marketingu tradicional vs marketingu online

7/30/2019 Marketingu Tradicional vs Marketingu Online

1/20

Caveh}kijx ]vamkokbian mdh Caveh}kijx Binkih.Evadaskch

Xmddhqs sdehiobv


2/20

Phvcfal}la

Caveh}kijx ]vamkokbian W_ Caveh}kijx BINKIHClh}h} qh phvmbv caveh}kijx }vamkobian

Clh}h} qh phvmbv caveh}kijx ih ki}hvih}

Caveh}kijx CKT =P#}. evdaskch)

Phvsh caveh}kij ih ki}hvih}2

Phvgk}kch}_xeshsk ih ki}hvih} iks ch gaqhi h ki}hvih}k})

_}as}ks}kea mdh }vhjx K vhenacawh ih _dqkphvk)

Gaqh} ch }h enkexava ih _dqkphvk

Ockch} h _pb}hwh ih ]W mdh Ockch} h Faiihv Ams)

Phvsh caveh}kij ih Ki}hvih}

Vhebcaimkch mdh Phvgximkch


3/20

Clh}h} q pvmbv caveh}kijx }vamkokbian

]hnhwk|kbi. Vamkb. Ja|h}a. Vhwks}a. ]hnhgbi. Nh}va))


4/20

Clh}h} q pvmbv caveh}kijx i Ki}hvih}

Gaqh} h ki}hvih}k}. Jbbjnh ams. Fnbjlh. Faiihv Ams. Vvlh}h}

_bokanh. _HC. _HB . Wkmhb Caveh}kij. Jhb ]avjh}kij)


5/20

Caveh}kck }vamkokbian

Caveh}kck binkih

Aeshsk gk|ke k pvbmxe}k}

_dvfkck k phvsbiank|xav

Vhajkck k sdphl}

C pae ebiexvvhio

Pajhsa c } skjxv}a

A}cbsghva h m{qaik} vhan

Ebcxikekck mkvhe}

Ca}la h sdphl}"h }dlhsd} h

vh|xn}a}k}"pvjlkjlhs

_aska h camdh h pvbmxe}hwh } bgvxava

Ebs}b c } xn}a

Avvk}la h c sdxc enkhi}wh

Ebcxikekck"fnhvla c h sdphl}

Cximska h pvh|ai}kck} } il

kigbvcaokbik c } jlhv $kca|d. bghv}a.

dks}bv{. h}l)+

Aeshskfknk}h}k 6= bv i mk}

Ebcxikekc k mvhl}pvmvhl} c

enkhi}hni h msdkvxav

Cximska h cavvmdikhs s

wa|dmxhsdch


6/20

Caveh}kijx CKT =P#}]vamkokbian

Whimbsla h Pvbmxe}k} } mxdxv. i Whimki h mxdxv. chckcki h mxdxv. h pvolhnn ch Chsa|dki h mxdxv)

Ockch} lb }vaispavhi}hEbs}b }h sd}xava. ija whimk kmksnnbekck} ockch }h nav}a)

Mhebvkc acfkhi}hsd.evklkc a}cbsghvh_dbpkij mdh hephvkhiohih fnhvlh

Bvav k exgk|xav phv bgvkckih pvbmxe}hwh)]vhj k exgk|xav $nbean+

Aeshs gk|ke k Pvbmxe}k} h_ask h exgk|xav ihhespb|kcFhskc qh vvlhmd ijaphvohp}kck

Whsd}kvhsk phv phvolhnnlhi hchsa|dk})Ebs}b h nav}h phv chsa|dh}


7/20

Caveh}kijx CKT =P#}BI#NKIH

Whimbsla h Pvbmxe}k} } mxdxv. i Whimki h mxdxv. chckcki h mxdxv. h pvolhnn ch Chsa|dki h mxdxv)

ebiexvvhioa sd} sdxc h gbv}Ockch} }vaispavhi}hEbs}b # Hghe}kw

Dapskvh h paexgk|xavHespb|kc 6= bvh "6=

Cximhsk phv sdk}lh ija}vhjlh} nbeanh }he a}b jnbfanh

Pvxmxe}h} laih wkv}xanhIlh sdk}hs mdlh}va enkhi}Ihwblh phv javaiokshvkb|k}h}

Ebcxikekc k mvhl}pvmvhl}c enkhi}hni h msdkvxavCximska h cavvmdikhss wa|dmxhsdch


8/20

80

Cknkbi

:8 wlh}

?4 wlh}

10wlh}

= wlh}

Phvsh Caveh}kijx ih Ki}hvih}2


9/20

Phvgk}kch})

1+ Lx cxim } fik imv{sdkch i ebdvhanh)

6+ Lx cxim } wnhvsbik i ebd vhanhvh|xn}a}h})

?+ Lx cxim mvjbik vhenaca} }xala il}avjh}k sphokgke mhcbjvagke)

=+ Wavkh}h}hwh } ch}bmawh }

caveh}kijx} i ki}hvih}. mxehpvgsdkv hcakn. axmkb. wkmhb. fnbj.chmka} sbokanh mdh ja|h}a}hnhe}vbikeh)

8+ Cximhska h Ebiwhv}kck} }Childhvsdc ija enkhi} pb}hiokani fnhvs. wh}c ch mksa enkekch)

e k k l g


10/20

_xeshsk BINKIH. iks ch il gaqh

} ckv Ki}hvih}kKigbvcaokbi k sae} cfk ebi}ae}h}.

mvjhsa} mdh pbnk}kea} h e}dkck} }

pvbmxe}hwh

Gaqla mxdh} ebiohp}xav c sdxc sk

xmd}kc k fxexv k pvmbvxhsk} shsa sk il

gaqh kimkwkmxanh)

Pvmbvxhsk mxdh} } eh} aeshs i }

jlk}d gaqhi pa qhi h ihwblsdch }

vvhjlks}vbdh})

Gaqla mxdh} } imv}bdh} h }dlhsd} mdh h

nhd} pv }xiawkjxav)

Gaqla mxdh} } bgvbl bpskbiki h evekck}

Gaqla mxdh} } caveh}bdh} binkih mdh }

lh} h nkmdxv ch caekia} h evekck})

Gaqla mxdh} }k bgvbl il phvwbl

ebis}ai}h pmbvxhsk})

Gaqla mxdh} } bgvbl |jlkmdlh. ish

pvbjvack i ebcplx}hvki h pvmbvxhsk}

ixe cximsbi sdgv{}|kcki h pnb} }

gaqhs)

Gaqla mxdh} } bgvbl cximski h

aiekckck} ija pvmbvxhsk)

Gaqla mxdh} } evklbl fhskc }h enkhi}k)


11/20

_}a}ks}kea))

Ih fb}h< : Cknavm faibvh 6)= cknkavm phvmbvxhs

Gaohfbbe 1 cknavm

Ih _dqkphvk< ? cknkbi faibvh 1)8 cknkbi phvmbvxhs

Gaohfbbe 1)18 cknkbi

Vvk}la h phvmbvxhswh }h

ki}hvih}k} 6000 # 6016


12/20


13/20

1+ Gaohfbbe)obc6+ jbbjnh)obc

?+ {bx}xfh)obc

=+ {adbb)obc

8+ zkimbzsnkwh)obc

7+ faneaizhf)obc $80(+ 1000 hxvb"faihv:+ kexf)an

4+ }bp#odaiihn)}w $10#18(+ 6800 hvxb"faiihv

;+ sdqkpa}avla)obc

10+ja|h}a}hca)ih}

11+ fnbjspb})obc

16+ zkekphmka)bvj

1?+ Faf{nbi)obc

1=+Anfhx)obc

18+Iba)an 10( 800#:00 hxvb"faihv


14/20

Faneaizhf. Eacpkbi ih enkekch. eacpkbi ih vhenaca!


15/20

]bp#Odaiihn

Eacpkbi ih ockch. pbv lb ih vhenaca!


16/20

Iba)an


17/20

Ja|h}a ]HCA


18/20

Ockch} h _b}hwh ih ]W mdh Ockch} h Vhenackc} ih Ki}hvih}

C pae vhenaca i ]W

Evk|a cfai ckch} } paimv{sdxava } spb}hwh i ]W

Imkekck k ckck} } spb}hwh i ( h xn} } vhenackck} binkih


19/20

Phvgximkch ' Vhebcaimkch

Phvsh caveh}kij ih KI]HVIH])$Ebisxca}bvh} ehveblih ih ki}hvih}. imkdcblki a}a+

Gaqh h ckvh ki}hvih}k. ikslh h cfavh$imhv}b |{vhi binkih+

Fk|ihsk k wbjhn. cxim }h vhenacbl))$ih vvlh}h} sbokanh. cxim }h fhl wkmhb pvbcbokbianh mdh }k naiobl ih {bx}xfh+

Bvkhi}kck k fk|ihsk} ih vhenackcki binkih
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20/20

Lx ganhimhvbl phv ebdhi qh ch exsd}xa}!

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marketingu tradicional vs marketingu online

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