rate card guidelines

1

PRASAR BHARATI (Broadcasting Corporation of India)

Doordarshan Commercial Service

RATE CARD

In-house Programmes

2

GENERAL GUIDELINES FOR IN-HOUSE PROGRAMMES

1. In-house Sponsorship of Programmes i) Booking is acceptable either of a client or of a product/service. In case of a product, Free

commercial Time (FCT) can be utilised for the advertisements of that product/service only. ii) The Sponsor(s)/Client(s) is allowed to advertise any number of products in the admissible

commercial time. iii) Advertisements featuring the artist participating in a particular serial / programme are also

accepted for telecast along with the same programme.

2. Number of Sponsors Allowed & Programme Duration:- i) Ordinarily there shall be no limit to the number of sponsors for a programme. Multiple

sponsorships could be sold for any given programme. ii) Ordinarily, the programme duration of a time slot is considered for 30 mins. The actual duration

of the programme will not exceed 24 minutes for a 30 minutes slot and 48 minutes for a 60 mts. Slot. In case of a programme not of 30 minutes slot duration, the sponsorship fee will be charged on pro-rata basis.

iii) The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity. Any special instructions

issued in national interest will be over and above the permissible commercial time. 3. Free Credit Lines& Commercial Breaks :-

i) In addition to FCT (Free Commercial Time), the sponsor (s) are allowed Free credit lines

including display of product &services with the pack shot spoken or written on any style, with or without accompanying music alongwith punch line of upto 5 seconds at the beginning and

end of the programme telecast on all the channels including Regional Kendras. ii) In case of multiple sponsors, each sponsor will be entitled for opening & closing credit line as

specified above. In case of long duration cultural and sports events & feature films etc. the credit lines can be appropriately slotted at regular intervals aesthetically.

iii) Commercial Breaks permitted in all programmes are Ordinarily three commercial breaks in a

30 minute slot, four commercial breaks in a 45 minute slot and six commercia l breaks in a 60 minute slot will be allowed. In case of Special Events/Feature Films, Relays or any such

exigencies, the commercial breaks could be taken at the interval of 10 minutes to 15 minutes or natural intervals in the interest of revenue maximization.

Note:In House Sponsorships are to be allowed only to the primary clients booked through the accredited agencies. In House Sponsorships cannot be sold to middlemen/private marketing agents.

4. In House Booking in Sponsored Programme/Private Produced Programme: DD will retain rights to use up to 60 seconds in-between the sponsored programme(s) or privately

produced programmes with every 30 minute slot and 120 seconds in every 60 minute slot to be

reserved for in house booking of advertisements, channel promotion, public service messages etc.

For this purpose, a break bumper is to be provided by the producer in the mid-break position for

insertion of the material from Doordarshan end.

3

5. Banking/Spreading of FCT across similar category of programmes OR Lower category of

Programmes: (i) The primary clients who book sponsorship of in-house programmes through its

accredited/registered agencies will only be allowed to bank and spread their FCT not only in

the programme sponsored by them but also in other on-going in-house programmes which are in the same time band or in a time band lower than the concerned programme sponsored by them.

(ii) However, while allowing banking, it should be ensured that banking is to be allowed only

against such air time inventory which is otherwise going waste. Ordinarily such utilization of banked FCT should be consumed within a period of one month from the date of booking of the sponsorship.

6. Branding:

(i) Ordinarily one SBR(spot buy rate) applicable for the said programme will be charged towards

‘Branding’ of a programme(30mins). In case of programmes lesser than 30 mins, the Branding

Charges will be equivalent to one SBR. This is applicable for all channels of Doordarshan &

regional kendras.

(ii) Branding entitlements includes 5 seconds punch line with packshot of the brand shall be

allowed in the voice over & visuals for the branding. For branded quiz shows, interview

based programmes and other programme where the microphone is visible in the camera

frame, the producer can carry the brand of the product alongwith the name of the

programme on the cube of the microphone.

7. Set Branding:- For set branding one normal sponsorship fee with admissible FCT of the slot + 50% of the sponsorship

fee without FCT + One spot buy rate will be charged for every slot of 30 minutes. This principle will be

applicable to all Doordarshan Channels including regional and RLSS. Such set branding should be in an

imaginative manner so that it does not appear to be out of sync with the tone and tenor of the

programme.

8. Advertisement Duration :- i)Advertisement of 5 seconds or in multiples of 5 seconds duration shall be accepted. ii) Advertisement below 5 seconds will be treated as a 5 seconds commercial. If the duration of the spot is above 5 seconds and below 10 seconds then it shall be charged for 10 seconds.

9. Time Check for News(except DD-National):- i) Mute/Creative/Audio visual of upto 7 seconds displaying the name of the product/services of

the client will be permitted. ii) 40% of spot buy rate in the Before/After position of the News in the relevant time band will

4

be charged for Time Check.

10. Penalty for telecast of Unapproved Advertisements:- i) All advertisements will be governed by the Code for Commercial advertising of

Doordarshan. Hindi and English advertisements approved by Doordarshan Commercial Service.

ii) Regional language advertisement approved by Regional Kendras shall be allowed for telecast.

iii) If any unapproved commercial is telecast, the agency will be charged penalty of five (5) times the rate of the normal spot buy for the programme where such advertisement appeared.

11. All Values Inthe Rate Cardarein Gross:

12. Definition of Unit:

Spot buy rate unit : 10 seconds Sponsorship Fee rate unit: 30 minutes

13. Programmes Falling inmorethanOne Time Band:

In case of programmes falling in more than one time band, sponsorship fee will be the consolidated amount of the slots covered by the programme.

14. Release Orders for Bookings on Doordarshan :

A signed and stamped release order by the client on the letterhead/standard template of the

authorised agency giving the details of the bookings including rates, time of the programmes,

programme selection and telecast instructions with dates will constitute a legitimate instruction

for commercial booking equivalent to a contract as per the market practice.

15.Cancellation Charges:- (for Spots booking/sponsorship):

In the spot booking/sponsorship, contract can be cancelled by an agency giving a notice of 3 working

days or more before the telecast date. If the notice is served less than 3 days before the telecast date, billing will be done as per contract filed.

16. Doordarshan reserves the right to upgrade or downgrade a slot for the purpose of charging

sponsorship fee/spot buy rate depending upon commercial considerations.

17. In case of any dispute or interpretation arising out of the Rate Card, the decision of

Doordarshan will be final.

5

PRASAR BHARATI

(Broadcasting Corporation of India)


Rate Card for In-house Programmes Marketing

DD-National

DD-News

DD-India

DD-Bharati

DD-Sports

DD-Urdu

Delhi LPT

DD High Definition

6

CATEGORISATION

DD-1 National Network

Prime Time

8.00 PM to 8.30 PM (All days - News)

Band-1

9.00 PM to 10.00 PM (All days)

Band-2

(i) 8.30 PM to 9.00 PM (All days)

(ii) 10.00 PM to 11.00 PM (All days) Band-3

8.00 AM to 3.00 PM (Sunday)

Mid Prime Time

12.00 Noon to 3.00 PM (Monday to Saturday)

Non-Prime Time

Band-111.00 PM to 12.00 Mid-night (All days)

Band-210.00 AM to 12.00 Noon (Monday to Saturday)

Band-3

(i) 12.00 Mid-night to 10.00 AM (Monday. to Saturday.)

(ii) 12.00 Mid-night to 8.00 AM (Sunday)

Note :

The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity.

Any special instructions issued in national interest will be over and above the permissible commercial time.

7

DD-NATIONAL: NEWS/ SAMACHAR

SPOT BUY RATE ( PER 10 SECONDS)

News Before/After Rs. 80000 (8.00 PM to 8.15 PM) Mid-Break Rs. 90000 Samachar Before/AfterRs. 80000 (8.15 PM to 8.30 PM) Mid-Break Rs. 90000 Samachar Before/After Rs. 20000 ( 7.00AM to 7.15AM) Mid-Break Rs. 25000

Time Check (5 Sec.) News & Samachar Rs. 35,000 (8.00 PM & 8.15 PM) Samachar Rs. 15,000 (7.00 AM )

Note :

In the morning Samachar & Evening News/ Samachar there will be a minimum of two breaks of 60 seconds each.

Segment

i. Branding of weather Rs. 35,000 per insertion. Branding segment in Prime Time includes ‘Opening & Closing Credit

News/Samachar. Lines’ with pack shots & Punch Line.

ii. Branding of weather Rs. 15,000 per insertion. Branding segment in Morning includes ‘Opening & Closing Credit

Samachar. Lines‟ with pack shots & Punch Line.

(iii) Branding of Sports Rs. 35,000/- per insertion. Segment/Business Segment in Prime Time News/ Samachar (8.00 PM/8.15 PM).

8

Branding includes free Opening & closing Credit Lines with Pack shots and punch line. (iv) Branding of Sports Rs. 15,000/- per insertion. Segment/Business Segment In Morning Samachar (7.00AM). Branding includes free Opening & closing Credit Lines with Pack shots and punch line. (v) Aston Band/Logo Insertion 1/4

th of 10 secs rate (mid-break) of

(duration upto 5 secs.) in Prime respective Samachar /News Time News/Samachar or Morning Samachar.

Bulk Booking package (i) Weather Report Branding with Logo:Rs. 35.00 lakh.

Pop Up integration One Month Activity on Prime time News/Samachar & MorningNews/ Samachar (Weather Segment Branding alongwith the logo/pop ups. It will also include free opening& closing Credit Lines with pack shots and Punch line. The logo pop up will remain throughout the Weather Segment as per the existing technical specifications) (ii)Sports Bulk Booking Branding:Rs. 35.00 lakh. with Logo Pop Up integration One Month Activity on Prime time News/Samachar & MorningNews/ Samachar (Sports Segment Branding alongwith the logo/pop ups. It will also include free opening& closing Credit Lines with pack shots and punch line. The logo pop up will remain throughout the Sports Segment as per the existing technical specifications)

DD-1 (National)

In-house Programmes

Time Category

Prime Time Sponsorship fee FCT SBR

9

(in Rs.)

(in sec.)

(in Rs.)

(i)Band-1: 9:00 PM to 10.00PM (All days) (ii)Band-2 8.30 PM to 9.00 PM (All days) 10.00PM to 11.00PM(All days) (iii)Band-3 : 8.00AM to 3.00PM(Sundays)

4,00,000 3,80,000 3,50,000

150 150 150

65,000 60,000 60,000

Mid Prime Time

12:00Noon-3.00PM (Monday to Saturday)

1,50,000

150

25,000

10

Non Prime Time Time Category Sponsorship fee

(in Rs.)

FCT (in sec.)

SBR (in Rs.)

150

150

150

20,000

15,000

7,500

i)Band-1 : 11:00 PM to 12:00 mid-night

(ii)Band-2 :10.00AM to 12.00pm(Mon to Sat) iii)Band-3 12:00mid-night to 10:00AM (All days except Sundays)

1,00,000

75,000

50,000

Note : Terms applicable to all Time Bands(Prime Time/Mid-Prime Time & Non-PrimeTime):

1. A sponsorshippackage’ will denote a minimum amount of money/investment/ spend i.e. 4.00 lacs/3.80 lacs/3.50 lacs. Each package may have any amount of FCT falling between ‘0’ seconds to ‘150 seconds’. (reference Board Note/DCS letter no.DCS/Sale…commercial

time dated 23.12.2005). 2. A client/agency is free to buy a single sponsorship/ package or multiples

sponsorship/packages in a single programme.

3. The opening & closing credit line would be ‘free of charge’ to any client investing any of the above sponsorship/packages. The credit line will include punch line and pack shots for a duration of upto 5 secs.

4. Even ‘Spot Buyers’ in all categories will qualify for the facility of ‘free opening & closing

credit lines with punch line & pack shot provided the minimum total amount of purchase of Spot Buys in the related time band is equivalent or exceeds the ‘Sponsorship /Package Value of that time band.(eg.prime time @Rs.60,000/- or above exceeds Rs.3.50 lacs/3.80

lacs/4.00 lacs which is the minimum sponsorship value of that time band). 5. ’Sponsorship Tags’ will be broadly categorized as ‘Presenting Sponsor/Main Sponsor’’, ‘Co-

Presenting Sponsor’, ‘Powered by Sponsor and ‘Associate Sponsor’. The basis of

categorization of’ status of a ‘sponsor’ will depend on the ‘bulk spends alongwith first come first commitment towards the programme.

11

DD Bharati

I. Prime Time - 7:30PM – 10:00PM

II. Mid Prime Time - 12.00 Noon – 3.00PM III. Non Prime Time - Remaining Time Zones.

In-house Programmes

Time Band Sponsorship fee (in Rs.)

FCT (in sec.)

SBR (in Rs.)

Prime Time 10000 180 5000

Mid Prime Time 7000 180 3000

Non Prime Time 5000 180 2500

DD Sports

In-house Programmes

Prime Events :International Cricket, Tennis, Football, hockey etc.

Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

15000 150 4000 Non Prime Events : Magazine programmes, Sports News and other sports events

7500 150 4000

12

DD India

In-houseProgrammes

Sponsorship fee (in Rs.)

FCT (in sec.)

SBR (in Rs.)

7000 150 2500

DD -Urdu

Prime Time - 7:30PM – 10:00PM Non Prime Time - Remaining Time Zones.

In-house Programmes

Time Band Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Prime Time 6000 150 2000

Non Prime

Time

4000 150 1500

13

DD News

PRIME TIME : 6.30PM TO 11.30PM

NON PRIME TIME : ANY OTHER TIME BAND

In House programmes


FCT (in sec.)

SBR (in Rs.)

Prime Time 30000 150 5000


Other properties of DD-News

Properties Fee Description

a

Stock Ticker/ Crawler

[Branding]

Rs. 5 Lacs for One

Month

The brand logo would be displayed in the

ticker, twice in the alphabet series A-Z depicting the price movements. In Crawler branding, the message up to 25 words

shall be run once in a single cycle.

b Branding of coming up next Graphic Slides of

forthcoming programme

One Spot Buy Rate of the time band in

which it appears.

Right bottom corner for the brand name/logo as Super. OR 5 Second Tag

with punch line (opening &closing of the segment).

c Branding of Special

Segments (Weather / Sports/ business etc.)

One Spot Buy Rate of

the time band in which it appears.

5 second Tag with punch line (opening

and closing of the segment).

d News Digest Branding One Spot Buy Rate of the time band in

which it appears.

Right bottom corner for the brand name/ logo as Super.

e Headline News Sponsorship

One Spot But Rate of the time band in

which it appears.

5 second Tag with punch line (opening and closing of the segment)

14

Packages For News Channel

Package:-I : FOR ADVERTISERS COMMITTING Rs.50 LAKHS (FCT to be utilized within a

period of upto 6 months)

Co-Sponsorships of Prime Time News/Samachar and Co-Sponsorships of two DD-News produced In-House programmes for 3 months.(subject to availability)

15000 seconds on DD-News channel in the prime time band from 6.30p.m. to 11.30p.m.

13000 seconds on DD-News Channel (in non prime time from 7.00am to 6.30pm).

Value Addition:

11000 seconds FCT to be utilized on ROS basis either on DD-Bharati or DD-Urdu or DD-News in

Non Prime Time wherever inventory is unused and going waste.

Package: II: FOR ADVERTISERS COMMITTING Rs.25 LAKHS (FCT to be utilized within

a period of upto 6 months)

Co-Sponsorships of Afternoon/Morning Bulletin and one DD-News produced in-house programme

for 3 months. (subject to availability)

7000 seconds in prime time band on DD-News from 6.30p.m. to 11.30p.m.

6500 seconds on the DD-News (in non prime time from 7.00 a.m. to 6.30 p.m.). Value Addition:

5000 seconds on ROS basis on DD-Bharati or DD-Urdu or DD-News in Non Prime Time

wherever inventory is unusedand going waste.

Package: III: ADVERTISERS COMMITTING Rs.10 LAKHS ON THE NEWS

CHANNEL(FCT to be utilized within a period upto 3 months)

Co-Sponsorships of Afternoon or Morning News Bulletin or DD-News in-house programmes for 1 month. (subject to availability)

2800 seconds in the prime time band of DD-News between 6.30 p.m. to 11.30p.m.

2500 seconds on DD-News Channel (in non prime time from 7.00am to 6.30pm).

15

Value Addition:

1500 seconds on ROSbasis on DD-Bharati or DD-Urdu or DD-News in Non PrimeTime wherever

inventory is unused and going waste.

Package: IV: ADVERTISERS COMMITTING Rs.5 LAKHS ON THE NEWS

CHANNEL(FCT to be utilized within a period upto 3 months)

1400 seconds in the prime time band of DD-News between 6.30p.m. to 11.30p.m.

1100 seconds on ROS on DD-News Channel (in non prime time from 7.00am to 6.30pm

Value Addition:

800 seconds on ROS basis on DD-Bharati or DD-Urdu or DD-News in Non Prime Time wherever inventory is unused and going waste.

16

Doordarshan Kendra, Delhi (Delhi-LPT)

In-house Programme


(in Rs.)

FCT (in sec.)

SBR (in Rs.)

Super „A‟ 7:30 PM to 8:00 PM Film Based 25000 90 8000 Non-Film Based 25000 120 8000 *„A‟ Special 7:00PM- 7:30PM Film Based 20000 90 8000

Non-Film Based 20000 120 8000

„A‟6:00 PM to 7:00 PM (Except Sunday 4:00PM to 6:30 PM)

10000 120 4000

„B‟ Before 6:00 PM (Except Sunday 4:00PM to 6:30PM)

7500 120 3000

News 7:00 PM to 7:15 PM

20000

Time check 4500

* After News Bulletin 15 minutes slot (7.15 p.m. to 7.30 p.m.) is available for sponsorship. For this slot half of the

sponsorship fee of the slot 7.00PM- 7.30PM will be charged.

Hindi Belt

In –House Programme


FCT (in sec.)

SBR (in Rs.)

3:00PM to 4:00PM 50000 150 15000

4.00PM to 6.30PM(Sun HFF)

200000

150

20000

17

DD –HIGH DEFINITION



In-house Programmes


FCT (in sec.)

SBR (in Rs.)

Prime Time 10000 180 5000



18

PRASAR BHARATI



Rate Card for In-house Programmes Marketing

Regional Kendras

19

DDK, Agartala

In-house Programme


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ Special 7:00PM- 8:00PM

2800 120 600

„A‟

6:30PM- 7:00PM

2300 120 550

„B‟

5:30PM-6:30PM (Monday-Friday) 3:00PM-6:30PM

(Saturday)

2000 120 500

News 1600 (Before/After)

1900 (Mid-Break)

20

DDK, Ahmedabad

In-house Programmes


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ Special : 7:00PM to 8:00PM

Film Based 44000 90 10,000

Non Film Based 44000 120 10,000

„A‟

6:30PM -7:00PM (All days) 8:30AM-9:00AM (Sunday)

Film Based 15000 90 4000

Non Film Based 15000 120 4000

„B‟ Before 6:30PM

Film Based 9000 90 2000

Non film Based 9000 120 2000

News 12000

(Before/After) 15000

(Mid-Break)

21

RLSS, Ahmedabad (DD-Girnar)

In-house Programmes


FCT (in sec.)

SBR (in Rs.)

Prime Time :

8.00PM-10:30PM

Film Based 8000 180 3000


Non Prime Time :

8.00 AM-8.00PM

10:30PM-8:00AM

Film Based 5000 180 2000


22

DDK-Aizwal

In -house Programme


FCT (in sec.)

SBR (in Rs.)

„A‟ Special

7:00PM-8:00PM

3000 120 600

„A‟ 6:30PM-7:00PM

2500 120 500

„B‟

5:30PM-6:30PM (Monday-Friday)

3:00PM- 6:30PM (Saturday & Sunday)

2000 120 400

News 700

(Before/After) 800

(Mid-Break)

PEX(S

23

DDK- Akola

In-house Programmes


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ Special

6:30PM-7:00PM

1500 180 400

„A‟ 6:00PM-6:30PM

Film Based 1500 120 400


DDK- Allahabad

In-House Programmes


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ 6:00PM-7:00PM

6000 100 1000

24

DDK- Bangalore

In-house Programmes


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Features Film

(Any Time)

100000 120 10000

Film Songs 60000 120 10000

Super „A‟ 7:00PM-8:00PM

Film Based 48000 120 8000


„A‟ Special 6:30PM-7:00PM

Film Based 30000 120 5000


„A‟ 3:00PM-6:30PM

Film Based 12000 120 3000


„B‟ 6:00AM-9:00AM

Film Based 20000 90 10000


Regional News 12000


(Mid-Break)

Sponsorship of News Segments

Rs.15000

(with opening & closing credit lines of 5 secs. each.)

25

RLSS- Bangalore (DD-Chandana)

In- house Programmes


FCT (in sec.)

SBR (in Rs.)

Feature Film 25000 100 5000

Special Film Songs Programme

10000 120 5000

Prime Time 8:00PM-11:00PM (All Days) 7:30PM-3:00PM (Sunday & Holidays)

Film Based 10000 120 3000


Non Prime Time : Rest of the time

Film Based 8000 120 2500


News 3000 (Before/ After)

4000 (Mid-Break)

26

DDK-Barelly



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ 6:30PM-7:00PM

4500 150 2000

„B‟ 5:00PM- 6:30PM

3500 120 1000

DDK-Bhawanipatna



FCT (in sec.)

SBR (in Rs.)

„A‟ 5:00PM-5:30PM

1500 120 400

27

DDK- Bhopal

In-house Programmes


(in Rs.)

FCT (in sec.)

SBR (in Rs.)

„A‟ Special

After 7:00PM

Film Based 23000 90 8000


„A‟

6:30PM-7:00PM

Film Based 11500 90 4000

Non Film based 11500 120 4000

Kalyani 8000

„B‟

Before 6:30PM

Film Based 4600 90 2000


News 7:00PM 8000 (Before/After)

12000 (Mid-Break)

28

DDK-Bhubneshwar

In-house Programmes


FCT (in sec.)

SBR (in Rs.)

Super „A‟ Special Oriya Feature Film

35000 90 10000

Mid Spot Oriya Feature

Film

15000


Film Based 33000 90 10000


„A‟ Special 6:00PM- 7:00PM (Monday – Saturday)

Film Based 13500 90 4000


Kalyani 6000

„A‟

6:00AM-9:00AM

Film based 12500 90 4000

Non film based 6500 90 2000

Regional News 7000

(Before/After) 9000

(Mid-Break)

29

RLSS-Bhubneshwar (DD-6)

In-house Programmes


FCT (in sec.)

SBR (in Rs.)

Prime Time

8:00PM-10:30PM

Film Based 4200 180 2000


Non Prime Time

9:00AM-3:00PM, 10:30PM-6:00AM

Film Based 3200 180 1500


DDK- Chandigarh



FCT (in sec.)

SBR (in Rs.)

„A‟ Special

6:30PM-7:00PM

2300 180 550

„A‟ 6:00PM-6:30PM

Film Based 2300 120 550


30

DDK- Chennai

In-house Programmes


FCT (in sec.)

SBR (in Rs.)

Feature Film 100000 120 15000

Film Song Based(OliyumOliyu

m)

100000 120 15000

Super „A‟ 7:00PM – 11:00PM

Film Based 48000 150 7500



Film Based 22000 150 6000


Regional News 5:00PM

7:00PM 8:15PM

12000 (Before)

15000 (Mid-Break)

12000 (Before/After)

15000 (Mid-Break)

Sponsorship of News Segments in News Bulletin (Bullion

rates/sports/weather report etc.) only caption without audio.

3000

Sponsorship of News Segments in News Bulletin (Bullion rates/sports/weather report etc.) Caption with audio with

opening & closing credit lines of 5 secs. each

6000

31

RLSS- Chennai (DD-Podhigai)



FCT (in sec.)

SBR (in Rs.)

Prime Time

Feature Film 25000 100 5000

Film Songs Programme 10000 120 3000

Non-Prime Time

Film based 8000 120 2000


Regional News 8:00AM

10:00AM 12:00Noon

2:30PM 10:00PM(Friday & Saturday)

2500

(Before/After) 3000

(Mid-Break)

DDK-Dehradoon

In-house Programmes


FCT (in sec.)

SBR (in Rs.)

„A‟ Special 6:00PM-7:00PM (Monday to Friday)

6.30PM-7.00PM (Saturday & Sunday)

Film Based 7500 120 1200


„A‟

5:00PM – 6:00PM

6000 150 900

Kalyani 400

32

DDK-Dibrugarh In- house Programmes


FCT (in sec.)

SBR (in Rs.)

Super A

7:00PM-8:00PM

2500 150 600


2000 180 600

„A‟ 6:00PM – 6:30PM

1500 150 400

„B‟

5:30PM-6:00PM

1000 120 400

News

650 (Before/After)

750 (Mid-Break)

DDK-Daltonganj

In-house Programme


FCT (in sec.)

SBR (in Rs.)

„A‟

6:00PM- 6:30PM

1600 120 400

„B‟ 5:30PM- 6:00PM

1100 120 300

33

DDK-Gangtok



FCT (in sec.)

SBR (in Rs.)

„A‟

6:00PM-6:30PM

2000 120 400

„B‟ 5:30PM-6:00PM

1500 120 300

DDK- Gorakhpur



(in Rs.)

FCT (in sec.)

SBR (in Rs.)

„A‟ Special 3:00PM – 4:00PM (Sunday Only)

Film Based 4800 90 2400


„A‟ 6:30PM -7:00PM

Film Based 4800 90 2400


„B‟ 5:30PM – 6:30PM

Film Based 2400 90 1200


34

DDK- Guwahati

In-house Programmes

*Commercial terms are for 30 Minutes duration. For lesser duration

programme commercial terms shall be on pro-rata basis.


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ Special

7:30PM-8:00PM

10000 150 5000

„A‟ 6:00PM-7:00PM

7000 90 3000

Kalyani 9000

„A‟

4:00PM-6:00PM (Sunday)

5500 90 2000

„B‟ 2:30PM-4:00PM

3500 90 1000

*8:30 AM

6000 90 1500

North East English News


13750 (Mid-Break)

Assamese News 10000


(Mid-Break)

35

PPC- Guwahati (North East)



FCT (in sec.)

SBR (in Rs.)

4:00PM-6:00PM 5500 120 2000

8:00PM-10:30PM

Film Based 2500 150 1000


Other than 8:00PM-10:30PM &4:00PM-6:00PM

Film Based 1400 150 1000


DDK- Gulbarga

In-house Programmes


FCT (in sec.)

SBR (in Rs.)

6:30PM-7:00PM 1000 150 400

36

DDK-Hisar

In-house Programmes


FCT (in sec.)

SBR (in Rs.)

Super „A‟

7:00PM – 7:30PM

Film Based 3500 90 600


„A‟ Special

6:30PM – 7:00PM



„A‟ 6:00PM – 6:30PM

2500 120 500

„B‟ 5:00PM – 6:00PM

2000 120 400

Regional News 700

(Before/After) 800

(Mid-Break)

37

DDK- Hyderabad



FCT (in sec.)

SBR (in Rs.)

Super „A‟ Special Any Time

100000 90 15000

„A‟ Special

After 7:00PM

Film Based 40000 90 13000


„A‟ Before 7:00PM

Film Based 30000 120 13000


„B‟ Before 6:30PM

10000 120 2500

Regional News

7:00PM

15000


(Mid-Break)

Regional News 7:00AM

8000 (Before/After)

9000 (Mid-Break)

38

RLSS- Hyderabad (DD-Saptagiri)



FCT (in sec.)

SBR (in Rs.)

Telugu Feature Film(Any time)

25000 100 5000

Prime Time 7:30PM -10:30PM

Film Based 12000 120 4500


Non Prime Time 10:30PM – 7:30PM (Next day)

Film Based 10000 120 3000


Regional News 4000

DDK-Imphal

In- house Programme


(in Rs.)

FCT (in sec.)

SBR (in Rs.)


3000 120 600

„A‟

6:30PM-7:00PM

2500 120 500

„B‟ 5:30PM-6:30PM

2000 120 400


800 (Mid-Break)

39

DDK- Indore



FCT (in sec.)

SBR (in Rs.)

5:30 PM to 6:00 PM 3000 120 1000

DDK- Itanagar

In-house Programmes


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)


4000 120 600

„A‟ 6:30PM- 7:00PM

3300 120 550

„B‟

5:30PM - 6:30PM

2000 180 500


750 (Mid-Break)

40

DDK- Jaipur

In-house Programmes


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Super „A‟ Special 7:30PM-8:00PM

Film Based 50000 90 10000



Film Based 24000 90 10000


„A‟ Special

6:30PM-7:00PM

Film Based 12000 90 5000


Kalyani 8000

„A‟

6:00PM-6:30PM

Film Based 10000 90 4000


„B‟

5:00PM-6:00PM

Film Based 8000 90 2000


News 7:00PM 10000


(Mid-Break)

Programme High Lights

8000 40 8000

41

DDK- Jalandhar

In-house Programmes


(in Rs.)

FCT (in sec.)

SBR (in Rs.)

„A‟ Special

After 7:00PM

Film Based 30000 90 9000


News 7:00PM 9000


(Mid-Break)


Film Based 20000 90 5000


„B‟ 6:00PM-6:30 PM

Film Based 12000 90 2500


News 7:00PM 9000 (Before/After)

10000 (Mid-Break)

News

3:00PM 5:00PM

5000

(Before/After) 6000

(Mid-Break)

42

RLSS- Jalandhar (DD-Punjabi)

Time Band

Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

2:00PM- 10:00 PM

Film Based/Variety

Prog.

7500 210 3000

Non-film based 5000 210 2000

10:00PM-6:00AM

Film Based/Variety Prog.

4000 210 1000


6:00AM-2:00PM

Film based/Variety Prog

5000 210 2000


LishkaraOctober to March

Audio CD sponsored songs

10000 per song

Vedio CD

sponsored songs

15000

per song

LishkaraApril to September

Audio CD

sponsored songs

7500

per song

Vedio CD sponsored songs

10000 per song

DDK-Jagdalpur



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

5:30 PM to 6:00 PM 3000 150 500

43

DDK-Jalpaiguri

In-house Programmes


FCT (in sec.)

SBR (in Rs.)

5:30PM-6:00PM 3500 150 400

DDK- Jammu

In-house Programmes


FCT (in sec.)

SBR (in Rs.)

„A‟ Special

7:00PM-8:00PM

4000 180 1000

„A‟ 6:00PM-7:00PM

3000 150 700

„B‟ 4:00PM-6:00PM

2000 120 600

(News)

7:00PM to7:15PM

1000

(Before/After) 2500

(Mid-Break)

44

DDK-Kohima

In- house Programme


FCT (in sec.)

SBR (in Rs.)

„A‟ Special

7:30PM-8:00PM

3000 120 600

„A‟ 6:30PM-7:00PM

2500 120 500

„A‟ 5:30PM-7:00PM

2000 120 400

News 700

(Before/After) 800

(Mid-Break)

PEX(S

45

DDK- Kolkata



(in Rs.)

FCT (in sec.)

SBR (in Rs.)

4.00PM (Sunday) Feature Film

150000 120 15000

11.30AM/10.35PM

Daily Feature Film & Serialized film

20000 120 6000

Super „A‟ Special 7.30PM-8.00PM

38000 120 9000

Super „A‟

3:00PM-4.00PM (Sunday)

18000 120 3500

Super „A‟

5:00PM-7:00PM

18000 90 3500

„A‟ 3:00PM-5:00PM

7000 90 2500

Regional News

7:00PM

14000


(Mid-Break)

Regional News 5:00PM

4000 (Before/After)

5000 (Mid-Break)

46

RLSS-Kolkata- (DD-Bangla)

In-house Programmes


(in Rs.)

FCT (in sec.)

SBR (in Rs.)

Bengali Feature

Film 10:45PM

25000 120 5000

Prime Time : 8:00PM-10:30PM

Film Based 12000 120 3000



Film based 6000 150 2500


DDK- Lucknow


Time Band

Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Super „A‟

After 7:00PM

Film Based 45000 100 15000


„A‟ Special

6:30PM-7:00PM

20000 120 5000

Kalyani 9000

„A‟ 6:00PM-6:30PM

15000 120 2000

„B‟

4:00PM-6:00PM

10000 120 2000

Regional News 10000 (Before/After)

15000 (Mid-Break)

47

DDK- Leh



FCT (in sec.)

SBR (in Rs.)

6.00PMto7:00 PM 3300 150 300

DDK- Mau

In-house Programme


FCT (in sec.)

SBR (in Rs.)

„A‟

6:00PM-6:30PM

1600 120 400

„B‟ 5:30PM-6:00PM

1100 120 300

48

DDK- Mumbai

In - house Programme


FCT (in sec.)

SBR (in Rs.)

Super „A‟ Special 90000 90 15000

Super „A‟ After 7:00PM

Film Based 80000 90 12000



(Saturday & Sunday)

Film Based 30000 90 8000



(Monday-Friday)

Film Based 30000 90 7000


News 12000


(Mid-Break)

49

RLSS-Mumbai (DD-Sahyadri)

In-house Programmes


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Feature Film

Prime Time 6:00AM-9:00AM : Monday to Saturday (With terrestrial support)

Film Based 17000 120 6000


Prime Time 8:00PM-11:00PM

Film Based 15000 150 3500

None Film Based 11000 180 3000

Non-Prime Time

11:00PM - 2:00PM (Next day)

Film Based 8000 150 2500


Batmya (News)

Headlines(Vruttasar) 3:30PM, 4:30PM, 5:30PM, 8:00PM (with terrestrial support)

8000

Batmya (Mon-Fri) 5:00PM (with terrestrial support) 8000

(Before/After)

Batmya (all days) 7:00PM (with terrestrial support) 14000 (Before/After)

17500 (Mid-Break)

Batmya (all days) 9:30PM 4000 (Before/After)

5000 (Mid-Break)

Batmya (all days) 2:30PM 2500

(Before/After) 3125

(Mid-Break)

Batmya (Mon-Sat) 8:30AM 8000

(Before/After)

Batmya (Sunday) 8:30AM 2500 (Before/After)

3125 (Mid-Break)

50

DDK- Muzaffarpur

In-house Programmes


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟

5:00PM-6:00PM

3000 150 600

„B‟ 4:30PM-5:00PM

2000 150 500

DDK- Nagpur

In-house Programme


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ 6:30PM-7:00PM

Film Based 4500 120 600


„B‟

6:00PM-6:30PM

2000 150 500

51

DDK- Panaji (Goa)



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)


4500 120 2000

„A‟

6:30PM-7:00PM

4000 150 1500

„B‟ 6:00PM-6:30PM

(Konkani)

2500 150 1000

Regional News 2500

(Before/After) 3000

(Mid-Break)

52

DDK- Patna

In-house Programme


FCT (in sec.)

SBR (in Rs.)

Super „A‟ Special

6:30PM onwards

Film Based 30000 150 4000


Kalyani 8000

Super „A‟

6:00PM – 6:30PM

20000 120 3000

„A‟ Special 5:30PM – 6:00PM

12000 120 3000

„A‟

5:00PM – 5:30PM

10000 120 2000

„B‟ 4:00PM-5:00PM

8000 120 2000

Regional News 10000 (Before/After)

15000 (Mid-Break)

53

DDK- Pondicherry

In-house Programme


FCT (in sec.)

SBR (in Rs.)

„A‟ 5:00PM-7:00PM

Film Based 1200 120 250


DDK- Portblair

In-house Programmes


FCT (in sec.)

SBR (in Rs.)

„A‟ 7:00 PM to 7:30 PM



„B‟ 6:00 PM to 7:00 PM



54

DDK- Raipur

In-house Programme


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)


6000 150 2000

„A‟

6:30PM – 7:00PM

5000 150 1000

Kalyani 4000

„B‟

5:00PM – 6:30PM

3000 120 500

News

1800 (Before/After)

2000 (Mid-Break)

PEX(S

DDK- Rajkot

In-House Programmes


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ 6:00PM – 6:30PM

2000 150 400

„B‟

5:30PM – 6:00PM

1500 180 300

55

DDK- Ranchi

In-house Programme


FCT (in sec.)

SBR (in Rs.)

Super „A‟ 7:00 PM – 8:00 PM

12000 120 4000

„A‟ Special

6:00PM- 7:00PM

8000 90 3000

Kalyani 3000

„A‟ 5:00PM – 6:00PM

4500 90 1500

„B‟ 4:00PM – 5:00PM

3000 90 1000

„Kalyani‟ 6:30PM-7:00PM (Monday, Tuesday,Thursday, Friday) 3,000

News

7:00PM-7:15PM

4000

(Before/After) 5000

(Mid-Break)

56

DDK- Shimla

In-house Programmes


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)


Film Based 7000 120 1000


„A‟

6:00PM-7:00PM

5000 150 700

„B‟ 4:00PM-6:00PM

3000 150 500

News 1200

(Before/After) 1500

(Mid-Break)

DDK- Silchar

In-House Programmes


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ Special

7:00PM-8:00PM

2500 180 600

„A‟ 6:30PM-7:00PM

2000 180 500

„B‟

5:30PM-6:30PM

1500 150 400

57

DDK- Shillong

In-house Programmes


FCT (in sec.)

SBR (in Rs.)


2500 120 750

„A‟

6:30PM-7:00PM

2000 100 600

„B‟ 5:30PM-6:30PM

(Monday- Friday) 3:00PM-6:30PM (Sunday)

1700 100 500

DDK- Srinagar

In-house Programmes


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)


Film Based

10000

90

3000


„A‟

6:30PM – 7:00PM

8000 120 1500

„B‟ 4:00PM – 6:30PM

5000 120 1000

News

7:00PM

2000

(Before/After) 3000

(Mid-Break)

58

RLSS- Srinagar (DD-Kashir)

In-house Programmes


FCT (in sec.)

SBR (in Rs.)

Prime Time

8:30PM-9:30PM 10000 180 1500

7:30PM-8:00PM

Film Based 10000 90 2000


6:30PM - 7:00PM 8000 120 1500

9:30PM-10:30PM 5000 180 1000

4:00 PM - 6:30PM 5000 120 1000

8:00AM-10:00AM 5000 180 1000

Non Prime Time

10:30PM-12:00 Mid night 3000 180 750

6:00AM-8:00AM 3000 180 750

10:00AM-4:00PM 3000 180 1000

12:00Mid night-6:00AM 1000 180 200

Hindi Feature film per half an hour slot

10000

120 1500

DDK- Sambalpur

In House Programmes


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

5:00 PM to 5:30 PM 1500 120 400

59

DDK-Shantiniketan In-house Programmes


FCT (in sec.)

SBR (in Rs.)

4:00PM- 4:30PM

(Friday)

1500 120 400

DDK, Thiruvananthapuram

In-House Programmes


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Malayalam Feature Film

(Saturday & Sunday)

100000 120 15000

Chirtageetham 100000 120 15000

Super „A‟

7:00PM-8:00PM

Film Based 50000 120 12000



40000 120 9000

„A‟ 6:00PM-6:30PM 30000 100 7000

„B‟ 3:00PM-6:00PM 18000 90 5000

News 7:00PM & 7:30AM

Head Line News 3:00PM & 5:00PM


15000 (Mid-Break)

Sponsorship/Branding

of News Segments

15000

(with opening & closing credit lines of 5

secs. each)

„B‟

6:00AM-9:00AM

Film Based 25000 120 7000


60

RLSS-Thiruvananthapuram (DD-Malayalam)

In-house Programmes


FCT (in sec.)

SBR (in Rs.)

Malyalam Feature

Film

25000 100 5000


Film Based 10000 120 4000


Non Prime Time 9:00AM-3:00PM

Film Based 8000 100 4000


Film Song Based 10000 100 4000

News 11:00AM&1:00PM

3000 (Before/After)

4000 (Mid-Break)

Sponsorship/

Branding of News Segments

1500

(with opening & closing credit lines of 5

secs. each)

61

DDK- Tura In-house Programmes


FCT (in sec.)

SBR (in Rs.)

„A‟ Special

7:00PM-8:00PM

2000 180 600

„A‟ 6:30PM-7:00PM

1700 180 500

„B‟

5:30PM-6:30PM

1300 180 400

DDK- Varanasi

In-house Programmes


FCT (in sec.)

SBR (in Rs.)

„A‟

6:00PM-7:00PM

6000 100 1000

„B‟ 5:30PM-6:00PM

5500 100 1000

62

PRASAR BHARATI (Broadcasting Corporation of India)


RATE CARD

Outside Produced Sponsored

Programmes

63

GUIDELINES FOR OUTSIDE PRODUCED SPONSORED PROGRAMMES

1.(A) SPONSORED PROGRAMMES

a) Booking is acceptable either of a client or of a product / service. In case of a product, Free Commercial Time

(FCT) can be utilised for the advertisements of that product / service only.

b) The Sponsor (s) / Client (s) is allowed to advertise any number of products in the admissible commercial time

c) Commercial Breaks permitted in all programmes are:

i) Ordinarily three commercial breaks in a 30 minute slot, four commercial breaks in a 45 minute slot and six

commercial breaks in a 60 minute slot will be allowed.

ii) In case of sponsored programmes produced by outsiders, the Free Commercial Time (FCT) will be inserted

by producer.

iii) DD will retain right to use upto 60 seconds in-between the programme with every 30 minute slot and 120

seconds in every 60 minuteslot for advertisements, channel promotion, public service message. For this, a break bumper is to be provided by the producer at mid-break for insertion of the material from Doordarshan end. Advertising window provided above to Doordarshan can be sold either byspot buy or

packages. iv) The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6

minutes (360 secs) including channel promotions & publicity. Any special instructions issued in national interest will be over and above the permissible commercial time.

d) Advertisements featuring the artist participating in a particular serial/ programme are also accepted for

telecast along with the same programme.

(B) Commercial Credit Lines

a) In addition to Free Commercial Time, the sponsor (s) are allowed commercial credit lines including display of

product punch line upto 10 seconds at the beginning and upto 10 seconds at the end of the programme telecast

on all the channels including Regional Kendras. In case of continuing programme (e.g. feature film, sports

etc.) with various sponsors in each 30 minutes slots, the 10 seconds commercial credit lines in opening and 10

seconds at closing can be given in the programme aesthetically in such a manner that it does not obstruct the

viewing of the programme. In case there are more than two sponsors in 30 minutes programme, credit lines

shall not exceed 20 seconds in opening and 20 seconds at closing for all sponsors. For odd duration

programme this facility will apply on prorata basis.

64

b) The telecast of commercial credit lines will be governed as follows:-

(i) Programme Sponsored in the Name of the Client (Company):

The commercial credit line may contain:

• Visual presentation of the name of the company in any lettering / style choice and / or name in audio

(including accompanying music if desired).

• Visual presentation of the standard logo of the company, if desired. • Any colour scheme of the company for visual presentation, and if so with special effects.

(ii) Programme Sponsored in the name of a product :

The commercial credit lines may contain the name of the product, spoken or written on any style, with or without accompanying music. Display of products with punch line is allowed. The duration of the sponsor /

punch line can go upto a maximum of 5 seconds from theapproved commercial only.

2. REPEAT PROGRAMMES

Approval of a programme for a particular Channel does not mean that the programme is automatically approved for another Channel of Doordarshan. The programme has to be submitted afresh to a Channel for approval as per

the extant policy. For a programme being repeated on a particular Channel, the telecast fee charged sha ll be according to the following schedule.

a) Doordarshan reserves the right to telecast the programme of DD-1 (Regional) once again within 24 hrs. on the

RLSS channel for which no additional telecast fee shall be charged. The same tape along with commercials shall be played in the repeat telecast.10% premium of the slot fee shall be charged, if repeated on the request of producer/ agency.

b) If a programme is repeated on the request of producer/ agency on thesame channel then 50% premium shall be

charged on the telecast fee of the new slot. c) If a programme is repeated on DD-1, DD-News, DD-Bharati, DD-India, DD-Sports, DD-Urdu from Regional

Kendra and vice versa, a premium of 40% will be added to Telecast/ Sponsorship Fees of the new slot without additional FCT against the premium. No premium shall be charged, if a programme is repeated within RLSS

channel/ from RLSS channels to above channels and vise versa. d) If a programme is repeated on the request of producer/ agency from one Regiona l Kendra/ Hindi Belt to

another Regional Kendra then 20% premium shall be charged on the telecast fee of the new slot without additional FCT against the premium.

65

3. BRANDING OF PROGRAMMES :

a) Title Branding

(i) For Branding of programme one spot buy rate will be charged. For the purpose of branding, the producer / marketing agency shall be allowed not more than 5 seconds for the usage of the punch line of the product in the voice over only.

(ii) For branded quiz shows, interview based programmes, talk show and other programmes upto 30 minutes

duration, where the microphone is visible in the cameraframe,two spot buy rate of the slot shall be charged, producer can carry the brand of the product as well as name of the programme on the cube of the microphonealong with voice over.

b) Set Branding

For set branding for every slot upto 30 minutes programmes, twice the telecast fee plus one spot buy rate shall be charged. On RLSS charges will be of normal telecast fee plus one spot buy. The client/ agency/ producer will not

be allowed any additional FCT other than the admissible FCT given to them on payment of normal telecast fee. Such set branding should be in an imaginative manner so that it does not appear to be o ut of sync with the tone

and tenor of the programme. It must merge in a natural manner with the content of the programme.

4. BANKING

100% continuous banking shall be allowed in all programmes till the end of the programmes. Each single

episode shall not carry commercials more than admissible FCT + 60 seconds of banked FCT (per half an hour). No cross programme/cross channel banking shall be allowed. Banking shall lapse with the end of the programme. Doordarshan at its discretion may increase the banking cap upto another 60 seconds in deserving

cases provided the payment behaviour of the concerned producer/ agency is satisfactory.

5. CANCELLATION CHARGES

(i) Sponsored Programme :

A contract can be cancelled by an agency giving a notice as per agreement signed with the channels at the time of allotment of programme/ slot. In this case mandatory notice according to the programme agreement shall

apply.

(ii) Spot :

In the spot booking a contract canbe cancelled by an agency giving a notice of 3days or more before the telecast date. If the notice is less than 3 days before the telecast date, billing will be done as per contract filed.

66

6.ADVERTISMENT DURATION

Advertisement of 5 seconds or in multiples of 5 seconds duration shall be accepted. If the duration of the spot is

not in the multiple of five seconds then it will be charged at the rate of the next higher multiple of five seconds. For example, if the duration of the spot is above 5 seconds and below 10 seconds then it shall be charged for 10

seconds. Advertisement below 5 seconds will be charged for 5 seconds.

7. PROGRAMMES FALLING IN MORE THAN ONE TIME BAND

In case of programmes falling in more than one time band, sponsorship fee will be the consolidated amount of the slots covered by the programme.

8. PENALTY FOR TELECAST OF UNAPPROVED ADVERTISEMENTS:-

All advertisements will be governed by the Code for Commercial advertising of Doordarshan. Hindi and English advertisements approved by Doordarshan Commercial Service and regional language advertisements

approved by Regional Kendras shall be allowed for telecast. If any unapproved commercial is telecast, the agency will be charged penalty of five (5) times the rate of the normal spot buy for the programme where such

advertisement appeared.

9. ALL VALUES IN THE RATE CARD ARE IN GROSS

10. DEFINITION OF UNIT

Spot buy rate unit : 10 seconds Sponsorship Fee rate unit: 30 minutes

All programmes accepted for telecast on Doordarshan shall normally be of 30 minutes slot. In the event of the programme not being of 30 minutes duration, commercial terms will be on pro-rata basis. Such

programmes should be in the multiple of five minutes and should not be less than five minutes. 11. PROGRAMMES TELECAST MORE THAN ONCE A WEEK

For the purpose of application of commercial terms, such programmes/ serials which are telecast more than

once in a week, all the episodes telecast in one particular week will be separately counted for the purpose of charging of telecast fee and submission of Bank Guarantee. For example, for such serials which are telecast five times a week and BG for 8 weeks is required then BG for 40 episodes will have to be submitted. Also

telecast fee for all the 40 episodes will have to be paid.

67

12. CATEGORISATION OF FILM BASED PROGRAMMES

Categorisation of programmes will be made and decided by the Evaluation Committee depending on the film. content of the programme. In such case where rate for film based and non film based programme has

not been mentioned separately, the telecast fee for film based programme will be charged 25% more than the telecast fee of the relevant slot. It is clarified that the term „Film Based Progra mme‟ is to be construed to mean and include album songs as well.

13. PRIZE SCHEME AND/ OR CONTEST SCHEME

a) Prize Scheme / contest scheme can be part of FCT but if it goes beyond admissible FCT, the producer / agency

will have to pay at the following flat rates:

DD-1(National) :

(i) Prime Time : Rs.20,000 (ii) Mid Prime Time : Rs.15,000 (iii) Non Prime Time :Rs.10,000

DD-News & Other channels

(i) Prime Time :Rs. 10,000 (ii)Mid Prime Time : Rs. 7,500 (iii)Non Prime Time :Rs. 5,000

Regional Kendra :

(i)Prime Time : Rs. 8,000 (ii)Mid prime time : Rs. 7,000 (iii)Non-Prime Time : Rs. 5,000

All RLSS Channels: Rs. 1000

b) If the Prize scheme / contest is not a part of admissible FCT then it can go up to a maximum of one minute.

c) In the prize scheme, the producer / marketing agency shall be allowed to announce and show the branded products being given as prizes.

68

14. SPONSORED SONGS :

Where in the rate card of different Kendras/ Channels, rate for Sponsored Song has not been created, those Kendra/ Channel may charge Rs.3000/- (Per Song) except DD-1.

15. i) MAKING OF THE FILM

ii) FILM PROMO PACKAGE

i) For the programme „On Making of the Film‟, telecast fee will be Two and half times (2 ½) of the normal fee

of the slot on DD-1, DD-News, DD-India, DD-Bharati and DD-Urdu. For Regional Kendra fee will be Twice

the normal fee under film based category of that slot. In case, rate card of any Kendra does not ha ve film based

category in the concerned time band then 25% extra will be levied on the telecast fee of that time band before

charging twice the telecast fee. On RLSS telecast fee will be One and half (1 ½) under film based category.

No FCT shall be allowed for the programme on Making of the Film on any channel/ Kendra.

ii) Film Promo Package on DD-1: Rs.20 Lakhs with 54 exposures of 10 secs in prime time and 480 exposures

of 10 secs in non-prime time on ROS basis. The period of consumption of the package will be 20 days

Film Promo Package on Regional Kendras: One Spot Buy Rate of prime time (film based) with 1 free bonus spot in non-prime time on ROS basis.

16. TELE SHOPPING

For Tele-shopping, telecast fee shall be Eight times on DD-1, Six timeson DD-News, DD-India, DD-Bharati,

DD-Urdu, DD-Sports,Four times on Regional Kendra and on RLSS the telecast fee shall be Six times of the prevalent slot fee in which it will be telecast.

For such programme, NO FCT will be allowed

69

.

17. CONCESSION FOR THE PROGRMMES FALLING IN SPECIAL CATEGORIES

Programmes categorized under News & Current Affairs and Children‟s category in non-prime time band shall have concessional rates. However, no concession shall be available to these categories of p rogrammes in the prime time and mid prime time. The Selection Committee set-up at each Channel / Kendra for selection of

sponsored programmes is empowered to take decisions on such categorisation.

News & Current Affairs and Children‟s category programmes falling in non prime time shall be charged @ 75% of the slot fees and shall be allowed the admissible FCT of that slot. It will not be applicable on DD-News channel.

18. PROMOS

Doordarshan is allowing telecast of promos, both branded and unbranded, free of charge in accordance with

the following guidelines:

a) Branded and unbranded promos are allowed for on-going programmes as well as for such programmes which

are likely to come on air soon.

b) As Doordarshan is not charging any telecast fee for such promos, their telecast depends on the sole

discretion of Doordarshan

c) Duration of promos shall be 20 seconds. In case of branded promos, maximum of 5 seconds can be used for

branding purpose without exceeding the total duration of 20 seconds

d) For branding purpose pack shot and punch line of the product or service can be used. However, for the

purpose of uniformity all branded / credit line promos shall be telecast subject to the pack shot being shown

in a window (Approx. 2/3 the size of the total screen). The usage of the actual punch line of the commercial

is not allowed. The credit line should be in a separate voice over saying “…… brought to you by…….”. In

the other words, the pack shot should be shown in a separate window and voice over used for the punch line

should not be used in the promos.

70

19. CLASSIFIED ADS. :

Classified ads. comprising of 60 characters (letters) will be allowed on payment of fee equivalent to Time check rates of the concerned Kendra. In case, number of characters exceed to the above limit, rate will be charged

on pro-rata basis.

20. WIPES :

Use of wipes meant for change over from programme to Commercial break and vice versa/one programme to

another programme are allowed @ 50 % of the time check of the time band in which wipe will be used.

21. GENERAL

a) The rates indicated in the Rate Card are the minimum that is to be charged for each slot. Doordarshan

reserves the right to charge higher rates depending on commercial exigencies.

b) In case of any dispute or interpretation arising out of the Rate Card, the decision of Doordarshan will be

final.

c) Utilisation of commercials in the programme shall not exceed the statutory limit prescribed by the

competent authority i.eCable Television Networks (Regulation) Act-1994 from time to time.

d) Film Trailer and Album Trailer will not be allowed within the commercial time admissible to the producer.

e) Advertiser Funded/ Customized Programming

There is a requirement for “Advertiser Funded/ Customized Programming” i.e. content which is backed

with the advertisers support. The format proposed is similar to the sponsored programme wherein the advertiser will take up the cost of production of content on the specified theme based on entertainment,

education etc. The advertiser approaches DD with the produced content for a slotting and will also take the sponsorship, branding & set branding of such content.

71

DD retains the right to market the inventory to other advertisers and maximize the revenues from the

telecast of such content. Since several brands have started associating themselves with meaningful content, this

will open a new source of revenue for Doordarshan from the mounting of such content

The client will be allowed set branding, title branding, break bumpers (2 Astons/Innovations of 5 secs for every 30 mins. content, aston bands/ innovations). AFP will be allowed for a minimum of 13 weeks or for 26 weeks subject to approval of the content as per the existing guidelines specified for sponsored programmes.

The exception to this will be in the case of one off programmes or short duration programmes which will be charged on a pro-rata basis.

Rates Chargeable or AFP/Customized Programming for 30 mins.

For AFP/Customized Programming, one basic/normal telecast fee (highest of the slot) with admissible FCT of the slot + one basic/normal telecast fee(highest of that slot) without FCT + 2 SBRs (spot buy

rate)(highest of that slot) without FCT + 1 Additional SBR with 10 secs FCT (highest of that slot) as applicable

for that slot will be charged for everyslot of 30 minutes. This principle will be applicable to all Doordarshan

Channels including regional and RLSS.

72

PRASAR BHARATI



Rate Card for Outside SponsoredProgrammes Marketing

DD-National

DD-News

DD-India

DD-Bharati

DD-Sports

DD-Urdu

Delhi LPT

DD High Definition

73

CATEGORISATION

DD-1 National Network Prime Time

8.00 PM to 8.30 PM (All days - News)

Band-1 9.00 PM to 10.00 PM (All days)

Band-2

(i) 8.30 PM to 9.00 PM (All days)

(ii) 10.00 PM to 11.00 PM (All days)

Band-3

8.00 AM to 3.00 PM (Sunday)

Mid Prime Time

12.00 Noon to 3.00 PM (Monday to Saturday) Non-Prime Time

Band-1 11.00 PM to 12.00 Mid-night (All days)

Band-210.00 AM to 12.00 Noon (Monday to Saturday) Band-3

(i) 12.00 Mid-night to 10.00 AM (Monday. to Saturday.)

(ii) 12.00 Mid-night to 8.00 AM (Sunday) Note :

The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not

exceed 6 minutes (360 secs) including channel promotions & publicity.

Any special instructions issued in national interest will be over and above the permissible

commercial time.

74

DD-NATIONAL: NEWS/ SAMACHAR

SPOT BUY RATE ( PER 10 SECONDS) NewsBefore/After Rs. 80000 (8.00 PM to 8.15 PM) Mid-Break Rs. 90000 Samachar Before/After Rs. 80000 (8.15PM to 8.30PM) Mid-Break Rs. 90000 SamacharBefore/After Rs. 20000 ( 7.00AM to 7.15AM) Mid-Break Rs. 25000

Time Check (5 Sec.) News & Samachar Rs. 35,000 (8.00 PM & 8.15 PM) Samachar Rs. 15,000 (7.00 AM ) Note :

In the morning Samachar & Evening News/ Samachar there will be a minimum of two breaks of 60 seconds each.

75

DD-1 (National)

Outside Sponsored Programmes

Time Category

Prime Time Telecast fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

(i)Band-1: 9:00 PM to 10.00PM (All days) (ii)Band-2 8.30 PM to 9.00 PM (All days) 10.00PM to 11.00PM (All days) (iii)Band-3 : 8.00AM to 3.00PM (Sundays)

400000

380000

350000

150

150

150

65000

60000

60000

Mid Prime Time

12:00Noon-3.00PM (Monday to Saturday)

150000

150

25000 Non Prime Time

i)Band-1 : 11:00 PM to 12:00 mid-night

(ii)Band-2 : 10.00AM to 12.00pm (Monday to Saturday) iii)Band-3 12:00mid-night to 10:00AM (All days except Sundays)

100000

75000

50000

150

150

150

20000

15000

15000

76

DD Bharati

IV. Prime Time - 7:30PM – 10:00PM

V. Mid Prime Time - 12.00 Noon – 3.00PM VI. Non Prime Time - Remaining Time Zones.


Time Band Telecast fee (in Rs.)

FCT (in sec.)

SBR (in Rs.)

Prime Time 10000 180 5000



DD- Sports


Prime Events :International Cricket, Tennis, Football, hockey etc.

Telecast fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

15000 150 4000 Non Prime Events : Magazine programmes, Sports News and other sports events

7500 150 4000

77

DD-India


Telecast fee (in Rs.)

FCT (in sec.)

SBR (in Rs.)

7000 240 2500

DD -Urdu

Prime Time - 7:30PM – 10:00PM

Non Prime Time - Remaining Time Zones.


Time Band Telecast fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Prime Time 6000 150 2000

Non Prime Time

4000 150 1500

DD- News

PRIME TIME : 6.30PM TO 11.30PM

NON PRIME TIME : ANY OTHER TIME BAND



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Prime Time 30000 150 5000


78

Doordarshan Kendra, Delhi (Delhi-LPT)



FCT (in sec.)

SBR (in Rs.)

Super „A‟7:30 PM to 8:00 PM Film Based 25000 120 9000 Non-Film Based 25000 150 9000 *„A‟ Special 7.00PM- 7.30PM Film Based 20000 120 9000 Non-Film Based 20000 150 9000

„A‟ 6:00 PM to 7:00 PM (Except Sunday 4:00PM to 6:30 PM)

12000 180 5000

„B‟ Before 6:00 PM (Except Sunday 4:00PM to 6:30PM)

10000 210 4000

* After News Bulletin 15 minutes slot (7.15 p.m. to 7.30 p.m.) is available for sponsored programme. For this slot half of the telecast fee of the slot 7.00PM- 7.30PM will be charged.

Hindi Belt



FCT (in sec.)

SBR (in Rs.)

3:00PM to 4:00PM

(Monday-Sunday)

75000 150 20000

79

DD –HIGH DEFINITION





FCT (in sec.)

SBR (in Rs.)

Prime Time 10000 210 5000



80

PRASAR BHARATI



Rate Card for Outside Sponsored Programmes Marketing

Regional Kendras

81

DDK- Agartala



FCT (in sec.)

SBR (in Rs.)


5500 180 1100

„A‟

6:30PM-7:00PM

4500 180 1100

„B‟ 5:30PM-6:30PM

(Monday-Friday) 3:00PM-6:30PM

(Saturday)

3500 180 1000

DDK- Ahmedabad



FCT (in sec.)

SBR (in Rs.)

„A‟ Special 7:00PM to 8.00PM

Film Based 25000 120 16000


„A‟

Before 7:00PM

Sunday Morning/Afternoon

9000 180 7000

82

RLSS - Ahmedabad (DD-Girnar)



FCT (in sec.)

SBR (in Rs.)

Prime Time

8.00PM-10:30PM

Film Based 10000 210 3000


Non Prime Time

8.00AM-8.00PM

10:30PM-8:00AM

Film Based 5000 210 2000


DDK- Aizwal

Outside Sponsored Programme


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)


3000 210 600

„A‟ 6:30PM-7:00PM

2500 180 500

„B‟

5:30PM-6:30PM (Monday-Friday)

3:00PM- 6:30PM (Saturday & Sunday)

2000 180 400

PEX(S

83

DDK- Akola



FCT (in sec.)

SBR (in Rs.)


1300 240 400

„A‟

6:00PM-6:30PM

Film Based 1500 180 400


DDK- Allahabad



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ 6:00PM-7:00PM

4000 210 2000

84

DDK- Bangalore



FCT (in sec.)

SBR (in Rs.)


Film Based 20000 120 8000


„A‟ Special

3:00PM-7:00PM

Film Based 15000 120 5000


„B‟

6:00AM-9:00AM

Film Based 8000 90 2000


New Film Releases 40000 No FCT 10000

(for In-house Mktg)

RLSS- Bangalore (DD-Chandana)



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Prime Time 8:00PM-11:00PM (All days)

7:30AM-3:00PM (Sundays & Holidays)

Film Based 6000 150 3000



Film Based 6000 210 2500


85

DDK- Barelly



FCT (in sec.)

SBR (in Rs.)

„A‟

6:30PM-7:00PM

4500 210 2500

„B‟ 6:00PM-6:30PM

4000 150 2000

DDK- Bhawanipatna



FCT (in sec.)

SBR (in Rs.)

„A‟ 5:00PM-5:30PM

1500 240 400

DDK- Bhopal



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ Special After 7:00PM

11500 180 8000

„A‟

6:30PM-7:00PM

7000 210 4000

„A‟ 5:30PM-6:00PM

4600 210 2000

86

DDK- Bhubneshwar



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Super „A‟7:00PM-8:00PM(Monday-Saturday),

8:30AM-9:00AM, 4:00PM-8:00PM (Sunday)

Film Based 33000 210 10000


„A‟ Special

6:00PM-7:00PM (Monday – Saturday) :

Film Based 22000 210 6000


„A‟

2:30PM-6:00PM(Monday –Saturday) 6:00AM-9:00AM

Film Based 12500 210 4000


RLSS- Bhubneshwar (DD-6)



FCT (in sec.)

SBR (in Rs.)

Prime Time

8:00PM-10:30PM

Film Based 4200 210 2000


Non Prime Time

9:00AM-3:00PM, 10:30PM- 3:00PM

Film Based 3200 210 1500


87

DDK- Chandigarh



FCT (in sec.)

SBR (in Rs.)


1800 200 550

„A‟ 6:00PM-6:30PM

Film Based 2300 180 550


DDK- Chennai



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)


Film Based 35000 150 7500



Film Based 25000 180 6000


88

RLSS- Chennai (DD-Podhigai)



FCT (in sec.)

SBR (in Rs.)

Prime Time

Film Songs Programme 10000 140 3000

Non-Prime Time

Film Based 7000 150 1000


DDK- Dehradoon



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)


(Monday to Friday) 6.30PM-7.00PM

(Saturday & Sunday)

7000 180 1200

„A‟ 5:00PM-6:00PM 5000 180 900

89

DDK- Dibrugarh Outside Sponsored Programmes


FCT (in sec.)

SBR (in Rs.)

Super „A‟

7:00PM-8:00PM

3000 180 600


2000 210 600

„A‟

6:00PM – 6:30PM

2000 180 400

„B‟

5:30PM-6:00PM

1500 180 400

DDK- Daltonganj



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟

6:00PM – 6:30PM

1600 210 400

„B‟ 5:30PM – 6:00PM

1100 210 300

90

DDK- Gangtok



FCT (in sec.)

SBR (in Rs.)

„A‟ 6:00PM-6:30PM

2000 210 400

„B‟

5:30PM-6:00PM

1500 210 300

DDK- Gorakhpur



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ Special 3:00PM -4:00PM

(Sunday Only)

5400 240 3000

„A‟ 6:30PM -7:00PM

(All Days)

5400 240 3000

„B‟

5:30PM – 6:30PM

3600 240 1800

91

DDK- Guwahati


*Commercial terms are of 30 Minutes duration. For lesser duration programme commercial

terms shall be on pro-rata basis.


FCT (in sec.)

SBR (in Rs.)

„A‟ Special

7:30PM-8:00PM

10000 240 5000

„A‟ 6:00PM-7:00PM

7000 240 3000

„A‟ 4:00PM-6:00PM

(Sunday)

7000 240 3000

„B‟ 2:30PM-4:00PM

4500 200 3000

*8:30 AM

4000 160 1000

92

PPC- Guwahati (North East)



FCT (in sec.)

SBR (in Rs.)

4:00PM-6:00PM

Film Based 9000 210 5000


8:00PM-10:30PM :

Film Based 2200 210 1000


Other Than 8:00PM-10:30PM

&4:00PM-6:00PM

Film Based 1400 210 1000


DDK- Gulbarga



FCT (in sec.)

SBR (in Rs.)

6:30PM-7:00PM

Film Based 2000 180 400


93

DDK- Hisar



FCT (in sec.)

SBR (in Rs.)

Super „A‟

7:00PM – 7:30PM

3000 180 600


2500 180 500

„A‟

6:00PM – 6:30PM

2500 180 500

„B‟ 5:00PM – 6:00PM

2000 180 400

DDK- Hyderabad



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ Special After 7:00pm

Film Based 20000 120 13000



Film Based 15000 120 13000


94

RLSS- Hyderabad (DD-Saptagiri)



FCT (in sec.)

SBR (in Rs.)

Prime Time 7:30PM -10:30PM

Film Based 8000 210 3500


Non Prime Time 10:30PM – 7:30PM (Next day)

Film Based 8000 210 3000


DDK- Imphal



(in Rs.)

FCT (in sec.)

SBR (in Rs.)


3000 210 600

„A‟

6:30PM-7:00PM

2500 180 500

„A‟ 5:30PM-7:00PM

2000 180 400

PEX(S

95

DDK- Indore



FCT (in sec.)

SBR (in Rs.)

5:30 PM to 6:00 PM 3000 210 1000

DDK- Itanagar



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)


4000 180 600

„A‟ 6:30PM- 7:00PM

3300 180 550

„B‟

5:30PM - 6:30PM

2000 210 500

PEX(S

96

DDK- Jaipur



FCT (in sec.)

SBR (in Rs.)


7:30 PM-8:00PM

Film Based 24000 120 10000


Super „A‟

7:00PM-7:30PM

Film Based 20000 120 10000



12000 210 5000

„A‟ 6:00PM-6:30PM

10000 210 4000

„B‟

4:00PM-6:00PM

6000 210 2000

97

DDK- Jalandhar



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ Special After 7:00PM

Film Based 20000 120 10000


„A‟ 6:30PM-7:00PM

Music Based 15000 180 8000

Serial Based 7500 180 9000

„B‟ 4:00PM-6:30PM

7500 180 9000

98

RLSS- Jalandhar (DD-Punjabi)


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

2:00PM- 10:00 PM


7500 210 3000


10:00PM-6:00AM


4000 210 1000


6:00AM-2:00PM

Film Based/Variety Prog

5000 210 2000


LishkaraOctober to March

Audio CD sponsored songs

10000 per song

Video CD

sponsored songs

15000

per song

LishkaraApril to September

Audio CD

sponsored songs

7500

per song

Video CD sponsored songs

10000 per song

DDK- Jagdalpur



FCT (in sec.)

SBR (in Rs.)

5:30 PM to 6:00 PM 2000 150 500

99

DDK, Jalpaiguri



FCT (in sec.)

SBR (in Rs.)

5:30PM-6:00PM 2500 210 400

DDK- Jammu



FCT (in sec.)

SBR (in Rs.)

„A‟ Special

7:30PM-8:00PM

Film Based 5000 220 1000


„A‟

6:00PM-7:00PM

Film Based 3000 200 700


„B‟

4:00PM-6:00PM

2000 200 600

100

DDK- Kohima



FCT (in sec.)

SBR (in Rs.)

„A‟ Special

7:00PM-8:00PM

3000 210 600

„A‟ 6:30PM-7:00PM

2500 180 500

„A‟

5:30PM-6:30PM

2000 180 400

PEX(S

DDK- Kolkata



(in Rs.)

FCT (in sec.)

SBR (in Rs.)

Super „A‟ Special 7.00PM-8:00PM

Film Based 35000 120 9000


Super „A‟ 3.00PM-7.00PM

Film Based 25000 150 9000


101

RLSS- Kolkata (DD-Bangla)


Time Band

Telecast fee (in Rs.)

FCT (in sec.)

SBR (in Rs.)

Prime Time : 8:00PM- 10:00PM

Film Based 12000 150 3500



Film Based 6000 180 3000


102

DDK- Lucknow Outside Sponsored Programme


(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Super „A‟ After 7:00PM

45000 160 15000

„A‟ Special

6:30PM -7:00PM

20000 210 8000

„A‟ 6:00PM-6:30PM

15000 210 8000

„B‟ 4:00PM -6:00PM

15000 210 8000

Sunday Chunk

Morning / Afternoon

20000 210 8000

103

DDK- Leh



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

5:30 PM to 6:00

PM

3300 180 300

DDK- Mau



FCT (in sec.)

SBR (in Rs.)

„A‟ 6:00PM-6:30PM

1600 210 400

„B‟

5:30PM-6:00PM

1100 210 300

104

DDK- Mumbai



FCT (in sec.)

SBR (in Rs.)

Super „A‟

After 7:00PM

Film Based 35000 120 15000


‟A‟ Special

Before 7:00PM

22000

150 8000

RLSS, Mumbai (DD-Sahyadri)

Outside Programme


FCT (in sec.)

SBR (in Rs.)

Prime Time

6:00AM-9:00AM - Monday-Saturday (With terrestrial support)

Film based 15000 150 6000


Prime Time

8:00PM-11:00PM

Film Based 15000 180 3000


Non-Prime Time 11:00PM - 2:00PM (Next day)

Film Based 8000 180 2500


105

DDK- Muzaffarpur



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ 5:00PM-6:00PM

3500 240 600

„B‟ 4:30PM-5:00PM

2500 240 500

DDK- Nagpur



FCT (in sec.)

SBR (in Rs.)

„A‟

6:30PM – 7:00PM

Film Based 4500 150 600

Non - Film Based 3000 210 500

„B‟

6:00PM – 6:30PM

2000 180 500

106

DDK- Panaji (Goa)



FCT (in sec.)

SBR (in Rs.)

„A‟ Special

7:30PM-8:00PM

Film Based 4500 180 2000


„A‟

6:00PM-7:00PM

Film Based 3000 180 1500


DDK- Patna



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Super „A‟ Special After 7:00PM and

Sunday (Morning /Afternoon)

15000 180 5000


6:30PM-7:00PM

10000 210 4000

„A‟ Special

5:30PM – 6:30PM

8000 180 3000

„A‟ 5:00PM – 5:30PM

7000 180 2000

107

DDK- Pondicherry



FCT (in sec.)

SBR (in Rs.)


Film Based 2500 180 300


DDK- Portblair



FCT (in sec.)

SBR (in Rs.)

„A‟ 7:00 PM to 7:30 PM

Film Based 4000 150 500


„B‟ 6:00 PM to 7:00 PM

Film Based 2500 180 250


108

DDK- Raipur



FCT (in sec.)

SBR (in Rs.)

„A‟ Special

7:00PM – 8:00PM

6000 240 2000

„A‟ 6:30PM – 7:00PM

5000 240 1000

„B‟

5:00PM – 6:30PM

3000 240 500

PEX(S

DDK- Rajkot



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ Special

6:00PM – 6:30PM

2000 180 400

„A‟ 5:30PM – 6:00PM

1500 210 300

109

DDK- Ranchi



FCT (in sec.)

SBR (in Rs.)

Super „A‟

7:00 PM – 8:00 PM

12000 180 4000


8000 180 3000

„A‟ 5:00PM – 6:00PM

4500 180 1500

„B‟

4:00PM – 5:00PM

3000 180 1000

DDK- Shimla Outside Sponsored Programmes (for all categories)


FCT (in sec.)

SBR (in Rs.)


Film Based 7000 150 1000


„A‟ 6:00PM-7:00PM

4000 180 700

„B‟

4:00PM-6:00PM

3000 180 500

110

DDK- Silchar



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)


2500 210 600

„A‟ 6:30PM-7:00PM

2000 210 500

„B‟

5:30PM-6:30PM

1500 180 400

DDK- Shillong



FCT (in sec.)

SBR (in Rs.)

„A‟ Special

7:00PM-8:00PM

2500 180 750

„A‟ 6:30PM-7:00PM

2000 150 600

„B‟

5:30PM-6:30PM (Monday - Friday)

3:00PM-6:30PM (Sunday)

1700 150 500

111

DDK- Srinagar



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)


Film based 10000 120 3000


RLSS- Srinagar (DD-Kashir)



FCT (in sec.)

SBR (in Rs.)

7:30PM-8:00PM

Film based 10000 120 2000


112

DDK- Sambalpur



FCT (in sec.)

SBR (in Rs.)

5:00 PM to 5:30 PM 1500 240 400

DDK, Shantiniketan



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

4:00PM- 4:30PM

(Friday)

1500 240 400

113

DDK- Thiruvananthapuram

Outside Produced Programmes


FCT (in sec.)

SBR (in Rs.)

Super „A‟

7:00PM-8:00PM

Film Based 50000 120 12000


„A‟ Special

3:00PM-7:00PM

15000 150 7000

„B‟ 6:00AM-9:00AM

Film Based 6000 150 2000


New Film release (3:00PM-7:00PM)

40000 No FCT 10000 (for in-house

Marketing)

114

RLSS-Thiruvananthapuram (DD-Malayalam)



FCT (in sec.)

SBR (in Rs.)


Film Based 7000 120 3000


Non Prime Time 9:00AM-3:00PM

Film Based 6000 150 2000


DDK- Tura



(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

„A‟ Special

7:00PM-8:00PM

2000 210 600

„A‟ 6:30PM-7:00PM

1700 210 500

„B‟

5:30PM-6:30PM

1300 210 400

115

DDK- Varanasi



FCT (in sec.)

SBR (in Rs.)

„A‟ 6:00PM-7:00PM

4500 240 2000

„B‟

5:30PM-6:00PM

4000 240 2000

rate card guidelines

Documents