registrant or attendee’s image or voice in marketing materials, photographs, videotapes, electronic or digital reproductions, IHRSA website content, and audiotapes of suchevents and activities and to waive any right to compensation or remuneration for the use of such images or voice recordings.

Signature ________________________________________________________________________________________________________________________Date __________________________

Package Selection(Select one; see opposite page to determine appropriate fees; All fees are listed in US dollars)

Registrant Information (Complete one form per attendee. ALL information MUST be provided; please print)

Mr. Ms. Dr. First Name: ________________________________________________Last Name: __________________________________________________

Job Title (position): ______________________________________________________________________________________________________________________

Club or Company Name: __________________________________________________________________________________________________________________

Street Address: ________________________________________________________City: ____________________________________________________________

State/Province: ______________________________ Postal Code: ________________Country: ________________________________________________________

Telephone: ( ) ________________________ Fax: ( ) __________________________ E-Mail†: ____________________________________________

Hotel Name (if known): __________________________________________________________________________________________________________________

Arrival Date: (MM/DD/YY) ________________________________________________Departure Date: (MM/DD/YY) ________________________________________

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IHRSA Use Only: CO#: ID#: Badge #:

Payment Check attached, made payable in US dollars to: IHRSACredit Card (complete below)

Name: _____________________________________________________ Signature: ______________________________________________________

Exp.:

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Acceptance4

Billing Address: ____________________________________________________________________________________________________________

(select one)

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31st Annual International Convention & Trade Show

WEBSITE TELEPHONE FAX MAILihrsa.org/convention 800-228-4772 US & Canada +1 617-737-3323 IHRSA Convention Registration(Credit Card Required) +1 617-951-0055 International (Credit Card Required) Seaport Center, 70 Fargo Street

(Credit Card Required) Boston, Massachusetts 02210 USA

WIRE TRANSFER DETAILS: Bank of America, 100 Federal Street, Boston, Massachusetts 02110 USAAccount Name: IHRSA; Account Number: 29108269; Routing/Transit (ABA) Number: 0260-0959-3; Swift Code: BOFAUS3NREFUND POLICY: If, for some reason, you won’t be able to join us for this exceptional learning and networking experience, please notify us in writing by February 15, 2012. Refund requests received by February 15, 2012 will be processed less a US$75 fee. No refunds will be made after February 15, 2012, orfor no-shows. Substitutions are welcome at any time. Please submit your request to Jill Grant at [email protected], or by fax to +1 617-737-3323.

o 4-Day Full Package US$_________

o 2-Day Registration US$_________Check Two Days: o Wednesday o Thursday o Friday o Saturday

o 1-Day Registration US$_________

Check One Day: o Wednesday o Thursday o Friday o Saturday

o 4-Day Executive Pass US$_________

o Trade Show Only US$_________

†This e-mail address will be shared with those contracted vendors you visit during the Trade Show that utilize the badge scanning program. o Check this box if you DO NOT wish to participate in this program.

Additional Networking Events(Subject to availability, Pre-registration required, some restrictions apply, see opposite page for details.)

o Wednesday Networking Roundtable Luncheon(Available to the first 500 IHRSA member 4-Day Full Package registrants only.)

o Networking Roundtable Continental BreakfastsCheck Days Attending: o Thursday o Friday

Total Fees

US$

o Same as above

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International Health, Racquet & Sportsclub AssociationSeaport Center, 70 Fargo StreetBoston, M

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ihrsa 2012 international convention & trade show brochure

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