ipsissima verba integra ted marketing...mobile now get smart about mobile marketing integra ted...

[email protected] http://bit.ly/11avZM5 http://on.fb.me/16tna7Q http://bit.ly/Ps5SdF© CNA | Sophis 2013 all rights reserved

! If you are trying to reach your customer, you must walk a tightrope when it comes to email: you need to use it as the consumers! preferred communications channel. You also need to be careful not to abuse it by sending too many messag-es. According to results from a Lyris-sponsored Economist Intelligence Unit (EIU) study of consumers in the US and UK, an overwhelming 80% said that their top frustra-tion about companies! use of online communications was they received too many unwanted email messages. But, when asked how they prefer to be introduced to a new consumer product (other than through mass-market advertising), respondents pointed to email first. "

" Specifically, given a list of ways in which to initi-ally learn about consumer products, consumers chose email (37%) first. Printed catalogs (35%), personal referrals (33%), and referrals by a trusted website (30%) followed.

" Email held up when asking about what consumers felt was NOT wanted. Unsolicited telephone calls (64%) ranked #1 of least liked contact. Receipt of emails from brands was only unliked by 11% of respondents,.

" When it comes to the final assessment at the time of purchase, personal referrals (36%) was ranked on top, as it has been for years. Word-of-mouth is considered the very best " "

referral. Referrals by a trusted website (33%) was right up there, closing in on word-of-mouth and actually ahead of email (30%) as the most preferred sources of communication. Again, this was at the time of purchase and not the lead into gaining engagement. If you are still using unsolici-ted phone calls, stop using it as a lead generator as 59% dislike it.

" Finally, email clearly takes the lead in consumers! channel preference post-purchase (52%). What this study shows is that these results illustrate that email remains atop the various communication channels at various stages of the purchase cycle. About the Data: The survey was conducted in March 2013 among 409 consumers.

Canons

Page 2

There Are People Living In The West.

Page 3 ADVANCED TV ‘CBS This Morning’

Shows ‘Today’

Page 4 SOCIAL NOW Facebook Ad Benchmarks

Page 5 DIGITAL NOW Big Response for SMS In 15 Minutes! !

Page 6 CINEMA NOW NCM / Screen-vision Upfronts

Page 7 MOBILE NOW Get Smart About Mobile Marketing

INTEGRATEDMARKETING

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19, 2013

Media Notes Canonical ipsissima verba

Media Notes

Vol #671

Giving Credit

Where Credit

Is Due:

Based on an article in marketing charts.com 061213 and thoughts by Lance

FOCUS ON

the advancement of new media continues read MNC Briefs blog @ http://sophis1234.tumblr.com/

CONSUMERS WANT EMAILS FROM BRANDS... ! just not too many.


THE LITTLE DETAILS IN TELEVISION CAN BRING RATINGS. THERE ARE PEOPLE & VIEWERS IN THE WEST.

" Alex Weprin wrote on mediabistro.com that #CBS This Morning!, #The News is Back....# On The West Coast Too. Few people in the East or Midwest understand that a rather large portion of the nation lives and works West of the Rockies. But someone at CBS figured that if they could make a few tweeks to the system, they could increase ratings, even in the morning. " Few months back, many of us noticed that the lead announcers and reporters at 0700 on #CBS This Morning! stated, “Welcome to our viewers out west.” Not a big deal, but a very big deal. During the past few months, ABC!s #Good Morning America# had taken over the early morning news block over past legendary leader NBC!s #The Today Show!. #CBS This Morning! has been gaining viewers while #Today# has been losing viewers compared to last year. " As Weprin stated, #While #CBS This Morning! has positioned itself as the hard-news alternative, going so far as to use the tagline #The news is back in the morning!, it is also doing something that its competitors don!t: updating the show live for the West Coast, every day.

“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” " " " Edward R. Murrow

" " " " " " " Finally, a network has noticed those of us living where surfing and mountain hiking are everyday sports, some on the same day. Call it freaky. We call it good weather. Regardless, a week ago Friday, NBC!s #Today! was previewing the government jobs report...hours after the numbers were released. If viewers tuned on #CBS This Morning!, in Phoenix, Los Angeles, San Diego, San Francisco, Las Vegas, Sacramento, Portland, Seattle and parts in-between, on that Friday morning, they learned what those numbers were. #Good Morning America! also provided updated numbers for the west coast that day. Why this is so important is that local morning programs often outperform network newscasts on the West Coast. Perhaps that is because many of us realize we are getting old news from the networks. If networks see soft viewership out West, they determine it!s not worth the hassle of wrangling anchors, producers and a crew to update every day. For CBS This Morning, it might be making a ratings difference.

Bits & Pieces Week of 060313

Weekly Average Ratings BROADCAST MORNING NEWS SHOWS ABC: #GMA# 5.39 million + 0.06NBC: #Today# 4.55 million + 0.04 CBS: #Early Show# 2.90 million+ 0.12 BROADCAST LATE-NIGHT SHOWS NBC: #Tonight# 3.60 million+ 0.07 CBS: #Late Show# 3.00 million + 0.44 ABC: #Kimmel# 2.60 million- 0.26 Week of 060313

BROADCAST EVENING NEWS +/- lastNBC: #Brian Williams! 7.54 million - 0.15 ABC: #Diane Sawyer# 6.99 million- 0.11 CBS: #Scott Pelley# 5.70 million- 0.36

Sunday 060913

BROADCAST SUNDAY AM NEWS CBS: #Sunday Morning# 5.66 millionCBS: #Face The Nation! 2.97 million +0.16 NBC: #Meet The Press# pre-empted ABC: #This Week# 2.59 million + 0.63 FOX: #News Sunday# 1.24 million+ 0.18 UNI: #Al Punto# 0.78 million+ 0.01 "

“Why would you wait for anything to come to you.”" Herman Globbops famed master of thought and wisdom

"

" "

MNC are not printed. They are only released digitally.

“When in doubt remember: It’s all about baseball.” Lance For more baseball, go to: http://overtheshouldermlb.wordpress.com/

Ju

ne

19, 2013

! “Right or wrong the customer is always right.” Marshall Field

On your smartphone, scan with

any QR reader.

Media Notes Canonical Vol #671

Giving Credit

Where

Credit Is

Due: From an article in TV Newser by Alex Weprin 061213 with thoughts &

observationsof Lance.

“You may be disappointed if you fail, but you are doomed if you don’t try.” Beverly Sills http://www.cnasophis.com

WRGB-TV Niskayuna WEHT-TV Evansville WTSP-TV St. Paul KTUL-TV Tulsa KGUN-TV Tucson KLAS-TV Las Vegas

The more you know, the better you are.

Congratulations to the Edward R. Murrow award winners for excellence in broadcasting. WVUE-TV New Orleans KSUA-TV Denver WNBC-TV NYC KSPR-TV, Spring- field, MO KWY-TV Philadelphia WHEC-TV Rochester KXRM-TV Colo. Springs KXAS-TV Fort Worth KHQ-TV Spokane KARE-TV Minneapolis CTV Vancouver/Victoria WFAA-TV Dallas KMOV-TV St. Louis KRNV-TV Reno


NBC’S ‘TODAY SHOW’ LEADS WITH NEWS THAT

‘CBS THIS MORNING’ HAD 24 HOURS EARLIER

MONDAY 06.10.13

NBC ‘The Voice‘

11.85 million viewers 7.3/12HH

TUESDAY 06.11.13

ABC #NBA Finals# Gm#3

14.04 million viewers 8.5/14HH

WEDNESDAY 06.12.13

CBS ‘CSI‘ R

7.14 million viewers 4.8/8 HH

THURSDAY 06.13.13

ABC ‘NBA Finals‘ Gm#4


FRIDAY 06.14.13

CBS ‘Blue Bloods‘ R


SATURDAY 06.15.13

CBS ’48 Hours‘

4.`5 million viewers 3.8/7HH

SUNDAY 06.16.13

ABC ‘NBA Finals‘ Gm#5

14.16 million viewers 7.5/13HH NOTE: Season average ratings are

“Most Current” measurements which

are Live+7 day DVR viewing when

available (2+ weeks after airdate),

combined with Live, Same Day DVR

viewing for the most recent 2 weeks.

Source: The Nielsen Company.

So much for leading

news gathering. NBC has once again been out scooped

and out maneuvered. A scoop from CBS News correspondent, John Miller last week Monday was so big that it was actually still

making news on Tuesday morning, even leading NBC!s #The Today Show’s! news. Miller!s story, about possible cover-ups in the State

Department aired at 0730 (ET) on Monday morning. On Tuesday, one day later, the top story on NBC!s #Today Show!, which stated the news

was #breaking overnight!, doesn!t mention that CBS News reported it a full 24 hours earlier, including a response from the State

Department. The story was also covered on cable news on Monday and Tuesday. For #CBS This Morning! its another feather in its cap.

" " " "

" But this is not about

the story but about the lack of news gathering prowess of

NBC News. For years, NBC News was the leader in television news. That was before the days of crazy management, most recently

led by Jeff Zucker. While he was fired by NBC Universal after the merger, Zucker rose like ashes from the grave and is now the head of CNN.

That!s their problem.

" "For NBC, a

bit of advice. It is never good

to report news a day late. And it is never good to not credit the news organization that broke that news. Its just bad manners. All of which

begs the question: What are the people in charge at NBC thinking?

" The days of fluff in

network news is over. Get pro or get out.

Ju

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19, 2013

BBC One

launched ‘The White Queen’ on Sunday and drew 5.33 million viewers and a 22.83% from 9-10P in England.

Giving Credit

Where Credit Is

Due: From an article in media bistro.com by Alex Weprin 061113 with thoughts &

observationsof Lance.

For a copy of the 2013-14 U.S. Prime Time TV Schedule, go to www.facebook.com/SNASophis.

If you like Media Notes give us a LIKE on our facebook page... at www.facebook.com/

CNASophis. We would appreciate it very much.

Networks ranked by total viewership

Giving Credit Where Credit Is Due:

From observations of Lance Television ratings from The Nielsen Co. Image credit: fast company

“This instrument can teach, it can illuminate; yes, and it can even inspire."But it can do so only to the extent that humans are

determined to use it to those ends. "Otherwise it’s nothing but wires and lights in a box.” Edward R. Murrow October 15, 1958.

ADVANCED TELEVISION

“Success is often just an idea away.” Frank Tyger American cartoonist and humorist


" Based on data collected from Social.com across upwards of 1 million ad units and 114 billion impressions during the first quarter, Salesforce has released a benchmark report examining the performance (and cost) of Facebook ads across unit types, industries, and geographic regions. The study shows that telecom (0.92%) and publishing (0.79%) brands are leading the charge in click-through rates (CTR), although telecom brands are paying significantly more on average per click than publishers ($0.34 vs. $0.22). On the other end of the spectrum, dating ads suffer from the lowest average click rate, of just 0.027%.

" Looking at ad types, the study shows that the following generated the best click rates in Q1:

Sponsored Place Check-In Story (3.2%);

Sponsored Page Post Like Story (2.32%);

Sponsored Page Post Action Story (2.13%);

Page Post (2.03%); and Mobile App Install Ad

(1.72%).

" This suggests that sponsored ad types tend to perform well, even if they have above-average costs per impression. compared to their non-sponsored counter-parts, Sponsored App Action Stories drive application installs at a 5.7x higher rate, and Sponsored Page Like Stories acquire the page like at a 13.7x greater rate.

" Turning to geographical benchmarks, the data shows that the average click-through rate (CTR) in the US is a rather low 0.171%, trailing only Argentina (0.159%) among the 25 countries measured. Taiwan is somewhat of an outlier, with a 2.126% CTR, with the next-best being Bulgaria (1.018%) and Malaysia (0.788%).

" Average cost-per-click in the US stood at $0.24 in Q1, below some of the higher rates (such as Denmark at $0.51 and Sweden $0.40), but not nearly as cheap as several countries (such as Denmark and Bulgaria) coming in under the 10 cent mark.

" In other findings, the average cost per page was $1.23 for retail.

ITS A WHOLE NEW WORLD You have to make sure that your message is in the media form THEY USE, not the ones you think

are important.

Ju

ne

19, 2013 understanding it.

SOCIALNOW

“Social Networking accounts for 1 of every 6 minutes spent online.” comScore

FACEBOOK AD BENCHMARKS REVEAL WHICH

INDUSTRIES ARE GETTING THE BEST CLICK RATES

“Mobile creates a more dynamic ecosystem.” Mark Zuckerberg Co-founder # Facebook


Giving Credit Where Credit Is Due:Based on an article in marketing charts.com 061213 along with thoughts by Lance photo credit: marketing charts.com

CNA | SOPHIS is a proud

member of the one network



Giving Credit Where Credit Is Due: From an article in marketing charts.com 061413 and thoughts by Lance Photo Crediit: marketing charts.com

The average Facebook post lifetime is 22 hrs, 51 min. Thus, you probably shouldn’t post more than once a day.

Ju

ne

19, 2013

“Deliberation is the function of many; action is the function of one.” Charles de Gaulle French " General &

DIGITAL NOW

SIGNIFICANT PROPORTION OF SMS RESPONSES OCCUR IN THE FIRST 15 MINUTES! ! ! !

" SMS messages achieve a high response rate across industries, and much of that engagement occurs in the first 15 minutes, finds Dynmark in a new study. Derived from an analysis of almost a billion SMS transactions through 1,500 networks across 42 mobile operating systems and a multitude of countries. The data reveals that the finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes.

" The researchers attribute this to their messaging content being more operational in nature, rather than offer-based marketing from sectors such as retail and entertainment, which get less than 40% of their responses in the first 15 minutes.

" Overall, the report sets the benchmark at 43% of responses within the first 15 minutes.

" Separately, the study illustrates the high click rates achieved by SMS messaging, with retail (8%) and entertainment (14%) each outperforming the

industry average of 4%. Encouraging specific responses tends to have the desired effect, with entertainment reaching a response rate high of 24% for such instructive content.

" For retail, his reinforces the message on Page One of this MNC. Email and SMS messages are relevant in today!s integrated digital, mobile and legacy media strategy. Imagine getting 8% response click rates on your message within the first 15 minutes of your send. That!s money in the bank of engagement.

If you want to continue to get what you’ve got, continue to do what you are doing.


" There are all kinds of “fronts” nowadays in addition to the classic upfronts, reflecting the incredible diversity and fragmentation of video media in the digital age, including NewFronts, OutFronts, InFronts, Back-to-Fronts, and even UpsideDownFronts. Last year, cinema advertising joined the list with National Cinemedia!s first upfront; this year, the second NCM upfront, hosted at New York City!s AMC Loews Lincoln Square movie theater, put a spotlight on “The Bigger Picture” (literally) as it vies with TV for advertising dollars. " The “Bigger Picture” includes cinema advertising!s traditional advantages, ie: appearing in front of a captive audience on a 40-foot-wide screen with surround sound -- as well as a host of new capabilities introduced by NCM in recent years. They range

from mobile and online channels that boast 50 million unique visitors per month, to new interactive digital displays in lobbies courtesy of a partnership with Monster." NCM is also

gearing up to launch FirstLook Sync, a new mobile app that allows moviegoers to interact with advertising and other content from the big screen using their smartphones. A new deal with Entertainment Weekly will help brands create custom sponsored content aligned with Hollywood buzz. As for scale, NCM president of sales and marketing Cliff Marks

noted that NCM is the top-rated network in the country on weekends, with a reach surpassing any of the TV nets on Fridays and Saturdays, summing up: “Bigger really is better.”$" To demonstrate the special qualities of the cinema environment,

NCM gave ad agencies and clients a sneak peek at epic monster flick “Pacific Rim,” set to open on July 12, along with an appearance by director Guillermo del Toro, who told the audience “We need the big screen. We need the bigger picture, we need the theater. We need the communal experience of seeing it like that. We are validating our experience with a group of other moviegoers that love the experience.” " Screenvision, NCM!s main rival, is taking a slightly different tack, offering a new program aiming to highlight the industry!s best up-and-coming filmmakers. Screenvision!s Emerging Filmmakers Series, revealed at the Screenvision Upfront in April, will connect brands with filmmakers to create customized branded entertainment for the Screenvision network.

Ju

ne

19,

2013

“That which grows fast, withers as rapidly. That which grows slowly, endures.” Josiah Gilbert Holland

CINEMA NOW


Giving Credit Where Credit Is Due: From an article in Digital Outsider by Erik Sass 051713 and thoughts by Lance and information from boxoffice mojo.com

CINEMA NOW THE 1ST SCREEN

NCM UPFRONT, SCREENVISION UNVEIL EMERGING FILMAKER SERIES

“To dare is to lose one!s footing momentarily. To not dare is to lose oneself.” Søren

Kierkegaard Danish

philosopher and writer

#The Twilight Saga: Breaking Dawn Part 2! IS COMING TO THE U.S. NOVEMBER 16th. Will your brand be on the big screen?

JUST HUGE ‘Man of Steel’ was #1

domestically

with $125.1

million and

was #1 Internationally with $71.6 million this past weekend. Biggest Fri. opening in history.


" It!s been almost fifty years since Don Adams started making calls on his shoe phone as secret agent Maxwell Smart. Ever since “Get Smart” went off the air, we!ve all been secretly wait-ing for a shoe phone of our own. That day is finally here. No, we!re not technically making calls on our shoes, but we do all have phones in our pockets...smartphones that not only make calls, text and check our email, but also let us take pictures, get directions, search the web, and so much more. This has tremendous implications for businesses of all types. " The introduction of the smartphone has coincid-ed with the decline of the PC. In 2011, Steve Jobs predic-ted the arrival of the “post-PC era” in which demand for smartphones and tablets would outstrip computers. As the design and capabilities of mobile devices has evolved in tandem with the availabil-ity of cloud services, consum-ers across the globe have flocked to their convenience and power. Overall, PCs have seen their share of the total device market fall from roughly 50% to just 30% in only two years while smart-phones grew from 45% to 60% during that same time. " Consumer behavior continues to change with the increased adoption of mobile devices. Social, local and mobile behavior that was revolutionary just one year ago is now embedded in our culture. Savvy marketers are paying attention. A Brief History " The first hand-held was demonstrated by John F. Mitchell and Dr. Martin Cooper of Motorola in 1973. The new invention sold for $3,995, weighed 2 lbs, lead-ing to the nickname “the

brick.” In 1983, the first

commercial mobile phone, the DynaTAC, launched on the 1st US 1G network took over a decade to hit the market. The phone had a talk time of just 1/2 hour and took 10 hours to charge. Consum-er demand was strong des-pite the battery life, weight, and low talk time, and wait-ing lists were in the 1000s. " The current leading-edge smartphone offered by the industry!s two dominant players, Samsung & Apple, is dramatically different. With a highly responsive touch screen, slim size (just under .5 inches thick), light weight (4 oz), long-lasting battery (talk time of up to 14 hrs), and powerful processing speed, these smartphones offer an unprecedented combination of power, speed, access and functionality. Many activities have been made easier, more comfortable, safer, and more secure through the use of a smartphone. Transforming Marketing ! The smartphone is having a transformational effect on a number of indus-tries. Real-time product price comparison has altered peo-ple!s shopping habits & re-tailers! customer relation-ships. Financial markets, banking, and online and offline retail have been revolutionized with any-where, anytime transactions possible on mobile phones that don!t require cash or credit cards. " In an analysis of more than 3,000 users of local business Internet search... the only study of its kind... the 15miles/Neustar Localeze Sixth Annual Local Search Study offers answers to questions about how mob-ile devices are changing con-sumer behavior. Here are just 3 findings from the report. 1. Search is #1 Mobile Activity. The Local Search

Study revealed that consum-ers! number one activity on mobile devices is search. Over half of all mobile brow-ser users access search content through their brow-ser. In fact, in the past eight months, the total number of visitors to search sites via mobile devices has jumped by more than 25%. At the same time, PC/laptop search-es decreased 6% over the past year. Search volume is growing but activity is shift-ing from PCs to smartphones. 2. Mobile Search Leads to Purchase. Successful local business searches conduct-ed via mobile phones were more likely to end with an in-store visit than PC/laptop and tablet searches. Local business searchers who used a mobile phone or tablet were also more likely to make a purchase as a result of their search. 3. Mobile and Tablet Searchers Are Not Alike. Mobile phones are more likely to be used than tablets when information is needed on the go. Tablet users are becoming less mobile, less concerned with the ease of use of the device, and re-quire greater depth of infor-mation. Mobile phone sear-chers are more likely than tablet users to cite maps, driving directions, and dis-tance to the business as helpful pieces of information to be found during their search. Tablet searchers are more likely to cite consumer reviews and online promo-tions to be more helpful. Get Smart About Mobile Is your company making the most of mobile? With more people searching for infor-mation on the go, success may depend on whether customers can engage with you online. And they don!t even have to take their shoes off to do it.

The more you know about mobile, the better chance you have of reaching her. ”If you don’t have

a mobile strategy, you don’t have a future strategy.” Eric Schmidt, Exec Chairman Google


Giving Credit Where Credit Is Due: From an article in adotas 061113 by Daniel Laury and thoughts by Lance

Ju

ne

19, 2013 GET SMART ABOUT MOBILE MARKETING

“I am always doing that which I cannot do, in order that I may learn how to do it.” Pablo Picasso

Check out my blog at http://sophis1234.tumblr.com/

This week features

‘Luxury Today Means

Price Is Considered’.

Check it out.

“This is not a trend but a fundamental shift in how we consume media. There is a mobile component to everything your

audience does and you need to plan accordingly.” Rachel Pasqua

MOBILENOW

[email protected] http://bit.ly/11avZM5 http://on.fb.me/16tna7Q http://bit.ly/Ps5SdF © CNA | Sophis 2013 all rights reserved

According to a recent Morgan Stanley study, 91% of all smartphone users have their phones within a arm’s length 24 hours a day, 7 days a week. Users have become dependent upon their mobile devices.

It’s called accessibility.

What does this mean for you and your brand? Everything! There is no such thing as a wasted moment anymore. Each of your campaigns and/or promotions is a 24/7, 365 day proposition.

We are a 24/7, 365 day integrated marketing innovations firm.

If you need assistance in your ‘Brand Mobility’, call us today. Think MOBILENow.

CNA | SOPHIS Integrated Marketing Innovations WORLDWIDE http://www.cnasophis.com

Lance USA [email protected] (480) 619-8999 Klaus EMEA [email protected] +45 2721 2021

ipsissima verba integra ted marketing...mobile now get smart about mobile marketing integra ted...

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