talk like ted: 3 unbreakable laws of communication

60
TED LIKE TALK OF COMMUNICATION 3 UNBREAKABLE LAWS CARMINE GALLO Keynote Speaker | Bestselling Author

Upload: carmine-gallo

Post on 19-Aug-2014

90.476 views

Category:

Education


6 download

DESCRIPTION

Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives. This slideshow explores the three laws of communication, breaking down the book Talk Like TED; The 9 Public-Speaking Secrets of the World's Top Minds into three sections. For more information about Talk Like TED, visit www.talkliketed.com.

TRANSCRIPT

Page 1: Talk Like TED: 3 Unbreakable Laws of Communication

TEDLIKETALKO F C O M M U N I C A T I O N

3 U N B R E A K A B L E L AW S

CARMINE GALLOKeynote Speaker | Bestsel l ing Author

Page 2: Talk Like TED: 3 Unbreakable Laws of Communication

reveals the secrets behind the world’s greatest presentations, the science behind why they work, and how you can use the secrets to win hearts and minds.

Carmine Gallo

Page 3: Talk Like TED: 3 Unbreakable Laws of Communication

Talk Like TED is a smart, practical book that will teach you how to give a kick-butt presentation.

#1 New York Times Bestselling author of To Sell Is Human and Drive. DANIEL H. PINK

Page 4: Talk Like TED: 3 Unbreakable Laws of Communication

Magnificent insight. This book will make youa much better speaker.GUY KAWASAKIformer chief evangelist of Apple and author of APE

Page 5: Talk Like TED: 3 Unbreakable Laws of Communication

TED presentations have been viewed online more than

1 Billion times.

Page 6: Talk Like TED: 3 Unbreakable Laws of Communication

Ideas are the currency of the 21st century.

Page 7: Talk Like TED: 3 Unbreakable Laws of Communication

persuasively

The abilityto communicate

your ideas

Page 8: Talk Like TED: 3 Unbreakable Laws of Communication

is the single greatest skill you need to accomplish your

Page 9: Talk Like TED: 3 Unbreakable Laws of Communication

Spreading your ideas in the 21st century requires a 21st century model of communication.

Page 10: Talk Like TED: 3 Unbreakable Laws of Communication

It’s a multimedia generation.

We communicate in photos, videos and 140 character tweets.

Page 11: Talk Like TED: 3 Unbreakable Laws of Communication

Using brain scans, scientists have learned

more in the past ten years about how we

process information than they’ve learned in all civilization to date.

Page 12: Talk Like TED: 3 Unbreakable Laws of Communication

what moves people what moves people what moves people what moves people That means we knowwhat moves people and we can prove it.

Page 13: Talk Like TED: 3 Unbreakable Laws of Communication

Theworld’s mostengaging and persuasivepresentations obey

three laws:

Page 14: Talk Like TED: 3 Unbreakable Laws of Communication

Emotional Novel Memorable1

Present content in ways I’ll never forget

Teach me something

new

Touch my heart

2 3

Page 15: Talk Like TED: 3 Unbreakable Laws of Communication

Emotional MemorableNovelTeach me something

new

Present content in ways I’ll

never forget

1

Touch my heart

Page 16: Talk Like TED: 3 Unbreakable Laws of Communication

Passion is the thing that will help you create the highest expression of your talent.

LARRY SMITHTEDx, 2011

Page 17: Talk Like TED: 3 Unbreakable Laws of Communication

Unleash the master within.

Page 18: Talk Like TED: 3 Unbreakable Laws of Communication

Dig deep to identify your unique and meaningful

connection to your presentation topic.

Unleash the master within.

Page 19: Talk Like TED: 3 Unbreakable Laws of Communication

Passionleads to mastery

Page 20: Talk Like TED: 3 Unbreakable Laws of Communication

“What makesmy heart sing?”

Ask yourself,

Page 21: Talk Like TED: 3 Unbreakable Laws of Communication

Passionis everything

Page 22: Talk Like TED: 3 Unbreakable Laws of Communication
Page 23: Talk Like TED: 3 Unbreakable Laws of Communication

contagious

Researchers are finding that

passion is- and they can prove it scientifically.

Page 24: Talk Like TED: 3 Unbreakable Laws of Communication

If you meet someone who is genuinely passionate about a product or idea, it will influence your perception of that product or idea.

Page 25: Talk Like TED: 3 Unbreakable Laws of Communication

storytellingMaster the art of

Page 26: Talk Like TED: 3 Unbreakable Laws of Communication

Stories are just data with a soul.

TEDx Houston, 2010BRENE BROWN`

Page 27: Talk Like TED: 3 Unbreakable Laws of Communication

BRYAN STEVENSONis a civil rights attorney who successfully argues

cases in front of the U.S. Supreme Court.

Page 28: Talk Like TED: 3 Unbreakable Laws of Communication

Stories made up 65% of his TED

2013 presentation.

BRYAN STEVENSONis a civil rights attorney who successfully argues

cases in front of the U.S. Supreme Court.

Page 29: Talk Like TED: 3 Unbreakable Laws of Communication

65%Pathos

25%Logos

10%Ethos

Storytelling is what Aristotle called “Pathos,” one of three

components of persuasion.

Page 30: Talk Like TED: 3 Unbreakable Laws of Communication

Your brain on stories.

At Princeton University, Uri Hasson does research

on storytelling by attaching electrodes to people.

He finds that when somebody tells a story,

certain parts of the brain

Page 31: Talk Like TED: 3 Unbreakable Laws of Communication

light up.

Your brain on stories.

At Princeton University, Uri Hasson does research

on storytelling by attaching electrodes to people.

He finds that when somebody tells a story,

certain parts of the brain

Page 32: Talk Like TED: 3 Unbreakable Laws of Communication

Those same regions are stimulated in the

brains of those who are listening to the story. If the speakers tells the same story in a different language, it doesn’t have the

same effect, because the listener doesn’t

understand the content.

Page 33: Talk Like TED: 3 Unbreakable Laws of Communication

He calls it brain to brain coupling.

In other words, tell me a story and

our brains are insync.

Page 34: Talk Like TED: 3 Unbreakable Laws of Communication

Novel MemorablePresent content in ways I’ll never

forget

EmotionalTouch my

heartTeach me

something new

2

Page 35: Talk Like TED: 3 Unbreakable Laws of Communication

Dr.A .K PRADEEP

Our brains are trained to look for something brilliant and new,

something that stands out, something that looks delicious.

Author, The Buying Brain

Page 36: Talk Like TED: 3 Unbreakable Laws of Communication

ROBERT BALLARD

Your mission in any presentation is to inform, educate, and inspire. You can only inspire when you give people a new way of looking at the world in which they live.

Ocean explorer, discovered Titanic in 1985

Page 37: Talk Like TED: 3 Unbreakable Laws of Communication

A fresh, new, and unexpected twist on an old idea releasesdopamine, your brain’s natural “save button.”

Page 38: Talk Like TED: 3 Unbreakable Laws of Communication

Cognitive processingconsumes alot of energy especially on the brain.

Page 39: Talk Like TED: 3 Unbreakable Laws of Communication

“Thou shalt not simply trot out thy usual shtick.”

TEDCommandmen t

The jaw-dropping moment.

Page 40: Talk Like TED: 3 Unbreakable Laws of Communication

BILL GATESmade headlines when he released mosquitoes into the audience during a presentation on malaria.

Page 41: Talk Like TED: 3 Unbreakable Laws of Communication

Jaw-dropping moments create what neuroscientists call an“emotionally charged event,”a heightened state of emotion that makes it more likely that your message will be stampedon a person’s brain.

Page 42: Talk Like TED: 3 Unbreakable Laws of Communication

Novel

Emotional

3

MemorableEmotionalTouch my

heart

NovelTeach me something

new

Present content in ways I’ll never forget

3

Page 43: Talk Like TED: 3 Unbreakable Laws of Communication

Stick to the 18 minute rule.

Page 44: Talk Like TED: 3 Unbreakable Laws of Communication

No TED speaker is allowed to talk for more than 18 minutes.

It turns out 18 minutes is the ideal length of time to deliver a presentation.

Page 45: Talk Like TED: 3 Unbreakable Laws of Communication

Speaking for too long results in“cognitive backlog,” which, like piling on weights, makes the mental load on your audience heavier and heavier until they

forget everything you said.

Page 46: Talk Like TED: 3 Unbreakable Laws of Communication

18 minutes is long enough to be serious

and short enough to hold people’s attention.

TED CuratorCHRIS ANDERSON

Page 47: Talk Like TED: 3 Unbreakable Laws of Communication

Create visually intriguing slides.

Page 48: Talk Like TED: 3 Unbreakable Laws of Communication

Scientists have produced a mountain of evidence showing that concepts presented as pictures instead of words are more likely to be remembered.

Page 49: Talk Like TED: 3 Unbreakable Laws of Communication

10%10

20

30

40

50

60

70

80

90

100

Retention

If you hear information delivered verbally, you will remember 10% of the information.

Page 50: Talk Like TED: 3 Unbreakable Laws of Communication

65%

10

20

30

40

50

60

70

80

90

100

Retention

Add a picture and retention soars to 65%.

If you hear information delivered verbally, you will remember 10% of the information.

Page 51: Talk Like TED: 3 Unbreakable Laws of Communication

Bill Gates and Bonoare examples of TED speakers who had slides with no bullet points.

The slides were photographs, images, or animations.

Page 52: Talk Like TED: 3 Unbreakable Laws of Communication

NEGATIVEEFFECTS

TEMPERATUREINCREASECO2

Page 53: Talk Like TED: 3 Unbreakable Laws of Communication

Stay in your lane.

Page 54: Talk Like TED: 3 Unbreakable Laws of Communication

Oprah credits her success to“knowing my lane and staying in it.”

Page 55: Talk Like TED: 3 Unbreakable Laws of Communication

Identify your life’s core purposeand relentlessly follow that purpose to become everything you were created to be.

Page 56: Talk Like TED: 3 Unbreakable Laws of Communication

You have the capacity to move people, to educate and electrify, to inform and inspire. You have ideas that were

meant to be heard.

Page 57: Talk Like TED: 3 Unbreakable Laws of Communication

Use your voice to astonish people, lift their spirits,

fill their souls and change the world.

Page 59: Talk Like TED: 3 Unbreakable Laws of Communication

YOUTHANK

CARMINE GALLOKeynote Speaker | Bestsel l ing Author