the swiss ict magazine for business decision makers€¦ · and creative approach to problem...

The Swiss ICT magazine for business decision makersUp to date and independent. The leading trade journal for business IT.

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Media data 2017: valid from 1 January 2017

POSITIONING ONLINE CONTACTPRINT

02

READER & CUSTOMER TESTIMONIALS | ICT IN SWITZERLAND | READERSHIP | BUSINESS IT MEDIA | NETZWOCHE

WHAT READERS AND CUSTOMERS ARE SAYING ABOUT THE NETZWOCHE


Daniel Brunner Manager IT & Security Architecture, Ruag Schweiz AG / Ruag Defence

«I like the variety of topics covered in the printed edition of

the ‹Netzwoche› and that the important trends in business IT

are in-depth and presented in an easy-to-read way. As regards the ‹Netzticker›, I appreciate the fact that I can quickly and compre-

hensively read the major IT news headlines of the day. In addition, the editorial team is on the ball

and promptly reports on the important issues.»

Roland Ingold Head of IT, Pax

«I particularly appreciate the wide range of current topics covered in

the printed edition of the ‹Netzwoche›. I am mostly interes-

ted in IT trends, solutions and services with a high business

value and, of course, I also like to read about the impacts of digitalisation in the various

sectors.»

Urs Kälin Director Sales & Marketing, Graphax

«Graphax advertises in the printed edition of the ‹Netzwoche› because the current topics about the digita-lisation of the markets, trends and visions are presented in an attracti-ve style, offering an ideal environ-ment for our advertising. We also

advertise in the ‹Netzticker› because it enables us to reach the right target group. The interesting editorial content of the ‹Netzticker›

is professionally produced and the page view count and click-

through rates on netzwoche.ch are excellent.»

Silvia Finke PR Manager,

Elca Informatik

«As a Swiss company with French-Swiss roots, we are

focussing on traditional values such as reliability, high quality

and creative approach to problem solving. We also expect the same

values from our partners. The ‹ICTjournal› is such a partner with whom we enjoy working closely with on regular basis, together with our colleagues ‹from the other side of the

desk›.»

Heinz Herren CIO and CTO, Swisscom

«The live interview is always a very interesting part in the printed

edition of the ‹Netzwoche›. However, I mostly read the

Netzticker, because I prefer the digital media, where I can find

the key facts and news from the industry and pick up the news

that is relevant to me.»

READER TESTIMONIALS CUSTOMER TESTIMONIALS

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Business IT media for decision makers PROFESSIONAL FIELD ICT AND CE: THE MAIN SECTORS Trade journals for the

IT and CE channel

REACH THE WHOLE SWISS IT AND CE INDUSTRY WITH NETZMEDIEN

Netzwoche

Das Schweizer ICT-Magazin für Business-Entscheider

www.netzwoche.ch

IT-Markt

Die Info-Drehscheibe für den Schweizer IT-Channel

www.it-markt.ch

ICTjournal

Le magazine suisse des technologies de l’infor-mation pour l’entreprise

www.ictjournal.ch

CEtoday

Das Business-Magazin für den Schweizer Consumer-

Electronics-Handel www.cetoday.ch

Source prof. field ICT: ICTswitzerland/Econlab 2014 (BFS SAKE 2013)

The main sectorsTotal employees: 197 600 = 100%

The Swiss ICT core sectorTotal employees 70 900 = 100%

The Swiss Consumer Electronics Sector

36 % ICT

70 900 people

4 % Administration

8400 people

3 % Self-employed

5600 people

7 % Finance

13 800 people

3 % Wholesale 6800 people

3 % Retail

5200 people

5 % Consulting9700 people

69 % Providers49 000 people

14% IT-Hardware9800 people

17 % Telecom12 100 people

Total employees approx. 12 500

Number of companies approx. 2500

Number of companies approx. 16 000

3 % Education

6000 people

36 % Other

71 300 people


04


PROFESSIONAL FIELD ICT: PROFESSIONAL FUNCTIONS

REACH THE WHOLE SWISS IT AND CE INDUSTRY WITH NETZMEDIEN

ICT executives 12%24 100 people

Software developers / analysts 60%119 400 people: software developpers 30%; IT genera-lists 15%; systems analysts 8%; databank and network specislists 3%; application programmers 2%; web and multimedia developers 2%

Infrastructure engineers 17%33 700 people: user support 5%; operation of IT infrastructure 4%; telecom infrastructure 5%; telecom/electronic engineers 3%

Graphic & multimedia designers 8%16 400 people

Other ICT employees 2%4100 people

Source: ICTswitzerland/Econlab 2014 (BFS SAKE 2013) Source: ICTswitzerland/Econlab 2014 (BFS SAKE 2013)

Professional field ICT: professional functionsTotal employees: 197 600 = 100%

Employees ICT by level of educationTotal employees: 197 600 = 100%

Employees ICT by work locationTotal employees: 197 600 = 100%

Basic vocational education

Other diplomas

Higher education

degree

Higher vocational education

ICT Switzerland

197 6004,4%

67 600 7.3 %

31 6004,0%

225003,9%

39 9004,1%

153003,4% 17000

2,8%

41002,5%


Business IT media for decision makers

Trade journals for the IT and CE channel

Netzwoche


www.netzwoche.ch

IT-Markt

Die Info-Drehscheibe für den Schweizer IT-Channel

www.it-markt.ch

ICTjournal

Le magazine suisse des technologies de l’infor-mation pour l’entreprise

www.ictjournal.ch

CEtoday

Das Business-Magazin für den Schweizer Consumer-

Electronics-Handel www.cetoday.ch

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READERSHIP NETZWOCHE


CIO/IT ManagerNetwork/Telecom Manager

CEO Software Development

Manager Micro Systems Manager

Internet Responsible PBX Responsible

CFO ERP Responsible

Marketing ManagerSecurity ResponsibleIT Strategy Manager

Data Centre Manager IT Infrastructure Manager

Storage ResponsibleSales Manager

Project Manager Process Manager

Other

Information technology Public Admin./Health/Education

Trade Services

Mechanical engineering Banks/Saving banks

Chemical industry Insurances

Electr. Machines & Equipment Public Transportation/Transport

Construction industry Energy, Water, Services

Metallurgy/Steel industry Food industry

Printers/Publishers Timber/Paper industry

Car, plane, train manufacturers Textile industry

up to 9 employees (micro companies)

10 to 49 employees (small companies)

50 to 249 employees (medium-sized companies)

250 or more employees (large companies)

CEO CIO/IT Manager, Strategy Manager

CFO/ERP ResponsibleDivision ManagerProject Manager

SECTORS

COMPANY SIZE – NUMBER OF EMPLOYEES IN CH

FUNCTIONS

MANAGEMENT FUNCTION

23.4%15.6%

10.1%9.8%

7.3%5.0%

4.0%3.9%3.3%3.3%2.9%2.5%2.5%1.8%1.4%1.2%0.9%0.9%

29.0%9.4%

8.3%7.6%

5.5%4.4%4.3%3.9%3.4%3.3%3.3%2.9%2.9%2.7%2.4%2.2%

1.2%0.8%

2.6%

1.1%

9.7%

39.5%

49.7%

8.3%31.9%

7.4%51.3%

1.2%

Source: Suscriber analysis, status as of August 2016

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*based on 6 readers per copy and a circulation of 5000 copies *based on 6 readers per copy and a circulation of 10 000 copies

REACH THE MANAGERS AND DECISION MAKERS THROUGHOUT SWITZERLAND WITH OUR BUSINESS IT MEDIA

Please ask for our special media data at [email protected] or phone +41 44 355 63 63

FRENCH SPEAKING SWITZERLAND:

Le magazine suisse des technologies de l’information pour l’entreprise

Target group: CIOs, CEOs, divisional managers and heads of department, consultants in the companies of all sectors within Swiss French region

Swiss ICT Yearbook

The yearbook from ICT Switzerland is the main directory of leading IT providers

Digital Tranformation

How the digitalisa-tion is changing the economy

IT for Health

IT in public health – for all healthcare providers as well as for all political and institutional players

Netzwoche topic supplements

Would you like to position your company in the right area of interest? Then please contact us at [email protected] or phone +41 44 355 63 63.

GERMAN SPEAKING SWITZERLAND:


Target group: CIOs, CEOs, divisional managers and heads of department,

consultants in the companies from all sectors within Swiss German region

The readers of ICTjournals

Print magazine 30 000*

Newsletter subscribers 4 000

Unique Visitors 20 000

The readers of the Netzwoche

Print magazine 60 000 *



Total number of readers

Print magazine 90 000




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THE JOURNAL WITH THE LARGEST IT BUSINESS EDITORIAL DEPARTMENT IN SWITZERLAND

Positioning:The Netzwoche and the ICTjournal are the leading trade journals for business IT with the largest number of readers. The independent IT editorial office, the largest in Switzerland, reports cutting-edge issues on all the relevant aspects of the business IT through daily information in the newsletter and on the website, fortnightly information in print magazine and topic-focussed special publications on selected dates.

Target group: CIOs, CEOs, divisional managers and heads of department, consultants in Swiss companies from all sectors and of all sizes

Distribution and publication: Publication: 20 issues per year, published on Wednesdays Distribution: exclusively by subscription (1 year / 20 issues: CHF 139.– / www.netzwoche.ch/abo)

Together with its monthly sister publication ICTjournal, the only specialist ICT journal dedicated to the same target group in the Swiss French region, the Netzwoche covers the whole of Switzerland.

Benefit from a unique combination of Netzwoche and ICTjournal and reach the whole Swiss ICT market!

Media data ICTjournal: www.ictjournal.ch/donneesmedia

Distribution Netzwoche ICTjournal Total

Print run 10000 5000 15000

Total circulation 6421 2831 9252

Print: Sold circulation 5818 2831 8649

Subscriptions 5689 2616 8434

Free copies 129 125 254

Free circulation – 7 –

Bulk circulation – 208 –

Replica: Sold circulation 3 – 3

Replica: Free circulation 603 – 603

Consider also French speaking Switzerland!

WEM

F

2015


Senior Sales Consultant: Fabian Eigenmann +41 44 355 63 39 +41 79 850 10 00 [email protected]

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CALENDAR & TOPICS | ADVERTISEMENTS | FORMATS AND PRICES | ADVERTORIAL | EVENT PLUS

No. Released on:

Advertisements book until:

Printing material submit before:

Editorial deadline: Topics | Key topic Events (some dates to be announced)

1 25.01.2017 13.01.2017 17.01.2017 06.01.2017 Disruption, Management Strategies, Consulting, Platform Economy, Sharing Economy | Digital Transformation

ICT-Networking Party: 19.01.; ISE: 07– 10.2., Amsterdam (NL); Lift Conference Geneva

2 08.02.2017 27.01.2017 31.01.2017 20.01.2017 Data Security, Mobile Security, Identity and Access Management, Appliances, Encryption | Security

MWC: 27.2. – 02.03., Barcelona (E); EuroCIS; 23. – 25.2. Düsseldorf (D)

3 22.02.2017 10.02.2017 14.02.2017 03.02.2017 Unified Communications, ECM, Intranet, Enterprise Social Networks, Knowledge Management, Publishing | Content & Collaboration

Info-Society Days: 07. – 10.03.; Swiss E-Health Forum: 09./10.3.

4 08.03.2017 24.02.2017 28.02.2017 17.02.2017 Business Intelligence, Big Data, In-Memory, Data Visualising, Democratising BI | Analytics SXSW: 10. – 19.3., Austin (USA); Cebit: 20. – 24.03., Hannover (D); X-Days: 22./23.03.

5 22.03.2017 10.03.2017 14.03.2017 03.03.2017 Lifecycle Management, API, Methods, Languages, Tools, Requirements Engineering, User Experience, Continuous Integration & Deployment, PaaS, DevOps | Development

6 06.04.2017 24.03.2017 28.03.2017 17.03.2017Methods, Languages, Tools, Requirements Engineering, User Experience, Continuous Integration & Deployment, PaaS, DevOps | Web Trends / Best of Swiss Web Award / Swiss Digital Transformation Report

Best of Swiss Web: 06.04.; Jazoon: 28.04.; Swiss Online Marketing Trade Fair: 05./06.04.

7 19.04.2017 06.04.2017 10.04.2017 31.03.2017Converged Infrastructure, Hyperconvergence, Virtualisation, Storage, Network, Server, Clients, Software-Defined Datacenter, Continuity Management, Cloud (Private, Public and Hybrid), IaaS, PaaS, SaaS, Storage-as-a-Service, Cloud Orchestration and Management | Infrastructure

8 03.05.2017 21.04.2017 24.04.2017 13.04.2017 Records Management, Data Management, Archiving, IT Law | Information Governance eCom / Swiss IT Business: 30./31.05

9 24.05.2017 12.05.2017 16.05.2017 05.05.2017 Smart Factory, Wertschöpfung, Logistik, Healthcare | Industrie 4.0 / Swiss 2025 Computex: 30.05. – 03.06., Taipeh (TW)

10 07.06.2017 26.05.2017 30.05.2017 19.05.2017 Marketing, Recruitment, Communication, Analytics | Social Media Asut Seminar; Digital Signage Summit Europe, Munich (D)

11 21.06.2017 09.06.2017 13.06.2017 02.06.2017 Financing, HR, Strategies, Pivoting, New Economy and Old Economy | Start-ups

12 05.07.2017 23.06.2017 27.06.2017 16.06.2017 Kryptocurrencies, Payment Solution, Banking Solution, Document Management | Fintech

13 30.08.2017 18.08.2017 22.08.2017 11.08.2017 ERP, BPM, Supply Chain Management, HRM, SaaS, Vertical Solutions | Business-Software Topsoft and Suisse Emex

14 13.09.2017 01.09.2017 05.09.2017 25.08.2017 Outsourcing, Insourcing, Hosting, Housing, Hybrid Solution | Managed Services Swiss E-Health Summit

15 04.10.2017 22.09.2017 26.09.2017 15.09.2017 Sensors, Networking, Security, Process Management | Internet of Things

16 18.10.2017 06.10.2017 10.10.2017 26.09.2017 E-Business, Social Media, E-Commerce, Omnichannel, Advertising, CRM | Digital Marketing

17 01.11.2017 20.10.2017 24.10.2017 13.10.2017IT-Organisation, Governance, Project Portfolio Management, Sourcing Strategies, ITIL and Service Management, Architecture, Business Analyse and Project Management, Licence Management | IT Management

18 15.11.2017 03.11.2017 07.11.2017 27.10.2017BYOD, MDM/MAM, Native and Web Apps, Responsive Design, User Experience, Wearables, Apps, Platforms, Technologies, Applications, Wearables in Companies, Fitness Tracker, Smartwatch, Authentication, Sensors | Mobile / Best of Swiss Apps Award

Best of Swiss Apps; Blackhat Europe; Studerus Technology Forum

19/20 06.12.2017 24.11.2017 28.11.2017 17.11.2017 Telephony, VoIP, Network Technology, Unified Communications | ISDN/All-IP



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Types of advertising bleed-off type area


2/1 page

470 x 320 mm

1/2 page portrait / landscape

115 x 320 mm

102 x 243 mm

235 x 155 mm

208 x 128 mm

1/1 page

235 x 320 mm

1/3 page portrait / landscape

80 x 320 mm

66 x 243 mm

235 x 110 mm

208 x 83 mm

2/2 page

470 x 155 mm 443 x 128 mm

1/4 page landscape

235 x 83 mm

208 x 56 mm

Extra cover

Front: 118 x 255 mm Inside: 118 x 320 mm


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LOOSE INSERTS

Weight until 25 g until 50 g 50 – 75 g 75 – 100 g

Price 7380.– 8980.– 9880.– 10 580.–

Techn. costs 2090.– 2227.– 2557.– 2896.–

Total 9470.– 11 207.– 12 437.– 13 476.–

ADVERTISEMENTS

Formats Bleed-off Type area Ads 4-colour Jobs 4-colour

2/1 page 470 x 320 mm 19 740.–

2/2 page 470 x 155 mm 11 540.–

1/1 page 235 x 320 mm 9880.– 5950.–

1/2 page portrait 115 x 320 mm 102 x 243 mm 6080.– 3180.–

1/2 page landscape 235 x 155 mm 208 x 128 mm 6080.– 3180.–

1/3 page portrait 80 x 320 mm 66 x 243 mm 4440.– 2500.–



2nd page cover 235 x 320 mm 11 740.–

4th back cover page 235 x 320 mm 12 380.–

Extra Cover 118 x 255 mm / 118 x 320 mm 9880.–

INTEGRATED INSERTS

Additional costs (print run 10 000)

Stapled inserts: + 600.–

Glued inserts: + 700.–

Prices in CHF + 8% VAT, display advert + 20%, 10% commission of the ad value for commission- eligible advertising and media agencies. Terms & conditions: www.netzmedien.ch > Rechtliches

Format < 235 x 320 mm Discounts: the inserts qualify for discount (exposure value).

Print material: Send in print PDF via e-mail at [email protected]. For questions please contact: phone +41 44 355 63 63Requirements: high resolution of 300 dpi (for 1:1 figure); all fonts embedded; CMYK (no Pantone colours); for adverts with bleed please include an additional 3 mm.

SWISS FRANC CONTRACTS (GROSS)

10 000.– 20 000.– 30 000.– 45 000.– 60 000.– 75 000.–

2% 3% 4% 6% 8% 10%

Deadline: 1 year. Format and text changes at will. Applies to print advertisements and the adverti-sing value of inserts/bound-in insert. Not valid with other discounts.



11


FORMATS & PRICES

Formats Price

2/1 page CHF 19 740.–

1/1 page CHF 9880.–

1/2 page CHF 6080.–

Prices in CHF plus 8% VAT, 10% commission of the value of the ad for commission-eligible advertising and/or media agencies (Switzerland and abroad).

• Suitable for case or product presentations• The same prices as for your ads• Template created through our Netzmedien graphic team included in the price!• Texts and pictures supplied by the customer• Additional module for online publication, incl. teaser (2 weeks on Homepage): + CHF 2000.–

Advertorial / Native Advertising



12


• Prominently placed ad (1/3 page) in the «Netzwoche» under the heading Calendar/Events • Customized advertising text for print and online • Online: your event always appears at the top of our events calendar • Promotion of your events during a week in the Netzticker

Send us today your event advertisement. We will immediately publish it online and in the desired print issue for only CHF 860.– (plus VAT) Please e-mail us the information data (text in Word file, logo saved as EPS) at: [email protected]

Do you wish to publish several events per year? Please ask for our package price list at: [email protected] or phone +41 44 355 63 63

Place your events in a prominent position. Your benefits of Event Plus advertising:


13

BDM CLASSIC | BDM SWISS EXTENSION | BDM INTERNATIONAL EXTENSION | BDM RUN OF NETWORK

Netzwoche.ch and NetztickerMeet the Swiss IT and business decision makers


Sales Director: Davide Mariniello +41 44 355 63 33 +41 79 943 24 45 [email protected] Sales Consultant: Fabian Eigenmann +41 44 355 63 39 +41 79 850 10 00 [email protected]


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BDM Classic Web: Exclusive ad and CPM insertions on the website

No. Insertions Size Format Position Duration Price

1Wideboard/Leaderboard/ Maxiboard

994 x 250 px970 x 250 px

GIF/JPEG/HTML5Run of Network2

or Run of SiteCPM

180.– (Position Top)120.– (Position Content)

2 Halfpage 300 x 600 px GIF/JPEG/HTML5 Run of Site 1 Week 3980.–

2 Halfpage Sticky 300 x 600 px GIF/JPEG/HTML5 Run of Site 1 Week 4980.–

– Sidebar HTML5 Run of Site 1 Week 5480.–

3 Rectangle1 300 x 250 px GIF/JPEG/HTML5 Run of Site 1 Week 3380.–

4 Fishtank 980 x 768 px JPEG Run of Site 1 Week 3980.–

– Branding Week GIF/JPEG/HTML5 Run of Site 1 Week 26 980.–

– Sponsored Post with Teaser 4000 characters Content1 Week (Teaser)

5380.–

As Business Decision Makers (BDM), all users of www.netzwoche.ch are professionally interested in topics such as IT, telecommunication, mobile and web. With our exclusive premium insertions, you can weekly reach this highly qualified readership.

1 or text ad (300 characters, URL, logo/image)2 include netzwoche.ch, ictjournal.ch, itmarkt.ch and cetoday.ch

5% commission of the ad value for commission-eligible advertising and media agencies (CH and abroad). Prices in CHF + VAT


15


WITH MORE THAN 12 000 READERS, THE «NETZTICKER» IS THE MOST POPULAR ICT NEWSLETTER FOR BUSINESS DECISION MAKERS IN SWITZERLAND.


No. Insertions Size Format Price

1 Newsletter banner 580 x 80 px GIF/JPEG/HTML5 2980.–

2 Rectangle/Text ad* 300 x 250 px GIF/JPEG/HTML5 3380.–

BDM Classic Newsletter: Exclusive premium insertions in the Netzticker

In the case of an exclusive insertion, only your advertisement appears during the period that you have reserved. Now is your chance to get an exclusive insertion and reinforce the effectiveness of your advertising message – always present, without competition.

Duration: one week (Monday – Sunday) / *300 characters, URL, logo/image

Prices in CHF +8% VAT, 5% commission of the ad value for commission-eligible advertising and media agencies (Switzerland and abroad).


16



Mobile (additional option with desktop presence)

No. Insertions Size Format Position Duration Price

1Wideboard/Leaderboard/ Maxiboard

Tablet: 728 x 90 pxMobile: 300 x 50 px

GIF/JPEG/HTML5Run of Network or Run of Site

CPM+ 36.– (Position Top) 2

+ 24.– (Position Content) 2

2 Rectangle 1 300 x 250 px GIF/JPEG/HTML5 Run of Site 1 Week + 676.– 2

3 Fishtank 320 x 480 px JPEG Run of Site 1 Week + 796.– 2

1 or text ad (300 characters, URL, logo/image)2 20% additional cost to the desktop ad (page 14)

5% commission of the value of the ad for commission-eligible advertising and/or media agencies (Switzerland and abroad). Prices in CHF, plus VAT


17



BDM Swiss Extension: The clever combination

As Business Decision Makers (BDM), users of www.netzwoche.ch use many other online offers during the course of the day, week or month. In addition to the fix premium insertion on our website or in the newsletter, you can now also reach these users on other high-value websites from our specially built network.


18



BDM Swiss Extension Newsletter

5% commission of the ad value for commission-eligible advertising and media agencies (Switzerland and abroad). Prices in CHF, plus 8% VAT.

• 1 week exclusive premium insertion on www.netzwoche.ch

• Insertion to the users of the Netzwoche via our Swiss Premium Network until the gua-ranteed total number of AdImpressions (AI)

• Same target group with a higher impact and a better CPM

Additional module BDM Mobile: +20% on the fix price of the weekly premium insertion

• 1 week exclusive premium insertion among the «Content» of the newsletter (desktop and mobile)

• Insertion to the users of the Netzwoche via our Swiss Premium Network until the guaranteed total number of AdImpressions (AI)

• Same target group with a higher impact and a better CPM

1 Week / 60 000 AI

Insertions guaranteed AI Price CPM

Halfpage 60 000 5780.– 96.–

Sidebar 60 000 7280.– 121.–

Rectangle, Leader-board, Skyscraper

60 000 5180.– 86.–

1 Week / 90 000 AI

guaranteed AI Price CPM

90 000 7580.– 84.–

90 000 9080.– 101.–

90 000 6980.– 78.–

1 Week / 60 000 AI

Insertion guaranteed AI Price / Week CPM


60 000 5180.– 86.–

1 Week / 90 000 AI

guaranteed AI Price / Week CPM

90 000 6980.– 78.–

BDM Swiss Extension Web

Follow your target group on its daily

user journey and benefit from guaranteed

AdImpressions and better CPM!

http://www.netzmedien.ch/extension-switzerland



19



BDM International Extension: Discover new topic-affinity target groups

The BDM who visit our website are characterised by a high affinity to topics such as IT, telecom, mobile and web. Combine them with the Swiss users of international offers in the IT, mobile, telecom and web areas. In addition to the fix premium insertion on our website www.netzwoche.ch or in our newsletter, you can now also reach other Swiss users on other high-value international websites from our specially built network.

+


20



BDM International Extension Newsletter

5% commission of the ad value for commission-eligible advertising and media agencies (Switzerland and abroad). Prices in CHF plus 8% VAT

• 1 week exclusive premium insertion on www.netzwoche.ch

• Insertion to the Swiss German users via our International Premium Network until the gua-ranteed total number of AdImpressions (AI)

• Extension of the topic-affinity target group and higher impact with better CPM

Additional module BDM Mobile: +20% on the fix price of the weekly premium insertion

• 1 week exclusive premium insertion among the «Content» of the newsletter (desktop and mobile)

• Insertion by the Swiss-German users via our International Premium Network until the guaranteed total number of AdImpressions (AI)

• Extension of the topic-affinity target group and higher impact with better CPM

BDM International Extension Web

1 Week / 60 000 AI

Insertion guaranteed AI Price CPM

Halfpage 60 000 5780.– 96.–

Sidebar 60 000 7280.– 121.–


60 000 5180.– 86.–

1 Week / 90 000 AI

guaranteed AI Price CPM

90 000 7580.– 84.–

90 000 9080.– 101.–

90 000 6980.– 78.–

1 Week / 60 000 AI

Insertion guaranteed AI Price / Week CPM


60 000 5180.– 86.–

1 Week / 90 000 AI

guaranteed AI Price / Week CPM

90 000 6980.– 78.–

Extend your target group and benefit from higher topic interest,

guaranteed AdImpressions and

better CPM!

http://www.netzmedien.ch/extension-international

http://www.netzmedien.ch/extension-international


21



BDM Swiss Extension Run of Network CPM based: highly flexible and extensible

As Business Decision Makers (BDM), users of the Netzmedien websites netzwoche.ch, ictjournal.ch, itmarkt.ch and cetoday.ch use more online offers during the course of the day, week or month. In complement to the RoN insertion based on CPM, you can now also reach these users on other high-value websites from our specially built network.


22



5% commission of the ad value for commission-eligible advertising and media agencies (Switzerland and abroad). Prices in CHF, plus 8% VAT

• Run of Network on netzwoche.ch, ictjournal.ch, itmarkt.ch and cetoday.ch combined with profile based insertion via our Swiss Premium Network until the guaranteed total number of AdImpressions (AI)

• Insertions: Wideboard

• Position: Top or Content

• Minimum booking RoN: CHF 2000.– + minimum booking Swiss Extension: CHF 2000.–

• Swiss Extension only in combination with Netzmedien RoN

• High quality and topic-affinity target group with better CPM

BDM Swiss Extension CPM

Insertions Size Format Position Price RoN Netzmedien Minimum booking

A. Wideboard/Leaderboard/Maxiboard 994 (970) x 250 px GIF/JPEG/HTML5 Top 180.– 2000.–

B. Wideboard/Leaderboard/Maxiboard 994 (970) x 250 px GIF/JPEG/HTML5 Content 120.– 2000.–

In combination with A. or B.:

Wideboard/Leaderboard/Maxiboard 994 (970) x 250 px GIF/JPEG/HTML5 Swiss Extension 90.– 2000.–

Use the clever combination of

Netzmedien RoN and Swiss Extension and

optimize your average CPM!


CONSULTING & TEAM

23POSITIONING ONLINE CONTACTPRINT

David KlierDeputy Senior Editor IT-MarktTel. +41 44 355 63 [email protected]

Fabian PöschlDeputy Senior Editor Chief CEtodayTel. +41 44 355 63 [email protected]

CONSULTING & SALES EDITORIAL STAFF

PRODUCTION

PUBLISHER

Susanne LöbeSenior Editor / Head of ProductionTel. +41 44 355 63 [email protected]

Dr. Heinrich MeyerCEO & PublisherTel. +41 44 355 63 [email protected]

Marc Landis Editor-in-ChiefTel. +41 44 355 63 [email protected]

Coen KaatEditorTel. +41 44 355 63 [email protected]

Contact editorial officeTel. +41 44 355 63 63

[email protected]

Media ReleasesMedia releases please only at [email protected]

Chiara FranchiniProductionTel. +41 44 355 63 [email protected]

Michael WettsteinProductionTel. +41 44 355 63 [email protected]

Alessia SchellenbergAdministration & EventsTel. +41 44 355 63 [email protected]

Christina FrischknechtAccountancyTel. +41 44 355 63 [email protected]

Davide MarinielloSales DirectorTel. +41 44 355 63 33 | +41 79 943 24 [email protected]

Contact NetzmedienNetzmedien AG | Heinrichstrasse 235

CH-8005 Zurich | Tel. +41 44 355 63 [email protected] | www.netzmedien.ch

Contact AdvertisementsTel. +41 44 355 63 63

Data per e-mail at:[email protected]

Marcel UrechOnline Editorial DirectorTel. +41 44 355 63 [email protected]

Christoph GrauEditorTel. +41 44 355 63 68 [email protected]

Julia OstermannDigital Media ManagerTel. +41 44 355 63 [email protected]

George SarpongDeputy Senior Editor NetzwocheTel. +41 44 355 63 [email protected]

General information: Media data valid as of 01.01.2017. All prices plus VAT Terms and conditions: www.netzmedien.ch > Rechtliches / subject to change without notice. © Netzmedien AG 2016/2017

Colette MaderSales ConsultantTel. +41 44 355 63 39 | +41 79 850 10 [email protected]

Markus StotzSenior Sales ConsultantTel. +41 44 355 63 50 | +41 79 505 35 [email protected]

the swiss ict magazine for business decision makers€¦ · and creative approach to problem...

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